Player FM - Internet Radio Done Right
17 subscribers
Checked 19h ago
추가했습니다 three 년 전
Australian Broadcasting Corporation and ABC News에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Australian Broadcasting Corporation and ABC News 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
들어볼 가치가 있는 팟캐스트
스폰서 후원
B
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
16:31
나중에 재생
나중에 재생
리스트
좋아요
좋아요16:31
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
The World Today
모두 재생(하지 않음)으로 표시
Manage series 3380045
Australian Broadcasting Corporation and ABC News에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Australian Broadcasting Corporation and ABC News 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The World Today is a comprehensive current affairs program which backgrounds, analyses, interprets and encourages debate on events and issues of interest and importance to all Australians.
…
continue reading
67 에피소드
모두 재생(하지 않음)으로 표시
Manage series 3380045
Australian Broadcasting Corporation and ABC News에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Australian Broadcasting Corporation and ABC News 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The World Today is a comprehensive current affairs program which backgrounds, analyses, interprets and encourages debate on events and issues of interest and importance to all Australians.
…
continue reading
67 에피소드
모든 에피소드
×Education ministers agree to CCTV cameras in childcare centres, mandatory child safety training and establishing a national educator register.
Israel begins the first stage of its planned take-over of Gaza City, with the IDF confirming its troops are in position on the outskirts of the city.
The rift between Australia and Israel is growing wider, after Prime Minister Anthony Albanese received a scathing letter from Israeli PM Benjamin Netanyahu.
Ukrainian President flanked by European leaders, at a high stakes meeting at the White House.
Ukrainian President Volodymyr Zelenskyy is on his way to the White House for his meeting with President Donald Trump.
Attorneys-General meet after the Prime Minister calls childcare industry checks 'hopeless'.

1 Federal Government accused of "choreographing" roundtable 25:20
25:20
나중에 재생
나중에 재생
리스트
좋아요
좋아요25:20
A leaked list of pre-written responses to the economic reform roundtable has raised questions over whether the Government is engaging in the talks in good faith.
Experts say the summit between Trump and Putin could be a profoundly alarming moment for Europe.
Millions of mortgage borrowers anxiously await an interest rates decision from the Reserve Bank.
Prime Minister Anthony Albanese has confirmed Australia will recognise a Palestinian state at the UN General Assembly in September.
Police alleged Erin Patterson used a toxic penne pasta, a chicken korma curry and a vegetable wrap in previous attempts to poison her husband Simon, before hosting the fatal Beef Wellington lunch.
Historic sight of the presidents of the US, Russia and Ukraine meeting face-to-face, to end the war, may be drawing nearer.
More than 50 thousand Queensland school teachers are on strike today over demands for better pay and conditions.
International metal producer Nyrstar has received a $135 million rescue package from state and federal governments.
Tens of thousands marched over the Sydney Harbour Bridge in support of Palestinians, who say they're facing a new form of harassment in the West Bank.
An Israeli air strike has killed at least 15 people - including ten children - outside a medical clinic in Gaza.
T
The World Today

The prime minister says a report by special envoy Jillian Segal has found antisemitism has reached "deeply troubling levels".
Qantas reveals more details about a major cyber attack that's caught up millions of customers.
T
The World Today

Erin Patterson has spent her first night behind bars as a convicted murderer. Locals say they're relieved the long trial has come to an end.
T
The World Today

Victoria launches an anti-hate taskforce, following the latest attack on a Melbourne synagogue. Will it ease social division?
Amid disturbing childcare allegations - how do we teach children about body safety?
Sean Diddy Combs denied bail, despite being found not guilty on the most serious charges.
T
The World Today

The fallout from horrific sexual abuse allegations involving a Melbourne child care worker continues, with the Victorian government launching a wide-ranging review of child care safety.
The east coast of Australia is slammed by slow-moving, dangerous weather, as flood hit regions buckle down for more water and waves.
T
The World Today

Australia's largest green hydrogen project has been axed, in the latest blow to the promise of a green hydrogen future.
The Trump administration lashes the media and intelligence leaks, while Iran supreme's leader speaks, claiming America's attacks did not "achieve anything significant".
"Daddy" is not a word you often hear at a bilateral summit, but its the term used by NATO's boss, referring to Donald Trump's apparent paternalism in acting against Iran.
A faster-than-expected easing in inflation last month will fuel calls for further interest rate cuts, with consumer prices rising just 2.1 per cent over the year to May, down from 2.4 per cent the previous month.
T
The World Today

There's confusion over US President Donald Trump's claim a ceasefire deal has been agreed in the war between Iran and Israel. Iran says there won't be any agreement until Israel stops its attacks.
As the US hails its covert attack on Iran's nuclear facilities a major success, there are fears it will lead to a dangerous escalation of Israel-Iran war.
Australia has dodged higher tariffs on its goods sold to the United States, staying at 10 per cent.
Canada announces it will join France and the UK in pushing for a Palestinian state, when the UN General Assembly meets in September.
Pressure is mounting on the Albanese government after the UK has announced it will recognise a Palestinian state in September.
T
The World Today

A UN conference aimed at working towards a two state solution between Israelis and Palestinians has been boycotted by both the US and Israel.
Israel has announced a daily pause in the fighting in three areas of Gaza to allow more food to get into the strip.
The French President Emmanuel Macron vows to recognise the Palestinian territories as a state, as international pressure builds on Israel to end the war.
T
The World Today

The cattle industry's response is mixed after the Federal Government announced a lift to bio-security restrictions on beef imports from the United States
The government has used the second day of parliament to introduce legislation to cut student debt and reforms to the childcare sector.
Israel's facing growing international pressure to end the war in Gaza.
T
The World Today

A tenuous truce appears to be holding in southern Syria, after a week of deadly fighting. But leaders from Syria's minority Druze community say their people have been killed, homes looted, and women raped.
T
The World Today

A Victorian courtroom has erupted after a man accused of murdering Hannah McGuire changed his plea to guilty midway through the trial.
The unemployment rate has jumped as tens of thousands of Australians lost full-time positions in June.
Bradley John Murdoch died serving life in prison today, taking to his grave vital information about his victim Peter Falconio.
T
The World Today

1 The PM presses Australia's interests in a high level meet in Beijing 25:25
25:25
나중에 재생
나중에 재생
리스트
좋아요
좋아요25:25
The PM presses Australia's interests in a high level meet in Beijing.
Anthony Albanese meets with business leaders in China, with a high-level roundtable on green steel in Shanghai.
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.