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Splendid Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Splendid Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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The So What from BCG

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1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

8일 전18:09

나중에 재생

나중에 재생

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Plugged In, Switched On.

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Splendid Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Splendid Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The conversations that matter in B2B Tech marketing

Generated by Splendid Group

If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.

… continue reading

12 에피소드

#Tech #MBA #Business #Marketing #Splendid Group #B2B #Technology #Interviews #Careers #Partners #Vendors #Directors #Agency #Advertising #ABM

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Plugged In, Switched On.

updated 24일 전

공유

시리즈 홈•Feed

Splendid Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Splendid Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The conversations that matter in B2B Tech marketing

Generated by Splendid Group

If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.

… continue reading

12 에피소드

#Tech #MBA #Business #Marketing #Splendid Group #B2B #Technology #Interviews #Careers #Partners #Vendors #Directors #Agency #Advertising #ABM

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1
The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast. 39:04

24일 전39:04

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39:04

What happens when you want to work for the world’s biggest brands but don’t (or can’t) want to go into an office every day? If you’re Tim Sands, you build your own agency (minus the office) and invite your favourite colleagues to join you. Welcome to a ‘Behind The Curtain’ special edition of “Plugged In, Switched On’ podcast from Splendid Group where we talk with founder Tim Sands and Business Director for APJ Tina Semple about the pros and cons of a 100% remote agency model. A ‘Behind The Curtain’ special edition of ‘Plugged In Switched On’ lets us take a closer look at how leaders and innovators are creating businesses, inspiring teams, changing models and re-thinking the way agencies work. We get technical, we get personal, we get philosophical. Here’s a little of what we covered when we went behind the curtain of a 100% remote agency: What happens when you build a team on trust? Why do remote teams struggle when meeting IRL? Is the low-cost offshore talent model still relevant? How do clients feel when they can’t ’visit’ their agency? Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Tim Sands is the Founder and MD of Splendid Group. Connect with Tim on LinkedIn . Tina Semple is the Business Director for APJ, Splendid Group. Connect with Tina on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow 30:10

11 weeks 전30:10

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30:10

Join your host and Executive Creative Director, Barrie Seppings on a very special ‘deep dive’ episode where we ask one of the world’s most effective B2B technology salespeople: What does sales really want and need from marketing? Detlef Wagner is the Client Director on the VW account for ServiceNow. He came into the Splendid Studio to talk specifically about the relationship between sales and marketing. And you’re going to love what he had to say. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. Our special ‘deep dive’ episodes at Plugged In Switched On let us focus on a specific aspect of B2B technology marketing, a new trend or a particular skill. This month, we took advantage of exclusive access to a real heavy-hitter from the sales side of the equation and asked as many direct questions as we could think of, including: What do Sales people want and need from Marketing? How do they use programs like ABM? How deep do Marketers need to get, with both the accounts and the technology? Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific 44:00

16 weeks 전44:00

나중에 재생

나중에 재생

44:00

Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partner turned out to be an actual competitor. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers... Here are some of our favourites from our interview with Jorge: What did Jorge at school think he was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? Jorge Villalpando , Head of marketing for HPE, South Pacific describes himself as a hybrid: “Not a trendy car, not an electronic device. Simply an energetic and proactive sales and marketing professional who weaves the common thread between sales, marketing, and technology.” Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow. 40:43

21 weeks 전40:43

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40:43

Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Paula: What did Paula at school think she was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? What's the underrated idea or tactic that you think is ripe for a comeback? Paula Parkes is the Vice President of Marketing, Asia Pacific for ServiceNow and has a reputation for building businesses, leading transformation change for organisations and consistently exceeding challenging growth objectives in regional and global roles. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ. 52:57

25 weeks 전52:57

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52:57

Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive technology has transformed the life of his son Toby, who has Cerebral Palsy. Join your host and Executive Creative Director Barrie Seppings as he quizzes Robbie with ‘20 Questions’, uncovering how being fired made him a better manager today, why we should treat business as a contact sport and all about that one time he found cows in the office. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Cloud Business Manager Robbie Upcroft: What did Robbie at school think he was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? What's the underrated idea or tactic that you think is ripe for a comeback? What's the most unexpected situation you found yourself in thanks to work? Robbie Upcroft is in the Tech Data ANZ leadership team and is responsible for accelerating success in Australia by delivering value across the Microsoft and AWS ecosystems. He previously worked at Microsoft, both in Australia and the UK, and in various channel leadership roles covering both Australia and APAC. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA 48:33

29 weeks 전48:33

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48:33

Did you have a life’s mission when you were a kid? Michael Vermeersch, Accessibility Lead for Microsoft in EMEA, sure did. And over the course of our ’20 Questions’ episode of the “Plugged In, Switched On’ podcast from Splendid Group, we discovered that he’s very much still on that same life mission. Join your host and Executive Creative Director Barrie Seppings, as he gets 20 often life-changing answers during this month’s interview with Michael, covering everything from astronaut routines and realising your potential to finding the cure for cancer and getting stuck in an elevator door in front of a celebrity. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Marketing manager Michael Vermeersch: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most unusual situation you’ve found yourself in, thanks to work? Who has the worst job in B2B tech marketing? Michael Vermeersch is the Accessibility Lead for Microsoft in EMEA and is an in-demand speaker, advocate and consultant on the subject of accessibility, technology and the human potential. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro. 44:56

34 weeks 전44:56

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44:56

When you get to a senior level in marketing, you pride yourself on being able to make quick decisions. But what if that approach was preventing you from making the right decisions? Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro, asked herself that very question a couple of years ago and it completely changed how she operates at work. Join your host and Executive Creative Director Barrie Seppings, as he gets 20 great answers during this month’s interview with Lis, unpacking the future of distis, why sports mascots are underpaid and the career benefits of an addiction to Pilates. Welcome back to this month’s “Plugged In, Switched On’ podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Marketing manager Lis Walters: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most unusual situation you’ve found yourself in, thanks to work? Who has the worst job in B2B tech marketing? Lis Walters is the Marketing Manager for Commercial and Data Center Solutions, Ingram Micro and has dozens of years’ experience with some of Australia’s biggest brands, including Telstra, Metcash and Toys r Us. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow 38:08

40 weeks 전38:08

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38:08

Just because your workplace is demanding you be authentic at work, doesn’t mean you have to reduce yourself to just one persona. It’s a refreshing take on what it means to be a leader (and be human) in one of the world’s most demanding B2B Tech marketing jobs. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Elise Miller and learns why enthusiasm is your greatest asset, how box breathing became part of meeting prep and why she would probably make a great detective in a TV crime show. Welcome back to this month’s “Plugged In, Switched On" podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with ABM Director Elise Miller: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Elise Miller has many years of experience in marketing and ABM specifically, working with global B2B brands such as Fujitsu, O2, Salesforce, Canon and The Marketing Practice. Elise is passionate about understanding the needs, challenges, and opportunities of customers, and is proudly ITSMA certified. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist 54:20

42 weeks 전54:20

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54:20

That’s exactly how a self-described “shy kid from a country town” ended up as an in demand keynote speaker and technology evangelist for some of the world’s biggest technology brands. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Mark Fenson and discovers how to stay sane in a high-pressure job, why regrets aren’t worth your time and all about that business tripped that changed everything. Yes, we’re back with this month’s “Plugged In, Switched On’ podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with evangelist Mark Fenson: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Mark Fenson has over 20 years experience in business technology sales and education for the likes of Cisco and Lenovo. He now travels the world explaining the near future on behalf of Intel and HP as their AI Compute Evangelist. Barrie Seppings is the Executive Creative Director of Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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So hot right now: Why ABM is back in fashion for B2B Tech marketers 39:45

1 year 전39:45

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39:45

In this episode of Plugged In, Switched On , our host, Barrie Seppings asks why Account Based Marketing is the tactic du jour amongst B2B Tech Marketers right now. Joining Barrie in the ‘conversation that matters’ are Jess Littlewood , Strategy Director at Splendid and Felicity Theobald , Client Services Director at Splendid, two agency leaders who spend most of their time deep in the very fashionable trenches of ABM with some of the world’s biggest B2B Tech brands. In this discussion, they explain why patience is an ABMer’s most valuable skill and why many B2B Tech brands are once again committing big budgets (and their best people) to this approach. This ‘deep dive’ special edition of the Plugged In Switched On podcast puts the focus on one particular skillset or format in the B2B Marketer’s armoury to find out: Where the approach originally came from Why it’s back in vogue right now The skills and attitudes a marketer needs to develop in order to succeed How technology is changing and accelerating the field What role creativity can (or should) play Why brands are committing significant funds to this approach How is it likely to evolve in the coming year Jess Littlewood is the Strategy Director at Splendid, having honed her skills at developing insights for clients while leading teams at specialist agencies in Sydney and London. Connect with Jess on LinkedIn Felicity Theobald , Client Services Director at Splendid, has years of experience cultivating both relationships and talent at agencies in London and Sydney. Connect with Flic on LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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Playing the long game: 20 Questions with Sonya Aboudargham 35:19

1 year 전35:19

나중에 재생

나중에 재생

35:19

In this episode of Plugged In, Switched On , we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker Data. Sonya is one of Australia’s most experienced marketers: working for the likes of Microsoft and IBM, then pioneering the ‘fractional CMO’ role as a consultant for many years before joining Dicker Data. in this interview, she explains why the most dangerous idea in tech marketing is quarter-to-quarter planning. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wildly different answers. Here are some of our favourites from our interview with Sonya Aboudargham: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Sonya Aboudargham has almost 25 years experience in the B2B tech marketing industry, and in her current role as Senior Marketing Manager for the Microsoft Business at Dicker Data, she’s helping this Australian tech powerhouse make the most of its relationship with one of the global giants of the industry. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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The Power of Giving a S#%t: 20 Questions with Kat Yon 35:45

1 year 전35:45

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나중에 재생

35:45

In this first episode of Plugged In, Switched On , we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Kat Yon of Harness Consultancy. Kat is one of Australia’s most experienced marketers when it comes to B2B Partner ecosystems and in this interview, she explains how partners and vendors should be treating each other if they want results. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wildly different answers. Here are some of our favourites from our interview with Kat Yon: What's the one career move you wish you could go back and undo? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the one question you’d ask an agency if you knew you’d get the truth? What’s a long-held belief about marketing that you no longer hold? How different are you in ‘work mode’ compared to when you’re off the leash? Kat Yon has over 20 years experience in the B2B tech marketing industry, including stints with HP and Acer. In her current role as CEO of the Harness Consultancy, she is known throughout the industry as ‘The MDF whisperer’. If you want to see how she helps specialist partners unlock more than just funding assistance for better go-to-market results, be sure to check her out at Harness Consultancy . Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn . Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com…

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