Best of 97% Effective - Jenny Fernandez, Chief Marketing Officer at Loacker: Getting Your Seat At The Table

97% Effective

A “BEST OF 97% EFFECTIVE” EPISODE! Tune in this fall for new episodes and more great content.

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.com

SHOW NOTES:

Jenny Fernandez, Chief Marketing Officer at Loacker, reflects on what her 20 years marketing multi-million-dollar brands – and advising startups – can teach us about managing our own career and brand. We discuss how to build relationships that will launch your career, guerrilla tactics for branding and ways to succeed after getting promoted.

• How three years in China impacted her career growth
• Why Jenny would have leaped into entrepreneurship earlier
• Building key relationships
• How women can convert mentors to sponsors
• The value of peer allies
• The power of positive collaboration
• Speak up and take control of the narrative
• Why leaders need to delegate work
• Elevate your own self-awareness and make a brand assessment
• Guerrilla tactics for branding
• How to handle being too busy
• Being successful after you get promoted
• Leading with vulnerability
• Why you should read her forthcoming book, “ZigZag to The Top”
• Leaving room for risk and exploration

BIO AND LINKS:

Jenny Fernandez is the Chief Marketing Officer at Loacker and has spent 20 years marketing multi-million-dollar brands. She is an Executive and Team Coach, professor at Columbia Business School and NYU, Board Advisor to the American Marketing Association, and Board Chair of the Global Connected for Women Foundation. Jenny is the author of the forthcoming book,, “Zig-Zag to the Top – How to Master the Habits, Behaviors and Mindsets to Succeed”. Jenny holds a Bachelors in Applied Mathematics and Operations Research from Columbia University and a MBA from the Kellogg School of Management at Northwestern University.

• Linkedin: https://www.linkedin.com/in/jennymfernandez/
• Jenny’s talk at AMA: https://www.amanewyork.org/resources/personal-transformation/
• Robert Cialdini’s theory: Seven Principles of Persuasion
• HBR article: 3 Ways to Grow Your Influence in a New Job
• HBR article: 5 Relationships You Need to Build a Successful Career
• Fast Company article: POV: Yes, there are enough hours in a day—if you manage your time better
• HBR article: 3 Habits that May Derailing Your Career
• Michael’s Book, Get Promoted: https://changwenderoth.com/#tve-jump-180481ecea3

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