How Synthetic Environments Are Shaping Future Decisions with Myrna Bittner

AlchemistX: Innovators Inside

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In this episode of the AlchemistX Innovators Inside Podcast, Ian Bergman interviews Myrna Bittner, CEO and founder of RUNWITHIT Synthetics. Myrna discusses her company's innovative approach to synthetic environments, which extends beyond traditional digital twins by simulating complex systems and future scenarios. Her team creates dynamic models that integrate diverse data sources to help organizations plan and make informed decisions with enhanced foresight.

Myrna highlights a significant project where their models simulated the economic impact of reopening international flights during the COVID-19 pandemic, showcasing the real-world applications of their technology. She also emphasizes the importance of transforming complex data into actionable insights through their "holodeck" technology. The episode covers the impact of synthetic data on decision-making, the evolution of planning tools, and the future directions of this technology.

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