Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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GreenMellen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GreenMellen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Player FM 앱으로 오프라인으로 전환하세요!
Optimizing Website Conversions to Grow Your Business
Manage episode 388109698 series 2362023
GreenMellen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GreenMellen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online?
What are website conversions?- Form fill
- Download a file
- Watch a video
- Purchase
- Donate
- Making adjustments to your website to get people to take a desired action
- It’s an ongoing process that you must test and adjust
- Rand Fishkin (Sparktoro) - Precise attribution is hard to measure. Share our Blumer story.
- Less attribution, more refinement of optimization
- Because these are the actions to help your business grow
- Without a desired action, what are you aiming for?
- This is where the true value of marketing comes in
- Pick a single call to action
- Make it clear how to take action
- Focus the content on the page around the action
- Give people multiple opportunities to click a call to action
- Make small changes and test to see how people react — A/B testing
- Count the number of conversions
- Count the number of website users
- Divide the former by the later
- You can also divide up the specific types of conversions
- This can be done directly in Google Analytics 4 (with help from Google Tag Manager)
- Yes! It matters how people view your brand before seeing your website.
- It matters what landing page they come to
- It matters how many times & ways they’ve encountered your brand
69 에피소드
Manage episode 388109698 series 2362023
GreenMellen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GreenMellen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online?
What are website conversions?- Form fill
- Download a file
- Watch a video
- Purchase
- Donate
- Making adjustments to your website to get people to take a desired action
- It’s an ongoing process that you must test and adjust
- Rand Fishkin (Sparktoro) - Precise attribution is hard to measure. Share our Blumer story.
- Less attribution, more refinement of optimization
- Because these are the actions to help your business grow
- Without a desired action, what are you aiming for?
- This is where the true value of marketing comes in
- Pick a single call to action
- Make it clear how to take action
- Focus the content on the page around the action
- Give people multiple opportunities to click a call to action
- Make small changes and test to see how people react — A/B testing
- Count the number of conversions
- Count the number of website users
- Divide the former by the later
- You can also divide up the specific types of conversions
- This can be done directly in Google Analytics 4 (with help from Google Tag Manager)
- Yes! It matters how people view your brand before seeing your website.
- It matters what landing page they come to
- It matters how many times & ways they’ve encountered your brand
69 에피소드
Alle episoder
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