How Super Coffee’s Jimmy DeCicco Built a Coffee Empire Backed by A-Rod

Above The Fold

Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG).

In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth.

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What’s inside The Juice this week?

00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey

10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG

20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance

30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Find Super Coffee on Amazon https://www.amazon.com/super-coffee/s?k=super+coffee

Find Super Coffee at a store near you https://drinksupercoffee.com/store-locator/