1005: Campbell Minister: Building a Referral Based Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Campbell Minister:

Welcome to a Well-Designed Business. Building a referral-led business isn’t always easy. It takes commitment, dedication, integrity, and accountability. Most of all, it takes the ability to navigate speed bumps and navigate challenges.

My guest today, Campbell Minister, knows what it takes to do all of those things. She has created clear processes, learned how to set up proactive client expectations, and built strong relationships that bring referrals and repeat business her way. Today, she’s sharing her insights on what it takes to create those relationships and bring referrals your way.

LuAnn Nigara and Campbell Minister's Ah-Ha Moments

“It’s a testament to understanding the core belief that interior design is a personalized, high-level luxury service. You’re not in competition with everyone, and you’re not the right fit for everyone.” -LuAnn

“Discipline and dedication are it. Really, at the end of the day, what makes me happy is if my clients are happy, so I am always thinking about what it takes to create that client experience. What do you want people to say about you?” -Campbell

“It’s not who's right or wrong. It's who's bringing their perspective and that lens, and what's their lens for the situation. There’s your story and my story, but there’s always a third story.” -Campbell

More About Campbell Minister

Campbell Minister Design (CMD) is a boutique, referral-led decorating firm.

Campbell started her firm in 2016 while taking courses in interior design. She dove headfirst into a new build construction project, forcing her to become intensely focused on project execution, and working under tight construction timelines. Fast forward 7 years later and you will find Campbell leading a team of designers, operational support staff, and tradespeople to bring her clients’ vision to life.

Campbell acts on behalf of her clients at every step of the design process, caring for their home as if it was her own. She leverages strong working relationships with trusted vendors to execute each client’s vision.

As the daughter of a serial decorator, artist, and antique shop owner, Campbell has an innate sense of style and an eye for good design. Merging this background along with degrees in communication, education, and art history, Campbell uses these skills to successfully turn clients’ design ideas into gorgeously real spaces.

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Hiring Toolkit Bundle

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