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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Zero Hedge Audio Version
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Zero Hedge Audio Version에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Zero Hedge Audio Version 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com
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23 에피소드
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Manage series 3237991
Zero Hedge Audio Version에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Zero Hedge Audio Version 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com
…
continue reading
23 에피소드
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1 Rabobank: "Coronavirus Is The Kind Of Risk That Doesn’t Just Put You Out Of Your Portfolio, But Out Of The Game" | FEB 3, 2020 3:10 PM EST 7:08
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Rabobank: "Coronavirus Is The Kind Of Risk That Doesn’t Just Put You Out Of Your Portfolio, But Out Of The Game" | FEB 3, 2020 3:10 PM EST https://www.zerohedge.com/markets/rabobank-coronavirus-kind-risk-doesnt-just-put-you-out-your-portfolio-out-game The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 Why 3,254 Is The Only Number That Matters For Traders Today | FEB 3, 2020 2:25PM EST 4:17
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Why 3,254 Is The Only Number That Matters For Traders Today | FEB 3, 2020 2:25PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/why-3254-only-number-matters-traders-today The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 Rare Direct Clash Between Turkish & Syrian Armies Leaves Scores Dead & Wounded | Mon, 02/03/2020 - 1:05PM EST 3:34
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Rare Direct Clash Between Turkish & Syrian Armies Leaves Scores Dead & Wounded | Mon, 02/03/2020 - 1:05PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/turkish-syrian-armies-rare-clashes-idlib-scores-killed-each-side The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 John Solomon's Laptop Stolen Near White House Using 'Sophisticated Device'; Contained Sensitive Data On Ukraine, Bidens | Mon, 02/03/2020 - 13:40 4:23
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John Solomon's Laptop Stolen Near White House Using 'Sophisticated Device'; Contained Sensitive Data On Ukraine, Bidens | Mon, 02/03/2020 - 13:40 CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/political/john-solomons-laptop-stolen-near-white-house-using-sophisticated-device-contained The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 Oil Bear Market Sends Tanker Rates Plunging, Hopes For Global Rebound Fade | Mon, 02/03/2020 - 12:30PM EST 4:27
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Oil Bear Market Sends Tanker Rates Plunging, Hopes For Global Rebound Fade | Mon, 02/03/2020 - 12:30PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/oil-bear-market-sends-tanker-rates-plunging-hopes-global-rebound-fade The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 The Ship Has Literally Sailed: Carnival Admits To Coronavirus Case 6 Days After Cruise | Mon, 02/03/2020 - 11:55AM EST 3:02
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The Ship Has Literally Sailed: Carnival Admits To Coronavirus Case 6 Days After Cruise | Mon, 02/03/2020 - 11:55AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/ship-has-literally-sailed-carnival-admits-coronavirus-case-6-days-after-cruise The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 Stocks, Yuan, Bond Yields Tumble As CDC "Prepares For Pandemic" | Mon, 02/03/2020 - 11:47AM EST 1:41
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Stocks, Yuan, Bond Yields Tumble As CDC "Prepares For Pandemic" | Mon, 02/03/2020 - 11:47AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/stocks-yuan-bond-yields-tumble-cdc-prepares-pandemic The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 TSLA Goes Full AOL - Explodes 25% In 3 Days | Mon, 02/03/2020 - 11:31AM EST 3:04
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TSLA Goes Full AOL - Explodes 25% In 3 Days | Mon, 02/03/2020 - 11:31AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/tsla-goes-full-aol-explodes-25-3-days The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
What If...? | Sat, 02/01/2020 - 04:30PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/what-if The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 Arab League Formally Rejects Trump's "Deal Of The Century" - Abbas Cuts Ties With US | Sat, 02/01/2020 - 02:20PM EST 3:38
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Arab League Formally Rejects Trump's "Deal Of The Century" - Abbas Cuts Ties With US | Sat, 02/01/2020 - 02:20PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/arab-league-formally-rejects-trumps-deal-century-abbas-cuts-ties-us The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 China Outraged As World Cancels Flights And Shuts Borders Amid Coronavirus Outbreak | Sat, 02/01/2020 - 12:40PM EST 4:06
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China Outraged As World Cancels Flights And Shuts Borders Amid Coronavirus Outbreak | Sat, 02/01/2020 - 12:40PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/china-outraged-world-cancels-flights-and-shut-borders-amid-coronavirus-outbreak The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 "Definition Of A Rigged System": DNC Changes Debate Rules for Billionaire Latecomer Mike Bloomberg | Sat, 02/01/2020 - 12:15PM EST 5:06
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Definition Of A Rigged System": DNC Changes Debate Rules for Billionaire Latecomer Mike Bloomberg | Sat, 02/01/2020 - 12:15PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/political/definition-rigged-system-dnc-changes-debate-rules-billionaire-latecomer-mike-bloomberg The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 China To Exempt Taxes For Certain U.S. Products To Win Fight Against "Devil Virus" | Sat, 02/01/2020 - 11:50AM EST 2:45
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China To Exempt Taxes For Certain U.S. Products To Win Fight Against "Devil Virus" | Sat, 02/01/2020 - 11:50AM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/markets/china-exempt-taxes-certain-us-products-win-fight-against-devil-virus The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 Virus Shock Crashes Baltic Dry, Sparks China Hard-Landing Fears | Fri, 01/31/2020 - 06:05PM EST 5:31
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Virus Shock Crashes Baltic Dry, Sparks China Hard-Landing Fears | Fri, 01/31/2020 - 06:05PM EST TO READ THE ARTICLE CLICK HERE https://www.zerohedge.com/economics/virus-shock-crashes-baltic-dry-global-recession-fears-surge The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…

1 "Millions Could Die" - Bill Gates Warned In 2018 That The World Needs To Prepare For Pandemics Like War | Fri, 01/31/2020 - 04:45PM EST 6:32
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"Millions Could Die" - Bill Gates Warned In 2018 That The World Needs To Prepare For Pandemics Like War | Fri, 01/31/2020 - 04:45PM EST CLICK HERE TO READ THE ARTICLE https://www.zerohedge.com/geopolitical/millions-could-die-bill-gates-warned-2018-world-needs-prepare-pandemics-war The Zero Hedge audio version is a non-commercial, independently sponsored program, designed to help people with visual impairments, dyslexia, or for people who need narration while reading articles from zerohedge.com If you enjoyed this, please leave us a quick five star review, and feel free to share this podcast with others.…
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