TCE: Founders Series - How To Transition Your Brand Into Web3 with Swan Sit

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Exile

1
Episode 10: From Refugee to Radical 44:09

2 years 전44:09

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리스트

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

3년 전 1:05:23

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Today we have the former Global Head of Digital Marketing at Nike, Estée Lauder and Revlon and reigning "Queen of Clubhouse", Swan Sit. She advises on strategy and marketing of NFTs and has worked with dozens of projects including Adidas, Boss Beauties and other blue chip projects, as well as several platforms. Swan is also a founding member of BFF whose mission is to democratize women's access to Web 3. She is the most sought-after female speaker on NFTs, specializing in helping traditional companies enter Web3 and helping projects scale.

Shoutout to our followers for the great questions and congrats on your exclusive gmoney+Swan Sit POAP:

@SaintPabloNFT

@Adambrotman

@danibltnft

@ShaanJCoelho

@HiddenPige0n

@BullishHomie

@Sukey2009

@Nate_Dog_Live

Follow Swan on Twitter @swansit

Shot at Melrose Podcasts in West Hollywood.

Subscribe to learn more about Web3

Timecodes:

0:00 - Intro

2:18 - NFT LA experience

3:12 - How did Swan Sit get started on Clubhouse

6:08 - First time buying an NFT

8:15 - Where in the adoption curve of web3 are we?

11:06 - Security tips for NFTs investors

16:55 - What gmoney and Swan have learned from their success in web3

18:26 - What NFT projects are missing by not marketing to women

25:29 - The purpose of BFF

27:34 - What are the biggest pitfalls and misconceptions of the metaverse?

33:47 - Why scarcity doesn't exist in web3

---------------------- Rapid Fire Questions ---------------------------------

40:32 - What parts of your former job as a Digital Marketer at big web2

companies are similar to web3 and what are some differences?

43:34 - What do you think the biggest challenge is to brands adopting a

web3 digital engagement strategy?

45:33 - What brands are great example of coming into web3?

49:30 - NFT culture that will survive broader market adoption? And which will disappear?

52:44 - What is the biggest misconception of learning about NFTs?

56:22 - How do you manage the success you have while staying driven and without getting complacent?

01:00:31 - How can Web3 bring positive changes for women in society?

01:03:32 - Swan's plans for a future project

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