A young entrepreneur is bringing a new business to Whyte Avenue

630 CHED Mornings

Brian Curry, a young 35-year-old entrepreneur who is realizing a dream due to loans to lift Black businesses. His bakery is set to open in Edmonton soon on Whyte Ave. He is the recipient of a loan helping to boost Black entrepreneurs. His space has a 90s vibe and is inspired by his mother who raised him on her own. He says he grew up poor and this is his dream. The bakery has 90s video games, graffiti and will play hip hop tunes from the era. He is committed to more diversity and inclusion and his architect is a Metis company. He has remarked to me he wants to create a space where all are included and welcomed. He is also awaiting word from another Federal program/loan specifically designed for Black entrepreneurship. He has lived experience on the challenges for racialized entrepreneurs to make it in the food industry. For instance, he is attempting to become a sommelier and it’s particularly challenging as some of the tastes and food are geared to a European palate and Brian has had to taste new foods.