What The Biz?! podcast

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

8일 전33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

What the Biz?!

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Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.

65 에피소드

#Entrepreneur #Business #Marketing #Biz #Entrepreneurship #Work Life Balance #Accounting #Brand #Small Business #Business Ownership

What the Biz?!

updated 약 5시간 전

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65 에피소드

#Entrepreneur #Business #Marketing #Biz #Entrepreneurship #Work Life Balance #Accounting #Brand #Small Business #Business Ownership

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What the Biz?!

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EP 65 - Listener Question: How to Launch Your Business 28:55

5 hours 전28:55

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28:55

Starting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offer practical advice and encouragement, emphasizing the importance of building relationships, niching down, and establishing trust. Whether you're just starting out or are a seasoned entrepreneur, this episode will provide valuable insights and inspiration for your business journey. Key topics covered: Validating your business idea and testing the market Building a strong network and finding mentors Creating a marketing plan and promoting your business Managing your finances and securing funding Overcoming common challenges and staying motivated The importance of niching down and finding your target audience Building a reputation and establishing trust Setting realistic expectations and celebrating milestones Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 64 - Don't Get Scammed! Tax Season Survival Guide 25:21

8일 전25:21

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25:21

Tax season can be stressful for business owners, but it's important to be aware of potential scams that can arise during this time. In this episode of What The Biz?!, Brigette and Dan discuss common tax scams and share practical tips on how to protect yourself and your business. Key topics covered: Phishing scams via email, text, and social media Ghost tax preparers and how to identify them Text message scams related to late fees and taxes Social Security and EIN scams Fraudulent charities Tax debt relief scams Unclaimed tax refund scams W-2 and payroll information scams targeting employees Identity theft and filing false tax returns Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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Ep 63 - Caught in the trap of quantity or quality 27:12

15일 전27:12

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27:12

Are you caught in the trap of chasing quantity over quality? In this episode of What The Biz?!, Brigette and Dan discuss the pitfalls of prioritizing quantity and how it can lead to burnout, decreased profits, and a decline in the overall quality of your life. Tune in to discover how shifting your focus to quality can transform your business and your well-being. Key topics covered: The difference between quality and quantity in business The dangers of prioritizing quantity over quality How to identify and focus on the right metrics Strategies for improving the quality of your leads, customers, and products The benefits of building a business that prioritizes quality Actionable steps for making the shift from quantity to quality Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 62 - Is Organic or Paid Marketing Better? 23:38

21일 전23:38

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23:38

Confused about the difference between organic and paid marketing? You're not alone! In this episode of What The Biz, Brigitte and Dan demystify these two essential channels and explain how small businesses can use them effectively. You'll discover: The Importance of Organic & Paid Marketing Pros and Cons of each Value and time horizon for leads Nurturing leads and building trust Balancing organic and paid efforts Tips for sticking to organic strategies Budget recommendations Tune in for a casual conversation filled with practical tips and actionable advice. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 61 - The Profit Puzzle: Are You Missing THIS Key Piece? 🧩 22:58

30일 전22:58

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22:58

What does it really mean to have a profitable business? 🤔 Join Dan and Brigitte on What the Biz as they break down profit margins, discuss how to calculate YOUR target, and share the strategies they use to track their own profitability. They'll also explore the different phases of business growth and how your profit goals might change over time. 📈 Don't miss this insightful episode packed with actionable advice for entrepreneurs! 💡 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 60 - Unlocking Owner Payday 28:22

5 weeks 전28:22

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28:22

Ever wonder how business owners actually pay themselves? 🤔 Join Dan and Brigitte on What the Biz as they demystify owner compensation! They'll explore the common methods (salary vs. owner draw), the psychology behind paying yourself what you're worth, and the pitfalls to avoid. Learn how prioritizing your own paycheck can lead to a healthier business and greater financial freedom. Don't miss this insightful episode packed with practical advice for entrepreneurs! 💡 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 59 - Michigan News Bonanza: Tipping, Sick Leave, Tik Tok 44:42

6 weeks 전44:42

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44:42

In this episode, we discuss the recent changes and challenges in the restaurant industry, including the ongoing debate on tipping and minimum wage, the impact of paid sick leave policies, and the recent closures in Kalamazoo. We also explore the potential ban of TikTok and its implications for small businesses. Tune in for insights and advice on how to navigate these issues and succeed in today's dynamic business environment. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 58 - Dominate Search & Attract More Customers 38:14

7 weeks 전38:14

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38:14

In this episode, Brigitte and Dan dive deep into the world of local SEO, uncovering how to get found by more customers in your area. Discover the four key pillars of local SEO: NAP Consistency: Learn how to ensure your Name, Address, and Phone Number are consistent across all online platforms. Citation Building: Explore the power of online business directories and how to build a strong citation profile. Review Powerhouse: Uncover the secrets to generating more reviews and maximizing their impact on your local search rankings. Local Page Domination: Learn how to create hyperlocal pages that target specific neighborhoods and attract customers in your area. Plus, hear Bridget and Dan share their own local SEO strategies and discover how to leverage this powerful tool to boost your business visibility and attract more customers. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 57 - Bookkeeping is Your Business BFF 34:47

8 weeks 전34:47

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34:47

Numbers aren't sexy, but they are powerful! In this episode, Brigitte and Dan ditch the fear factor and flip the script on bookkeeping. They'll discuss how bookkeeping is more than just tracking receipts; it's a roadmap to profitability, smarter decision-making, and the key to unlocking the true potential of your business. Listen in and learn how to transform bookkeeping from a chore to a powerful BFF (business financial friend). Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 56 - Staying Sane in 2025 40:59

9 weeks 전40:59

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40:59

In this special New Year's Eve episode, Brigitte and Dan share their strategies for setting ambitious yet achievable goals for 2025. Discover their goal-setting processes: Learn how they approach setting company-wide goals, from long-term vision to daily habits. Gain insights into their personal and professional aspirations: Hear about their specific goals for the year, including revenue targets, team growth, and personal development. Learn how to stay motivated and grounded: Discover their strategies for staying on track, overcoming setbacks, and maintaining a positive mindset throughout the year. This episode offers valuable insights for business owners and entrepreneurs looking to set ambitious goals and achieve lasting success in the new year. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 55 - Special Episode: Our 2025 Predictions 42:23

10 weeks 전42:23

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42:23

Episode Title: What The Biz Predicts: 2025 Crystal Ball Edition Episode Description: Get ready for a glimpse into the future! In this special episode, Brigitte and Dan put on their prognosticator hats and share their top 5 predictions for the business world in 2025. From the rise of AI and the evolution of marketing trends to the future of social media, we'll explore the potential shifts and opportunities that lie ahead. Join us for a fun and insightful discussion as we speculate on the future of work, technology, and the ever-changing business landscape. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 54 - The Perfect Review 31:40

11 weeks 전31:40

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31:40

The holidays are upon us, and with them comes a surge in customer traffic and, inevitably, reviews. But not all reviews are created equal! In this episode, Brigitte and Dan dive deep into the world of reviews, exploring: What makes a perfect review: Learn the six key components that make a review informative and valuable for potential customers. The power of replying: Discover how to respond to both positive and negative reviews to maximize their impact. (Spoiler alert: Don't be a troll fighter!) Unleashing the hidden value: Learn how to view negative reviews as free customer research, giving you insights to improve your business. Holiday review best practices: Get tips for efficiently handling the influx of reviews during the busy holiday season. Plus, Bridget and Dan share their exciting holiday plans and tease their upcoming episode predicting trends for small businesses in 2025! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 53 - Don't Let Your Emails Go to Spam 25:09

12 weeks 전25:09

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25:09

This week on What the Biz, Brigitte and Dan discuss the importance of email authentication and keeping your holiday marketing on track. Bridge dives into the world of automation, detailing the power of setting up automated workflows for tasks like lead nurturing and client communication. Dan shares his experience with the recent WP Engine and WordPress feud, highlighting the importance of having a support system in place for your business. The main topic focuses on email authentication (DMARC, SPF, DKIM) and how crucial it is for ensuring your holiday marketing emails reach your audience's inboxes. They break down the acronyms and explain the technical aspects in an easy-to-understand way. The episode concludes with Bridget and Dan discussing their plans for the holiday season and teasing a future episode with business predictions for 2025. *** Check Your SPF Visit https://mxtoolbox.com/SuperTool.aspx and select the "SPF record Lookup. Enter your domain Check DMARC Visit https://mxtoolbox.com/SuperTool.aspx select DMARC Lookup and enter your domain Check DKIM To Check your DKIM you'll need to know the selector or have access to your DNS. This usually requires technical help. Free Email Deliverability Review: contact Dan at https://mypocketmarketing.com/contact/ *** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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Ep 52 - Price like a Pro 41:57

13 weeks 전41:57

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41:57

In this episode, Brigitte and Dan dive deep into the art of pricing strategy. They discuss how pricing can impact your brand image, customer perception, and ultimately, your bottom line. From understanding your target market to navigating the complexities of pricing psychology, this episode provides valuable insights for business owners of all levels. You'll explore: The importance of pricing psychology How to position yourself as a luxury brand The impact of discounts on your brand perception Strategies for setting competitive prices Tune in to discover how to optimize your pricing strategy and boost your business's profitability. ****** Have you ever wondered if there are hidden risks in your business that could be costing you money and holding back your growth? If you’ve had that nagging feeling that something’s not quite right or that you could be doing more to increase profits, you’re not alone. Our Business Wellness Check is designed specifically to address those concerns. I mean, you can't fix what we don't see. Book Your Free Business Wellness Check – Limited Time Offer! Our Business Wellness Check is a comprehensive review that dives deep into your financials to uncover risks, optimize processes, and set you on the path to increased profitability—all using our proven H² method. During this 30-minute session, we will: Identify any hidden financial risks that could be holding you back. Highlight key opportunities for improvement that will make an immediate impact in your business. Outline a "your next 90 days" plan that will give you step-by-step actions to help you reach your business goals. This is a $500 value , and for a limited time, we’re offering it to you completely free ! Don’t miss this opportunity to get expert insights tailored to your business needs. This isn’t just a standard review—it’s your chance to gain clarity, confidence, and control over your financial future. Reserve your free session now! Spots are limited, so secure yours today and start the journey to a healthier, more profitable business! Click to pick your day and time to schedule your Business Wellness Check now! ***** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

What the Biz?!

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EP 51 - The $118,000 Bookkeeping Error 31:33

14 weeks 전31:33

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리스트

31:33

This episode of What The Biz tackles the importance of clean accounting for business owners. Brigitte and Dan discuss a recent conversation with a client who lost profits due to bookkeeping errors and explore the benefits of outsourcing bookkeeping. You'll learn: How bookkeeping errors can cost your business money Why reconciling your accounts is crucial The advantages of having a professional handle your bookkeeping Listen in to find out if it's time to ditch the DIY bookkeeping and gain peace of mind! ****** Have you ever wondered if there are hidden risks in your business that could be costing you money and holding back your growth? If you’ve had that nagging feeling that something’s not quite right or that you could be doing more to increase profits, you’re not alone. Our Business Wellness Check is designed specifically to address those concerns. I mean, you can't fix what we don't see. Book Your Free Business Wellness Check – Limited Time Offer! Our Business Wellness Check is a comprehensive review that dives deep into your financials to uncover risks, optimize processes, and set you on the path to increased profitability—all using our proven H² method. During this 30-minute session, we will: Identify any hidden financial risks that could be holding you back. Highlight key opportunities for improvement that will make an immediate impact in your business. Outline a "your next 90 days" plan that will give you step-by-step actions to help you reach your business goals. This is a $500 value , and for a limited time, we’re offering it to you completely free ! Don’t miss this opportunity to get expert insights tailored to your business needs. This isn’t just a standard review—it’s your chance to gain clarity, confidence, and control over your financial future. Reserve your free session now! Spots are limited, so secure yours today and start the journey to a healthier, more profitable business! Click to pick your day and time to schedule your Business Wellness Check now! *** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…

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