My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Want to expand your real estate business nationwide through referrals? Join Kilene and Kelly, the "Tampa Twosome," on Real Estate Referrals: Network to Net Worth. Learn their secrets to building a strong referral network through phone calls, handwritten notes, and relationship building. It's a win-win for you, your clients, and your entire referral team, bringing in leads and clients for years to come. Get ready to leverage the power of referrals and boost your mailbox money!
Want to expand your real estate business nationwide through referrals? Join Kilene and Kelly, the "Tampa Twosome," on Real Estate Referrals: Network to Net Worth. Learn their secrets to building a strong referral network through phone calls, handwritten notes, and relationship building. It's a win-win for you, your clients, and your entire referral team, bringing in leads and clients for years to come. Get ready to leverage the power of referrals and boost your mailbox money!
How can your referral network be a lifeline in times of crisis? In this episode, you will learn why having a reliable network is critical during a disaster and hear Kelly and Kilene’s firsthand experiences navigating the aftermath of two hurricanes. Discover how to serve your clients during natural disasters by having a strong referral network. This episode is a powerful reminder of the importance of community and connection in the face of adversity. Takeaways: A strong local referral network is crucial in times of crisis Build relationships, not just a list Be a connector and a resource Prepare your network before disaster strikes Interested in learning more about maintaining your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
Ever wondered how to create a nationwide referral network that truly makes a difference? In this episode we sit down with Rob Schelle, the founder of Military No Stress PCS. Discover how Rob built a nationwide network of military-focused realtors dedicated to providing seamless relocation experiences for military families. Learn about the unique challenges these families face and the compassionate concierge services that ease their transitions. Whether you're an agent looking to expand your reach or simply want to be inspired by a heartwarming story of service, this episode is a must-listen. Takeaways The organization started as a referral network for real estate agents. Concierge services help families with various relocation needs. The organization is free for military personnel to use. Follow this link to learn more about Military No Stress PCS. Learn how to support Wreaths Across America here. Interested in learning more about maintaining your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
Are you looking to boost your business and gain more reviews and referrals from your referral network? In this episode, real estate experts Kilene and Kelly share valuable tips on how to stay top of mind with your referral partners. From timely follow-ups and requesting five-star reviews to staying connected through social media and showing gratitude, they cover all the essential steps to keep those referrals rolling in. Plus, learn how small gestures like handwritten notes and thoughtful gifts can make a big impact. Don't miss out on these powerful strategies for success in the real estate industry. Takeaways Stay in contact with the agent being referred to, and ask for a five-star review at various points during the transaction. Make quarterly phone calls and send quarterly text messages to stay top of mind with referral partners. Interact with referral partners on social media by congratulating them on their successes. Show gratitude through handwritten notes, gifts, and congratulations on social media. Always ask for reviews and referrals, and show gratitude throughout the entire transaction. Interested in learning more about maintaining your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
Tired of cold calling feeling like a fruitless chore? In this episode, Kelly shares the code he’s cracked by turning cold calls into a steady stream of referrals that fuel a thriving real estate business. Highlighting his superpower he spills his secrets, sharing the exact scripts, techniques, and mindset shifts that will transform calling from a dreaded task into a referral-generating machine. Discover how to build rapport, overcome objections, and create lasting relationships that lead to a network of loyal clients and agent partners who send you business. It's time to ditch the cold-call dread and embrace a proven system that actually works. Takeaways Cold calling can be an effective strategy for building a referral network in real estate. Active listening, mirroring, and pivoting are essential skills in successful cold calling. Coming from a place of contribution and providing helpful solutions can strengthen relationships. Cold calling can lead to referrals and connections with other agents in different areas. Interested in learning more about maintaining your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
Are you ready to unlock the superpower that will change your real estate game forever? Unlock the power of connections in the real estate industry and take your business to new heights! In this episode, Kelly and Kilene break down the game-changing benefits of being a super connector. Discover the secrets behind building a strong referral network, the importance of consistency, and how to become a top-of-mind agent for your community. This episode is packed with valuable tips on networking, following up, and providing exceptional service to both your clients and colleagues. Building a strong referral network is the key to long-term success, and consistency is the name of the game. Kelly and Kilene will show you how helping others and putting clients first can have a huge impact on your business growth. Plus, learn how expanding your referral network can lead to multiple conversations and deals. #realestate #referrals #networking #connections #community #longgame #sphereofinfluence #topofmind #agent #realtor #followup #service #referralnetwork #growth #business Don't miss out on this valuable knowledge - join our referral network today ! Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
As real estate agents, we all dream of reaching the top and becoming industry leaders. But have you ever considered teaching as a means to get there? In this episode, we reveal the unexpected path to real estate success through education. Discover how stepping out of your comfort zone and expanding your referral network through teaching classes can elevate your industry presence, build professional connections, and skyrocket your credibility. Learn from personal experiences and valuable insights on mastering cold calls, open houses, and more as Kelly and Kilene share their journey to becoming top educators in real estate. Don't miss this high-level strategy for continuous learning and career growth. From this episode you will takeaway: Specialize in one or two areas of the real estate business and become an expert in those areas. Teaching classes can help build credibility and relationships with other agents. Start by teaching classes in your local market and then expand to other markets. Use teaching as a way to differentiate yourself and stand out in the real estate industry. Titles Becoming an Expert in Your Niche Expanding Your Market by Teaching in Other Areas Interested in learning more about maintaining your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
So you’ve built your referral network. So how do you maintain it?In this episode, Kelly and Kylene share their expert tips on the importance of consistent communication with referral partners. Learn how to utilize high-tech and high-touch methods like personalized newsletters, Canva, BombBomb, text messages, phone calls, and handwritten notes to cultivate strong relationships. Don't miss out on this valuable advice that will take your referral game to the next level. . #realestate #referrals #networking #communication #hightechhightouch From this episode you will takeaway: Consistent and personalized communication is key for building a strong referral network. Utilize high-tech tools like newsletters, Canva, and Bon Bon to stay in touch with referral partners. Send quarterly text messages and make quarterly phone calls to maintain relationships. Take notes during conversations to remember personal details about each referral partner. Interested in learning more about maintaining your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
When you’re looking to grow your referral network, which is better: darts or data? That is, is it better to throw darts at a board and hope you hit something, or use data to drive your strategy? In this episode, we dive into how to expand your referral network beyond your local market by using data-driven metrics. Kilene and Kelly cover proven strategies that use data to drive results: Look for trends in migration patterns using national moving company websites or talking to your broker. Identify areas where people are moving from and to, then find agents in those areas you'd build connections with. Phone calls are the best way to initiate contact, but handwritten notes and social media connections show you care. By treating these agents like valued clients, you'll nurture relationships that can blossom into mutually beneficial referrals. Interested in learning more about building out your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
How do you become a local legend? In this episode, the Tampa Twosome share their methods of madness for building a powerful referral network and why you need to start in your own backyard if you really want to succeed. They emphasize the importance of nurturing relationships with fellow agents in your local market through events and outreach. They also recommend welcoming new agents and giving shout-outs through Google reviews. Broaden your horizons by attending trainings outside your area to gain knowledge and forge new connections. Finally, they outline a growth strategy: begin locally and steadily expand your network outward. If you’re looking to become a local legend and build out a successful referral network, take a listen and reach out to Kilene and Kelly today. Interested in learning more about building out your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
Looking to build a profitable referral network to expand your business nationwide? Of course you are! Well, look no further than the “Tampa Twosome,” Kilene and Kelly! Two of the most successful real estate agents in Florida, this dynamic duo is ready to give you the tools you need to build a strong referral network. This podcast is for real estate agents who understand the power of networking. From talking on the phone (a must for Kelly) to sending handwritten notes (Kilene’s specialty), this podcast hopes to set the foundation for relationship building within your real estate world. A successful referral network doesn’t just help you and your local market; it helps your entire referral team. When this is done right, it can provide leads and clients for years. So, ready to get started and pick up some more referrals? Take a listen to Real Estate Referrals: Network to Net Worth with Kilene Schelle and Kelly Heldreth! Now, let’s get that mailbox money. Interested in learning more about building out your own referral network? Find out more information here. Follow Kilene and Kelly online! Facebook – Instagram – TikTok – YouTube This podcast was produced by Two Brothers Creative .…
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