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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
24:10
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좋아요24:10
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Bit Bite Podcast
모두 재생(하지 않음)으로 표시
Manage series 2997102
The Bit Bite Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Bit Bite Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Everything you have ever wanted to know about Bitcoin and the cryptocurrency space. What is it, where did it come from, is it right for me? We will take you through news topics and help you understand just what the Bitcoin movement is all about.
165 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2997102
The Bit Bite Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Bit Bite Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Everything you have ever wanted to know about Bitcoin and the cryptocurrency space. What is it, where did it come from, is it right for me? We will take you through news topics and help you understand just what the Bitcoin movement is all about.
165 에피소드
सभी एपिसोड
×Ep164 **Texas funds $10M Bitcoin reserve**—a first for any U.S. state. - **Crypto now counts for mortgages** under new FHFA rules (if held on U.S. exchanges). - **Bitcoin rebounds above $107K**—spurred by Fed pivot hopes and Trump’s pro-crypto stance. - **GENIUS Act passed**—stablecoins redefined, federally regulated, and treated as cash equivalents.…
Ep163 Bitcoin spenda 30 days over 100K. CPI and inflation. US China Trade Deal and Trump is threatening to replace Jerome Powell.
Ep162 Elon Musk’s fiery critique of government spending to BlackRock’s surprising Bitcoin moves this episode dives deep into the shifting tides of finance, politics, and cryptocurrency. We explore California’s new crypto bill, Coinbase’s warnings about U.S. debt, and the growing debate on Bitcoin’s role as a reserve currency.…
Ep161 This episode covers three big crypto developments: Coinbase’s security breach and its impact on user trust, Texas’ push for a Bitcoin reserve to strengthen its economy, and Bitcoin’s latest price surge, fueled by Trump’s influence and evolving regulations.
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The Bit Bite Podcast

The first ever collaboration episode with Trevor from The Build-A-Mine Podcast. They sit down and discuss their origins and journeys in the Bitcoin space.
Ep160 The Guys talk about the Bitcoin price being back above $100K. Trump's chaotic moves look to be paying off. We have three Bitcoin bills signed into law at a state level. McGregor promotes a Strategic Bitcoin Reserve for Ireland in his run for president.
Ep159: Bitcoin’s price is climbing, and the guys believe this is only the beginning. With a staggering **$10 trillion** in assets poised to flood into Bitcoin as banks gear up to offer it to their clients, the market is bracing for a seismic shift. But there’s turbulence ahead—**bearish U.S. GDP numbers** for Q1 of 2025 are rolling in, casting a shadow over traditional markets. Will Bitcoin emerge as the safe haven?…
Ep158 Bitcoin moves in a positive direction along with Gold as the Stock Markets tumble under the chaos of Trump. Is this a good sign as the dollar weakens that Bitcoin is performing well? Trump also applies pressure to Powell as He still wants to see the Fed cut rates.
Ep157 What will Monday April 7th hold? Tariffs are rocking the market. Bitcoin seems to be decoupling from traditional markets. What is Trump's game plan, will it work? What will the markets bring tomorrow? How will Bitcoin react?
Ep156 GDP for Q4 came out higher than expected. Unemployment reduced slightly over last week. Gamestop is taking a page out of Saylors playbook. Trump is going to push a huge amount of stable coins with the GENIUS ACT.
Ep155 The Fed plans modest rate cuts amidst slower growth and rising unemployment. US States led by Texas are exploring Bitcoin reserves. Meanwhile Bitcoin ETF's see large inflows despite bearish trend in March.
Ep154: Inflation trends: CPI at 2.8%, with shelter and food costs driving increases. Bitcoin ETFs see $3.9B outflows amid market volatility and extreme fear in crypto markets (Fear & Greed Index at 21). Global trade wars escalate, impacting prices and economic stability. Josh Mandell's cryptic Bitcoin price prediction—$444K peak?…
Ep153 Strategic Bitcoin Reserve, 1. **Bitcoin ETFs**: Overview of daily flows and performance for funds like BlackRock, Fidelity, and Grayscale. 2. **Texas Bitcoin Reserve**: Texas plans to create a Bitcoin reserve, with mixed opinions on its impact and risks. 3. **U.S. Job Report**: February 2025 job report shows 151,000 jobs added and a rise in the unemployment rate to 4.1%. 4. **White House Crypto Summit**: President Trump supports the cryptocurrency industry with executive orders promoting digital asset markets and creating a Strategic Bitcoin Reserve. The summit includes industry leaders and key administration officials promising favorable treatment for the crypto industry.…
Ep152 HODLing 4 Dear Life: Bitcoin ETFs, State Legislation on Bitcoin Reserves, Bybit Hack, and Tariff Announcements** 1. **Bitcoin ETF Inflows and Outflows**: - Discussion of daily net flows for various Bitcoin ETFs from February 11th to 28th, 2025. - Highlight the total outflows amounting to approximately $3,005 million USD. 2. **State Legislation on Bitcoin Reserves**: - Utah leads efforts to establish the first state-backed Bitcoin reserve, with over 50 Bitcoin-related bills progressing across at least 22 states. - North Carolina, Oklahoma, Texas, and Montana are also advancing their Bitcoin reserve bills. - Expected that four to five states will pass their Bitcoin reserve legislation this year despite some setbacks. 3. **Bybit Hack**: - Bybit experienced a massive $1.4 billion exploit, the largest heist in crypto history, carried out by the North Korea-linked Lazarus Group. - Bybit has launched a recovery campaign and plans to release an audited report on its asset status. 4. **Tariff Announcements**: - President Donald Trump announced 25% tariffs on Mexican and Canadian imports and a 10% levy on Chinese goods, effective March 4th. - The rationale behind the tariffs is to combat the flow of fentanyl into the U.S. and raise significant revenue. - Economists are concerned that the tariffs could worsen inflation as importers may pass the costs onto consumers.…
Ep151 In this episode, we'll cover Abu Dhabi's sovereign wealth fund investing $460 million in Bitcoin, potentially influencing other funds. We'll also discuss Montana's progress on a bill that could make Bitcoin a reserve asset, and Argentina's President Javier Milei's promotion of the LIBRA meme coin, its crash, and the ongoing lawsuit. Lastly, we'll touch on the surge of new cryptocurrency tokens in January, raising concerns about market liquidity.…
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