The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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alan.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 alan. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
B2B Marketing: The Provocative Truth와 비슷한 콘텐츠
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…
B2B Marketing: The Provocative Truth
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alan.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 alan. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
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alan.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 alan. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
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B2B Marketing: The Provocative Truth
1 Is the marketing persona dead? With Wipro's CMO, David Keene 34:32
34:32 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요34:32
나중에 재생 나중에 재생 리스트 좋아요 좋아요Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth , host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused buying committee to using content to 'mirco target' with authenticity. And what does Dominic Cummings have to do with it..? Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Why playing it safe is the riskiest move with Dan Roche, CMO of Workbooks 30:58
30:58 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:58
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth , host Benedict Buckland speaks with Dan Roche, CMO of Workbooks CRM, to uncover the uncomfortable truth about conservative B2B marketing. Dan shares candid insights from running bold campaigns, including a Minions partnership at SCORO and the provocative "No Bullsh*t CRM" campaign at Workbooks. He challenges the industry's risk-averse culture, demonstrating how brave brand-led campaigns can drive immediate business results - even within traditional organisations like KPMG. Through real examples, Dan makes a compelling case for why B2B marketers must break free from conventional digital-only approaches to achieve meaningful differentiation in crowded markets. Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing 22:51
22:51 나중에 재생 나중에 재생 리스트 좋아요 좋아요22:51
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net , the leading community for B2B marketers, to explore the shift from lead generation to growth marketing, drawing insights from B2B Ignite, their flagship event. He challenges the ambiguity of "growth marketing" and introduces the concept of the "commercial marketer" as a more holistic approach to B2B marketing success. Tune in to hear Joel's perspective on how marketers can elevate their role within organisations by mastering five key dimensions: financial acumen, reporting effectiveness, market insights, cross-functional collaboration and agile decision-making. Joel Harrison is a veteran in the B2B marketing space, overseeing B2BMarketing.net 's range of resources, events, and communities designed to empower marketers. His insights stem from years of experience and interactions with leading marketers across the industry. You can find Joel on LinkedIn here: linkedin.com/in/joelharrison Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics 32:53
32:53 나중에 재생 나중에 재생 리스트 좋아요 좋아요32:53
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversified approach built on robust segmentation and targeting is the bedrock of successful B2B marketing. Kayleeann is experienced global marketer with expertise in brand building and growth. You can find Kayleeann on Linkedin . Ready to provoke change? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group 29:01
29:01 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:01
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and advocates for a rebalance from influencers to evangelists. Tune in to hear a progressive perspective on how marketers can get value through novel, persona-led approaches to social platforms. Katrina is an experienced marketing, public relations, and brand director, across a varied range of B2B products and services, with a digital, data-driven focus.. An expert in brand storytelling, she specialises in creating deep relationships and affinity between audiences and products and services. You can find Katrina on Linkedin . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank 30:24
30:24 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:24
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen to find out how B2B marketers have both a responsibility and opportunity to drive the D&I agenda within their brand communications. Efi specialises in developing and implementing commercial strategies for businesses that view marketing as a strategic lever. She is a firm believer that smart marketing investment gives companies a clear edge, helps them grow faster, and secures their market position. You can find Efi on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Reworking the B2B sales model with Kate Cox, CMO at BrightBid 32:07
32:07 나중에 재생 나중에 재생 리스트 좋아요 좋아요32:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Listen to find out how B2B marketers can fine-tune their tech stack and take a progressive approach to business development. Kate is a proven CMO with experience driving strong growth for recurring revenue businesses in the B2B, B2B2C and B2C sectors especially companies with high value expectations requiring rapid growth. Worked in 3 businesses under private equity ownership across multiple marketing disciplines with a particular expertise in developing the right marketing mix and investment levels across brand and digital performance channels to increase business value within a specific timeframe such as driving to an exit date. Part of the senior leadership leading the HEG exit to GoDaddy; the second largest UK tech exit in 2016. HEG was Europe's largest privately owned domain registration and web hosting business with strong presence in the UK and Germany focusing on Start-ups, SMBs, web designers and developers. You can find Kate on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard 20:41
20:41 나중에 재생 나중에 재생 리스트 좋아요 좋아요20:41
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Haralds Gabrans Zukovs to discuss how complex B2B products require sophisticated strategies and solutions. B2B products and services are oftentimes much more complex than many of our B2C counterparts. And even within B2B, some offerings are particularly complicated. This distinction puts the pressure on B2B marketers to effectively reach their target audience. Their main goal becomes making it easy to understand who their business is and what they offer. Often this may include building out an entirely new marketing function, category creation, or even more involved activities. So where should a B2B marketer start? Haralds Gabrans Zukovs is Head of Growth at Mindgard, and he has quickly climbed the ranks into senior marketing leadership. His expertise is in creating high-impact digital marketing strategies for global markets and driving business growth through demand generation. Prior to joining Mindgard, Haralds has also served as Head of Marketing at credolab, Head of Marketing at the Hyve Group plc, Head of marketing for Nordigen, and other marketing roles at SAF Tehnika JSC, AranetloT, and more. You can find Haralds Gabrans Zukovs on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK 27:39
27:39 나중에 재생 나중에 재생 리스트 좋아요 좋아요27:39
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists. In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order to make this happen. Many may say that specialising too much may not prepare the next generation of marketing leaders. Many more might suggest that specialising becomes less important with the growth of generative AI. But how can a range of specialists create an effective team? What are best practices when utilising such a group of individuals on a marketing team? Will Sturgeon is the Head of Content and Thought Leadership and PwC UK. While Will has held this role for five years, he has a 20+ year career as an effective marketing leader. At PwC, Will is instrumental in shaping overall marketing strategy and leading a 100+ team. Prior to joining PwC UK, he has served as Executive Director for Golin, Director of Strategy and Planning at Harvard Public Relations, Director, Head of Media Strategy at Lewis PR, and more. You can find Will Sturgeon on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma 26:03
26:03 나중에 재생 나중에 재생 리스트 좋아요 좋아요26:03
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this first episode of B2B Marketing: The Provocative Truth in 2024, Benedict speaks to Chris Wade about how maturing B2B organisations need to adapt. As a company grows and establishes itself firmly in the market, it can be easy for it to fall into an all too comfortable pattern. Once business settles into a groove, it can become hard to make changes that ultimately are better for progress. Companies become risk averse and hesitant to adapt when ultimately, a business needs to do all that they can to help their customers. But knowing how to refocus a business’s direction takes careful consideration. Being adaptable doesn’t always mean starting from scratch. So what does a mature business need to do to stay relevant? Chris Wade is the Chief Marketing and Product Officer at Gamma Communications, and he has held that role since late 2020. As an established senior marketer, Chris has used his proven creative and innovative skills to find new strategic opportunities and drive businesses forward. Prior to joining Gamma, Chris has previously served as Chief Product and Marketing Officer for Aptitude Software and several positions at Sage including VP of Product, Director of Strategic Operations, and more. Chris has also previously been Board Member for Dynamo North East, and he currently serves as Trustee at Valour MAT. You can find Chris Wade on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination? 37:39
37:39 나중에 재생 나중에 재생 리스트 좋아요 좋아요37:39
나중에 재생 나중에 재생 리스트 좋아요 좋아요Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session! Benedict was joined by our lovely panel: - Tom Boston, Brand Awareness Manager at Salesloft - Julia Pikes, Senior Marketing Director, EMEA at Hubspot - Thomas Van der Staaij, Senior Marketing Manager at AWS - Freya Ward, Global Sales Director at Headley Media You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at https://www.alan-agency.com/ . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands 48:25
48:25 나중에 재생 나중에 재생 리스트 좋아요 좋아요48:25
나중에 재생 나중에 재생 리스트 좋아요 좋아요We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session! Benedict is joined by our distinguished panel: - Áine Bryn, Partner & CMO at Marsh McLennan UK - Craig Welch, SVP, Head of Research Marketing at Elsevier - Gonzalo Garcia Villanueva, Global CMO at NielsenIQ You can find our panelists, Áine , Craig , and Gonzalo on Linkedin. You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at https://www.alan-agency.com/ . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit 31:24
31:24 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:24
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing. AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry. However, there’s only so much hypothesising one can do before taking action and start implementing. But does the theoretical discussion thus far actually contribute to how we should utilise AI? What are the considerations that still need to be addressed? Paul Afshar is a seasoned senior marketer with experience in both B2B and B2C. With 10 years in B2B specifically, he has led world-class campaigns with the most sophisticated martech stacks. Prior to joining Unlimit, Paul has held several senior roles including Acting CMO of OSOME, Marketing Director of Dext, and more. He has also previously been a Board Member for Circl and a Partner for FleishmanHillard Fishburn. You can find Paul Afshar on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB 31:13
31:13 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:13
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO. Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of any role in the C-suite. But it doesn’t have to be like this. What it means to be an effective CMO has changed, and it’s within reach of CMOs to excel at their role, but this does require reevaluating what are the priorities and what relationships with the rest of the business need to look like. Matthew Harper is a dynamic, results-driven senior marketing professional with 20 years of experience across the international technology industry. Primarily, Matt has worked in enterprise SaaS, developer tools, AI platforms, and more. Matt is CMO of LinearB, and his previous experience includes VP of Marketing at Mattermost, VP of Marketing at Nylas, VP of Marketing at Moogsoft, and more. You can find Matthew Harper on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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B2B Marketing: The Provocative Truth
1 How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt 24:40
24:40 나중에 재생 나중에 재생 리스트 좋아요 좋아요24:40
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI. There’s no denying that the topic of attribution has been simmering at the top B2B marketers’ minds. There are conflicting views among marketers about what attribution should look like, but with the current state of B2B, it seems like the push to prove ROI is becoming increasingly important. So what kind of attribution model is going to work best for the business’s needs? And how does marketing need to align with other departments to effectively tie activities back to revenue? Duarte Garrido is the VP of Growth Marketing at real-time payment network business Volt, and he has been in B2B growth marketing for 10+ years. As a marketer, Duarte focuses on social and omnichannel strategy and digital transformation across many sectors internationally. His previous experience includes Global Head of Social and Omnichannel at Standard Chartered Bank, Group Head of Social Media at Coca-Cola HBC, and additional roles at Philip Morris International, Sky, and more. In addition to his role at Volt, he also serves as a Corporate Advisor for Handprint. You can find Duarte Garrido on Linkedin . You can watch full video versions of the podcast on our YouTube channel . Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.…
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