Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This is Connect, the official broadcast channel of JCI Philippines and home of Filipino young active citizens. Join us as we continue to be more for others and together, let's create positive change! This podcast is hosted by Jed Manguera the 2021 JCI Philippines National Director for Broadcast. Drop by and say hi at hello@jedspeaks.com
This is Connect, the official broadcast channel of JCI Philippines and home of Filipino young active citizens. Join us as we continue to be more for others and together, let's create positive change! This podcast is hosted by Jed Manguera the 2021 JCI Philippines National Director for Broadcast. Drop by and say hi at hello@jedspeaks.com
JCI is an organization full of development opportunities for its members. Aside from project involvement and chairmanships aimed to hone one's leadership qualities, the organization is also known for the quality and impact of its Training opportunities. From personal and social skills development to business acumen and cultural awareness, the training opportunities in JCI are endless. So, for leaders, how do training opportunities empower us? In episode 4, we are joined by one of the most notable personalities and trainers in JCI Philippines, Head Trainer Mennen Aracid.…
JCI Manila has been one of the most successful JCI chapters globally, with countless high-impact projects and members, past and present, who have made a difference in society throughout the decades. But despite its accolades, JCI Manila was not immune to the challenges that came with the new normal. How is organizational excellence sustained throughout the decades? And how does an organization thrive in times of crisis. In Episode 3, we are joined by the 2020 JCI Manila President John Bautista, Jr.…
In Episode 2 of "Connect," we'll learn more about the journey of 2020 Best of the Best Local Organization President Awardee Raymond "Mox" Esperat. From his humble beginnings in JCI up until his challenging yet fruitful presidency. This is episode 2; Everybody Loves Raymond!
2020 was no doubt a challenging year for JCI Philippines. But, with the leadership of our National President Mark Joseph David, the organization powered through and continuously made an impact even in the face of seemingly insurmountable odds. This year, the responsibility to lead the organization rests heavily on the shoulders of our 2021 National President Jude Acidre. What are his plans? How can he take our organization to even greater heights? Let’s get to know more about NP Jude on the pilot episode of Connect! This episode aired on the official JCI Philippines Facebook page on March 23, 2021.…