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Enabling the Autonomous Marketer to Be a Reality with Gil Allouche from Metadata
Manage episode 314077003 series 3250701
Angelneers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Angelneers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Account-based marketing is like personalized marketing on steroids. But is ABM right for your company? While “account-based marketing” is a buzzworthy phrase, it isn’t an optimal strategy for every business. In this episode, Gil Allouche, a co-founder and CEO of Metadata, talks about the finer points of giving marketing teams the tools to build out the right targeted audiences and allowing them to use those audiences to serve up ads platforms that perform best.
https://metadata.io/resources/blog/
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