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Mark de Grasse에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark de Grasse 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Content Creation Meets AI: Jeff Lizik’s Game-Changing Strategies for Marketers | S1, Ep. 15

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Mark de Grasse에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark de Grasse 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and tailoring content for different audience preferences, whether through text, audio, or video formats. Together, they dive into the practicality of leveraging foundational content alongside trending topics to drive long-term engagement. The discussion also covers the challenges and opportunities of AI adoption among marketers and how effective prompt engineering can elevate content strategies. Tune in for actionable insights and inspiring ideas to future-proof your marketing efforts.

TOPICS:

  • The “Three E’s” of content: Energize, Educate, Entertain.
  • The role of foundational vs. trending content in building a robust strategy.
  • Customizing content formats for different consumer preferences (text, audio, video).
  • The untapped potential of AI in simplifying and amplifying content creation.
  • Challenges of AI adoption and the importance of effective prompt engineering.
  • How marketers can act as media companies to maximize impact.
  • AI tools like ChatGPT, Perplexity, and SEO-specific platforms for streamlined workflows.

GUEST LINKS:

ADVERTISING LINKS:

  continue reading

17 에피소드

Artwork
icon공유
 
Manage episode 461187182 series 3594231
Mark de Grasse에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark de Grasse 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and tailoring content for different audience preferences, whether through text, audio, or video formats. Together, they dive into the practicality of leveraging foundational content alongside trending topics to drive long-term engagement. The discussion also covers the challenges and opportunities of AI adoption among marketers and how effective prompt engineering can elevate content strategies. Tune in for actionable insights and inspiring ideas to future-proof your marketing efforts.

TOPICS:

  • The “Three E’s” of content: Energize, Educate, Entertain.
  • The role of foundational vs. trending content in building a robust strategy.
  • Customizing content formats for different consumer preferences (text, audio, video).
  • The untapped potential of AI in simplifying and amplifying content creation.
  • Challenges of AI adoption and the importance of effective prompt engineering.
  • How marketers can act as media companies to maximize impact.
  • AI tools like ChatGPT, Perplexity, and SEO-specific platforms for streamlined workflows.

GUEST LINKS:

ADVERTISING LINKS:

  continue reading

17 에피소드

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