The quest for quality: A conversation with George Howell

5THWAVE - The Business of Coffee and Hospitality

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3y ago 37:13

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To kick off 2023 we’re bringing you an interview with a true industry legend – the one and only George Howell, a name synonymous with coffee excellence.

Since the 1980s George has played an integral role in the development of specialty coffee in Western markets – pioneering the third-wave coffee movement and championing single origin coffees and direct trade.

In this conversation George shares details of his early coffee career and experiences, including the ‘unlikely’ sale of his small Boston-based coffee chain to Starbucks. He also discusses balancing business with his true passion for coffee discovery and his desire to share and highlight the highest-quality coffees from around the world.

Credits music: "Unreliable" by Dudley Music in collaboration with The Coffee Music Project

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