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Netflix Is A Daily Joke
Tom Segura jokes about supermodels in his Netflix special, "Sledgehammer".
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Susan Finch - Funnel Media Group LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Susan Finch - Funnel Media Group LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Susan Finch - Funnel Media Group LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Susan Finch - Funnel Media Group LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We’ll help you launch, grow, correct, or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you. From Funnel Media Group and the Funnel Radio Channel https://funnelmediagroupllc.com
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Susan Finch - Funnel Media Group LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Susan Finch - Funnel Media Group LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We’ll help you launch, grow, correct, or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you. From Funnel Media Group and the Funnel Radio Channel https://funnelmediagroupllc.com
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As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but we hope you find it helpful. It's a two-hour course limited to 15 people and is jam-packed with tips, tools, and guidance. Links from this episode: DMANC.org Susan Finch on LinkedIn Funnel Media Group to help you produce your podcast or reboot your existing video content in a new venue…
1 Preventing Disasters and Snoozing During Your Hybrid Events 25:51
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나중에 재생 나중에 재생 리스트 좋아요 좋아요Tired of lackluster virtual and hybrid events? Do you want to captivate your audience, whether in-person or by logging in remotely? This episode will open your eyes to creative techniques for producing engaging hybrid experiences. Join me as I speak with Howie Zales, an expert in live event production. With decades under his belt working high-profile concerts and stadium events, Howie knows how to make online viewers feel part of the action. You’ll hear Howie’s tips for incorporating multimedia, leveraging technology seamlessly, and rehearsing for smoother execution. Discover easy ways to boost production value without breaking the budget. Plus, we’ll discuss how to maximize your investment by repurposing content long after the event ends. If you’re ready to step up your hybrid event game, you won’t want to miss this lively discussion. Tune in now to pick up pointers that will stick with your team long after the stream wraps! About our guest: Howie Zales is an Emmy Award-winning Camera Operator who turned his passion for television broadcasting into several entrepreneurial endeavors. Howie created HJZ Productions, Inc. in 2000 to address the New York market's need for professional-level sports crewing/staffing. Under his leadership, HJZ Productions grew to a multi-million dollar nationwide provider of top talent in the broadcasting field. In 2019, Howie and his team founded Viridity Entertainment Services, Inc. (VES), initially focusing on staffing in non-union markets. With the onset of the COVID-19 pandemic in early 2020, they quickly pivoted to offering best-in-class, broadcast-quality live streams of professional sports shows and interviews, corporate interviews and meetings, and religious services. VES now focuses on meeting the growing demand for virtual hybrid event production. Links from this episode: Viridity Entertainment Funnel Media Group, LLC Viridity Entertainment Services on LI…
Today we're wrapping up our series on using Google to promote your podcast. I'll share tips for leveraging Google Maps to get more visibility for your podcast. We'll cover how to create a custom map for your show, add guest pins with episode details, make it public and shareable, and use layers to organize by season or topic. By the end of this episode, you'll have actionable strategies to enhance your podcast's searchability and connect with more listeners through the strategic use of Google Maps. Here are the key points: Create a custom Google Map for your podcast under your show's profile. Add pins for each guest/company, using your show's icon. Include episode descriptions and links in pin details. Make the map public and share it on social media. Use layers to organize pins by season or topic if needed. Consider multiple maps if you have over 100 episodes.…
1 Creating a Google My Business Profile for Your Show and Ideas on How To Use it 5:33
5:33 나중에 재생 나중에 재생 리스트 좋아요 좋아요5:33
나중에 재생 나중에 재생 리스트 좋아요 좋아요Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas for leveraging your Google My Business profile to spread the word about your show. We'll cover creating posts when you publish new episodes, asking intriguing questions to prompt listens, making episode series, mentioning guests and their companies in posts, resharing posts on social media, highlighting meaningful guest quotes, and tips for posting frequency. Stay tuned to learn how to maximize your Google My Business profile and boost your podcast discoverability! Key Points: Create a post on your Google My Business profile when you publish a new episode. Include an image and call to action. Ask a compelling question in posts to intrigue listeners. Make a series for episodes on the same topic and promote the series. @ mention guests and their companies in your posts. Reshare Google My Business posts on other social media. Highlight meaningful guest quotes in posts. Post on your business profile about once per week.…
In this episode of Behind the Mic, host Susan Finch discusses how to leverage Google Workspace tools for your podcast. She recommends getting a dedicated domain and email address for your show through Google Workspace. This opens up free analytics tools and helps establish your podcast's online presence. Susan then outlines the 9 steps to get set up: Get a dedicated domain for your podcast Set up the podcast as a business in Google Workspace Document login information Create a Cloudflare account Change domain name servers to Cloudflare Add podcast domain to Google Workspace Create a dedicated podcast email address Check if your main business site has a Google My Business profile Create a Google My Business profile for your podcast site…
Today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, our team is here to support you. And if your current team lacks the know-how, we strongly encourage them to take courses that reveal the logic behind Google Analytics 4.0. It's not just an upgrade; it's an entirely new frontier. The DMANC has a three course series that I found super helpful. https://dmanc.org/workshop/google-analytics-4-workshops/ After you convert or set up, be prepared for a transformed analytics experience. While reports and dashboards may be different, the customization options are unparalleled. Dive into the granular details and unlock insights like never before. Upgrade your code, ensure proper tracking, and avoid skewed information that makes you look good but hinders your decision-making. Listen to this 4-minute "Behind the Mic" episode and discover how Google Analytics 4.0 can validate your podcasting and content creation strategy. Handle the transition with simplicity, ease, and success. The future of analytics awaits! BIG TIP - don't forget to update your analytics code in all plugins and add-ons with your podcast hosting company. If you use Podbean, it will be easier. https://help.podbean.com/support/solutions/articles/25000004993-using-google-analytics-with-my-podbean-site I found this article filled with tips and logic. https://martech.zone/how-to-migrate-events-from-universal-analytics-to-google-analytics-4/…
1 Podcast Host vs Event Speaker - Which is the Best Option for You? 8:41
8:41 나중에 재생 나중에 재생 리스트 좋아요 좋아요8:41
나중에 재생 나중에 재생 리스트 좋아요 좋아요Have you ever thought about how many keynote speakers are actually introverts? Think about the distance on the stage from the audience - even when you have an engaging speaker who includes the audience. Then think about podcasting and the intimacy of podcasting. You are putting the show in your ears - you are listening to them in your car, your home, while walking the dog. You build a personal relationship with the host and their guest. I’ve been a speaker at events. I see the pluses, but I’ve also seen how limited the opportunity for that 3-5 day effort returned. The biggest benefit is strengthening the relationship with the organization that invited me to speak to its members. Most of my speaking is to private professional organizations, so nothing is recorded and definitely not published. Adding these events to my portfolio of speaking can be problematic as I usually speak on proprietary topics specific to the audience. I’ve also spoken on behalf of my non-profit to large ballrooms, and conferences. It made a memorable event, but rarely outside that event led to much more than a few compliments. Even when the carrot to speak at the event was access to the list, the attendees were rarely decision makers, so they would read the subject, and typically, that was that. Here is a recent post on this topic comparing the effectiveness of both options. https://funnelmediagroupllc.com/speaking-gigs-vs-podcasting/…
1 From Owner to Employee - When Mergers Align With Your Vision 16:40
16:40 나중에 재생 나중에 재생 리스트 좋아요 좋아요16:40
나중에 재생 나중에 재생 리스트 좋아요 좋아요Tenlo's Chief Technology Officer and podcast host, Tessa Burg joined Susan Finch to talk about the recent merger with Mod Op. Tessa talks about the expanded opportunities for their team, their clients, and the beauty of having an HR department. Sometimes trading the owner hat for a W2 is a very good thing. Tune in for this 15-minute visit, "From owner to employee - when mergers align with your vision." About Tenlo: Tenlo is a digital B2B marketing agency. They use data-driven marketing for lead generation and customer retention. Digital and sales tactics are aligned to drive more traffic to your website, trade show booth and sales team. Their passion for increasing a digital marketer's contribution to sales is pipeline marketing—a discipline focused on results. Learn more: https://tenlo.com . About Mod Op: At Mod Op, everything they do starts with understanding their clients’ marketing opportunities. Then, they identify the unique methods to help them achieve those goals. That may mean launching a complete, integrated advertising and PR campaign or tapping into some of their more specialized expertise for a given project. Learn more: https://modop.com . They have experts in B2C and B2B communications with deep industry experience in consumer and lifestyle products, energy, media and entertainment, technology, and travel and hospitality. Currently, they have offices in New York City, Miami, Kansas City, Dallas, Portland, Los Angeles, and Panama City, Panama.…
1 Before You Commit to Creating a Podcast You May Want to Consider These Items 9:23
9:23 나중에 재생 나중에 재생 리스트 좋아요 좋아요9:23
나중에 재생 나중에 재생 리스트 좋아요 좋아요Before You Commit, Know the Answers to These Questions WHY ARE YOU DOING THIS? Is it to launch an initiative? Build reputation? Boost egos of your executives or clients? Give value to your existing clients? Open the door for new clients/prospects? Have fun with your lighter side? WHO WILL HELP? Anyone involved needs to know and commit to the time and tasks for their portion of the podcast’s success. Then you have to decide: If you have the money but not the time, how much can you outsource? WHO IS YOUR AUDIENCE? Once you know this, you can determine where you can find them listening to podcasts, their habits, do they “listen” or read captions? At work or on the treadmill. What are you competing with when they hit play? Do they binge-listen? This is CRITICAL and where a lot of podcasts fail before the first episode. You MUST be realistic. IDEAL LENGTH? Once you know all the players, the tasks, the audience you can determine the length. I have some shows that are always 25 – 35 minutes – a good “lunch” episode. Others do quick micro episodes of 4-7 minutes. Many combine – do the full show and later extract a nugget and create a new “highlight” episode from that. This will help you plan the time needed to record and edit. CAN YOU COMMIT? WHO IS THE TALENT? WHO IS THE TEAM? Potential hosts - this is where you may have to tell a hard truth or two. Just because they are good leaders, doesn’t mean they know how to lead an interesting interview. Some will be better than others. You may have to have a “casting call of unexpected hosts. What if you are getting help from an outside company? If companies simply send you links, videos and pdfs, you have to decide if that’s how you want to communicate with your producers. I know for Funnel Media Group, our hosts love the relationships we have with them and that we are very open helping them improve. Sometimes people have speech patterns or bad habits such as “EXspecially, rather than especially. This may not matter to you. But, if you are sharing this with your networks, prospects, investors, clients, it may matter so that you are not distracting because of these patterns. Can you hear the excitement in their voices. Will they will be coming up with ideas on the spot as they get to know you and your goals. How do they share those ideas? If they have no new ideas regularly, they are not thinking about your account. What is included? Host coaching. Will they tell you the truth when you need to improve? Do they care? Someone has to have the experience to help you improve fast. Pre episode prep – testing with the guest? Creating a preview of the episode before publishing? Live option – If you want that. Vetting guests. Writing the post. Voiceover work? Template for each episode. Production – are they in the recording session? Voiceover work as the overall host – intro, commercial, outro? Editing – what type of editing? How detailed? Can they correct bad audio when the guest chooses to show up from their car or in an airport? How do they recommend recording? Publishing – posting the episode to hit all podcast apps, creating guest packages – what’s included in the guest package? What about a type of “Boost” package for host and guest teams to share it out. Who orders the transcripts? Do they provide transcripts? What is the quality – AI or by hand? Who pays for hosting? Who owns all the hosting accounts, feeds, materials? Music license. Post – 2-3 months later – how are they going to help you use the content? Create a round-up post? What about milestones in your show – so many episodes, so many listeners, focus on topics – will they write those posts for you or will you? Ask to talk to some of their hosts. Are they pleased with the results? What would they wish they’d known before they started this? Check out their presence on ListenNotes, Podchaser – are they all around? Do they charge to update your commercials, intros/outros each time? What about if a host changes? What is the turnaround time? Is one person assigned to my account that we can talk with or is it all via email? Can we have recap meetings included? Learn more about my courses at https://dmanc.org…
We are regularly asked at Funnel Media Group how to jump-start a show's reach into new markets, and reach new audiences. This episode covers advertising, sponsors, and the change in best practices over the past two years. Consumer behaviors have changed - how they consume media. This is where our guest, Mary Ann Pruitt shines through her agency, Mosaic Media Agency. You will want to consider all of her insights and advice, as well as some great suggestions you can get started with today. Who are we targeting? How are we targeting? What about the third-party cookie thing? First-party data is available to you - you just don't realize it. It's time to invest in collecting your own first-party data. Listen to this episode: Programmatic media buying has changed everything. ----more---- About Mary Ann Pruitt Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to year-over-year growth and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience that she has gained to eager professionals looking for actionable marketing tips.…
This episode was inspired by the great guests Interview Valet has been sending us for our hosts, and by a blog post, " Checklist Before You are a Guest on a Podcast ". This episode covers expectations for guests hiring a podcast guest management firm, for those being contacted by them to have their clients on your shows, and what should be expected of all for a successful appearance on a show. You can read the post here . Listen to this conversation with my guest, Lasina Jensen , Client Success Team Manager at Interview Valet. Please listen to this episode and share it out to your circles that are podcasts guests and hosts. ----more---- About Interview Valet: Interview Valet is the concierge-level podcast guest marketing service providing the fastest way for authors, speakers, coaches, consultants, and brands to maximize the benefits of podcasting. Our premium white-glove solution takes care of everything but the speaking to reach your ideal audience with the least amount of snags or hassle. Interview Valet's all-inclusive system empowers clients with interview preparation, Certified Guest™ training, and personalized attention that ensures you, the podcast guest and host, the best experience in the podcast industry.…
1 We All Have Our Favorite Podcast Equipment - What Are Yours? 13:29
13:29 나중에 재생 나중에 재생 리스트 좋아요 좋아요13:29
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this 13 minute episode we cover our favorite podcast equipment and the reasons we prefer one over another. There are some additional items we suggest to give you a more professional look and sound. Podcast Microphones - Rode USB Condenser mic , Yeti RiversideFM has more ideas: If you’re on a tight budget or just want a mic that doesn’t have a huge learning curve, consider one of these plug-and-play USB microphones : Rode Procaster ($250) Rode NT-USB ($177) Audio-Technica ATR2100-USB ($80) Webcams - Logitech BRIO Pop Filters and Mic Muffs Sound Panels Backgrounds vs. greenscreens (no link tells you we are not fans of greenscreens) Lighting kits article Recording Zoom vs. Riverside.fm Mixing boards article Amazon , BHPHOTO Headsets for recording and editing Teleprompters RiversideFM has additional podcast equipment lists you may find helpful . Need help with your set up or editing, let us know. susan@funnelradio.com…
This episode covers one of the questions from the recent one with EJ and Nina in Funnel Feud . These are the top 8 answers given by 100 podcast hosts, guests, and team members. Aside from swearing, revealing too much, and other simple editing issues, why would a podcast host ask the guest for a do-over? We'll give you tips on how to work around these 8 common issues in this 13-minute episode. Email me for the recap graphic. If you have additional reasons, please tell us. You can find me on LinkedIn here or email me susan@funnelradio.com.…
You know the music, you know how it works. Play along with our version - Funnel Feud to hear the answers to these questions: 1. What is a reason you would want a do-over with a guest? 2. What is the reason your podcast failed? 3. What is your favorite podcast equipment? We asked 100 podcast hosts, producers and teams and the answers in this episode are what they said. You can get the full list from us - just email us. If you want to know our favorite equipment, we'll tell you that, too! It will be part of another upcoming episode on Behind The Mic - Funnel Media Group's favorite equipment and tools for producing podcasts.…
Podcasting editors' tips from EJ Albaugh. EJ reminds us that if we can do a bit of practice we can save time and money with our editing solutions. Don't be afraid of a retake, and beware of Zoom twang when there are bandwidth issues for your host or your guest, or your producer. If you listen to this and would like the podcaster's checklist magnet from Funnel Media Group, email producer@funnelradio.com with your mailing address and we'll get one to you. While you're at it, send us your podcast URL so we can check it out!…
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Funnel Radio’s Behind the Mic
Taking advantage of search engine goodness, building communities of podcasters and their teams, as well as profiles for creators is what Podchaser's Dave Keine and Susan Finch talked about today on Behind the Mic. Do not miss the list of free tools, tips and ways to build your listenership and expand your audience demographics.…
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Funnel Radio’s Behind the Mic
Tune in for this packed episode with free tools podcasters can use to expand their reach. There are two free tools we are going to cover in this episode: Using Playlists to increase your exposure in the podcast venues including Spotify, Apple Podcasts/playlists, Podchaser, and the rest that give you that option. ----more---- Using Podcast venue profiles to engage with a new audience, in particular Podchaser's creator and claim your podcast feature. There are so many ways just on Podchaser's site. By registering, you are able to make the news feed with your activity including Trending lists - How can you create a list that isn't just, "listen to me! Listen to me!"? If you need help cultivating these lists, at least to start, contact Susan Finch at Funnel Media Group.…
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Sometimes guests are hard to secure during the holidays. Sometimes you are pulled in many directions and don't have the same time for your show. That's OK. Make the use of this time to improve your podcast for next season. Listen to these 10 tips you can start right away. ----more---- You can listen, or just jump to this list without the logic behind it: Review all posted episodes for typos, check links. Review your music, commercial, intro, outro. Is it time to freshen them up? Is host info still current? Verify your host and team have added to their LinkedIn profiles. Can you do a few recap episodes - highlight reels to save production time during the holidays and year-end? If these are in a drip campaign, test each drip, links, graphics to make sure they all work. How does your show look in all the podcast venues? Have you missed any or have new ones been added like Podchaser that you want to be listed in - it's free. What about a "tell us your favorite episode" contest on social. Have them tell you a quote and a timestamp from an episode. Give out show swag. T-shirts, caps, etc. Look at your stats and do a post on the top episodes for the year and top episodes for all time to link back to them - don't forget to mention those guests, their companies, and THANK THEM!…
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1 Need to Move Your Podcast? Slow Down So You Don’t Botch Up Your Good Work 25:48
25:48 나중에 재생 나중에 재생 리스트 좋아요 좋아요25:48
나중에 재생 나중에 재생 리스트 좋아요 좋아요You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platform went away or stopped being as effective, whatever the reason there's a need for a move. But there are some different types of moves. This episode is going to cover what you need to be aware of, how you can prep, and how you can avoid getting missed listeners and losing all your subscribers. If you do need to move your show and this list is too daunting, reach out to Susan@funnelradio.com - The team at Funnel Media Group can help you with this transition so nothing is missed.…
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1 Why Be a Lone Ranger, When You Could Be Apart of a Family 14:06
14:06 나중에 재생 나중에 재생 리스트 좋아요 좋아요14:06
나중에 재생 나중에 재생 리스트 좋아요 좋아요Let's talk about television families. The good: The Brady, the Flintstone, Huxtable, Barone, Evans, Drummond & Jackson, Addams, Munster, Cleaver, Duke, Clampett, Arnolds, Jetsons, Partidge, Carwright, Bradford, Cunningham, Ingals, and Kyle Families Then the not so good but lovable Bluth, Simpson, Griffin, Bunker, Bundy, Belcher And the bad. Soprano, Ewing, Roy, Dutton, Carrington, House of Lannister, and Fisher Families When we talk about the Lone Ranger, yes, he had one support team member, surly as he could be from time to time. I'm sure he also shook his head at the guy he worked with at how ridiculous and helpless he could be. ----more---- Now suppose instead, there was a group of equally intelligent, enthusiastic, genuine, articulate people that wanted you to succeed and that you wanted to succeed. If there was a plan in place for all to support and succeed with minimal effort, wouldn't that be appealing? What if there was a small group comprised of fans of all of you, and with skills - big skills - to share your podcast content with new audiences? Now you are no longer a Lone Ranger with a surly assistant, you are part of supportive podcast family cheering you on and talking about you everywhere - to NEW people. Cool, huh? I've run across pod squads, LinkedIn link pods and more. They are heavily vetted, and require that the members each promote each others' posts EACH day. that's a lot, especially if you are in more than one because you want the shares to be thoughtful. Think of Funnel Media Group as your hand-selected Link Pod. Setting up some of the rhythmic routines of sharing frees you up as the outstanding host to personally connect with commenters, listeners, fans, guests, prospects. Our job is to keep the audience growing through the good social media ju-jus with honest, organic posts. Get more ideas in this episode and listen to our initiative to wind up the year with a heart - Pause for a Cause.…
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Funnel Radio’s Behind the Mic
1 How to be a Great Podcast Host People Will Want to Listen to! 20:42
20:42 나중에 재생 나중에 재생 리스트 좋아요 좋아요20:42
나중에 재생 나중에 재생 리스트 좋아요 좋아요It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. They may have a fabulous voice, but what am I gaining by listening? I almost need a whiteboard to draw pictures and take notes to track them. Other hosts don't even realize how organized their thoughts are and naturally speak in a logical order providing a ton of helpful information, but their speech patterns, ambient noises, poor equipment make it difficult to hear their wisdom and insights. Both of these issues can be hedged off with a few simple tips. Funnel Radio Channel is hosted by Susan Finch which is a program on the Funnel Radio Channel .…
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Funnel Radio’s Behind the Mic
There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast. Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters. ----more---- This week’s Behind the Mike with Jim and Paul Paul Roberts is the founder and station manager of OC Talk Radio , the powerhouse internet radio and podcasting channel for Southern California with over one million listeners a year. Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception. Funnel Radio Channel's Behind the Mic is hosted by James Obermayer , which is a program on the Funnel Radio Channel .…
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Funnel Radio’s Behind the Mic
Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems. But before we get to the list, let's go through a short checklist of what you should be doing to increase your reach in search, and increase your fans. ----more---- 1. Do you have catchy titles that give a clue what it is about? 2. Do you have a catchy 150 character description that tells what they will hear, the problem it will solve, and who the guest is? 3. Are you editing so everyone sounds good and you don't irritate listeners? 4. Are your topics and guests compelling to your target audience? Here are the tips: Create a way for listeners to sign up and receive updates via email when you post a new episode? RSS to email using GetResponse or similar. Automatically post to your social accounts when you publish a new episode. IFTTT.com Have a way to schedule promotions of past episodes. Agorapulse.com Ask people to subscribe in EVERY episode at the end - your call to action CTA. Send the guest a package and ask them to post it to their connections, followers, etc. all social accounts - you make it EASY for them. Ask the guest 3 months later where they posted it on their site so you can promote it. Ask your internal fans to share out episodes each time you publish. Mention super fans in episodes, @mention them in social posts about it, thank them for being fans. Include links to subscribe to your shows on a landing page on your main site with a player to binge listen to past episodes. Include a link to your show in your signature, thank you pages after sign up, registration, newsletter subscriptions. Include small call-out at the bottom of all newsletters that are emailed. Add as a part-time position in your LinkedIn profile to trigger alert to ALL connections. In that position, add the ways they can listen to your show with a link to each venue, if possible. Or take them to the landing page on your MAIN site with all of those app venue links.…
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Funnel Radio’s Behind the Mic
This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.…
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Funnel Radio’s Behind the Mic
Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients. Funnel Radio Channel is hosted by James Obermayer , which is a program on the Funnel Radio Channel .…
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Funnel Radio’s Behind the Mic
Some say getting a guest for your podcast is easy, some say not so easy. To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio . McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers. ----more---- About Sheena McKinney Sheena McKinney is the Executive Assistant to B2B Influencer (and busy) Matt Heinz, President of Heinz Marketing and host of Sales Pipeline Radio. She thrives on utilizing both natural and honed people plus, project management skills. For the Heinz Marketing headquarters, Sheena is the glue that holds everything together and one who makes things happen. With over 30 years of executive admin experience from a variety of sectors, she brings a wealth of knowledge and experience to help keep everything running smoothly and does it with a smile. One of her creative outlets (and superpowers) is making events and celebrations special, personal, and memorable. She is detail-oriented but also creative. She serves as the Finance, HR, IT, and Facilities Liaison and is the go-to for anything and everything office management and operations related for Heinz Marketing. Sales Pipeline Radio/Podcast Sales Pipeline Radio , each week features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. SPR covers the entire pipeline– demand generation, lead management, sales effectiveness, technology, and more– all focused on helping you find, manage, and win more business. Sales Pipeline Radio is live on internet radio at 10:30 am PT time each Thursday (GMT-08:00) Pacific Time (US & Canada). The host is Matt Heinz, founder of Heinz Marketing. Funnel Radio Channel is hosted by James Obermayer , which is a program on the Funnel Radio Channel .…
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Funnel Radio’s Behind the Mic
We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place. ----more---- About Mark Coronna - Chief Outsiders Mark Coronna is an Area Managing Partner & CMO for Chief Outsiders. He is a globally experienced executive with a track record of helping businesses diversify, grow, and adopt innovative, cost-effective, high return marketing strategies. With his experience as a Marketing, Sales, and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits. He is also the host for the radio/podcast The Practical CMO . Coronna has authored over 35 articles and four eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline ( https://contact.chiefoutsiders.com/improving-lead-gen-ebook ) Mark can be reached at mcoronna@chiefoutsiders.com 612.554.0081, or linkedin.com/in/markcoronna Chief Outsiders Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 850 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Funnel Radio Channel is hosted by James Obermayer , which is a program the Funnel Radio Channel .…
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Funnel Radio’s Behind the Mic
There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners. This is for marketing and sales management in B2B companies. ----more---- This week’s Behind the Mike with Jim and Paul Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year. Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception. Funnel Radio Channel is hosted by James Obermayer , which is a program on the Funnel Radio Channel .…
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Funnel Radio’s Behind the Mic
1 Podcasts are the Number One Source for Multi-Use Content 23:21
23:21 나중에 재생 나중에 재생 리스트 좋아요 좋아요23:21
나중에 재생 나중에 재생 리스트 좋아요 좋아요Marketers crave content, they are desperate for content, sometimes too desperate. For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content. This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. ----more---- Behind the Mic's Podcast Guys Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception. Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year. Read the Transcript (Literal). You can use quotes but please attribute it correctly to the podcast. ----more---- Introduction: You're listening to Behind the Mic on the Funnel Radio Channel. Listen as Paul Roberts, Susan Finch, and Jim Obermayer talk B2B podcasting tips for companies, speakers, authors, marketing teams, and the C suite. Jim Obermayer: Welcome to Behind The Mic. Today, we have me and Paul Roberts. To remind everyone, Paul Roberts produces all the programs in the Funnel Radio Channel. And on top of it, he has OC Talk Radio. That goes out to about 3 million people a year in Orange County, California, and a much broader audience. He has over 1 million downloads a year with all of his programs, including Funnel Radio, with the Santa Claus beard. Paul Roberts: Yeah, right. My Lincoln beard. That's trying to ... Abraham Lincoln famously grew a beard when a little girl wrote him a letter and said, "You don't look very good. I think you'd look better if you cover up your face." So I think that same applies to me here. Jim Obermayer: We're going to talk about the many uses for podcasts from talk radio, to sales, marketing, HR, and customer service. There are long-term podcasts and short-term podcasts. There are over a million podcasts in the US now being offered, over a million. That's a big, big- Paul Roberts: Big jump from when you and I started. It was a quarter that five, six, seven years ago, there were only 250,000 podcasts. People were still trying to figure this thing out. Jim Obermayer: And 29 million podcast episodes, so it's a substantial number, but you and I have found through the years that there are many types of podcasts. Why don't you take off here and talk to us about the many, many kinds of podcasts in both B2B and consumer? Paul Roberts: Well, let's start with an understanding. This is a new medium, and that I say that, it seems obvious, but it wasn't obvious to me when I started. I'd been in real radio 100 years ago, WMYKK 94, and thought this was just recorded radio. This was something that we, like a radio show, you had a guest, you talked about a topic. The revolution was that was recorded and there were places storing these things you could do it. Webinars have been around as long or longer than podcasts, but there is no central repository for all the webinars taking place today. I don't know that you did a webinar unless you send me an invitation or you have it on your website, but I can go look up the podcast that you recorded today on iTunes, on Google, and a dozen other places, Stitcher, Spreaker, SoundCloud, and even places like iHeart that really were originally just for radio and music. Now they're collecting podcasts. Even Sirius XM is getting serious about podcasts. That's been the revolution in my understanding, that it's not just recorded radio. It's not just radio on demand. It really opens up a whole world of things. For example, we know there's millions of storytelling podcasts out there. That's not something we heard on radio since the 20s, these serialized stories like serial the murder, did he really do it or didn't he? Each and every week we take a dive into this. The Great American Life, all the NPR shows are so popular. Comedy, I don't hear much comedy on radio anymore here, but there's tons of comedy. Politics, of course, all these different sorts of topics. But types of shows, let's talk about internal versus external. There are a lot of people doing internal only podcasts. Cox Communication has one here in Orange County. They do a show. I don't produce it, but they do a show on meet our leaders and they get them to tell funny stories, insightful stories, tender touching stories so that you can actually feel like you get to know the people who run this company. They want to be a family, but it's an international organization spread out over multiple States, multiple countries. They don't have an opportunity to meet people. As we realize this is a new medium, we're finding new uses for it every day. Jim Obermayer: Well, one of the things that attracted me to your platform, Paul, 11 years ago, pushing 12 now, was that it is a show that is broadcast live at a certain time every week. That's how we started SLMA, which has 556 episodes as of today, 117,000 listeners give or take a few. It started as that, certainly live program with the podcast replays. Most podcasts, they do it whenever they feel like it and it's in the garage or it's in the company studio, and they post it, but it's not live. Tell us a little bit about live versus podcasts that just podcasts, not a live venue, then the recorded podcasts. Paul Roberts: Having come out of real radio 8 years ago and discovering podcasting, I thought, "Well, on the surface is kind of like what we did. It's a half hour program, there's an interview. It's kind of like talk radio. What if we really did it live?" And everybody said, "Well, that's not what podcasting is. Podcasting is recorded and on demand." I said, "Well, you can still have that component, but what if you add a live component to it? What if you created a station where the Huffington Post, where we collect all these podcasts and we stream them live first and then turn them into a podcast. What does that do?" One, it finds an extra audience. I don't know why, but there are certain group of people that want to listen to things live. There's an urgency. As Mark Zuckerberg always says about Facebook, "You can see what my cat's doing anytime, but here's what my cat's doing right now." So this creates an urgency to listen, an urgency to participate right now. The second thing is it does, and I think this may be the most important thing, is it changes the whole perception of it. You want to be in my podcast? It's in your bedroom. I don't know when it's going to come out. Okay. But it doesn't sound real important. You want to be on a radio show, that means it's a collection of shows all being live that somehow has built up an audience for that station. Don't listen to just one show, they listen to multiple, and it's live. And the real thing that changes, it's how the guest reacts. If the guest comes on your podcast and you can start and stop and fix it up, there's not much pressure, but if it's live and it's going out to a certain number of people, it creates a whole different kind of conversation I think. And particularly in the guest's mind the importance of doing this, because they've told their friends and family and coworkers to listen. They're not sure how many listening, but they know some people who are listening and they will run red lights to get here. When it's just a recording, "I'm busy," they cancel all the time. It's just a recording session, book another one. So it changes the perceived importance and it changes their whole reaction to it. If part of what you're doing is trying to get big people to come on that you want to meet and start a conversation with and get to know, what a powerful way to do it if you do it live. Much more powerful than if you just recorded. Jim Obermayer: We found that to be true on the Funnel Radio Channel. When we talk about the kinds of podcasting, I guess it goes back to the reasons of why people do podcasts. Some people, granted, love to have a podcast that increases their brand and their thought leadership in the industry. Paul Roberts: Exactly, look at who I know and look at what I know. Jim Obermayer: And they have their guests on and the guests help that. Those were very often talk radio type podcasts. Now you talked about one of the big telephone companies that has a podcast. Well, I know companies that the HR department has a podcast and it's private just for their employees. Paul Roberts: Exactly, like Cox does. I was actually on a panel with them here at the American Marketing Association. That's where I got to know they were doing this. And they said, "We just bought the gear and we started doing this, and we didn't know anything about it, but we wanted to create a connection. We wanted to create a conversation. We really wanted people to get to know the executives in this company. So how could we do that? Everybody can't come in and meet them. We put them up on stage and they don't really feel like they know them. What can we do where they feel like they have an intimate connection with them?" And the podcast was a powerful way to do it. And they've tracked their employee engagement and all these other things, it's gone through the roof. People suddenly feel like, "I know these CEOs and executives, and I feel more connected to them." Jim Obermayer: Which means that sales people, sales managers, can do private podcast to train their people on new markets, new products, marketing people can do a series of podcasts every time they do a product introduction. Paul Roberts: Yeah. Right. It all goes back to the way we see the world and interact with the world. I don't read as much as I used to, I'm sorry to say. I listen or I watch. Even books, I listen to them now rather than read them in the car because we've moved to a mobile smartphone society and on that three inch screen it's harder to read than it is to listen or watch. That device was really designed to talk originally and to communicate. Now it's also watching because it's on all the time. I don't know that we've adapted our marketing to fit that new medium. If that's where everybody's getting their information, if that's where they're learning about you and learning and downloading your information and doing their due diligence, if that's how they're getting to know you, then you've got to change all of your communication to be verbal or visual, and I think we're still living in a written world where we run, write pages and pages and pages of stuff. Maybe that's later where you give me the in depth info, but in the beginning, just talk to me and either show me, or tell me what you want me to know. Jim Obermayer: Or shows on the Funnel Radio Channel are indicative of what's going on out there to a great extent in B2B. We've got INSIDE Inside Sales, Darryl Praill. He's got probably an average of 5,000 to 6,000 listeners a month. It's just for inside, inside sales. Paul Roberts: Right, as he says. Yeah. Jim Obermayer: He's bringing people, salespeople to the program, sales managers, and consultants to give tips to inside salespeople. He doesn't want tactics. He doesn't want strategy. He wants tips for inside sales people. Paul Roberts: And don't you feel like you really get inside of his head, you really feel like you're in over listening on some intimate conversation? I mean, it's a very personal ... it doesn't feel like I'm watching a speech he's given. It feels like I'm really in a conversation with him or I'm listening to a conversation with ... I'm overhearing a conversation in the next booth here. Jim Obermayer: Some of the producers love to have those high numbers. Matt Heinz over at Heinz Marketing gets 4,000, 5,000, 6,000 people a month. People can find that's public knowledge. Every month people go and listen to his programs going back four and a half years. Can you believe that, Paul? Four and a half years we've been doing this for Heinz marketing Paul Roberts: And he wouldn't do it just for fun. I mean, he's really into measuring and monitoring stuff. As all these guys are, he sees a real return on this stuff, and it isn't just the numbers. That's the mistake most people make. I don't care if it's your Twitter account, your Facebook, you can't just count how many people are subscribing or how many people are listening or watching. That's one metric, but the true metric is who's listening. It's not how many, it's who. If you only did a podcast and it reached only five people, but they were five big, important customers that you wanted to land or five important to counts that you already currently had, wouldn't it be worth the investment to have that kind of connection where they come back each and every week to listen to us? They make time in their busy schedule to listen to you for not 30 seconds, but for 30 minutes, where do you get that kind of access and uninterrupted conversation? Jim Obermayer: When I speak to people about having a new podcast, first things they say to me is, "How many people will listen to me?" I will say, "Well, how big is your audience?" We promote the programs. We do it on social media and we get them out there, but the people that are most interested in listening to you are the ones that know about your product category, that are on your database, that are your customers, that are your prospects, that go to listen to at speeches, and that's how they build it. Matt Heinz speaks all over the country and he still gets 4,000, 5,000, 6,000 people a month tuning into his podcast to see what he has to say. Paul Roberts: And part of it is because it's a way to continue the conversation, not just the initial, meet me, here I am, listen to me. So he gives a speech in front of thousands of people at some trade show, okay, what's next? He packs up his dog and pony show and goes onto the next one here. But if he mentions to them, which I know he does, is, "You want to continue this conversation, listen to my podcast. You can certainly call me and schedule a meeting, happy to talk about that. But until that time, when you're ready to really sit down and talk to me about what I do, and if I can help you, you can keep connected to me. You can keep the conversation alive and going." For him, the introduction is to many of these people that they see in a trade show, the continuation of the conversation is the podcast. Too many people want it the other way round. They see it as just an ad to get leads. Jim Obermayer: Well, this week, for instance, he's got Jim Benton, the CEO of Chorus.ai on. They're talking about your hired just in time for a pandemic. Q&A with Chorus CEO, Jim Benton. That is an interesting show that I'm going to listen to right after this one. Then we've got Asher Strategies coming on right after that. They're talking to Joe Benjamin CEO, CheetahIQ. How to spend less time researching and more time selling. Paul, we're going to have to interrupt things just a second, because we've got some commercials we have to give here. And when we come back, let's pick it up again. Then you can launch on why podcasts are so popular today- Paul Roberts: And so powerful. Jim Obermayer: And so powerful. Paul Roberts: Yes, we do. And just a quick one to tell you that if you're intrigued by what we're talking about, you can join the conversation. You can start your own podcast. Have you ever thought about building your thought leadership? Have you ever thought about meeting people you couldn't otherwise connect with or creating content to fill up your website and your social media, then you've come to the right place. Funnel media makes podcasting easy. So you can be heard by hundreds or thousands or dozens or whoever you want to reach. Separate yourself from the crowd, contact Funnel media today to bring your story to life. We make it easy, convenient. You get the guest. We do the rest. We call it podcastmadeeasy.com, podcastmadeeasy.com. Let's do the rest of the conversation here. Jim Obermayer: Well, we forgot about West Virginia University. They're a new digital marketing communications Master’s program. They have a new program out there. West Virginia university has been on our program for a couple of years. Every week they have professors and consultants come in to talk about how they teach their students. It's fully online, can be completed in a year. You can get a Master's program. It's with built in certifications from platforms like Google and Facebook. The program gives marketing professionals both strategy and skills to reach audiences on existing and emerging media, learn more at marketingcommunications.edu. That is, Marketingcommunications.edu. Paul Roberts: It's not easy to read all those letters. I try and do it every week. Jim Obermayer: Wvu.edu. Paul Roberts: That's right. West Virginia university education. There it is, marketingcommunications.wvu.edu. Jim Obermayer: Let's finish up our discussion about podcasting, why it's so popular. I want you to talk about the other programs you have on OC Talk Radio. What are the other kinds of shows that you have on? Paul Roberts: Well, let's talk about topics, because that's ... Most of our shows like the shows on Funnel Radio fit a certain format. They are to a certain degree like a talk radio show. And what makes them so interesting and informative is you're getting access to people you would never otherwise meet. You can't sit with those CEOs you just rattled off, but Matt Heinz can. And through him, you vicariously get to meet these people. Then it's a conversation. It's not just a scripted thing. They're really sharing some vulnerabilities. I think they get open. They get honest. They get real. Like most social media today, we're looking for authenticity by over just information. We want to know, get real about something, the problems today. Okay. Well, how do we handle the fact that we're bringing you salespeople online during probably one of the most difficult, horrible times to try and go out and sell anybody, anything here? How do you handle that? It's really a conversation and not just an infomercial. Jim Obermayer: What were the titles of some of your programs? Paul Roberts: So, we've got programs like Talent Talk Radio. Talent Talk is a show about HR directors. It's a company that puts out a background checks. Truthfully, they probably just wanted to meet all these people and start a relationship with them, but in the course of doing so, they found out, "Oh my God, people really want to tune in and listen to this stuff, who knew?" HR people can be the dullest people on the planet, in my opinion, but it's such a complex topic these days and the show host is so good at getting them to get real and get past the happy talk. "Oh, everything's perfect. We got no problems." "Yeah. You're the only company in the world that doesn't then." How do you handle diversity? How do you handle all these issues that are hot button issues today here? And he gets them to open up and be real and really give some interesting insights. And he gets some really powerful people. It's amazing. He's had the HR director for Sears, for Vans, for Lockheed Martin, for Chipotle was on the other day. He had the HR director for General Motors on worldwide. You never get a chance to hear these people, so- Jim Obermayer: How can someone go to his program? Where can they find it? Paul Roberts: They can go to OCtalkradio.net. Just click on the button for the program, it'll take them right to it there. And he's on, as all our programs, as all the programs that we syndicate from you and produce here locally, we're on iTunes, iHeart, TuneIn, Spreaker, SoundCloud, Stitcher, any place fine podcasts are found you can probably find ... you can probably find it multiple ways. You can look up the show, Talent Talk. You can look up our station and see the station feed with all of that, just as there is a Funnel feed for all the shows on the Funnel network. So all of those are ways to find them. Jim Obermayer: What are some of the other shows that you've got on? I know you've got a whole bunch of them on. Paul Roberts: There's Riches And Niches. You ever heard that? We're not trying to get one show that gets 1,000,000 listeners. We're trying to have 1000 shows that get 1000 listeners. We're trying to own some subject, so we tend to drill down into very obscure things like alternative investment strategies. I didn't even know what that meant. I thought he was going to talk about odd ball things like baseball cards or coins. It turns out he interviews hedge fund managers and mutual fund managers, the people who come up with active investment strategies where they get in and get out of the market, no more timely topic today than that. They have many of these strategies, didn't see the giant downturns, because they're not just riding stocks and sticking them with them as they go up or down. They're trying to time the markets, trying to predict things, or they're trying to find things that don't fit the same patterns as the market. They're trying to find business development corporations, or commodities, or other things that aren't correlated to the rise and fall of the market. Jim Obermayer: Is the Charlie Hedges show? Paul Roberts: Charlie Wright. And Charlie Wright's an RIA, registered investment advisor, means he manages rich people's money for a percentage. He's not a financial guy that's trying to get them to buy something. They'd give him, I don't know, 1% or 2% of their assets and say, "Go play with it and make us all more money here." Jim Obermayer: What's the Zandbergen Report. Paul Roberts: Zandbergen Report is another type of financial show. He is a financial advisor and he again handles extremely wealthy people here in Newport Beach. And he tries to give a more broad based understanding of many of the things businesses face today, inheritance, trust funds. He's done shows on how do you ensure your high value vehicles and other oddball topics that I thought, "I don't know, I guess I never thought about that," but it's for that group of people, most of whom have suddenly come into wealth. They've sold their company, they went public, and now what do I do with all this money? So he helps them diversify it and not just invest it properly, but to create an entire plan, how they're going to preserve it and pass it on and protect it from taxes and all these things. Jim Obermayer: What's that program this morning that's on Thursday mornings before all the Funnel Radio Channel programs, the one at 8:00 AM. Paul Roberts: Health Talks with Dr. Trinh. Dr. Trinh, he's on the board of Alzheimer's here locally. He's a physician at Memorial Care, big chain here, and also a clinical researcher. So very active speaker in the community. He does just an open talk about health issues every Thursday morning, and hundreds of people. We do that through his Facebook channel. We not only stream it live, but we also go live on his Facebook channel. And, oh my God, hundreds of people participate and want to know, "Should I wear a mask or shouldn't I? Is this going to go away, or isn't it? Tell me the facts from the fiction," and he tries to break it down and give what, as he said, is an ever changing story on an ever changing subject here, but he tries to sift through it and simply tell you. So, that's more of a community based show. We have a lot of specific niche shows. Jim Obermayer: What about Collective Wisdom? What is that all about? Paul Roberts: Collective Wisdom, the collective wisdom of ... Now, that's a topic I'm sure is near and dear to your heart here, Jim. It's the cannabis industry, the business of cannabis. Cannabis is a multibillion dollar business that's being born before our eyes. And as you can imagine, there's lots of rules and regulations being written as we speak. It's the Wild West. There are people who literally are going to make billions out of this, but there are people who are losing billions right now because they don't understand the complexities. They can't get credit cards because it's still federally prohibited. So banks won't let them, so it's a cash based business. Yet they're trying to be legitimate to retail stores, all sorts of craziness. Jim Obermayer: Me made good on our promise today that there are many uses for podcasts, from talk shows to sales and marketing and HR. Paul Roberts: And don't just think of it as a talk show. We do 99% of our talk shows, because that's what we all understand. That's the easiest to produce, but it could be a series. It could be a series that you sell. It could be a series of internal conversations. It could be a series like a giant ebook that explains something in great detail. Here's the four stages of growth. Here's the five steps to doing this. It can be fun. It can be informative, and it can be short. It can be long. It can be individual episodes or an arc of a story, but it's a new way of storytelling, which is what we're all looking for over a new medium that we all carry with us. That smartphone that's with you 24 hours a day, that's how you talk to people…
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Funnel Radio’s Behind the Mic
1 Balancing the Rise of the Cost of Marketing with a Smaller Staff 25:45
25:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요25:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요The demands on marketing are increasing exponentially. Technology and AI are opening new lead gen, and branding opportunities, finding staff to use the technology is outgrowing a company’s ability to pay for them. Our guest is Stacy Gentile , partner at Martivia . This program is for C-Level Executives and Marketing Management. About Martivia: Marketing on Demand Funnel Radio Channel is hosted by James Obermayer , which is a program on the Funnel Radio Channel .…
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