Disrupting the AgTech Ecosystem with Ron Adner

Agtech - So What?

Longtime listeners have heard Sarah and Matthew talk about ideas like “ecosystem disruption” and “adoption chain risk” and “value architecture,” all of which stem from the works of Ron Adner. Ron is a researcher, strategist, and professor at the Tuck School of Business at Dartmouth University, and the author of two books, The Wide Lens and Winning the Right Game, both of which have been influential at Tenacious.

So this week, we’re going straight to the source as Matthew sits down with Ron for a wide ranging discussion of how fundamental business strategy has changed in recent decades, and how agtech companies and investors can learn lessons from other sectors to inform their business models, go-to-market strategies, and the very way they understand the spaces where they play.

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