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The Role of Storytelling in B2B Business // An Anyline, Anytime Interview
Manage episode 279425603 series 2817879
Anyline에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Anyline 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Anyline, Anytime, we take a look at the role storytelling plays for B2B businesses. While storytelling is widely used in the B2C space, it has yet to take center stage in the B2B world.
So, why is this and what can B2B businesses do to better incorporate their story into future campaigns? Our own VP of Brand Strategy, Sophie Kreuzer, joins us to discuss this and much more. We are also joined by Daniel Stock, the Senior Copywriter at Obscura, a marketing and advertising agency we partnered with on a recent branding project.
You can view the video at the link below!
https://www.youtube.com/watch?v=PGzcpUssQKM
32 에피소드
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