AMP 248: Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice

Actionable Marketing Podcast

Do you create great content for an awesome business but still find it challenging to be found on the internet? Building relationships with the right partners can build your audience by getting in front of the audiences of others.

Today’s guest is Brett McGrath, Vice President of Marketing at The Juice, a content distribution platform for B2B content. It’s like Spotify, but for business content. Brett shares how to develop content partnerships to launch ambitious new companies.

Some of the highlights of the show include:

• Content Collaboration: Takes time and effort to work the correct way
• Priority #1: Meet people and have conversations with them
• Learn Two Things: If marketing messages resonate, what’s on marketers’ minds
• Podcast: Having a show helps build partnerships and talk about passion projects
• Mutual Benefits: Build relationships to create, present, share, and add value
• Mindset and Philosophy: Launch product and company with people
• Biggest Win: Streamlining content process to create content with social proof
• Where to Meet/What to Say: Be comfortable and confident in social communities
• Podcast Practice: Ask questions, facilitate feedback, and promote people/brands

Links:

• Brett McGrath on Twitter
• Brett McGrath on LinkedIn
• The Juice
• The 3C Podcast: Curating Content Creators
• Leah Friedman from Guru
• Jimmy Daly from Superpath
• Ben Sailer on LinkedIn
• CoSchedule

Quotes from Brett McGrath:

“When I joined The Juice, priority #1 was meet people and just have conversations.”

“Reach out to people and do it in a way that is authentic and natural in building partnerships.”

“We, as B2B marketers, need to move away from me-centered marketing or marketing for our own KPIs and our metrics or what our bosses want.”

“Find the places where people want to go and learn and are like-minded and find ways to engage.”