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The No. 1 Agency Challenge (100+ Agencies Surveyed) w/ Tyler Pigott
Manage episode 448617443 series 3610267
Agency Builders에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Agency Builders 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this conversation, Logan Lyles and Tyler Pigott discuss the significant challenges agencies face, particularly in client acquisition. They explore insights from a recent poll of agencies, highlighting common pain points and strategies for overcoming them. Tyler shares his experience in building and selling an agency, emphasizing the importance of understanding agency goals, strengths, and crafting effective offers to attract clients.
The discussion also touches on the evolving landscape of marketing and the role of AI in research and strategy development. In this conversation, Logan Lyles and Tyler Pigott discuss the evolution of website development strategies, emphasizing the importance of understanding client pain points and creating tailored offers.
They explore the psychology of buyers, the significance of bridging the gap between clients and solutions, and the ongoing nature of sales strategies. The discussion also highlights the launch of the Agency Bootcamp, aimed at providing practical training for agency leaders.
Takeaways
- New client acquisition is a universal challenge for agencies.
- Lead generation consistently ranks as the top pain point.
- Agencies must balance working in and on the business.
- Understanding client needs is crucial for effective service delivery.
- Crafting attractive offers can differentiate agencies in a competitive market.
- AI can be a valuable tool for market research and understanding pain points.
- Narrowing down target audiences can streamline marketing efforts.
- Successful agencies adapt their strategies to changing market conditions.
- Iterate on offers to meet diverse client needs.
- Creating multiple offers can cater to different clients.
Connect with the co-hosts of Agency Builders:
Love this content & want to connect with the community?
- Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
- Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community
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- Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!
16 에피소드
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