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036: Dave Trott on 30 years of advertising creativity
Manage episode 404797548 series 3556050
Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Daniel Ross and Liam Botham, Daniel Ross, and Liam Botham 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We're revisiting what creativity is, how to express it and find it, with a legend of the advertising industry Dave Trott. Just as John Cleese wrote brilliant sitcom and sketches, Dave created brilliant advertising over a career in which he founded five agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott.
What I think you're going to love about this conversation is Dave's to the point, sharp witted, no BS worldview. David Ogilvy’s greatest creation is David Ogilvy he says while his real heroes are Bill Bernbach, John Webster and Edward de Bono.
We talk about the conditions for creative outcomes, serendipity and mistakes, the nonsense of ad awards, getting upstream of problems and selling tampons to lorry drivers. I think you're going to enjoy this one.
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Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto
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