Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Jaguar Podcasts is a production of Jaguar Student Media at Texas A&M University-San Antonio. Our focus is telling true stories that impact our campus and surrounding communities. Campus. Culture. Community. Connection.
Jaguar Podcasts is a production of Jaguar Student Media at Texas A&M University-San Antonio. Our focus is telling true stories that impact our campus and surrounding communities. Campus. Culture. Community. Connection.
We catch up and see what President Matson has been up as she talks about being named the president of the San Antonio Tricentennial commission. We talk about the university's new campaign, "On A Mission" and discuss the recent lecture on campus by Dr. Everett Fly. We close by speaking about the opening of the newest exhibit at the Presidio Gallery.…
In this episode of Barbershop Talk, Sam & Wyatt talk about Dwayne Wade and what it means for him to come off the bench as well as discussing LaMarcus Aldridge's recent contract extension. ALSO: at the 17:17 mark Sam & Wyatt confuse Celtics' player Jayson Tatum with "Magic Mike" star Channing Tatum. Our theme song is "Rainy Mourning" by Ryan Quijano; find more of his music at @ryan-quijano This podcast was produced by Jerry Quijano. This podcast was created, and hosted, by Wyatt Matson and Samuel McDaniel. Barbershop Talk with Matson & McDaniel is a product of The Mesquite and Jaguar Student Media.…
In this episode of Barbershop Talk, Sam breaks down his worst first date ever while Wyatt almost gets emotional over US Soccer (even though he doesn't care.) The guys also break down their outlook on the upcoming NBA season. Our theme song is "Rainy Mourning" by Ryan Quijano; find more of his music at @ryan-quijano This podcast was produced by Jerry Quijano. This podcast was created, and hosted, by Wyatt Matson and Samuel McDaniel. Barbershop Talk with Matson & McDaniel is a product of The Mesquite and Jaguar Student Media.…
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