Digital Billboards, WPP-Google AI Partnership, and AI Risks: Transforming Advertising

AI in Marketing

Join Stan Berteloot, a French journalist and AI expert, as he explores the evolving landscape of technology and advertising in his latest podcast episode. Discover how digital billboards are transforming out-of-home advertising with dynamic, engaging content, as the number of digital displays nearly doubles in the U.S. Learn about WPP and Google's ambitious partnership to integrate AI into brand strategies, promising a revolution in creative and media solutions. Dive into Andrej Karpathy's nanochat project, highlighting the challenges and opportunities in AI coding. Explore Google's Veo 3.1, which enhances AI video generation, offering new creative control for developers. Understand MIT's study on AI model scaling, questioning the benefits of larger models and emphasizing efficient algorithms. Finally, consider Anthropic's Claude Haiku 4.5, a competitive AI model democratizing access to advanced capabilities, and engage with the growing discourse on AI's existential risks, featuring insights from Eliezer Yudkowsky. Tune in for a concise,

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

📚 Sources:

• https://www.marketingbrew.com/stories/2025/10/14/how-the-proliferation-of-digital-has-changed-billboards
• https://www.mediapost.com/publications/article/409872/wpp-commits-400-million-to-expanded-google-partne.html
• https://gizmodo.com/even-the-inventor-of-vibe-coding-says-vibe-coding-cant-cut-it-2000672821
• https://arstechnica.com/google/2025/10/googles-ai-videos-get-a-big-upgrade-with-veo-3-1/
• https://www.wired.com/story/the-ai-industrys-scaling-obsession-is-headed-for-a-cliff/
• https://venturebeat.com/ai/google-releases-new-ai-video-model-veo-3-1-in-flow-and-api-what-it-means-for
• https://venturebeat.com/ai/anthropic-is-giving-away-its-powerful-claude-haiku-4-5-ai-for-free-to-take
• https://www.nytimes.com/2025/10/15/opinion/ezra-klein-podcast-eliezer-yudkowsky.html