Episode 1: Platform Expansion and Holistic Marketing

All Things PPC by PPC Geeks

Expanding your marketing platforms and achieving holistic marketing go hand-in-hand. This means understanding how to navigate different platforms like Google Ads, Meta, and TikTok for your digital marketing campaigns. While many marketers spread themselves thin by trying to use every platform, it's important to ask: Does this lead to more sales? Are there downsides to skipping platform diversification?

The marketing world constantly changes, and marketers feel pressure to keep up (FOMO). This might make them want to jump on every new marketing channel, but care must be taken! Spreading yourself too thin can be counterproductive. The key is to expand strategically, at the right time, and on the right channels for your brand.

This episode is all about holistic marketing and platform diversification. We will discuss what a marketing funnel is and provide examples of when you might want to expand your marketing platforms. It will also explore the evergreen principles of strategy, testing, and measurement that PPC Geeks use and show how the funnel fits into the bigger picture of marketing metrics and resource allocation.

Tune in!

Key Highlights from the Show

[00:01] Intro and what’s in for you in today's episode with Mark, Senior Client Manager

[00:47] What platform expansion and holistic marketing means in PPC marketing

[03:27] Meaning of full funnel in the context of PPC

[08:07] How marketers need to approach metrics when they expand to more platforms

[11:58] A case study of a client Mark has recently worked with

[15:26] Common challenges Mark has witnessed in working with clients in the food industry

[16:58] Methods that they’re currently talking about with clients to expand to more platforms

[22:53] The recent conversation on Google as a channel for more demand generation

[26:39] Quick recap and key takeaways

[28:18] Wrap-up and end of the show

Notable Quotes

• Not all marketing tools lead to a sale. - (02:10)
• The problem with digital marketing is that you can be on so many channels that you feel missing out. - (02:39)
• You simply lead potential clients through a journey in a sales funnel. They probably don't know you or your product/ brand. So, at the very beginning, you want to catch their eye, using an asset-driven funnel that might follow them around a little bit. - (03:29)
• To do anything well, not just PPC, you need to focus on the right things, do it to the right quality, and do it for the right time. [26:28]
• If you want to grow, you need to evolve, and that includes your marketing, too. [28:09]

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