Dark Social: What Is It, How Can It Be Measured and How Does It Work?

Agency Journey

Gray MacKenzie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gray MacKenzie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 27:45

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On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it.

Topics discussed in the episode:

The story behind Zen Media's and ZenPilot's name
Zen Media's journey
What is dark social?
How dark social works and
How dark social impacts your buyers' journey
What the b2b buying journey looks like

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Resources mentioned in this episode:

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