Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Wisconsin Real Estate Today – Your Trusted Guide in Real Estate Navigating real estate can be overwhelming—but it doesn’t have to be. Whether you’re buying, selling, or working in the industry, Wisconsin Real Estate Today is here to give you the insights, strategies, and expert advice you need to make smart, confident decisions. Join John Gscheidmeier, a seasoned broker-owner and real estate expert, as he breaks down the do’s and don’ts that could save you thousands. From market trends to legal pitfalls, negotiation tactics to home inspections—this podcast arms you with the knowledge you need to succeed. 💡 Built for buyers, sellers, investors, and agents alike. Real estate is always changing, and staying ahead is key. That’s why John and his expert guests provide timely discussions, real-world advice, and in-depth analysis to help you navigate today’s market with confidence. 🔊 Tune in, subscribe, and join the conversation! 🎙️ Have a topic you’d love us to cover? This podcast is for you. Let us know what questions you have, and we’ll dive in on a future episode! 📍 Listen & connect with us: 🌐 www.wisconsinrealestatetoday.com 📢 Follow us on Facebook 🚀 Your real estate success starts here. Let’s get to work!
Wisconsin Real Estate Today – Your Trusted Guide in Real Estate Navigating real estate can be overwhelming—but it doesn’t have to be. Whether you’re buying, selling, or working in the industry, Wisconsin Real Estate Today is here to give you the insights, strategies, and expert advice you need to make smart, confident decisions. Join John Gscheidmeier, a seasoned broker-owner and real estate expert, as he breaks down the do’s and don’ts that could save you thousands. From market trends to legal pitfalls, negotiation tactics to home inspections—this podcast arms you with the knowledge you need to succeed. 💡 Built for buyers, sellers, investors, and agents alike. Real estate is always changing, and staying ahead is key. That’s why John and his expert guests provide timely discussions, real-world advice, and in-depth analysis to help you navigate today’s market with confidence. 🔊 Tune in, subscribe, and join the conversation! 🎙️ Have a topic you’d love us to cover? This podcast is for you. Let us know what questions you have, and we’ll dive in on a future episode! 📍 Listen & connect with us: 🌐 www.wisconsinrealestatetoday.com 📢 Follow us on Facebook 🚀 Your real estate success starts here. Let’s get to work!
Episode 53 – How Strong Schools Impact Real Estate Values Hosted by John Gscheidmeier with guest Dr. Ron Russ Did you know that great schools can directly increase property values ? Homebuyers and parents prioritize access to top-performing school districts , often paying a premium for homes in those areas. But what exactly makes a school district stand out, and how does it affect the housing market? In this episode, John Gscheidmeier sits down with Dr. Ron Russ, Superintendent of the Merton Community School District , to discuss the powerful connection between education quality, community development, and real estate values. Key Takeaways: ✅ Academic Excellence & Rankings – How Merton Community Schools compare to 400+ districts across Wisconsin ✅ Fiscal Responsibility – How the district outperforms expectations despite lower per-student spending than the state and county average ✅ Real Estate Impact – Why homebuyers seek out great schools and how this drives up property values ✅ Community Growth – How thriving schools contribute to stronger, more desirable neighborhoods Whether you're a homebuyer, seller, or real estate professional , understanding how schools influence home values can give you an edge in the market. Don't miss this insightful discussion! 🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 53 📢 Stay Connected: 🔹 Facebook 🔹 Instagram 🔹 YouTube 🔹 LinkedIn 🌐 Explore More Real Estate Insights: www.soldwisconsin.com…
Episode 52 – Winter Home Inspections: Challenges & Hidden Advantages Hosted by John Gscheidmeier with guest Dave Kolesari Wisconsin winters can be brutal—but did you know they can actually reveal hidden issues in a home inspection? Snow, ice, and freezing temperatures create unique challenges for buyers and inspectors, but they also expose certain problems that might go unnoticed in warmer months. In this episode, John Gscheidmeier sits down with Dave Kolesari, owner of Homesight, Inc. , a veteran-owned inspection company, to discuss how winter conditions affect the home inspection process and what buyers need to know when purchasing a property in cold weather. Key Takeaways: ✅ Inspecting Snow-Covered Roofs – How inspectors assess roof conditions when snow blocks direct observation ✅ Assessing Grading & Flat Surfaces – Understanding the limitations of winter inspections and how professionals work around them ✅ Winter Inspection Advantages – Surprising ways cold weather can uncover hidden issues that summer inspections might miss ✅ Evaluating Additional Structures – How pools, ponds, sheds, and outbuildings are inspected during winter months ✅ Pro Tips for Home Buyers – What buyers should ask inspectors and how to prepare for a winter home purchase With thousands of inspections under his belt, Dave Kolesari shares expert insights to help buyers feel confident in their decisions , no matter the season. If you're thinking about buying a home in Wisconsin during winter, this episode is a must-listen! 🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 52 📢 Stay Connected: 🔹 Facebook 🔹 Instagram 🔹 YouTube 🔹 LinkedIn 🌐 Explore More Real Estate Insights: www.soldwisconsin.com…
Episode 51 – 2024 Real Estate Market Recap & What’s Coming in 2025 Hosted by John Gscheidmeier The real estate market has changed dramatically over the past year —but what does that mean for buyers, sellers, and agents moving forward? From shifting interest rates to evolving buyer behavior, 2024 redefined what "normal" looks like in real estate. In this episode, John Gscheidmeier breaks down the biggest market shifts of 2024 and offers key insights into what to expect in 2025. Whether you're planning to buy, sell, or invest, understanding these changes can help you stay ahead of the curve. Key Takeaways: ✅ Market Evolution – How the definition of a "normal" real estate market has changed ✅ Business Adaptations – How buyers, sellers, and agents have adjusted to new market conditions ✅ Future Outlook for 2025 – Predictions on interest rates, inventory, home values, and buyer demand ✅ Strategies for Success – How to navigate market changes whether you're buying, selling, or working in real estate If you’re looking for expert insights to help you make smart real estate decisions in 2025, this episode is a must-listen! 🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 51 📢 Stay Connected: 🔹 Facebook 🔹 Instagram 🔹 YouTube 🔹 LinkedIn 🌐 Explore More Real Estate Insights: www.soldwisconsin.com This version keeps it engaging, easy to skim, and SEO-friendly while making it clear why the episode…
Episode 50 – Understanding the Offer to Purchase (Part 2) Hosted by John Gscheidmeier with guest Monica Young In Part 1 , we broke down the fundamentals of the Offer to Purchase —how it’s drafted, negotiated, and accepted. But what happens after an offer is signed? What key details can make or break a deal? In this second and final part of our series , John Gscheidmeier and Monica Young, Transaction Coordinator , bring the conversation full circle , covering the remaining steps, crucial contingencies, and final considerations before reaching the closing table. 📢 Haven’t listened to Part 1 yet? Start there first! Catch up on Episode 49 here before diving into this episode. Key Takeaways: ✅ What Happens After Acceptance? – The next steps once both parties sign the Offer to Purchase ✅ The Final Contingencies – What buyers and sellers need to know about appraisals, financing, inspections, and more ✅ Closing the Deal – How to ensure a smooth transaction and avoid costly delays ✅ Common Mistakes & How to Avoid Them – Why attention to detail is critical in the final stages ✅ Agent Advice for Buyers & Sellers – How having an experienced professional protects your interests This episode wraps up everything you need to know about the Offer to Purchase , ensuring you’re fully prepared for one of the biggest financial transactions of your life. 🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 50 📢 Stay Connected: 🔹 Facebook 🔹 Instagram 🔹 YouTube 🔹 LinkedIn 🌐 Explore More Real Estate Insights: www.soldwisconsin.com…
Episode 49 – Understanding the Offer to Purchase (Part 1) Hosted by John Gscheidmeier with guest Monica Young The Offer to Purchase is one of the most important documents in a real estate transaction, yet many buyers and sellers don’t fully understand its impact. From negotiations to contingencies , this contract lays the foundation for a successful deal—or a costly mistake. In this episode, John Gscheidmeier and Monica Young, Transaction Coordinator , break down everything you need to know about the Offer to Purchase. This is Part 1 of a two-part series designed to help buyers, sellers, and agents navigate this crucial document with confidence. Key Takeaways: ✅ What is an Offer to Purchase? – The role this document plays in every real estate transaction ✅ Step-by-Step Process – How an offer is drafted, presented, accepted, rejected, or countered ✅ What Happens After Acceptance? – How the offer becomes legally binding and what that means for both parties ✅ Common Contingencies – Inspections, testing, financing, appraisal, document review, and what to watch for ✅ Why Buyers & Sellers Must Understand This – Avoiding costly mistakes before reaching the closing table Whether you're buying, selling, or an agent looking to sharpen your expertise , this episode will help you navigate the Offer to Purchase with confidence. 🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 49 📢 Stay Connected: 🔹 Facebook 🔹 Instagram 🔹 YouTube 🔹 LinkedIn 🌐 Explore More Real Estate Insights: www.soldwisconsin.com…
Episode 48 – Language Matters in Real Estate Transactions Hosted by John Gscheidmeier with guest Monica Young In real estate sales, the language used in contracts and negotiations can make or break a deal. Words like "Seller shall…" versus "Seller may…" might seem minor, but they carry vastly different legal and financial implications. Many agents overlook the impact of wording , potentially leading to confusion, disputes, or even legal issues down the road. In this episode, John Gscheidmeier sits down with Monica Young, Transaction Coordinator , to break down the importance of precise language in real estate documents. They explore how the right (or wrong) phrasing in offers, counteroffers, and contingencies can protect or jeopardize a transaction. Key Takeaways: ✅ The legal significance of different contract wordings ✅ How improper phrasing can lead to unintended obligations or loopholes ✅ Real-life examples of deals affected by poor language choices ✅ Why having an experienced agent matters in contract drafting ✅ Best practices for protecting clients through clear and strategic language Whether you're a buyer, seller, or agent , understanding these nuances can prevent costly mistakes and ensure a smooth closing process. Tune in to learn how language matters more than you think in real estate! 🎧 Listen to the full episode here: Wisconsin Real Estate Today - Episode 48 📢 Stay Connected: 🔹 Facebook 🔹 Instagram 🔹 YouTube 🔹 LinkedIn 🌐 Explore More Real Estate Insights: www.soldwisconsin.com…
New data recently released would indicate that the next few weeks in the market could be very volatile when it comes to not only interest rates, but the financial markets. In a series of lender releases, John extrapolates the data and provides a quick overview of what could be a very interesting few weeks in the real estate mortgage rates arena. This is a quick podcast episode - filled with some technical data - with another update expected next week.…
As eager Buyers start rejoicing at the news that the Feds are finally going to start initiating rate cuts, this episode covers what to expect and when to expect it. According to Reuters, "Federal Reserve policymakers on Friday signaled they are ready to kick off a series of interest rate cuts at the U.S. central bank's meeting in two weeks, noting a cooling in the labor market that could accelerate into something more dire in the absence of a policy shift." The reality is that if and when the Feds lower the interest rates, it won't have the exact effect on mortgage rates. If the Feds make a cut of, as expected, 25 basis points, it won't correlate to an equal cut in mortgage rates. In fact, and hopefully this isn't too disappointing for listeners, most of the anticipated rate cut has already been factored in to the current lowered mortgage rates. Mortgage rates work similarly to gasoline prices. Gas prices don't go up or down based on what happened that day, most of the time it is anticipatory in nature. If there's trouble ahead, or a shortage, gas prices start elevating. John explains further in this episode, so tune in and learn more.…
Do you know the difference between a 'pre-qualification" versus a "pre-approval"? Do you only look at lending & mortgage rates as one number rather than an individual plan that is specifically designed for each person? Do you know that there is a stark difference between lenders and pre-approvals? In this episode I am joined by Dustin Grenier of Epic Mortgage based in Brookfield, Wisconsin. Epic is a newer company in metro Milwaukee but the faster growing lender in our area. And for good reason - they are now lending in 11 states and offer a wide variety of programs from conventional loans, FHA, VA, WHEDA and more. Dustin and John discuss the importance of a pre-approval, and the importance of the lender being part of the realtor's team. They dive into the differences between lenders and how their pre-approval might be different from others - especially some bigger banks & credit unions. Let's face it, an experienced agent will give Seller's the "pros" and "cons" of each offer's pre-approval they receive. You'll walk away with some "best practices" and ideas that could get your offer accepted over others.…
Summer 2024 in Milwaukee is a bustling place and time! The real estate market isn't far off from that description over the last few months. The Republican National Convention was here and gone, Summerfest was a success, and State Fair is right around the corner. In this episode John unpacks the current metro market but these "stats" might surprise you. Comparing June, 2023, sales statistics to June, 2024, brought some good new to the market but not all good news. Believe it or not, we might be in a Buyer's window. A "Buyer's window" I mean? YES! Now might actually be the time - probably only for a few months - when a savvy Buyer makes the move to purchase a home while inventory is up, interest rates slowly starting to move, but more importantly, other Buyers haven't figure out NOW might just be the time. Much depends on what the Fed decides to do in the upcoming months, but consumer prices are still up, rent is up, gasoline is up, food is up...seems to be the story of the last few years in our economy. Buyers are getting squeezed by inflation and home prices aren't falling. However, some sellers are actively lowering their prices, which is good news for Buyers. Could this be a Buyer's window that only last for a few more months before many other Buyers begin flooding the market? Time will tell, but join John in the discussion to find out more.…
Part Two of Two - Debunking The NAR Settlement Myths and Rumors. Hopefully you had a chance to learn about how we got to where we are today in Episode 42, Part 1 of this 2 part series. If not, you might want to go back and listen to that one first. Real estate agents have been licensed since the early 1900's. Since then, real estate agents have helped buyers and sellers navigate the complex world of buying or selling their homes or properties. In exchange, they have received compensation for their efforts. WHat has always made realtors different, however, is how they get paid. The NAR settlement and lawsuits against real estate companies is not-so-simple, and is broken down by John Gscheidmeier in this episode. Tune in and listen to Part 2 and learn more about where the industry is headed after the dust settles - and it might not be as consumer friendly as the government thinks it will be.…
Let's cut to the chase on what the National Association Of Realtors settlement is all about in this episode. There are rumors and misunderstandings about what happened, what is happening, and what is about to happen. John will start by giving background on where this came from and what is really is, despite the media-driven rumors. "NO more commissions!" is something we've heard from the media on this one and it simply isn't correct. Consumers have always had a choice in the compensation offered to buyers, their agents, and their own agents. In part 1 of this 2-part series, you'll know everything you need to know about the settlement and what got us to where we are today. And yes, what John says might just surprise you.…
Municipal assessments can be confusing. Oftentimes homeowners will confuse their city, village or town assessment (in some other places county) with their actual market value. Those numbers can be very different - especially with accelerating home values the last few years. Guest Sam Walker, City of Waukesha (Wisconsin) Assessor joins John for a deeper dive into what a city assessment is, how it is calculated, and how citizens can become more involved in the assessment process. This is a podcast you will find interesting and will answer many of the questions you have regardless of where you live.…
2023 will go down as one of the slowest years for real estate sales since 1993. But what happened, and what can sellers and buyers expect in 2024? John breaks down his thoughts in this end-of-year episode.
What does it take to complete the PERFECT real estate sale? How do all the pieces of this complex puzzle come together? Have you ever wondered what is really happening - the things your agent hasn't told you about? Tune in to hear all about the perfect sale and all the components that could go wrong but don't thanks to a great agent. Administrative Assistant and Transaction Coordinator Monica Young joins the show to talk about all the details that go into the perfect sale, plus all the things that could - and sometimes do - go wrong. She stresses the importance of a good leader helping their clients (aka a great real estate agent) who can make, or break, a sale.…
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