Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Thanks for subscribing to Amazing Grace Radio Broadcast! A little about me: My name is Kristian, I'm in Bible college studying to become a Pastor. I am currently going into my senior year at Atlantic Coast Baptist College. I started preaching when I was 13 years old, I've always wanted to become a Pastor since I was little. My vision and prayer is that many would accept Christ and be encouraged through this podcast! Do you love God, the Bible, and Church? Well this is the podcast for you! Stay tuned for more episodes coming soon.
Thanks for subscribing to Amazing Grace Radio Broadcast! A little about me: My name is Kristian, I'm in Bible college studying to become a Pastor. I am currently going into my senior year at Atlantic Coast Baptist College. I started preaching when I was 13 years old, I've always wanted to become a Pastor since I was little. My vision and prayer is that many would accept Christ and be encouraged through this podcast! Do you love God, the Bible, and Church? Well this is the podcast for you! Stay tuned for more episodes coming soon.
Think about that question...have you done all you can do to warn those people that you love about Hell? If they're not saved and you haven't warned them, then God will require the blood of them at your hands. But if you have warned them and they still decide to not accept Christ, then the blood is off your hands! I pray this blesses you!…
Many times in our Christian lives, we get discouraged and are ready to throw in the towel. Jesus said if we put our hand to the plow and look back we are not fit for the kingdom of God. So friend maybe you are discouraged today, I hope and pray that you would be encouraged by this podcast! Join Radio Pastor Kristian Trader as he brings us this encouraging word of the Lord!…
So many times in our Christian life, we settle for second best rather than the best that God has for us! In this podcast we look at how one man's decision to settle for the second best cost the lives of many. Join radio Pastor Kristian Trader, as he gives this message from the Lord. We pray it would be a blessing to you…
Sometimes we feel broken, discouraged, like we lost our way. In those times, God doesn't leave us! He stays with us and encourages us through the rough times in our lives! So maybe you're feeling down or depressed today. Then this is the podcast for you! I pray that you will be blessed.
Would you be willing to kill your son if God told you too? Would you have the faith in God that He will restore life to your son after he was sacrificed? Do you know there was a man who had that faith? Just who is this man? You'll have to tune in to find out!
What will you gain when you die to self? Will you lose your life living for self alone instead of Christ? Will you live a life of faithfulness to the cause of Christ? or Will you live a life of comfort and ease?
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