Jory Evans에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jory Evans 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Jory Evans에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jory Evans 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Do you want to take your leadership to the next level? Do you want to build a business bigger and better than you dreamed possible? Time to expand your mindset! This is podcast is for you and this is… Built to Lead.
Jory Evans에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jory Evans 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Do you want to take your leadership to the next level? Do you want to build a business bigger and better than you dreamed possible? Time to expand your mindset! This is podcast is for you and this is… Built to Lead.
In this episode, we sit down with MLA Nathan Neudorf to explore the intersection of business leadership and public service. From his background in construction and entrepreneurship to his current role overseeing multi-billion-dollar budgets, Nathan shares practical lessons on team building, strategic growth, and servant leadership. Whether you run a small business or manage a large organization, you’ll discover insights on balancing financial responsibility, investing in people, and spearheading positive change in your community.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode of the Built Lead Podcast, hosts Jory Evans and Tyler Wall explore the transformative power of goal setting. Jory emphasizes the importance of articulating dreams and desires, distinguishing between unexpressed thoughts and those that are verbalized or written down. The discussion covers effective strategies for setting and achieving personal and organizational goals, stressing alignment between individual aspirations and broader objectives. Jory introduces tools like the Vision Traction Organizer and highlights the necessity of measuring progress across various life domains. The episode underscores the significance of visualization, accountability, and maintaining momentum to turn visions into reality.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode of the Built to Lead podcast, the host interviews Kelly Stickle, a pastor, author, business owner, and leader of multiple non-profit organizations. Kelly shares insights from his 28 years of church leadership, emphasizing the unique challenges it presents compared to business leadership. He discusses the importance of personal development through reading and mentorship, and introduces the concept of "ecclesia" from his new book "Let's Take Our Job Back." Kelly also highlights the need for leaders to take personal responsibility, avoid blame, and foster a balanced life that includes personal growth, serving others, and maintaining a relationship with God.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode of the Built to Lead podcast, Jory and returning guest Tyler discuss the crucial theme of "leading through adversity." Jory defines adversity as inevitable difficulties and misfortune, covering various types such as economic downturns, competition, and social changes. The conversation highlights the importance of maintaining integrity, communication, and adaptability during tough times. They share personal experiences and caution against common pitfalls like ignoring problems, panicking, and blaming others. Emphasizing a proactive mindset, they encourage leaders to view adversity as an opportunity for growth and to lead with purpose and resilience.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode of the "Build to Lead" podcast, host Jory Evans interviews his father, George Evans, about his entrepreneurial journey and the values that have shaped their lives and built Evans Trucking. George shares his transition from auto body work to trucking, emphasizing integrity and servant leadership. They discuss the challenges of starting and maintaining a business, the importance of efficiency, and the role of family support. The conversation highlights perseverance, the mindset of not quitting, and the impact of strong relationships. This episode offers valuable insights into the realities of entrepreneurship and the principles that guide successful leadership.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this unique episode of Built to Lead, host and guest David D'Silva blend leadership insights with an entertaining skeet shooting challenge. After each of the five questions, David takes a shot, adding an element of fun to the serious business discussion. With nearly 30 years of entrepreneurial experience, David shares valuable lessons on balancing business success with personal life, the importance of self-care, and maintaining identity outside of work. The conversation covers key topics for entrepreneurs, including the need for accountability, continuous learning, and personal growth. David emphasizes the importance of prioritizing self-care and family before business, seeking external perspectives to avoid blind spots, and implementing structured approaches to reading and learning. This episode offers a perfect blend of actionable leadership advice and entertainment, making it a must-listen for entrepreneurs seeking both inspiration and practical strategies for success in business and life.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode of the "Built to Lead" podcast, hosts Jory Evans and Tyler Wall explore the transformative power of marketing and customer service. They discuss the importance of organic growth, the impact of customer referrals, and the nuances of paid advertising. Through personal stories and practical advice, they highlight how exceptional customer experiences are central to business success, offering strategies for cultivating loyalty and enhancing brand reputation. This episode is a comprehensive guide for anyone looking to deepen their understanding of effective marketing and customer service practices.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this insightful episode of our business podcast, Jory and special guest Colin Harms delve into the intricacies of sales and business development. With Colin's diverse experience in various sales roles, from food industry beginnings to real estate and corporate sectors, the duo explores the essence of building solid relationships, the importance of reputation, and the perseverance required in entrepreneurship. They share personal anecdotes and valuable lessons on distinguishing between transactional sales and genuine business development, emphasizing that true success comes from understanding and solving customer needs while maintaining authenticity in every interaction.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode, Jory and Tyler dive into the unsexy but critical topics of preparation, processes, and systems in business. They discuss why entrepreneurs must proactively implement scalable systems to handle rapid growth, reduce complexity, and avoid getting overwhelmed when demand spikes. Jory shares practical examples and thought exercises to help business owners streamline operations.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this podcast episode, Jory, a CEO and business owner, along with the co-host, delve into the critical role of communication in business leadership. They discuss the challenges of managing multiple businesses and the necessity of clear, consistent communication strategies. The host shares personal experiences of hitting a ceiling due to ineffective communication and the importance of establishing communication rhythms and empowering other leaders. They stress the value of transparency, particularly in sharing company numbers with employees to foster collective problem-solving and decision-making. The episode also covers the significance of structured, well-led meetings, providing everyone a chance to contribute, and ending with clear action steps and accountability.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
Learn how to set meaningful goals aligned with your purpose and identity. Discover why you need to integrate your "be" and "do" goals to live an aligned life. Find out how intentional goal-setting creates internal harmony and fulfillment. Understand how to filter desires and set goals with integrity. Avoid misalignment by ensuring your goals match who you want to be. This episode discusses the importance of setting intentional goals aligned with your purpose and identity. It differentiates between "be goals" related to who you want to become, and "do goals" related to actions and achievements. To live an aligned, fulfilled life, you need to integrate your be and do goals. The host shares examples of misalignment when desire or feelings lead to actions not aligned with identity and purpose. He emphasizes asking yourself hard questions to understand your motivations and filter desires. By setting goals with integrity after reflecting on your purpose, you can create internal harmony instead of misalignment. The key is intentionality in ensuring your do goals match who you want to be.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode of the "Built to Lead" podcast, Jory and Tyler discuss the multifaceted process of growing leaders within an organization. They explore the necessity of hiring the right people, recognizing potential, and providing mentorship and opportunities for development. The conversation covers the importance of autonomy, trust, and embracing diverse leadership styles, as well as the challenges of delegation and avoiding premature promotions. They emphasize the long-term commitment required to develop effective leaders and the significance of vision, communication, and accountability. The episode concludes with a call to action for leaders to actively support and grow their teams, highlighting the podcast's aim to impact listeners by bringing in various perspectives on leadership.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
Feeling burned out and overwhelmed by the constant pursuit of self-improvement? Jory shares 3 vital steps to overcome personal development burnout. Learn how to rediscover your unique purpose, separate from the guru worship culture, and reignite your passion for growth. Uncover practical strategies to refresh your perspective, find fulfillment in the process, and reconnect with your motivations at a soul level. If you find yourself constantly searching for the next self-help book or podcast without applying what you've learned, this episode will help you retake control and write your own personalized growth story.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this podcast episode, Jory discusses the importance of fostering a positive company culture. He highlights the significance of regular team lunches, fostering a growth mindset, having faith in the company's mission, effective communication, and prayer. They also emphasize the role of leaders in exemplifying the desired culture and the importance of addressing conflicts early on using core values. Jory concludes that a strong culture leads to a positive work environment and is essential for entrepreneurs who want to enjoy their work.…
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Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles
In this episode of "Move the Needle", Jory discusses the significance of habits and routines in achieving personal goals. He walks through step by step to achieve lofty goals in your life by using his personal experiences with emphases on the importance of consistency, commitment, and pre-planning in forming the habits that will help you achieve your goals. He also highlights the concept of decision fatigue and the benefits of eliminating unnecessary decision-making. Through this podcast Jory uses his own routines and models how prioritize habits according to one's vision for their life will be a pillar in your success plan. He also wisely advises to anticipate failure and have a rebound plan, stressing the importance of rest and sustainability in creating habits that align with one's lifestyle and long-term goals.…
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