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How Honor and Vengeance Can Grow Your Brand with Brent Vartan at Bullish Inc.
Manage episode 428364723 series 3577317
Chris Kocek에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Kocek 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Most ad agencies have clients. That’s not exactly the case with Bullish Inc.
Started in 2015 by Michael Duda and Brent Vartan, the co-founders of Bullish asked a provocative “what if” question that re-envisioned what an agency could be to help maximize a new brand’s success.
Their question: “What if we invested in early stage brands by providing actual money along with world-class strategic and creative services?”
That question and their counterintuitive approach to brand-building has led to some impressive results for brands like Warby Parker, Harry’s, Casper, Peloton, Hu, Care/of, Nom Nom, and many more.
Some of my favorite aha moments talking with Brent include:
- Exploring immutable human desires like family, honor, idealism as key starting points for brand-building.
- The role of vengeance as a rallying cry for brands and consumers
- How chasing after the lowest cost per acquisition is not always the best way to grow a brand
- The evolution of ecommerce to consultative commerce
- Brent’s secrets for getting consumers let down their guard during research
Show Notes:
Below are links to campaigns, books, and other inspiring ideas that came up during our conversation.
Jolly Rancher and the Jolly Rancher
Sunday Lawns - The Old Way Campaign Spot
Brent’s favorite recent book - Never Split the Difference by Chris Voss
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