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Scott Hayman on Building Hammer Creative: Game Marketing, Social Media, and Industry Success
Manage episode 442841104 series 3594050
Justin Levinson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Justin Levinson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Scott Hayman, COO of Hammer Creative 🎮, explains how his agency brings video games to market, creating content for platforms like TikTok and Instagram.
Working with top publishers like Epic and Microsoft, they develop go-to-market strategies, create key art, and capture game footage to showcase key features. They also assess campaign success using analytics and consumer feedback 💬.
챕터
1. Scott Hayman on Building Hammer Creative: Game Marketing, Social Media, and Industry Success (00:00:00)
2. Producing Diverse Content for Social Media Platforms (00:02:30)
3. Ensuring Security when Working with Pre-release Software (00:05:03)
4. The Appeal of Simpler Games and Online Gaming (00:07:49)
5. The Shift from Couch Co-op to Online Multiplayer (00:09:41)
6. Starting the Project: Understanding the Game and Client's Goals (00:11:24)
7. Creating Key Art for Physical Copies and Digital Storefronts (00:18:54)
8. The Role of Game Capture in Showcasing Game Features (00:23:20)
9. The Unique Blend of Skills in Game Capture (00:26:32)
10. Game Capture as a Starting Point or Final Destination in a Career (00:31:02)
11. Evaluating Campaign Success through Analytics and Feedback (00:36:20)
7 에피소드
공유
