How “Food is Medicine” Could Change Food and Farm Economics with Brad McNamara

Agtech - So What?

“Food is Medicine” is extremely popular right now, and a few facts suggest it might be more than just a trend. The U.S. alone spends something like $1.5 trillion annually on diet-related diseases, and key issues like diabetes, hypertension, heart disease, and other diseases are on the rise around the world. There are costly interventions available to manage many of these problems, but an increasing body of research suggests that some of the least invasive (and most affordable) interventions don’t come in a pill or vial, but in a grocery basket.

Agrifood tech is definitely not sitting on the sidelines. We’re seeing a new wave of startups emerging in this space, building on the lessons of food businesses of the past. To explore this trend, we spoke with one such founder– Brad McNamara, CEO and Founder at Morrissey Market, a “food is medicine” distribution startup. Brad was formerly at Freight Farms, a vertical farming company that strove to sell, not the produce, but the farm itself, in the form of a tech-enabled shipping container-sized farm.

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