Sales & Marketing Playbook: Unleashed podcast

Sales & Marketing Playbook: Unleashed

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The Elevator Pitch: It’s Not Just About Selling 26:13

5일 전26:13

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26:13

Send us a text Unlock the secrets to a powerful elevator pitch in our latest episode of Sales and Marketing Playbook Unleashed! Is your current pitch captivating enough to grab attention in the first 10 seconds? If you find yourself struggling to connect with potential clients, this episode is a must-listen. We dive into the core elements that make an elevator pitch effective, moving beyond the typical facts and figures to identify and engage with the problems your prospects face. Discover how a well-crafted elevator pitch can integrate seamlessly into your overall marketing strategy, highlighting that your messaging should consistently flow across all platforms. We discuss the importance of clarity in communication—desiring a pitch that is easily understood, free from jargon, and tailored for different audiences. By focusing on audience needs, you can transform your pitch from a simple introduction into a conversation starter. Join us as we explore tips and real-world examples that can elevate your marketing game. Whether you are a seasoned professional or a newcomer, the insights shared will empower you to foster deeper connections with your audience. Don’t miss out on these transformative tips that could change how you approach your business conversations. Subscribe now and share your thoughts with us! Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Reimagining Law Firm Efficiency with AI and Strategy 23:51

18일 전23:51

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23:51

Send us a text This episode emphasizes the critical need for legal professionals to embrace technology, particularly AI, to stay competitive and efficient in today's market. Daya Nafe shares practical insights on redefining success, assessing operational efficiency, and making strategic decisions to drive growth. • Understanding the importance of a growth mindset • Exploring the role of AI in modern business practices • Assessing the risks of traditional practices in the legal industry • Benefits of value-based pricing over hourly billing • Encouraging strategic planning and self-reflection • Tips for overcoming indecision and advancing success • Importance of attracting a tech-savvy workforce • Practical strategies for optimizing practice areas and profitability Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Boosting Business Performance Through Clarity and Accountability 27:11

5 weeks 전27:11

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27:11

Send us a text The episode focuses on the essential role of accountability in driving business success. Industry professionals Darren Webster, Evan Polin, and Craig Andrews discuss strategies for aligning sales and marketing teams, the importance of actionable goals, and how technology can enhance accountability. • Focus on maintaining fewer, essential goals • Understand the difference between leading and lagging indicators • Harness technology for real-time accountability tracking • Foster a positive accountability culture within teams • Regularly assess and adjust processes based on feedback Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Mastering the Art of Elevator Pitches: Strategic Insights for Networking Success 27:19

6 weeks 전27:19

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27:19

Send us a text Unlock the secrets to crafting a captivating elevator pitch with expert insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to capture attention and make memorable first impressions within the first 15 to 40 seconds of any conversation. Discover the critical importance of tailoring your pitch to your audience's needs, ensuring your message is not only relevant but also compelling. Our experts share strategies to help you avoid the common pitfalls of self-focused pitches, empowering you to enhance your networking game as we enter a season ripe with opportunities. In this enlightening episode, we tackle the nuances of delivering a cohesive message across different departments, a must for businesses offering multiple services. Evan and Craig share how crafting a pitch that resonates with the prospective client can accelerate connections and boost conversion efficiency. Understand the vital role of synergy between sales and marketing teams to prevent wasted efforts and resources. Plus, don't miss out on our one-page worksheet designed to revolutionize your sales and marketing strategies and keep your pitches sharp and impactful. Whether you're new to creating elevator pitches or a seasoned pro looking to refine your approach, this episode promises actionable insights and transformative techniques. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Navigating Regulated Industries: Strategic Legal and Marketing Insights for Sustainable Growth 28:20

7 weeks 전28:20

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28:20

Send us a text This episode explores the interplay between sales, marketing, and legal considerations essential for business growth. Bernard Williams joins us to share insights on avoiding legal pitfalls, the importance of contracts, and the valuable role of fractional general counsel in helping small businesses navigate complex regulations. • Understanding regulatory issues in sales and marketing • The critical role of contracts in preventing disputes • Common legal hurdles during business growth • Proactive measures to avoid costly mistakes • The value of a fractional general counsel • Creative marketing within legal boundaries • Key legal advice for small business owners Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Supercharge Your Business in 2025: Strategic Goal Setting and Content Creation 29:33

9 weeks 전29:33

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29:33

Send us a text Unlock the secrets to supercharging your business in 2025 by mastering the art of strategic goal setting and content creation. Join us, Craig Andrews and Evan Polin, as we ring in the new year with a powerful discussion on the significance of reflecting on past successes to shape future victories. Evan shares his tried-and-true methods for analyzing client interactions, while Craig champions the use of data-driven insights for making impactful adjustments. Together, we paint 2025 as the "year of content," urging you to harness storytelling as your ultimate differentiator in an increasingly competitive market. Venture into the realm of dynamic dream books and discover how they serve as vital tools for setting long-term goals and tracking progress. We delve into the importance of understanding your value proposition and adopting the "What's In It For Me" (WIIFM) mindset to stand out from the competition. Simplifying your message and aligning your strategies with data can prevent your business from fading into the backdrop of commodification. Our conversation underscores the role of data in guiding purposeful actions and staying accountable to your strategic objectives. As we explore the blurring lines between sales and marketing, we discuss the necessity of integrated marketing across various platforms like social media and emerging AI tools. The synergy of effective marketing and proactive sales outreach can supercharge your ROI. We conclude by encouraging you to take charge of your sales and marketing journey, experimenting with diverse approaches to unleash new levels of success. Don’t miss out on future episodes where industry experts will delve into legal considerations for entrepreneurs and offer tools for business accountability. Keep hustling, keep winning, and make sure you're subscribed to the Sales and Marketing Playbook Unleashed! Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Building a Thriving Law Firm Through Strategic Relationships 28:31

10 weeks 전28:31

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28:31

Send us a text What happens when a county prosecutor takes a bold leap into the world of criminal defense? We sit down with Dan Rosenberg, managing partner at Rosenberg Perry Associates, to uncover the strategies that have made his firm a standout in aggressive legal marketing. Dan takes us on his unique journey, sharing how questioning norms and embracing unconventional methods have been key to his success. Alongside our co-hosts, Craig Andrews and Evan Polin, we navigate the dynamic interplay between marketing and sales, uncovering how these elements can both clash and harmonize to build a thriving legal practice. Shifting gears, we explore the art of cultivating meaningful client relationships. Discover how maintaining a robust online presence can enhance visibility, but it's the personal touch that truly seals the deal. Delve into Dan's actionable tactics, from thoughtful gestures of gratitude to being a reliable resource for clients by connecting them with other professionals. Learn how educating referral sources about your ideal client can lead to more successful referrals, strengthening both reputation and business growth. Whether you're in law or another field, these insights offer a valuable blueprint for attracting and retaining top-tier clients.…

Sales & Marketing Playbook: Unleashed

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Preventing Burnout and Enhancing Team Well-Being with Rachel Boehm 30:38

12 weeks 전30:38

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30:38

Send us a text Discover the secret to sustainable success with Rachel Boehm, a renowned expert in burnout prevention and peak performance. Rachel shares her personal journey from burnout to becoming a coach and offers transformative insights into how mental well-being is a cornerstone of business success. Gain practical strategies to ensure your team thrives without compromising health, innovation, or creativity. Learn why fostering an environment where individuals can flourish personally and professionally is crucial for effective leadership and workplace well-being. In our conversation, Rachel delves into the mindset shifts essential for modern leadership. She highlights the importance of self-reflection and the dangers of blaming others, offering guidance on mastering delegation and setting clear expectations. We discuss how to create a culture of psychological safety and the profound impact it has on employee retention. Rachel shares solutions for tackling corporate misalignments that lead to burnout, emphasizing wellness programs and education as vital tools for enhancing both personal and organizational health. Don't miss out on these valuable insights that can reshape how you lead and support your team. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Elevating Your Law Firm Through Strategic Marketing and Sales 26:34

13 weeks 전26:34

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26:34

Send us a text Unlock the secrets to building a successful law practice with Dan Posternock, managing shareholder at PosternockAppel, as he shares his journey into embracing an entrepreneurial mindset in the legal world. Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we examine how the often overlooked skills of sales and marketing can transform a professional career. Dan opens up about the challenges of marketing his firm and how law schools must prepare lawyers for the business side of their careers. This episode promises to deliver insights into the mindset's vital role in overcoming these challenges and distinguishing between sales and marketing for a flourishing practice. Later, we delve into the intricacies of business growth and cross-selling within multi-practice law firms. Dan discusses the power of establishing strong client relationships and becoming a trusted advisor to unlock new business opportunities. The value of networks like Provisors is highlighted as a key strategy for referring clients to reliable partners, enhancing satisfaction and loyalty. By tuning in, you'll discover innovative methods to revolutionize your sales and marketing approach, positioning you as the go-to resource for your clients while effectively expanding your firm's reach and profitability. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Empowering Teams Through Strategic Alignment 25:25

14 weeks 전25:25

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25:25

Send us a text Unlock the secret to bridging the gap between sales and marketing with insights from Anthony Constantini, principal advisor at SRV HR. Discover how aligning these vital functions can propel your business to new heights by ensuring objectives and key results are in harmony. Misalignment often stems from sales focusing on revenue while marketing targets new markets. Anthony delves into how HR plays a pivotal role in this alignment, setting the stage for increased productivity and strategic success. Learn how clear expectations and targets can transform your teams' dynamics, paving the way for a cohesive strategy that integrates people management with sales and marketing efforts. Navigate the modern recruitment landscape as we explore the essentials of building strong sales and marketing teams in a post-COVID world. From the importance of structured hiring processes to understanding the nuanced motivations of today's workforce, this episode offers valuable strategies for talent acquisition, retention, and development. Anthony shares how companies can enhance their brand presence online to attract top-tier candidates who are more informed and selective than ever before. Join us alongside Craig Andrews and Evan Polin for a conversation filled with transformative insights to fuel your organization's growth and foster a culture of collaboration. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Business Leadership: CEO Roundtables and Communication Strategies for Success 21:43

16 weeks 전21:43

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21:43

Send us a text Unlock the secrets to transformative business success with insights from Evan Polin and Craig Andrews alongside our special guest, Marc Sinkow. Dive deep into the world of CEO roundtables, where we explore how these sessions can elevate business leaders by fostering accountability and shared experiences. Marc, a veteran in guiding entrepreneurs as a "chief Sherpa," shares invaluable perspectives on overcoming the unique challenges that CEOs face. Discover how these collaborative environments provide a breeding ground for innovation, offering support on critical topics like culture and financing, and ultimately enabling business leaders to thrive and reach new heights. Communication isn't just about talking—it's about aligning your entire organization under a customer-centric vision. Learn how to bridge communication gaps between your sales and marketing teams with tools like behavioral assessment testing and the Entrepreneurial Operating System (EOS). This episode empowers you with strategies to set strong examples from the top, encouraging a culture of feedback and continuous growth. We wrap up with an energizing discussion on the Sales and Marketing Playbook, urging you to keep exploring and innovating. Stay connected for more exclusive insights that will help your business soar. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Strategic Sales Coaching and Effective Communication 26:28

18 weeks 전26:28

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26:28

Send us a text What if you could reshape the way your business approaches sales and marketing to achieve unprecedented growth? Together with Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency, we unlock the secrets to accelerating sales cycles and enhancing digital presence. Evan shares his mastery in sales coaching, guiding businesses to cultivate the right mindset and strategic planning. Meanwhile, Craig illuminates the path to effective growth marketing strategies, crucial for boosting your digital footprint. Plus, our special guest, John DePrince, a certified business and executive coach, reveals his innovative methods for helping law and accounting firms shift focus to high-value tasks, ultimately driving productivity and success. Effective communication can make or break your business. Uncover how understanding and adapting to diverse behavioral styles can enhance your professional interactions. We examine the power of the DISC assessment as a tool to refine communication by catering to individual preferences. Embracing the platinum rule—treating others the way they wish to be treated—we discuss the importance of empathy and flexibility in fostering strong relationships. With personal anecdotes tied to our Philadelphia roots, there's a blend of professional wisdom and a touch of camaraderie, ensuring this episode is both insightful and relatable. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Revolutionizing Sales and Marketing: Accountability and Data-Driven Growth Strategies 40:23

19 weeks 전40:23

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40:23

Send us a text Unlock the secrets to transforming your sales and marketing approach with insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to overcome stagnation, shorten prolonged sales cycles, and boost referrals with Evan's expert strategies. Craig reveals how Beholder Agency leverages accountability, data, and analytics to nurture leads, turning your sales pipeline into a powerhouse you never imagined possible. Discover the art of goal setting and accountability that transforms ambitious objectives into actionable steps. We'll guide you through crafting a dynamic plan that doesn't collect dust, but instead evolves with your business needs. Understand why a tailored strategy is critical and how different team members can excel in various prospecting activities to maximize success. Amelia further underscores the necessity of industry-specific strategies to ensure your sales and marketing efforts are anything but one-size-fits-all. We'll also tackle the challenges of underperforming teams and the importance of performance monitoring. Learn how documenting every step of the sales process and targeting the right decision-makers in marketing can vastly improve conversion rates. Dive into the significance of data in identifying performance gaps and how process adherence and communication are keystones in driving results. Plus, hear our three essential tips for maintaining accountability and ensuring you're always at the top of your game. Join us for a conversation that promises to revolutionize your business approach and set you on a path to handling more leads than ever before. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Elevate Your Law Firm with Proven Growth Strategies from a Fractional COO 33:05

20 weeks 전33:05

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33:05

Send us a text Unlock the secrets of business transformation with the wisdom of Evan Polin, Craig Andrews, and Rachel Steininger as they synergize sales, marketing, and operations for unparalleled growth. Witness how Evan, the president of Polin Performance Group , breaks down barriers in securing ideal clients and accelerating sales cycles, while Craig, the CEO of Beholder Agency , reveals the magic behind revamping underperforming websites into marketing powerhouses. Rachel, founder of Upward Acceleration , steps in to illustrate the profound impact of scalable systems and the role of a fractional COO in supporting burgeoning enterprises, especially boutique law firms grappling with expansion. Imagine propelling your business forward without the hefty price tag of full-time C-suite executives. The strategic incorporation of fractional executives—COOs, CMOs, CFOs—provides unmatched ROI by bridging critical strategy execution gaps. Tailored for businesses with a handful of team members and revenues just shy of multiple millions, Rachel unpacks how these fractional roles transform vision into actionable strategies. Plus, get a sneak peek into the Small Law Big Profit Summit , a virtual gathering designed to catapult law firms towards higher profitability and sustainability in a rapidly evolving legal landscape. Explore the intricate dance between personal and business triumphs through thought-provoking strategic questioning and process re-engineering. Discover simple yet profound solutions that align business models with personal aspirations, enhancing both professional success and quality of life. From a client overwhelmed by life’s transitions to innovations in billing methods, this episode champions a flexible and human-centric approach. By understanding the core needs of clients beyond their initial requests, uncover how a shift in perspective can lead to both personal fulfillment and professional prosperity. Small Law Big Profit Online Summit A free virtual event for Small & Solo Law Firms looking to hit their first (or next!) 7-figure milestone in 2025. Create more PROFIT, not more stress Make it easier to do more of what you love Ensure 2025 is your best year ever! DECEMBER 9-12, 2024 Join the Waitlist Today Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

Sales & Marketing Playbook: Unleashed

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Transforming Sales and Marketing: Innovative Thinking and AI-Driven Tools 34:38

21 weeks 전34:38

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34:38

Send us a text Uncover how innovative thinking can transform your approach to sales and marketing with insights from Mac, also known as Steve P McKeon, the mastermind behind MacGyverTech and MacnNerd. With a rich background in tech, Mac shares his extraordinary journey of deconstructing and creating, steering clear of the mainstream and inspiring creative solutions. Get a glimpse into his fascinating life, from pioneering software development and ethical hacking to living in a fortress-like castle, as we explore how his mindset can revolutionize any business endeavor. Communication stands as a critical pillar in the world of sales and marketing. We tap into the expertise of Craig Andrews and Evan Polin to discuss the profound impact of effective communication. Discover how mastering both listening and public speaking can significantly influence client decisions and build meaningful connections. Learn how organizations like Toastmasters play a pivotal role in honing these vital skills, where the art of expression can truly elevate your professional journey. Embrace the digital era by diving into groundbreaking tools and AI innovations that redefine business efficiency. We unpack the significance of "above the fold" web design and highlight the success of Rhino Buildings' custom 3D model builder, which elevates user engagement with interactive design capabilities. Hear how AI can streamline complex processes and transform traditional practices into efficient, game-like experiences. Our episode promises actionable strategies to transform your sales and marketing tactics, inviting you to connect and explore these cutting-edge solutions further. Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.…

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