Creating Your Expert Brand: Part 3 (ep. 21)
Manage episode 289439446 series 2814560
How important is a brand, really? If you think it’s just your name, logo, and colors… this will be very helpful! A brand is so much more, and having your brand even a little bit ‘off’ will hurt your success. In the third part of this 3-part series, Pamela walks you through the steps you need to follow to create your expert brand.
You’ll discover:
- The simple exercise that makes finding a powerful name so much easier
- Why having a brand that is inconsistent in some ways can be good (and exactly how to do that)
- How to know whether you can name your brand, your method, and your system in the same way
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