Design Future Live with Beat Baudenbacher

AIGA Design Podcast

AIGA, the professional association for design, AIGA, and The professional association for design에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 AIGA, the professional association for design, AIGA, and The professional association for design 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 30:29

MP3•에피소드 홈

This episode is a recording of a livestream on 7/12/2022 with Lee-Sean Huang, AIGA's Director of Design Content and Learning and Beat Kaspar Badenbacher, Chief Creative Officer of loyalkaspar and author of the upcoming book, Somewhere Yes: The Search for Belonging in a World Shaped by Branding.
Beat is known for designing the brand identities for Peacock, Paramount+, MTV, ESPN, Comedy Central, and many more over the entertainment and media space. The book is about how the tools of branding, which naturally bring people together, have been weaponized by our culture around ideals and causes that have put us on a dystopian trajectory... and they may be the same tools to help us recover from that trajectory. The book also isn’t walls of text either, or a dissertation on branding, it’s a visual exploration, blanketed with illustrations, photography, symbols, and design—inspired by the graphic sensibilities of Marshall McLuhan (The Medium is the Massage) and Paul Arden (It's Not How Good You Are, It's How Good You Want to Be).

112 에피소드

#Arts #Graphic Design #AIGA, the professional association for design #AIGA #Professional Association For Design