What Is the Lead Flow Crisis in AI Search and How Can Businesses Survive It

AI: Voice or Victim?

Google’s shift to AI Overviews has quietly triggered what Greg Boone calls the Lead Flow Crisis—a seismic change in how businesses generate traffic, leads, and growth. In this special episode of AI: Voice or Victim, Erica Rooney flips the script and puts Greg in the hot seat. Together, they break down what the crisis really means, why traditional SEO is no longer enough, and how leaders can adapt before it’s too late.

Greg shares his Four Ps Strategy—Podcasting, Partnerships, Paid Media, and PR—and explains why being seen, heard, and cited by both humans and machines is now essential. Erica pushes on the tough questions: how to balance AI with the human edge, what to do with internal “saboteurs,” and how to choose the right AI tech stack without drowning in tools.

If you’re a leader, marketer, or founder trying to navigate AI’s impact on your pipeline and your people, this conversation offers clarity, strategy, and a dose of urgency.

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