Product Evangelism and Canva with Guy Kawasaki

Analyse Asia with Bernard Leong

"Evangelism comes from a Greek term, meaning bringing the good news. So fundamentally, what an evangelist does is bring the good news. And so with Macintosh, the good news was that this personal computer can increase your creativity and productivity. The good news with Canva was that this product, it can increase your ability to communicate by a democratizing design. That's the good news. My podcast can help you become a remarkable person because you listen to what other remarkable people have done and how they did it. That's the good news of my podcast. So what an evangelist does is bring the good news of his or her product. Now, this assumes that your product is good news. So if you don't have a product that is good news, it's very hard to use evangelism to make it successful." - Guy Kawasaki

Fresh from the studio, we had an enlightening conversation with Guy Kawasaki, Chief Evangelist at Canva, who delved into the essence of product evangelism and revealed how the power of positive messaging propels Canva forward. Guy also dissected the transformative role of generative AI in democratizing design, explaining how it amplifies productivity and sparks greater creativity among users. To cap it off, he offered a glimpse into what great would look like for Canva's future trajectory.

Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G.Thomas Craig (@gthomascraig, LinkedIn).