Big Talk About Small Business podcast

Big Talk About Small Business

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Ep. 81 - Why Your Work Culture Matters More Than Your Office Perks 59:38

3일 전59:38

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리스트

59:38

What really creates a thriving business culture? Forget the ping pong tables and office kegs – it's about treating people with respect, allowing them to fail, and making them feel valued. Successful entrepreneur Ben Clark shares the raw, unfiltered story of his journey from struggling student to business leader. Ben's path wasn't conventional. Battling severe dyslexia that left him unable to pass tests, he developed exceptional people skills to compensate. After being suspended from college and buying a small t-shirt company in 2006, he faced an immediate crisis when his only artist quit. With no equipment, no drawing skills, and limited resources, Ben persevered through sheer determination. The growth of Be Unlimited mirrors what Ben calls "building a fort" – people coming together organically, each bringing something valuable to the collective effort. This philosophy helped the company survive the 2008 financial crisis and eventually grow to a $20 million business with over 100 employees. By finding a niche in university apparel and focusing on creating an exceptional product through water-based screen printing and quality design, they carved out a distinctive market position. Now splitting his time between business and philanthropy, Ben has founded Bold Creators, mentoring entrepreneurs in Uganda. His experiences there have reinforced his belief that work isn't something to escape from but a fundamental part of identity and purpose. True fulfillment comes not from accumulating possessions but from creating, building, and helping others succeed. Whether you're starting your entrepreneurial journey or leading an established business, Ben's insights on authentic culture-building, finding your niche, and maintaining purpose beyond profit offer a refreshing perspective on what really matters in business and life.…

Big Talk About Small Business

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Ep. 80 - Tech Entrepreneurship: From Firefighting to Fintech 42:45

10일 전42:45

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42:45

Serial entrepreneur Dmitri Love takes us behind the curtain of building three different tech companies, sharing both the triumphs and failures that have shaped his entrepreneurial journey. From creating a marketplace that connected 60,000 off-duty firefighters with paying gigs (Hydrant) to developing a crypto investment platform that ultimately collapsed after the FTX scandal (Bundle), Dmitri doesn't hold back on the realities of startup life. His current venture, Peas, tackles the growing trend of couples managing finances separately while still needing tools to collaborate effectively – already attracting 14,000 users with its conversational AI approach. The conversation takes a fascinating turn when Dmitri reveals what really happens on Shark Tank. His two-and-a-half-hour pitch was condensed to just minutes for television, with producers crafting storylines that might differ from reality while maintaining the genuine interactions between entrepreneurs and sharks. As he puts it, "what happened while I was there is not what was portrayed on the show." Most compelling is Dmitri's perspective on the venture capital landscape in America's Heartland versus coastal tech hubs. Despite building cutting-edge technology companies, he notes that "100% of my investors have come from higher density areas" – not his home region of Northwest Arkansas. He articulates a crucial distinction: Silicon Valley investors back founders more than specific business models, understanding that even if a venture fails, talented entrepreneurs will build again. This mindset shift could transform regions looking to foster innovation ecosystems. Whether you're a founder seeking investment, curious about AI applications for small business, or interested in the real story behind reality TV pitching, this episode delivers honest insights from someone who's lived the full spectrum of entrepreneurial experiences. Ready to learn how wolves and horses think differently about business? Listen now and share your questions for future episodes at bigtalkaboutsmallbusiness.com.…

Big Talk About Small Business

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Ep. 79 - How to Stand Out in a Crowded Industry 59:38

17일 전59:38

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59:38

What happens when an architect actually understands construction costs and client service? Lance Cayko, founder of F9 Productions and F14 Productions, reveals how he built award-winning companies by mastering what most competitors miss. Beginning as a teenage roofer who caught the entrepreneurial bug at 13, Lance shares his journey through multiple trades, architectural education, and eventually founding his own firms during the Great Recession. Unlike many design professionals, Lance brought practical construction experience to architecture, creating a powerful feedback loop between design and building that benefits clients through realistic budgeting and problem-solving. The conversation explores how Lance's companies have differentiated themselves in crowded markets not through revolutionary innovation but by excelling at fundamentals. His "one-hour response" communication policy has helped win the "Best of Mile High" award for customer service three consecutive years, while his integrated design-build approach ensures designs remain practical and cost-effective. These "brilliant basics" have attracted high-net-worth clients who value reliability and quality. Perhaps most valuable for entrepreneurs is Lance's insight into "white-collaring blue-collar businesses" - the massive opportunity in bringing professional business practices to traditional trades plagued by poor communication, unprofessional conduct, and inconsistent quality. Whether you're in construction, design, or any service business, Lance demonstrates how focusing on fundamentals like valuing clients' money, maintaining open communication, and delivering consistently can create remarkable differentiation in markets where competitors often deliver disappointing experiences. Ready to transform your approach to business? Connect with Lance on LinkedIn or visit f9productions.com to learn more about how mastering the basics can lead to extraordinary success.…

Big Talk About Small Business

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Ep. 78 - Why Your Small Business Needs Fresh Perspectives 44:21

24일 전44:21

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44:21

The untapped advantage of outside directors might be the missing piece in your business growth strategy. In this candid conversation, Mark and Eric pull back the curtain on how small businesses can leverage experienced board members to overcome challenges, gain credibility, and accelerate growth. Drawing from their experiences on over a dozen boards and as business owners themselves, they tackle the common entrepreneur resistance to bringing in outside voices. "I didn't want anybody telling me what to do," Mark admits about his early years running a company – a mindset he now recognizes limited his growth potential. This resistance often stems from fear of losing control, reluctance to expose weaknesses, or simply not understanding the process. The financial reality proves surprisingly accessible: quality outside directors typically cost between $20,000-$25,000 annually for quarterly meetings and ongoing consultation – a fraction of what hiring someone with equivalent experience would cost. These directors bring industry connections, strategic perspectives, and accountability that entrepreneurs desperately need but rarely seek. They serve as powerful advocates when approaching investors, provide credibility with clients, and offer guidance through critical business decisions. Mark and Eric provide practical advice on selecting the right directors (hint: your attorney and accountant aren't automatically the best choices), structuring compensation, and establishing productive board dynamics. They emphasize that effective board relationships focus on building consensus rather than formal voting structures. Whether you're struggling with current challenges or planning an eventual exit, outside directors who've "already seen the movie and know how it ends" could be your secret weapon. Ready to elevate your business with strategic oversight? This episode delivers the roadmap you've been missing.…

Big Talk About Small Business

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Ep. 77 - SEO Simplified: Why Honesty Wins Online 52:22

4 weeks 전52:22

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52:22

The digital marketing world often portrays SEO as a complex technical mystery, but what if the real secret is much simpler? Andrew Laws, founder of Yeseo and a 25-year veteran of search marketing, strips away the mystique to reveal that effective SEO begins with business fundamentals, not technical wizardry. From his humble beginnings selling buttons (or "badges" as they're called in the UK) to building a successful digital marketing agency, Andrew shares how the internet became the great equalizer that allowed his small operation to outrank industry giants. The key insight? Search engines reward businesses that clearly communicate what makes them excellent. Throughout our conversation, we explore why many businesses struggle with SEO despite its apparent simplicity. Andrew explains his process of helping clients identify their overlooked differentiators – those unique aspects of their business they've become so accustomed to that they fail to highlight them properly online. These discoveries often yield the most powerful content opportunities. For small business owners with limited resources, Andrew offers practical starting points that don't require significant investment. The Google Business Profile emerges as the single most important free resource, with Andrew sharing a cautionary tale of a thriving business losing customers because Google incorrectly showed them as "permanently closed." He emphasizes the critical importance of maintaining consistent business information across all platforms to build search credibility. The discussion also tackles emerging trends, including the impact of AI on search behavior. Rather than diminishing SEO's importance, Andrew explains why tools like ChatGPT actually make website optimization more crucial than ever. Whether you're just starting your digital marketing journey or looking to refine your existing strategy, this episode provides actionable insights to help your business get found online through authentic, honest communication. Ready to cut through the SEO myths and focus on what really works? Listen now and discover how to amplify your business excellence in the digital landscape.…

Big Talk About Small Business

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Ep. 76 - Traps, Myths, and Barriers to Small-Business Success 1:04:40

6 weeks 전1:04:40

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1:04:40

Are you ready to take the plunge into entrepreneurship but feel held back by myths and misconceptions? In our latest podcast episode, we tackle common traps that prevent aspiring business owners from realizing their dreams. It's often said that you need a significant amount of money to get started, but what if we told you that many businesses can launch with minimal investment? We explore this foundational myth and provide real-world examples of creativity and resourcefulness in action. Throughout the episode, we discuss the vital role that networking plays in a successful business journey. Whether through formal organizations or informal connections, building relationships with fellow entrepreneurs and mentors can provide invaluable support. Fear of failure is another theme we examine, emphasizing that failure is not the end but a vital part of the learning process. Embracing this mindset shift can free you from the paralyzing grip of self-doubt. Additionally, the misconception that entrepreneurs must do everything themselves is dismantled as we highlight the importance of delegating tasks to others who are better suited. This not only fosters a more efficient work environment but also allows business owners to focus on growth. Cash flow management is another critical element we address. Even the best product ideas can fail if cash flow is not carefully monitored. By understanding the intricacies of cash flow, entrepreneurs can make informed decisions that steer their businesses toward long-term success. Join us in this insightful discussion as we shed light on the barriers to entrepreneurship and inspire you to embrace the journey with confidence. We invite you to share your thoughts and experiences with these myths and connect with us for further resources and insights. Don't miss our call to action, subscribe, and join us next week for more engaging conversations on building a successful small business!…

Big Talk About Small Business

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Ep. 75 - Why Small Businesses Fail at Marketing (And How to Fix It) 58:37

7 weeks 전58:37

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58:37

Can marketing be the lifeline your small business needs to thrive, even when you're flying under the radar of giant corporations? This week, Jeremy LaDuke from Epic 9 joins us to share his journey in revolutionizing marketing strategies for businesses earning between $5 million and $50 million annually. With his hands-on experience, Jeremy shines a light on the importance of calculated risk-taking and creative branding, sharing stories of success and challenges faced by businesses that don't have the luxury of in-house marketing teams. From the significance of strategic planning to the power of bold marketing choices, Jeremy offers a treasure trove of insights for those ready to embrace change and innovate. Dare to defy traditional marketing norms? We unpack the potential of audacious strategies and the pitfalls of playing it safe—essential listening for startups and innovation-driven companies. We discuss how embracing unique branding, like that of Liquid Death and Red Bull, can set a business apart in a crowded market. By pushing boundaries and understanding consumer psychology, small businesses can forge deeper connections with their audiences. We also delve into the art of identifying and targeting the most profitable customer segments, a crucial step for anyone looking to sharpen their marketing edge without alienating potential clients. Struggling to manage a marketing budget on a shoestring? Discover the Climb Club initiative—a genius solution for businesses under the million-dollar mark that offers valuable resources and community support for just $58 a month. With Jeremy's guidance, we explore how this initiative empowers small business owners to DIY their marketing while maximizing their budget's impact. We emphasize the importance of having a strategic marketing framework and the value of shared learning in a collaborative environment. Whether you're looking to evolve and adapt your strategies or find the right audience fit, this episode offers the tools and insights needed to navigate the marketing landscape with confidence.…

Big Talk About Small Business

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Ep. 74 - How to Build a Customer-First Culture 59:46

8 weeks 전59:46

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리스트

59:46

Have you ever felt adrift after stepping back from work, unsure of your purpose beyond your professional life? Join us as we explore this sensation and how the fulfillment found in meaningful work can bridge that gap. Reminiscing about the good old days of BlackBerry phones, we draw parallels between the evolution of communication tools and our ever-changing societal norms. This episode lays the foundation for future discussions with special guests, where we'll question the traditional paths of career success and uncover the essence of entrepreneurship. Picture this: you're grounding yourself in nature, walking barefoot, and enjoying the primal pleasure of drumming by a fire. Balancing work and leisure can be that rejuvenating. We discuss the philosophy of "work hard, play hard," sharing personal stories of the joy found in projects that yield tangible results, like restoring cars or mastering the nuances of motorhome maintenance. Even after retiring or selling a business, these activities offer a sense of fulfillment and growth, reinforcing the idea that hard work makes leisure all the more rewarding. In the latter part of the episode, we unravel top business strategies with a focus on exceptional customer service as a cornerstone for success. A cultural approach to proactive engagement and quality customer care can set a business apart, transforming customers into loyal fans. We dive into the world of Customer Relationship Management (CRM) systems, highlighting how tools like Salesforce and Pivotal can enhance customer loyalty and reduce churn. By sharing anecdotes and experiences, we underscore the continuous journey of improvement in customer service, urging business owners to prioritize seamless communication and responsiveness to nurture lasting relationships.…

Big Talk About Small Business

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Ep. 73 - Turning Old Assets into New Opportunities 1:02:41

9 weeks 전1:02:41

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1:02:41

Ever wondered how resilience can transform your business outlook? This episode promises to equip you with the mindset and strategies needed to tackle the most daunting small business challenges, all while sipping your favorite morning brew. Our discussion takes a fascinating detour through listener questions, unraveling the universal struggles of maintaining old businesses and cars, peppered with the timeless wisdom of Edmund Vance Cooke. We encourage you to meet adversity with a cheerful heart, proving it's our responses that define our success, not the obstacles themselves. Embark on an intriguing exploration of the world of car ownership and discover the financial nuances of managing multiple vehicles. Over 400 cars later, we share personal insights on turning depreciated assets into valuable investments, using examples like the Mercedes CLS and 911 Porsche. The conversation seamlessly weaves into the art of rejuvenating old assets, whether cars or businesses, with actionable strategies such as the "management audit" to breathe new life into underperforming ventures, drawing parallels to restoring cherished possessions. Unleash the power of decisive leadership and continuous learning to fuel your business's growth. We dive into the essential tactics of empowering your teams through open book management and accountability, and the critical role of continuous recruitment. With anecdotal insights, we highlight the importance of emotional detachment in decision-making and explore the dynamics of leadership transitions. The episode wraps up with an engaging discussion on the CEO's ever-evolving role, underscoring the necessity of innovation and the invaluable contribution of founder wisdom to keep the entrepreneurial spirit alive during acquisitions.…

Big Talk About Small Business

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Ep. 72 - Balancing Business & Family Without Losing Your Mind 1:03:51

10 weeks 전1:03:51

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1:03:51

As the frost settles in Northwest Arkansas, we kick off with a frosty tale that turns an icy slip into a hearty laugh. Ever wonder how some entrepreneurs keep their sanity intact? We unravel this mystery with a nod to John D. Rockefeller's relentless spirit and share how midnight musings often find their way into our phones. Business battles, productivity challenges, and the art of multitasking come to life through candid reflections and humorous anecdotes. If you’ve ever found yourself organizing your task list at 2 a.m., you’re in good company. Join us as we reveal the surprising blend of discipline and adaptability that propels entrepreneurial success. Family and business are often a complex cocktail, and we’re here to spill the secrets of managing both worlds. From maintaining professionalism when hiring family members to understanding the value of spousal input in crucial business decisions, this episode is packed with personal stories and lessons learned. We explore the dynamics of working alongside loved ones, balancing nepotism with fairness, and the essential role of transparency and cooperation. By the end of our chat, you'll appreciate how these dynamics foster not only successful ventures but also harmonious relationships.…

Big Talk About Small Business

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Ep. 71 - The Hidden Value of a Great Business Partner 1:04:42

11 weeks 전1:04:42

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1:04:42

Ever found yourself in the odd predicament of feeling busier than ever, even after a major life shift? That's exactly what we're chatting about as we swap personal tales of juggling the ordinary yet relentless tasks of small business ownership, like dealing with tech returns or the infamous RV winter prep. These little victories on our to-do lists? They're gold, and we're celebrating them with a good dose of humor and commiseration. Our journey then takes us through the ever-shifting terrain of entrepreneurship. Imagine the leap from stagecoaches to railroads—that's what today's fast-paced technological era feels like. We discuss the art of adaptation and how history's lessons from the past can illuminate the path for modern entrepreneurs. From e-commerce innovations to companies like Walmart setting new benchmarks, it's all about embracing the inevitable change and learning how to thrive amidst the chaos. Lastly, we unpack the intricate dance involved in business partnerships, especially the balance between those who steer the ship from behind the scenes and those who take the spotlight. Here's the thing—every cog in the wheel counts, and recognizing these dynamics is crucial for harmony and success. We dive into how clear role distinctions and early collaboration between different leadership roles can prevent resentment and foster mutual respect. Plus, we share our thoughts on choosing the right consultants and the power of connecting with our vibrant small business community.…

Big Talk About Small Business

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Ep. 70 - Brewing Success: A New Era of Beverages 1:06:33

12 weeks 전1:06:33

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1:06:33

Craft beer enthusiasts, entrepreneurs, and curious minds alike won't want to miss our lively chat with Dr. Jesse Core, the visionary behind Scarlet Letter Beverage Company. Jesse shares his incredible journey from a college passion for brewing to establishing Core Beer in 2009, amidst the challenges of the Great Recession. With anecdotes brimming with laughter and wisdom, Jesse unravels the highs and lows of his business ventures, including the rapid rise and near-collapse of his pub endeavors. This episode promises a glimpse into the resilience and creativity required to turn a side hobby into a flourishing enterprise. In a spirited exploration of the beverage industry's dynamic landscape, Jesse guides us through the evolution of craft beer and the exciting innovations in hard seltzers and teas. Hear first-hand about the challenges small brewers face in a market dominated by giants, and the satisfaction derived from crafting unique, personal brews. We reflect on the peculiarities of the craft beer scene, from inconsistent service to quirky beer flavors, while emphasizing the importance of adaptability and the thrill of creating something truly new. Finally, our discussion broadens to the symbiotic relationship between academia and practical business, underscoring the need for continuous learning and mentorship. Jesse, who also teaches at Walton College of Business, offers heartfelt insights into the joys of mentoring future entrepreneurs. With lighthearted banter about life and academia, this episode is a heartwarming testament to the rewards of fostering success in others and the shared desire to keep learning and growing in both personal and professional spheres. Listen in and join us for a blend of inspiration, humor, and invaluable business insights.…

Big Talk About Small Business

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Ep. 69 - Banking for Success: Why Relationships Matter 58:37

13 weeks 전58:37

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58:37

Gary Head, the visionary founder and chairman of Signature Bank of Arkansas, shares his remarkable journey with us as we celebrate the bank's 20th anniversary. From forging friendships with iconic figures like Sam Walton, JB Hunt, and Don Tyson, to building an 'alternative bank' that prioritizes genuine connections, Gary opens up about the lessons learned along the way. Discover how his father's wisdom about treating everyone with respect shaped his philosophy and played a pivotal role in supporting countless entrepreneurs through their most critical moments. Our discussion takes a closer look at the challenges and triumphs of fostering a robust company culture in the banking industry. Learn how Signature Bank navigates regulatory scrutiny and the power of mentorship in maintaining a consistent set of core values across its locations. Gary's insights into the importance of resilience and adaptability reveal the traits that define successful entrepreneurs, and how these attributes have been vital to the bank's distinctiveness and quality service. Diversity and inclusivity take center stage as we highlight inspiring stories of leadership and empowerment within the banking sector. We delve into the emotional aspects of entrepreneurship, underscoring the need for passion, vision, and diverse perspectives. Gary introduces us to Banco Sí, a Hispanic-run banking initiative, and shares strategies for small business acquisition that provide invaluable opportunities for growth. Through humor and heartfelt anecdotes, this episode offers a profound exploration of entrepreneurship, banking partnerships, and the enduring power of love and understanding in both personal and professional relationships.…

Big Talk About Small Business

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Ep. 68 - Big Talk About 2024: Highlights From the Year 37:31

14 weeks 전37:31

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37:31

Unlock the secrets of small business success as we recap the highlights of 2024, as voted by you, our dedicated listeners. We promise insights into the unique challenges and rewarding experiences of transitioning from large corporations to small businesses, where multitasking and resourcefulness are key. Meet Amber, an inspiring entrepreneur whose mission-driven business illustrates the highs and lows of entrepreneurship, from embracing unexpected challenges to finding freedom through unwavering dedication. Discover how embracing change and growth can transform not just your business, but entire communities. We explore the power of early mornings and risk-taking in the entrepreneurial journey, and how new businesses can raise the bar for everyone around them. As progress charges forward, learn how to adapt and thrive rather than resist, especially when fresh ideas are the lifeblood of your neighborhood. Building trust and valuing transparency are at the core of growing a successful business. We discuss the importance of bringing in expertise and the principle of contributing value before seeking rewards. By sharing stories of leadership and resilience, we highlight that mistakes are merely stepping stones to success. Join us as we express our gratitude to our remarkable guests and encourage you to continue engaging with us, sharing your thoughts and inquiries as we celebrate the spirited world of small business.…

Big Talk About Small Business

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Ep. 67 - Holiday Hustle: Business Goals for the New Year 33:07

15 weeks 전33:07

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리스트

33:07

Unlock the secrets to thriving amidst the holiday hustle as we explore the art of setting business goals that propel success into the new year. Ever wondered how entrepreneurs can transform seasonal challenges into strategic advantages? This episode promises insights into harnessing the festive downtime for effective goal-setting and resource planning, ensuring that your team stays motivated and aligned even when festivities beckon. By the time January rolls around, you'll be equipped with a proactive business plan ready to tackle any market shifts head-on. Join us in dissecting the crucial role of clear, quantifiable objectives for small business triumph. Gone are the days of letting unpredictable market trends dictate your success. Learn how crafting and aligning goals not only saves time but also boosts efficiency. Consistent management and accountability are key themes as we stress the necessity of turning lofty ambitions into tangible progress. Discover how to guide your team with a cohesive strategy that not only embraces change but uses it as a stepping stone for innovation. Our journey also takes us to Indiana, where we team up with Janice for an exciting strategic planning session. It's a chance to lay the groundwork for future growth and success, and we invite you to be part of this adventure. Engage with us through the Ask the Host feature on our website, where your questions and insights can drive the conversation forward. Thank you for tuning in to Big Talk About Small Business, where we celebrate the entrepreneurial spirit and turn uncertainty into opportunity.…

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