Player FM 앱으로 오프라인으로 전환하세요!
YouTube Content Ideas, Owner Mindset, and Recognizing Your Leadership Style with Ali Schwanke
Manage episode 402185954 series 2931858
“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.”
Ali Schwanke is founder and CEO of Simple Strat—a Diamond HubSpot Solutions Partner and premium B2B content marketing agency.
You may know them from the HubSpot Hacks YouTube channel, the #1 unofficial source of HubSpot tutorials with over 20k subscribers to the channel.
This episode will be a perfect listen for agency operators looking to find their perfect niche; discover content topics and formats that work on YouTube; and become a better leader by leveraging their unique leadership style.
It’s also full of inspiration for owners considering making an exit from their agency.
Episode Insights:
💡 Simple Strat’s journey towards becoming experts in the HubSpot ecosystem through content creation and strategic focus
💡 How Ali and her team approach content production and finding ideas for their HubSpot Hacks channel on YouTube (leveraging TubeBuddy, AirTable, and HubSpot rep feedback)
💡 Moving from solving problems on her own to empowering team members to learn and grow
💡 Ali’s advice on leadership styles, the shift in mindset from a marketer to an agency owner, and the importance of systems and processes in scaling an agency
💡 Ali’s thoughts on how to prepare for a future exit from an agency, including the importance of mindset but also legal compliance, data preparation, and more
Resourced Mentioned:
📚 HubSpot Hacks YouTube channel
📚 TubeBuddy (for YouTube keyword research)
📚 "Work Less, Earn More" by Karl Sakas (book)
📚 "Built to Sell" by John Warrillow (book)
📚 "How to Win Client Business When You Don't Know What You're Doing" by Doug Fletcher (book)
👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot
302 에피소드
Manage episode 402185954 series 2931858
“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.”
Ali Schwanke is founder and CEO of Simple Strat—a Diamond HubSpot Solutions Partner and premium B2B content marketing agency.
You may know them from the HubSpot Hacks YouTube channel, the #1 unofficial source of HubSpot tutorials with over 20k subscribers to the channel.
This episode will be a perfect listen for agency operators looking to find their perfect niche; discover content topics and formats that work on YouTube; and become a better leader by leveraging their unique leadership style.
It’s also full of inspiration for owners considering making an exit from their agency.
Episode Insights:
💡 Simple Strat’s journey towards becoming experts in the HubSpot ecosystem through content creation and strategic focus
💡 How Ali and her team approach content production and finding ideas for their HubSpot Hacks channel on YouTube (leveraging TubeBuddy, AirTable, and HubSpot rep feedback)
💡 Moving from solving problems on her own to empowering team members to learn and grow
💡 Ali’s advice on leadership styles, the shift in mindset from a marketer to an agency owner, and the importance of systems and processes in scaling an agency
💡 Ali’s thoughts on how to prepare for a future exit from an agency, including the importance of mindset but also legal compliance, data preparation, and more
Resourced Mentioned:
📚 HubSpot Hacks YouTube channel
📚 TubeBuddy (for YouTube keyword research)
📚 "Work Less, Earn More" by Karl Sakas (book)
📚 "Built to Sell" by John Warrillow (book)
📚 "How to Win Client Business When You Don't Know What You're Doing" by Doug Fletcher (book)
👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot
302 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.