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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Basket Case
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iHeartPodcasts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 iHeartPodcasts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Where do you go when your own thoughts are unsafe? Basket Case, a series hosted by Nicole Kelly (NK), decodes the kaleidoscope of mental health and uncovers how our brain contorts our reality through original reporting, tender conversations, and deeply personal explorations.
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Manage series 3605946
iHeartPodcasts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 iHeartPodcasts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Where do you go when your own thoughts are unsafe? Basket Case, a series hosted by Nicole Kelly (NK), decodes the kaleidoscope of mental health and uncovers how our brain contorts our reality through original reporting, tender conversations, and deeply personal explorations.
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Basket Case
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Even though NK doesn’t live with the voice of constant criticism anymore, there’s still a lingering feeling that stands between her and her authentic self…or selves. In this episode she talks to social anxiety expert Dr. Aziz Gazipura about disrupting that pattern of social anxiety and learning to do something else. Dr. Aziz Gazipura is the author of the books The Solution To Social Anxiety and Not Nice , and the founder of the Center For Social Confidence. See omnystudio.com/listener for privacy information.…
NK attends a workshop on divesting from people pleasing & begins to unravel a lifetime of grief and rage. Transcript See omnystudio.com/listener for privacy information.
When Sal moved from California to a small town in the Pacific Northwest, they didn't know anyone. The solitude didn’t bother them…at first. But after their attempts at making new friends left them feeling confused, then rejected, then frustrated, their solitude turned into loneliness. In this episode, Dr. Ellen Lee explains how loneliness is a social condition. Dr. Marisa G. Franco talks about the science of making friends (and the romance of queer friendship), and Jasmine Ostendorf-Rodriguez shows us what we can learn from fungi about building community in times of crisis. Transcript Links: The Professional-Managerial Class w/ Catherine Liu | Jacobin Show White Supremacy Culture Worksheet from White Supremacy Culture Platonic: How The Science of Attachment Can Help You Make – and Keep – Friends by Dr. Marisa G. Franco Let’s Become Fungal! by Jasmine Ostendorf-Rodriguez See omnystudio.com/listener for privacy information.…
Does being *too online* make it increasingly hard to hang on to an inherent sense of identity? Between the algorithm, the content creators, and the very online therapists, maybe it makes sense that more and more people are self diagnosing from online content – and are telling their IRL therapists about it. But what if the sense of belonging we get from claiming a diagnosis is just a stand in for what’s actually needed? With Nadira Goff (Slate), P.E. Moscowitz (MentalHellth), and Marcus Brittain Fleming (LCSW, Bandwidth Care). Transcript Links: On TikTok, mental health creators are confused for therapists. That's a serious problem. (2021) How mental health became a social media minefield The BuzzFeedification of Mental Health | Mental Hellth (Feb 2021) From pee tapes to Pulitzers: The rise and fall of Buzzfeed News | The Independent Why "TikTok Diagnoses" Are on the Rise | Psychology Today Women Are Discovering They May Have ADHD Or Be On The Autism Spectrum From Trending TikTok Videos The fight over what’s real (and what’s not) on dissociative identity disorder TikTok - The Verge https://neuroqueer.com/throw-away-the-masters-tools/ Mad World: Politics of Mental Health by Micha Frazer-Carroll Girls Self-Diagnosing on TikTok Aren't Why Ableism Happens - Dr. Devon Price Changing the Framework: Disability Justice | Leaving Evidence See omnystudio.com/listener for privacy information.…
Instead of feeling happy when she learns that her cancer therapy is working, Jasmin is confronted with grief. In an effort to understand her own situation, she tries to find people who can relate. And in a collaborative art piece, Jazmine (JT) Green gives us a snapshot of what it feels like to finally learn to inhabit a body that could feel like home. “Embodied” is episode three of Little Devils – a show about the flaws that shape us. Little Devils is a TRZ Media Original and an independent production hosted by Jasmin Bauomy. See omnystudio.com/listener for privacy information.…
In the stories about Borderline Personality Disorder that Mala was familiar with, a borderline woman was always toxic – intense, erratic, angry, manipulative. And she was almost always the villain in someone else’s story. But no one ever talked about the *source* of the intense emotion – what was at the heart of it. Transcript More to read about borderline: I'm A Black Woman with Borderline Personality Disorder | Business Insider Why I'm Distancing Myself From My Borderline Personality Disorder Diagnosis Diagnosis of Borderline Personality Disorder Is Often Flawed | Scientific American (Re)Valuing Borderline Personality Disorder as (Counter) Knowledge | Word & Text: A Journal of Literary Studies and Linguistics Transcendent Luminescence, Ravaging Flames: On Alexander Kriss’s “Borderline” | Los Angeles Review of Books How Infinite Jest tethered me to life when I almost let it go | Aeon Essays Borderline Personality and Self-Understanding of Psychopathology | Psychiatry At the Margins Either all psychopathology is personality psychopathology or there is no such thing | Psychiatry at the Margins Transgender and Gender Diverse Patients Are Diagnosed with Borderline Personality Disorder More Frequently Than Cisgender Patients Regardless of Personality Pathology | Transgender Health I Have Forgiven Myself for My Pre-Diagnosis Recklessness | by Zuva Seven | An Injustice! Skill Issues | Dialectical Behavior Therapy and Its Discontents See omnystudio.com/listener for privacy information.…
For Maryam, anorexia was a way to disappear. But outside the institutions meant to cure eating disorders, she learns to resist the binary of recovery or death. Transcript This episode was produced by Maryam Gunja and Phoebe Unter. And informed by… Studying Hunger Journals by Bernadette Mayer Hungry Bengal: War, Famine and the End of Empire by Janam Mukherjee Saving our own lives: a liberatory practice of harm reduction by Shira Hassan Unbearable Weight: Feminism, Western Culture, and the Body by Susan Bordo We need to reject the false narratives around anorexia by Katy Waldman Strangers Among Us by Rachel Aviv See omnystudio.com/listener for privacy information.…
Dr. Devon Price talks with NK about 2022’s Unmasking Autism: Discovering the New Faces of Neurodiversity . Masking is a coping strategy, a way that neurodivergent people (especially autistic people) learn to fit into neurotypical society, with uneven success. But like many coping strategies, masking can do more harm than good in the long run – and the act of unmasking is a small act of resistance against conformity. Transcript This episode also includes some clips from Autistic Masking & Unmasking , The 4 Types of Autistic Masking , Twice as Hard: Masking Neurodiversity as Black Women , Discover your neurodivergent masks , and Black and Autistic! The Struggle is Real… Plus Devon Price recommends Amythest Schaber’s Ask An Autistic series, The Secret Life of a Black Aspie: A Memoir by Anand Prahlad, and Uncomfortable Labels: My Life as a Gay Autistic Trans Woman by Laura Kate Dale. See omnystudio.com/listener for privacy information.…
Bertranna’s autism makes her obsessed with finding the Truth about neurodiversity. With Ayesha Khan, PhD and The People’s Oracle . Transcript AND INFORMED BY: Unmasking Autism by Devon Price African-Americans With Autism Face Additional Challenges - NPR The Persistent Invisibility of Black Autism - Undark.org The Biology Behind Autism Spectrum Disorder - Yale Medicine Data and Statistics on Autism Spectrum Disorder - CDC The mother of neurodiversity: how Judy Singer changed the world | Autism | The Guardian Singer’s thesis was included in a British Open University anthology titled Disability Discourse , and is now available in an ebook called Neurodiversity: The Birth of an Idea Who coined the term ‘neurodiversity?’ It wasn’t Judy Singer, some autistic academics say A correction on the origin of the term ‘neurodiversity’ - Independent Living On the Autism Spectrum (InLiv) On the neurological underpinnings of geekdom - The Atlantic Politicizing Neurodiversity - by P.E. Moskowitz : Empire of Normality by Robert Chapman Neurodiversity and the Pathology Paradigm | Psychology Today Negotiating the Neurodiversity Concept | Psychology Today NeuroTribes: The Legacy of Autism and the Future of Neurodiversity by Steve Silber Neurodiversity Rewires Conventional Thinking About Brains | WIRED Neurodiversity in the Classroom by Thomas Armstrong “The 8 Million Species We Don’t Know” - New York Times Sunday Review Common Biologically Essentialist Language | by Cat Harsis | Medium What If Gay-Rights Advocates’ ‘Born This Way’ Argument Is Wrong? It's time to rethink “born this way,” a phrase that's been key to LGBTQ acceptance | Salon.com ‘Beyond Race’ Biology Course Busts Myths About Human Diversity | College of Computer, Mathematical, and Natural Sciences | University of Maryland Decolonizing= abolishing bioessentialism & the neurodivergent/ neurotypical binary - Ayesha Khan, Ph.D. Psychiatric diagnoses & bioessentialism will not liberate us - Ayesha Khan, Ph.D. What Is a Collectivist Culture? Individualism vs. Collectivism Collective Culture & Mental Wellbeing: What Tanzania Can Teach Us About Mental Health Science is not objective or apolitical - by Ayesha Khan, Ph.D. A Guide to the James Webb Telescope's View of the Universe - New York Times we are all made of stars See omnystudio.com/listener for privacy information.…
If depression isn't caused by a chemical imbalance, why does everyone think it is? Transcript WITH: P.E. Moskowitz Micha Frazer-Carroll AND INFORMED BY: Breaking Off My Chemical Romance - The Nation Many People Taking Antidepressants Discover They Cannot Quit - The New York Times Emotional Blunting, No Libido, No Life - by P.E. Moskowitz Keep the antidepressants away. New study says chemical imbalance in brain isn't causing depression - The Economic Times The Epidemic of Mental Illness: Why? - New York Review of Books The Illusions of Psychiatry - The New York Review of Books Mad World: The Politics of Mental Health by Micha Frazer-Carroll DSM History - Psychiatry.org How do new disorders get into the DSM? - Slate Delusions of Progress: Psychiatry’s Diagnostic Manual - Los Angeles Review of Books “Scientific Nightmare”: The Backstory of the “DSM” - Los Angeles Review of Books Anatomy of an Epidemic by Robert Whitaker With Prozac Nation, Elizabeth Wurtzel blew open the memoir as we know it - BBC Prozac Nation (2001) Prozac: Revolution in a Capsule - The New York Times How Prozac entered the lexicon - BBC News Renamed Prozac Fuels Women's Health Debate - Washington Post After the Boom, No Reason to Smile - Barron's Something Happened to U.S. Drug Costs in the 1990s - The New York Times Conflicts of interest and DSM-5: the media reaction - Speaking of Medicine and Health Many authors of psychiatry bible have industry ties - New Scientist Undisclosed financial conflicts of interest in DSM-5-TR: cross sectional analysis - The BMJ See omnystudio.com/listener for privacy information.…
Samara puts her trust in psychiatry to fix her. Transcript WITH: + PUPPYBREATH AND INFORMED BY: The Ritalin Explosion - PBS FRONTLINE Anatomy of an Epidemic by Robert Whitaker Strangers To Ourselves: Unsettled Minds and the Stories That Make Us by Rachel Aviv Antidepressants rapidly alter brain architecture, study finds - Los Angeles Times Breaking Off My Chemical Romance - The Nation The Illusions of Psychiatry - The New York Review of Books See omnystudio.com/listener for privacy information.…
Rachel tells NK about the pain of her perfectionism, then NK talks to somatics practitioner B. Stepp and artist Yumi Sakugawa about rewriting internal narratives of shame and punishment. Transcript WITH: + B. Stepp: www.haveheartsomatics.com + Yumi Sakugawa: @yumisakugawa AND INFORMED BY: The dangerous downsides of perfectionism - BBC “Multidimensional Perfectionism And DSM-5 Personality Traits” by Joachim Stoeber Contemplating the Infinite with Annie Dillard - Literary Hub Silent All These Years: On Annie Dillard - The Millions Annie Dillard on Creativity and What It Takes to Be a Writer - The Marginalian Generative Somatics Want to Fix Your Mind? Let Your Body Talk. - The New York Times What Your Body Has to Do With Social Change - YES! Magazine Brené Brown: Can We Gain Strength From Shame? - NPR The Hidden Stress of Growing Up a Child of Immigrants - VICE How to Be Less Self-Critical When Perfectionism Is a Trap - The New York Times I Finally Accepted Nothing Can Be Perfect - VICE Yumi Sakugawa on shame, hiding, paralysis , and making bad art . See omnystudio.com/listener for privacy information.…
After Tina’s dad died, she was devastated. But was her grief “disordered”? Transcript WITH: + Lashanna Williams, A Sacred Passing + Dr. Joanne Cacciatore, PhD AND INFORMED BY: Dying Without Regrets According to a Death Doula - VICE Seattle-area grief groups bring mourning into the light - Seattle Times What's A Mental Disorder? Even Experts Can't Agree - NPR DSM-5-TR turns normal grief into a mental disorder | Miss Foundation A History of Prolonged Grief Disorder's Inclusion in the DSM — And What Is Missing From It - Psychiatry At the Margins Why was prolonged grief disorder added to the DSM? - American Psychiatric Association How Long Should It Take to Grieve? Psychiatry Has Come Up With an Answer. - The New York Times Prolonged Grief Is Now Labelled a Disorder. Not All Psychiatrists Agree. - VICE Impairing Social Connectedness: The Dangers of Treating Grief With Naltrexone - Kara Thieleman, Joanne Cacciatore, Shanéa Thoma What is good grief support? Exploring the actors and actions in social support after traumatic grief | Miss Foundation It’s Mourning in America | The New Yorker How People Of Color Can Experience Grief Differently Than White People | HuffPost Life Grief, Unmedicated - by P.E. Moskowitz - Mental Hellth See omnystudio.com/listener for privacy information.…
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