#AgencyVision: Kill the Competition by Dialing in Your Agency Messaging and Positioning

Agency Journey

Gray MacKenzie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gray MacKenzie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7y ago 30:46

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As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty:

Who do you help? What costly problem do you solve? How do you help them?

Everything flows from these three responses. The more specific you get with each answer, the less competition you'll face. The more specific you get, the more you'll be paid. The more specific you get, the more efficient your team will become in delivering the solution.

This is simple Marketing 101 level stuff. What holds so many agency owners back from making the decision to burn the boats and plant a stake in the ground?

Fear.

We break down how to over come these fears in this episode of #AgencyJourney.

Check out the show notes here: https://www.zenpilot.com/inbound-agency-journey/agency-messaging-and-positioning

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