Episode 5: Performance Maximised!

All Things PPC by PPC Geeks

Performance Max is an advanced, goal-based campaign type in Google Ads that allows you to access all of Google's ad inventory from a single campaign. It leverages Google's machine learning to optimize performance in real-time, automating ad placements and bids across various channels, including YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max is designed to drive better results by using a combination of creative assets, audience signals, and automated targeting to reach potential customers at different touchpoints in their journey. This campaign type is particularly beneficial for you as an advertiser seeking to maximize your conversion rates and expand your reach with minimal manual effort, as it continuously learns and adapts to deliver the best possible outcomes based on the specified goals.

In this episode, we talk about Performance Max as a type of campaign, how it has evolved, and the misconceptions around it with Max, one of our senior account managers and key experts in our company. Whether you're looking to optimize your Google Ads account or curious about the latest in digital advertising strategies, this episode is packed with valuable insights and practical advice.

Tune in to learn how to maximize Performance Max and drive your campaigns to new heights.

Tune in!

Key Highlights from the Show

[00:01] Intro and what’s in for you in today's episode

[01:02] Performance Max and why it’s important in Google Ads account management

[02:01] What performance Max is best used for and how that’s evolving

[04:20] The biggest concerns users have with Perfomance Max

[06:01] How Perfromance Max features have evolved

[07:36] What to consider when using Performance Max for campaigns

[11:39] The options Performance Max has as a growth tool

[14:44] Set and forget Perfomance Max campaigns

[19:22] Product duplicate problem and how to counteract it

[21:26] How to improve performance if the budget isn't being spent

[23:03] How to use Performance Max for brand awareness

[25:12] How to maintain and expand your outcome with Performance Max

[27:43] Max parting words on Performance Max

[28:50] End of the show

Notable Quotes

• Cutting back on duplicate products is a good way of allowing singular products in individual situations to perform better over a long period. - (20:14)
• You really need those first few months of just spending to grow; if you can't maintain that, then it's never going to work. [28:00]
• If you keep pausing Perfromance Max because you're not seeing the results and then you turn it on again, that's going to affect the algorithms.- (28:13)

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