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Ashish Jain에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ashish Jain 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Ep #11: How Alignment can Help Product Marketers Get Off the Hamster Wheel with Jennifer Robinson

33:58
 
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Manage episode 354171415 series 3443788
Ashish Jain에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ashish Jain 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Research shows that 70% of all marketing content remains unused by sales. If you are a marketer, this statistic is sure to make you squirm … and if you are in sales, you are probably nodding your head and saying, ‘that’s about right.’

There are innumerable examples of sales and marketing activities that don’t align. Such misalignments are often at the core of many broken organizations. So…how do we bridge the gap and make these two strategic activities to focus on a common goal? Let’s hear what the experts say!
Our guest today is Jennifer Robinson. She is a Sales and Marketing Alignment enthusiast with over 20 years of hands-on experience in sales enablement. In her current role at Veeam software, Jennifer leads Global Sales Messaging and Engagement and converts complex technical information into easy to understand positioning that helps sales in street-level customer conversations.

When I first spoke with Jennifer, I felt an instant connection. We both share a passion for aligning sales and marketing. In our conversation today, we will dig deeper into some of the alignment challenges of B2B technology companies and share with you some useful tips with real-world examples of what works and what doesn’t.

Contact PrivateLTEand5G

  continue reading

43 에피소드

Artwork
icon공유
 
Manage episode 354171415 series 3443788
Ashish Jain에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ashish Jain 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Research shows that 70% of all marketing content remains unused by sales. If you are a marketer, this statistic is sure to make you squirm … and if you are in sales, you are probably nodding your head and saying, ‘that’s about right.’

There are innumerable examples of sales and marketing activities that don’t align. Such misalignments are often at the core of many broken organizations. So…how do we bridge the gap and make these two strategic activities to focus on a common goal? Let’s hear what the experts say!
Our guest today is Jennifer Robinson. She is a Sales and Marketing Alignment enthusiast with over 20 years of hands-on experience in sales enablement. In her current role at Veeam software, Jennifer leads Global Sales Messaging and Engagement and converts complex technical information into easy to understand positioning that helps sales in street-level customer conversations.

When I first spoke with Jennifer, I felt an instant connection. We both share a passion for aligning sales and marketing. In our conversation today, we will dig deeper into some of the alignment challenges of B2B technology companies and share with you some useful tips with real-world examples of what works and what doesn’t.

Contact PrivateLTEand5G

  continue reading

43 에피소드

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