What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…
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What the Biz?!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 What the Biz?! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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What the Biz?!
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What the Biz?!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 What the Biz?! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
77 에피소드
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모두 재생(하지 않음)으로 표시
Manage series 3503526
What the Biz?!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 What the Biz?! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
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1 Unlock Your Marketing Power: Who ARE You Really Talking To? 31:19
31:19 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요31:19
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ready to stop shouting into the void and start talking directly to the customers who love what you do? In this episode of "What the Biz?!", Brigitte and Dan get real about the absolute necessity of building your customer avatar! They share why trying to market to everyone means reaching no one and break down the crucial elements needed to truly understand your ideal client. If you're ready to attract more of your favorite customers and make your marketing actually work, you need this episode! Discover the power of knowing your audience: What a customer avatar is and why it's essential for marketing. How defining your avatar helps you stand out in a crowded market. Key information to include when building your avatar (pain points, influences, etc.). Leveraging past customer experiences to refine your avatar. Identifying where your ideal customers spend their time and consume information. Understanding the consequences for your avatar if their problems aren't solved. How focusing on ideal clients can energize your business. Stop wasting time and money on generic marketing! Listen now to build your business avatar. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Discounts: Friend or Foe for your small business? On this spicy episode of "What the Biz?!", your hosts Brigitte and Dan dive headfirst into the controversial world of discounting. They share their strong opinions on why slapping a discount on everything might be secretly sabotaging your success and reveal the costly mistakes they've seen countless businesses make. But it's not all doom and gloom! Brigitte and Dan also explore strategic ways to offer value, reward loyalty, and attract the right customers without falling into the discount trap. Tune in to discover: Why most common discounts are a profitability killer. How discounting can attract the wrong type of customer. The danger of training your customers to wait for a sale. Why devaluing your work hurts your brand. Smart, strategic alternatives to traditional discounts (like value-adds and loyalty perks!). When a "discount-ish" approach might actually make sense. How understanding your ideal customer can eliminate the need for discounts. Ready to rethink your pricing strategy? Press play now! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
1 Stop Chasing Revenue: The Shocking Truth About Profit Margins 29:02
29:02 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:02
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth. Listeners will learn: The three levers that directly impact business profit. Why simply increasing sales isn't always the most effective strategy. How to identify which lever to prioritize in your business. Practical strategies for improving profit margins. The importance of understanding your numbers for long-term success. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
1 The Emotional Sell: How to Hack Your Customer's Brain and Sell More 28:36
28:36 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요Tired of feeling like your business is just another commodity? In this episode of What The Biz?!, Brigitte and Dan explore how to break free from transactional sales and create a unique customer experience. Tune in and explore: Why a transactional approach can limit your sales potential. How to connect with customers on an emotional level. Strategies for differentiating your business from competitors. The power of asking the right questions in sales conversations. How to build value beyond just price. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
1 The Employee Payday: Raises, Bonuses, and the One Thing You're Doing Wrong 23:28
23:28 나중에 재생 나중에 재생 리스트 좋아요 좋아요23:28
나중에 재생 나중에 재생 리스트 좋아요 좋아요How do you decide when to give a raise and when to offer a bonus? This episode of What The Biz?! dives into the strategies and best practices for rewarding your team effectively. Brigitte and Dan share their expertise on creating fair and motivating compensation structures. Listeners will learn: Why it's crucial to have clear mechanisms for pay increases. The pitfalls of giving raises without proper justification. How to structure employee growth and compensation within your company. The role of bonuses in incentivizing performance. How to calculate and utilize the revenue per employee ratio. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
In this episode of What The Biz?!, Brigitte and Dan discuss how the Profit First model can be applied to startup businesses. They explore the challenges and strategies of prioritizing profit from the beginning, even with limited revenue. Listeners will learn: What the Profit First model is and how it works. Why it's important to prioritize profit from the start. How to adapt the Profit First model for a startup with limited resources. The role of sweat equity in new businesses. Long-term benefits of implementing Profit First early on. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
1 Not So Little Red Flags: Protecting Your Business from Audits 25:56
25:56 나중에 재생 나중에 재생 리스트 좋아요 좋아요25:56
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of What The Biz?!, Brigitte and Dan discuss the dreaded IRS audit. They break down common misconceptions, explain what triggers audits, and provide actionable advice to help business owners maintain accurate records and minimize their risk. Listeners will learn: Common misconceptions about IRS audits. Key red flags that can trigger an audit. Best practices for bookkeeping and record-keeping. The importance of accurate revenue reporting. How to handle home office and vehicle deductions correctly. The information provided in this podcast is based on the hosts' personal experiences and general knowledge. While we strive to offer helpful insights, we are not tax professionals. Tax laws and regulations can be complex and vary based on individual circumstances. It is essential to consult with a qualified tax professional for personalized advice regarding your specific tax situation. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
1 Software Costs: When Prices Go Up (and What to Do About It) 22:05
22:05 나중에 재생 나중에 재생 리스트 좋아요 좋아요22:05
나중에 재생 나중에 재생 리스트 좋아요 좋아요Software is essential for most businesses, but price increases can strain your budget. In this episode of What The Biz?!, Bridget and Dan share practical advice on how to navigate these cost increases and make informed decisions about your software investments. Listeners will learn: Common reasons behind software price hikes. How to determine if your software is still providing sufficient value. Tips for negotiating with software companies to potentially lower costs. Exploring alternative software solutions, including free or open-source options. Proactive budgeting strategies to prepare for future software expenses. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
1 Phone Call Headaches: Dealing with Difficult Client Interactions 24:25
24:25 나중에 재생 나중에 재생 리스트 좋아요 좋아요24:25
나중에 재생 나중에 재생 리스트 좋아요 좋아요Dealing with difficult clients on the phone can be stressful and time-consuming. In this episode of What The Biz?!, Brigitte and Dan provide actionable advice for navigating these situations with greater confidence and ease. Listeners will learn: How to approach challenging phone calls with a calm and solution-oriented mindset. Effective communication techniques for de-escalating tension and finding common ground. Ways to set clear boundaries and manage client expectations to avoid future issues. The importance of documenting phone calls and following up appropriately. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
In this episode of What The Biz, Bridget and Dan dive into a common challenge for business owners: getting paid! Drawing from real-world scenarios and listener questions, they discuss the importance of setting clear boundaries, establishing efficient business processes, and maintaining healthy client relationships. Listeners will learn: How to create effective invoicing systems to ensure timely payments. Strategies for setting payment expectations and communicating them clearly to clients. Tips for addressing late payments and navigating difficult payment conversations. The importance of having well-defined business processes to streamline operations and improve cash flow. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
1 Partner Power: Building Strong and Productive Business Relationships 30:57
30:57 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:57
나중에 재생 나중에 재생 리스트 좋아요 좋아요Partnerships can be a powerful driver of business growth, but they require careful cultivation. In this episode of What The Biz, Bridget and Dan share a story that highlights the importance of proactive communication, clear expectations, and a collaborative mindset in partner relationships. They provide actionable tips for fostering strong and productive collaborations that deliver results. How to establish clear expectations when working with partners to ensure alignment and avoid misunderstandings. The importance of proactive communication in maintaining strong and productive partner relationships. Strategies for fostering mutually beneficial collaborations that lead to win-win outcomes. Insights on how to navigate challenges that may arise in partner relationships and address them effectively. Discover how to get the most out of your partners and build mutually beneficial business relationships. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Looking to optimize your business processes? In this episode of What The Biz, Bridget and Dan share their insights on business automation. They provide actionable advice on how to identify opportunities for automation, implement effective systems, and leverage technology to streamline your operations. Tune in to learn how to work smarter, not harder, and take your business to the next level. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Starting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offer practical advice and encouragement, emphasizing the importance of building relationships, niching down, and establishing trust. Whether you're just starting out or are a seasoned entrepreneur, this episode will provide valuable insights and inspiration for your business journey. Key topics covered: Validating your business idea and testing the market Building a strong network and finding mentors Creating a marketing plan and promoting your business Managing your finances and securing funding Overcoming common challenges and staying motivated The importance of niching down and finding your target audience Building a reputation and establishing trust Setting realistic expectations and celebrating milestones Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Tax season can be stressful for business owners, but it's important to be aware of potential scams that can arise during this time. In this episode of What The Biz?!, Brigette and Dan discuss common tax scams and share practical tips on how to protect yourself and your business. Key topics covered: Phishing scams via email, text, and social media Ghost tax preparers and how to identify them Text message scams related to late fees and taxes Social Security and EIN scams Fraudulent charities Tax debt relief scams Unclaimed tax refund scams W-2 and payroll information scams targeting employees Identity theft and filing false tax returns Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Are you caught in the trap of chasing quantity over quality? In this episode of What The Biz?!, Brigette and Dan discuss the pitfalls of prioritizing quantity and how it can lead to burnout, decreased profits, and a decline in the overall quality of your life. Tune in to discover how shifting your focus to quality can transform your business and your well-being. Key topics covered: The difference between quality and quantity in business The dangers of prioritizing quantity over quality How to identify and focus on the right metrics Strategies for improving the quality of your leads, customers, and products The benefits of building a business that prioritizes quality Actionable steps for making the shift from quantity to quality Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Confused about the difference between organic and paid marketing? You're not alone! In this episode of What The Biz, Brigitte and Dan demystify these two essential channels and explain how small businesses can use them effectively. You'll discover: The Importance of Organic & Paid Marketing Pros and Cons of each Value and time horizon for leads Nurturing leads and building trust Balancing organic and paid efforts Tips for sticking to organic strategies Budget recommendations Tune in for a casual conversation filled with practical tips and actionable advice. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
What does it really mean to have a profitable business? 🤔 Join Dan and Brigitte on What the Biz as they break down profit margins, discuss how to calculate YOUR target, and share the strategies they use to track their own profitability. They'll also explore the different phases of business growth and how your profit goals might change over time. 📈 Don't miss this insightful episode packed with actionable advice for entrepreneurs! 💡 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Ever wonder how business owners actually pay themselves? 🤔 Join Dan and Brigitte on What the Biz as they demystify owner compensation! They'll explore the common methods (salary vs. owner draw), the psychology behind paying yourself what you're worth, and the pitfalls to avoid. Learn how prioritizing your own paycheck can lead to a healthier business and greater financial freedom. Don't miss this insightful episode packed with practical advice for entrepreneurs! 💡 Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
In this episode, we discuss the recent changes and challenges in the restaurant industry, including the ongoing debate on tipping and minimum wage, the impact of paid sick leave policies, and the recent closures in Kalamazoo. We also explore the potential ban of TikTok and its implications for small businesses. Tune in for insights and advice on how to navigate these issues and succeed in today's dynamic business environment. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
In this episode, Brigitte and Dan dive deep into the world of local SEO, uncovering how to get found by more customers in your area. Discover the four key pillars of local SEO: NAP Consistency: Learn how to ensure your Name, Address, and Phone Number are consistent across all online platforms. Citation Building: Explore the power of online business directories and how to build a strong citation profile. Review Powerhouse: Uncover the secrets to generating more reviews and maximizing their impact on your local search rankings. Local Page Domination: Learn how to create hyperlocal pages that target specific neighborhoods and attract customers in your area. Plus, hear Bridget and Dan share their own local SEO strategies and discover how to leverage this powerful tool to boost your business visibility and attract more customers. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
Numbers aren't sexy, but they are powerful! In this episode, Brigitte and Dan ditch the fear factor and flip the script on bookkeeping. They'll discuss how bookkeeping is more than just tracking receipts; it's a roadmap to profitability, smarter decision-making, and the key to unlocking the true potential of your business. Listen in and learn how to transform bookkeeping from a chore to a powerful BFF (business financial friend). Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
In this special New Year's Eve episode, Brigitte and Dan share their strategies for setting ambitious yet achievable goals for 2025. Discover their goal-setting processes: Learn how they approach setting company-wide goals, from long-term vision to daily habits. Gain insights into their personal and professional aspirations: Hear about their specific goals for the year, including revenue targets, team growth, and personal development. Learn how to stay motivated and grounded: Discover their strategies for staying on track, overcoming setbacks, and maintaining a positive mindset throughout the year. This episode offers valuable insights for business owners and entrepreneurs looking to set ambitious goals and achieve lasting success in the new year. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
Episode Title: What The Biz Predicts: 2025 Crystal Ball Edition Episode Description: Get ready for a glimpse into the future! In this special episode, Brigitte and Dan put on their prognosticator hats and share their top 5 predictions for the business world in 2025. From the rise of AI and the evolution of marketing trends to the future of social media, we'll explore the potential shifts and opportunities that lie ahead. Join us for a fun and insightful discussion as we speculate on the future of work, technology, and the ever-changing business landscape. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
The holidays are upon us, and with them comes a surge in customer traffic and, inevitably, reviews. But not all reviews are created equal! In this episode, Brigitte and Dan dive deep into the world of reviews, exploring: What makes a perfect review: Learn the six key components that make a review informative and valuable for potential customers. The power of replying: Discover how to respond to both positive and negative reviews to maximize their impact. (Spoiler alert: Don't be a troll fighter!) Unleashing the hidden value: Learn how to view negative reviews as free customer research, giving you insights to improve your business. Holiday review best practices: Get tips for efficiently handling the influx of reviews during the busy holiday season. Plus, Bridget and Dan share their exciting holiday plans and tease their upcoming episode predicting trends for small businesses in 2025! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
This week on What the Biz, Brigitte and Dan discuss the importance of email authentication and keeping your holiday marketing on track. Bridge dives into the world of automation, detailing the power of setting up automated workflows for tasks like lead nurturing and client communication. Dan shares his experience with the recent WP Engine and WordPress feud, highlighting the importance of having a support system in place for your business. The main topic focuses on email authentication (DMARC, SPF, DKIM) and how crucial it is for ensuring your holiday marketing emails reach your audience's inboxes. They break down the acronyms and explain the technical aspects in an easy-to-understand way. The episode concludes with Bridget and Dan discussing their plans for the holiday season and teasing a future episode with business predictions for 2025. *** Check Your SPF Visit https://mxtoolbox.com/SuperTool.aspx and select the "SPF record Lookup. Enter your domain Check DMARC Visit https://mxtoolbox.com/SuperTool.aspx select DMARC Lookup and enter your domain Check DKIM To Check your DKIM you'll need to know the selector or have access to your DNS. This usually requires technical help. Free Email Deliverability Review: contact Dan at https://mypocketmarketing.com/contact/ *** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
In this episode, Brigitte and Dan dive deep into the art of pricing strategy. They discuss how pricing can impact your brand image, customer perception, and ultimately, your bottom line. From understanding your target market to navigating the complexities of pricing psychology, this episode provides valuable insights for business owners of all levels. You'll explore: The importance of pricing psychology How to position yourself as a luxury brand The impact of discounts on your brand perception Strategies for setting competitive prices Tune in to discover how to optimize your pricing strategy and boost your business's profitability. ****** Have you ever wondered if there are hidden risks in your business that could be costing you money and holding back your growth? If you’ve had that nagging feeling that something’s not quite right or that you could be doing more to increase profits, you’re not alone. Our Business Wellness Check is designed specifically to address those concerns. I mean, you can't fix what we don't see. Book Your Free Business Wellness Check – Limited Time Offer! Our Business Wellness Check is a comprehensive review that dives deep into your financials to uncover risks, optimize processes, and set you on the path to increased profitability—all using our proven H² method. During this 30-minute session, we will: Identify any hidden financial risks that could be holding you back. Highlight key opportunities for improvement that will make an immediate impact in your business. Outline a "your next 90 days" plan that will give you step-by-step actions to help you reach your business goals. This is a $500 value , and for a limited time, we’re offering it to you completely free ! Don’t miss this opportunity to get expert insights tailored to your business needs. This isn’t just a standard review—it’s your chance to gain clarity, confidence, and control over your financial future. Reserve your free session now! Spots are limited, so secure yours today and start the journey to a healthier, more profitable business! Click to pick your day and time to schedule your Business Wellness Check now! ***** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
This episode of What The Biz tackles the importance of clean accounting for business owners. Brigitte and Dan discuss a recent conversation with a client who lost profits due to bookkeeping errors and explore the benefits of outsourcing bookkeeping. You'll learn: How bookkeeping errors can cost your business money Why reconciling your accounts is crucial The advantages of having a professional handle your bookkeeping Listen in to find out if it's time to ditch the DIY bookkeeping and gain peace of mind! ****** Have you ever wondered if there are hidden risks in your business that could be costing you money and holding back your growth? If you’ve had that nagging feeling that something’s not quite right or that you could be doing more to increase profits, you’re not alone. Our Business Wellness Check is designed specifically to address those concerns. I mean, you can't fix what we don't see. Book Your Free Business Wellness Check – Limited Time Offer! Our Business Wellness Check is a comprehensive review that dives deep into your financials to uncover risks, optimize processes, and set you on the path to increased profitability—all using our proven H² method. During this 30-minute session, we will: Identify any hidden financial risks that could be holding you back. Highlight key opportunities for improvement that will make an immediate impact in your business. Outline a "your next 90 days" plan that will give you step-by-step actions to help you reach your business goals. This is a $500 value , and for a limited time, we’re offering it to you completely free ! Don’t miss this opportunity to get expert insights tailored to your business needs. This isn’t just a standard review—it’s your chance to gain clarity, confidence, and control over your financial future. Reserve your free session now! Spots are limited, so secure yours today and start the journey to a healthier, more profitable business! Click to pick your day and time to schedule your Business Wellness Check now! *** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
Celebrate 50 episodes with Brigitte and Dan as they revisit their very first episode! This milestone episode is a blast from the past! Brigitte Vegter and Dan Proczko take a trip down memory lane, revisiting their very first episode of What The Biz. They'll listen back to their original goals, promises, and business descriptions to see how much has changed (and what's stayed the same) in the exciting world of business ownership. In this episode, you'll learn: How Brigitte and Dan's businesses have evolved over the past two years. The biggest changes they've seen in the bookkeeping and marketing industries. How their initial goals for the podcast have (or haven't) been met. Valuable insights and takeaways for business owners of all stripes. Plus, they'll be looking ahead to the future! What topics do YOU want to hear covered on What The Biz? Let Brigitte and Dan know and they'll make it happen! This episode is perfect for you if: You're a business owner looking for inspiration and advice. You're curious about the journey of entrepreneurship. You've been following What The Biz from the beginning. Don't miss this special episode! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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What the Biz?!
1 EP 49 - Google's New Review Rules: What Does This Mean for Your Business? 29:12
29:12 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:12
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of What The Biz, we delve into the world of online reviews and Google's recent crackdown on fake reviews. We discuss the potential implications of this policy change for businesses, both big and small. Key Takeaways: Google is taking a stricter stance on fake reviews. Businesses may face penalties for violating Google's fake engagement policy. Local SEO remains important for businesses with a local customer base. Understanding the nuances of local SEO can help businesses increase their visibility. Join us as we explore these topics and more. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
In this episode of What The Biz?!, we delve into the age-old question: when should you DIY, and when should you delegate? We explore the benefits and drawbacks of both approaches, and discuss how to strike the right balance for your business. The DIY Dilemma Many entrepreneurs start their businesses by doing everything themselves. This DIY approach can be rewarding, but it can also be time-consuming and inefficient. We discuss the common pitfalls of DIY, including: Time Constraints: DIYing tasks can take up valuable time that could be better spent on core business activities. Lack of Expertise: Trying to do everything yourself can lead to suboptimal results, especially if you're not an expert in a particular area. Missed Opportunities: Focusing on DIY tasks can distract you from bigger opportunities that could drive business growth. The Benefits of Delegation Delegating tasks to others, whether it's hiring employees or outsourcing, can free up your time and allow you to focus on what you do best. Some of the benefits of delegation include: Increased Productivity: Offloading tasks can boost your productivity and allow you to focus on high-impact activities. Improved Quality: Experts can often deliver higher-quality work than you can achieve on your own. Reduced Stress: Delegating tasks can help reduce stress and burnout. Finding the Right Balance The key to successful business growth is finding the right balance between DIY and delegation. Here are some tips for making the right decisions: Identify Your Core Competencies: Focus on the tasks that you're best at and delegate the rest. Set Clear Expectations: Clearly communicate your expectations to the person or team you're delegating to. Provide Adequate Support: Give your team the resources and training they need to be successful. Monitor and Evaluate: Regularly check in on your delegation strategy to ensure it's working effectively. Conclusion By carefully considering the pros and cons of DIY and delegation, you can make informed decisions that will help you achieve your business goals. Remember, it's okay to ask for help and to delegate tasks. By doing so, you can free up your time, reduce stress, and ultimately grow your business. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com . Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com ! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial…
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