Kevin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…
Kevin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.
Kevin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.
From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon. Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters. As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies. Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights. In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss: 00:00 - E-Commerce Expert Discusses Amazon Success 02:06 - Lightning Deal Hack Success Story 04:21 - Benefits of Industry-Focused Newsletters 09:08 - AI Technology in E-Commerce Growth 10:41 - Engineers Excel in E-Commerce Sales 17:52 - Maximizing Profitability Through AI Technology 20:52 - Switching From Agencies to Internal PPC 25:15 - Maximizing Profitability With Amazon Strategies 28:13 - Maximizing Profitability Through Amazon Optimization 31:54 - Future of E-Commerce 37:38 - Optimizing Product Listings for Multiple Avatars 44:02 - Leveraging Amazon for Customer Acquisition 47:39 - Rocket Science and E-Commerce Integration 48:12 - Description of Visuals on YouTube 53:14 - Rocket Launch Safety and Precautions 55:33 - Unlocking Success in E-Commerce…
Learn the global expansion blueprint from an 8-figure Amazon seller! Overcome tariffs, streamline logistics, earn miles, and boost Amazon listings with AI insights and smart strategies. Antonio Bindi, an accomplished eight-figure Amazon seller from Brazil, joins us to share his remarkable journey from dentistry to the e-commerce world. Antonio has become a success story by expanding his business in the US and Europe, leveraging the exciting and sometimes challenging opportunities that come with global expansion. His insights reveal how navigating tariffs, managing logistics, and optimizing inventory can open doors to new horizons and even world travel, painting a captivating picture of what it means to thrive in the e-commerce industry. Our conversation takes a closer look at the complexities of international e-commerce, with Brazil playing a central role. We discuss the challenges sellers face, such as the intricate Brazilian tax system and high tariffs, and how these hurdles impact foreign companies trying to enter the market. We also compare Amazon's efforts with MercadoLibre's dominance in Latin America, shedding light on the unique e-commerce landscape in the region. Antonio's experiences bring to life the dynamic nature of the market and the strategic moves necessary for success, regardless of location. The episode further explores the transformative power of AI in enhancing product listings on Amazon. By shifting from traditional keyword-driven strategies to intent-based searches, AI is revolutionizing how products are ranked and seen by customers. We discuss the importance of optimizing product imagery and tailoring listings to specific contexts, such as beach gear in its natural setting. These insights into product visibility and conversion strategies provide valuable takeaways for sellers looking to enhance their e-commerce toolkit. Antonio’s story and expertise offer a wealth of knowledge for seasoned sellers and those just embarking on this exciting journey. In episode 449 of the AM/PM Podcast, Kevin and Antonio discuss: 00:00 - Exploring Global E-Commerce Opportunities With Antonio Bindi 02:41 - Theft in Rio Carnival Excitement 14:49 - Innovative Event Planning and AI Exploration 16:17 - Maximizing Miles With American Express 23:11 - Maximizing Travel Rewards and Mile Transfers 26:45 - Navigating Tariff Impacts in Canada 27:22 - Reviewing Global Inventory Strategy and Operations 31:09 - International Market Expansion Strategy 35:20 - E-Commerce Trends and Strategies Discussion 36:35 - E-Commerce Competition in Brazil 46:45 - Optimizing Product Listings for Amazon with AI 47:27 - Shifting Towards Intent-Based Analysis 53:13 - Exploring Business Pricing Strategy for Resellers 1:00:01 - Kevin King's Words of Wisdom…
In this episode, our guest explores AI’s impact on e-commerce, from voice search to prompt engineering, revealing strategies to future-proof your Amazon and online retail success. Andrew Bell, a thought leader in AI and e-commerce, takes us on his remarkable journey from studying ancient Greek and preaching to becoming a leading voice in the intersection of AI and online retail. He shares personal stories, including the influence of his late grandfather, a top contract negotiator, and his wife's inspiring story of being adopted from Ethiopia and launching a business that supports her orphanage. Andrew's insights into the e-commerce world reveal his strategic role in the growth of brands like Touch of Class on Amazon and his tenure as the Amazon lead for the National Fire Protection Association, where he champions the representation of vital safety standards. Explore the evolving landscape of AI in e-commerce, where image generation and large language models redefine user experience. Andrew shares success stories stemming from industry networking, illustrating how connections at conferences can lead to collaborations featured in prestigious outlets like Forbes. With an eye on the future, Andrew and I discuss emerging trends, such as the shift towards remote work and the decline of traditional keyword optimization. The conversation unveils new strategies like Omni Search Optimization and the rise of voice search, underlining the transformative role of AI in shaping the future of search and branding. Join us as we delve into the intricacies of AI-assisted tasks, where prompt engineering and multimodal strategies are revolutionizing human capabilities. Andrew emphasizes AI's potential to enhance rather than replace human skills, allowing for greater creativity and specialization. The discussion highlights innovative uses of AI, such as personalized recommendations and problem-solving via personality type consultations. By mastering AI technologies, businesses can optimize operations and scale efficiency, turning AI into a pivotal tool for growth and creativity in the digital age. In episode 448 of the AM/PM Podcast, Kevin and Andrew discuss: 00:00 - AI in E-Commerce With Andrew Bell 05:01 - Learning Amazon Selling With Freedom Ticket 09:21 - Tech Innovations Discussed in Conversation 11:44 - Business Transition to Amazon Lead Role 18:08 - Remote Work Career Shift and Creativity 18:23 - Emerging Trends in E-Commerce Optimization 22:01 - Omni Search Optimization Paradigm 28:02 - Answer vs Generative Engine Optimization 31:07 - Voice Search in E-Commerce Future 35:40 - Voice Search and Productivity Implications 36:01 - Optimizing AI Prompting Strategies 43:59 - Role of Agents in E-Commerce 44:48 - Augmenting Skills With AI Technology 48:07 - Personalized Knee Brace Recommendations Using AI 51:55 - Debates on AI Adoption in E-commerce Businesses 57:16 - Kevin King's Words of Wisdom…
Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom…
Amazon thought leader Danny McMillan joins us to dive into the latest on AI, Cosmo & Rufus, Amazon patents, seller conferences, and what’s happening in the agency space! Importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities. Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry. Join us as we engage in a fascinating discussion with e-commerce thought leader, Danny McMillan. Danny shares his extensive knowledge on Amazon patents, AI developments, and the art of hosting successful e-commerce events. Let’s explore the unique challenges of organizing such events across different regions, particularly the logistical hurdles of drawing attendees from various countries. Danny also provides an insightful look into how the COVID-19 pandemic has reshaped event planning, highlighting the need for flexibility and adaptability in the face of ever-changing safety regulations. Their conversation also explores the dynamic landscape of industry conferences and how they are being revolutionized by thought leaders like Kevin King. They discuss innovative event formats, such as the Market Masters event, which focuses on personalized, expert-driven sessions rather than traditional presentations. The transformation of Seller Sessions into a more interactive learning experience is highlighted, emphasizing the importance of adapting event formats to meet evolving participant expectations. By sharing our experiences, we uncover the power of creating engaging, impactful environments that foster meaningful learning and networking opportunities. Lastly, we touch on the evolving trends within the agency business, the impact of AI and automation on e-commerce, and the critical role of understanding customer objections for conversion optimization. As agencies navigate the challenges of a competitive landscape, differentiation and genuine value become key to success. Meanwhile, the rapid advancements in AI technologies are reshaping industries, underscoring the necessity for sellers and companies to stay informed and adaptable. This episode offers a comprehensive overview of the e-commerce landscape, event management strategies, and future trends, making it a must-listen for anyone keen on staying ahead in the industry. In episode 446 of the AM/PM Podcast, Kevin and Danny discuss: 00:00 - E-Commerce Events and Challenges 04:02 - Europe vs US Amazon Seller Events 12:36 - Transition to Workshop-Style Seller Sessions 17:30 - Teaching With Lesson Plans and Goals 20:11 - Event Management Strategies and Security 24:31 - Agency Business Trends and Evolution 28:22 - Growth of Competition in Marketing Agencies 31:37 - Importance of Differentiating in E-commerce Sales 37:54 - Customer Objections and Conversion Optimization 45:17 - Discovering Consumer Preferences Through Testing 50:10 - Future Trends in AI and E-Commerce 50:38 - Challenging the Concept of Honeymoon Period 57:54 - The Power of Prompting and AI 58:05 - Enhancing Design Output With ChatGPT 1:01:09 - The Role of the Engineer 1:08:42 - Kevin King's Words of Wisdom…
Discover how this Amazon seller scaled her business from $1.5M to $5M in just 5 months! Learn her top strategies, brand tips, and growth secrets in this episode. Discover the riveting journey of Palak Raniwala, a remarkable entrepreneur who catapulted her Amazon sales from $1.5 million to a staggering $5 million in just five months. We trace Palak's path from her early e-commerce missteps to her current success, all while exploring the pivotal role of storytelling in marketing. Her move from London to Austin and her immediate dive into the Market Masters event showcase her relentless commitment to her craft. Palak's story is a powerful testament to the transformative power of resilience and learning from past mistakes, with insights that any aspiring entrepreneur would find invaluable. In this episode, we explore the art of brand storytelling, drawing inspiration from historical diamond marketing strategies to enrich a home linen business. By forging authentic connections through influencer marketing, Palak and I emphasize the importance of community and personal narratives in elevating a product's allure. Alongside these insights, we discuss the dynamic landscape of e-commerce and the necessity of maintaining a consistent brand voice across platforms like Amazon, Shopify, and Instagram. Through our conversation, listeners gain a deeper understanding of the challenges and strategies that define successful online ventures. As we navigate the complexities of Amazon business growth, the episode highlights the impact of networking and strategic outsourcing. From managing inventory with Amazon to the power of virtual bundling, Palak shares her insights on leveraging industry events for breakthrough opportunities, like reinstating a suspended Amazon account. We also explore the critical nature of seasonal trends, revealing why spring and summer are prime times for home goods sales. With an eye on future aspirations, Palak discusses the potential of e-commerce and the ambitious goal of reaching $20 million in sales, showcasing the limitless possibilities when innovation, persistence, and strategic feedback converge. In episode 445 of the AM/PM Podcast, Kevin and Palak discuss: 00:00 - From Retail to E-Commerce Success 12:41 - Building a Home Linen Business 13:22 - Influencer Marketing for Amazon Sellers 19:09 - Market Masters and Community Networking Power 25:36 - Business Growth and Expansion Strategies 34:58 - Outsourcing and Brand Building Success 36:28 - Expanding Product Range With Multiple Suppliers 43:18 - Challenges and Successes in Brand Building 46:18 - Seasonal Trends in Home Sales 47:43 - Amazon Business Pricing Multiples Setting 51:22 - Growing Business Through Branding Efforts 53:09 - Kevin King's Parting Shot…
Learn how to master Amazon flat files, optimize listings, protect your catalog, and avoid common backend pitfalls in this deep dive into the fundamentals of selling on Amazon. Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa's story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform's intricacies. We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central's user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon's systems, Vanessa's insights are invaluable for anyone looking to secure a competitive edge. Our discussion also covers the strategic importance of Amazon's Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon's system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you're a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey. In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss: 00:00 - Amazon FBA Ecosystem Insights and Growth 06:11 - Entrepreneurial Growth & Realizations 12:26 - Tech Interest and Gender Stereotypes 13:20 - Empowering Women in E-Commerce Excel 16:32 - Navigating the Tech Industry's Gatekeepers 18:06 - Utilizing Amazon Flat Files for Optimization 19:14 - Importance of Category Listing Report 24:33 - Maximizing Product Listing Attributes 27:59 - Protecting Product Information on Amazon 29:55 - Amazon Brand Registry Catalog Privileges 43:32 - Amazon Listing Troubleshooting With Flat Files 45:19 - Maximizing Amazon Catalog Management Success 48:50 - Optimizing Amazon Listings With Flat Files 55:55 - Improve Listing Rank With Unconventional Methods 56:19 - Amazon Catalog Management Strategies 1:00:31 - Foundational Catalog Management for AI 1:04:21 - Kevin King's Words of Wisdom…
In this episode, Oana Padurariu joins us to geek out on Amazon’s AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one. What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce. Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates. The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem. In episode 443 of the AM/PM Podcast, Kevin and Oana discuss: 00:00 - Exploring Amazon PPC and AI Optimization 10:34 - Effective Learning Strategies for Amazon PPC 12:45 - Building Relationships Through Accountability 16:36 - Excitement Around Amazon's Audience Targeting 17:13 - Targeting Audiences With AI Analysis 21:44 - Sharing Amazon Algorithm Discoveries 26:34 - Understanding SEO and Amazon Algorithms 31:41 - The Impact of AI on Amazon Businesses 34:59 - Amazon's Evolution Through AI Technology 35:53 - Evolution of Amazon's Algorithm 42:33 - Comparison of COSMO and Rufus 43:24 - Optimizing Amazon AI Product Recommendations 48:21 - Product Recommendation Analysis With Olympus 51:23 - Optimizing Amazon AI and Voice Search 53:08 - Future of Search Tools 59:32 - Kevin King's Words of Wisdom…
Amazon’s top global seller reveals 3 keys to success, how brands can scale without giving up control, and game-changing AI and logistics strategies. Imagine unlocking the secret to skyrocketing your brand's e-commerce growth without sacrificing ownership. In our conversation with Rob Hahn, the Chief Operating Officer of Pattern, we promise you'll uncover strategies that could transform your approach to selling on Amazon. With Pattern's model, which focuses on acceleration rather than aggregation, you’ll learn how brands can maintain control while scaling their market presence. Rob provides a unique perspective on how Pattern's advanced technology, coupled with their expertise in fulfillment and logistics, empowers brands to flourish both domestically and globally. Our discussion also takes you behind the scenes of Amazon's logistics revolution. Join us as Rob shares stories from his time as a former Amazon executive, highlighting the company's remarkable journey from relying on third-party logistics to developing its own delivery network. This shift not only gave Amazon a competitive advantage over rivals like Walmart but also reshaped the landscape for sellers navigating its complex logistics system. We discuss the intricacies of Amazon's fulfillment network and how recent changes have pushed many sellers to rethink their strategies, favoring those with substantial resources. Finally, we explore the transformative power of AI and data-driven strategies in e-commerce. Discover how Pattern stays ahead of the competition by investing heavily in AI to predict market trends and optimize logistics. We dive into the competitive landscape of global e-commerce and the enormous growth potential that still exists. With insights into Pattern’s innovative approaches and a sneak peek into their upcoming Accelerate event in Salt Lake City, this episode is packed with valuable takeaways for brands looking to amplify their e-commerce journey. Don’t miss the chance to learn how you can leverage these insights for your brand's success. In episode 442 of the AM/PM Podcast, Kevin and Rob discuss: 00:00 - The Pattern E-commerce Accelerator 03:44 - Marketplace Growth Strategies With Established Brands 07:28 - Scaling Brand Growth Through Partnership 08:38 - Amazon Fulfillment Advantage 13:27 - Evolving Complexity of Amazon FBA 18:29 - Amazon Career to Startup Success 18:40 - Evolution of Amazon's Logistics System 28:33 - Amazon's Cost Center and Logistics Focus 29:40 - Logistics Complexity in Amazon Fulfillment 30:45 - Amazon's Two-Tiered Crosstalk System 35:38 - Evolving Trends in E-Commerce 36:21 - Leveraging Data and Insights for Success 39:06 - Data, Insights, and Actions Explained 42:44 - AI and E-Commerce Competition Future 43:48 - Impact of AI on E-Commerce Operations 49:58 - E-Commerce Growth and Opportunities 54:13 - Kevin King's Words of Wisdom…
E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode! Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs. In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere. Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation. In episode 441 of the AM/PM Podcast, Kevin and Kate discuss: 00:00 - Amazon E-Commerce Success Story 00:25 - Unique Product Solving Women's Problems 03:13 - E-Commerce Journey From Nursing Student 08:53 - Navigating the Amazon Community 11:26 - Creating a Vibrant Company Culture 19:42 - Culture of Openness and Positivity 23:20 - Entrepreneurial Inspiration and Product Development 24:12 - Innovating Period Pain Relief Products 30:56 - Building Email List From TikTok Success 34:54 - Launching and Scaling E-Commerce Success 37:43 - Successful Product Launch and Marketing Strategy 43:07 - Creativity and Validation in Fashion 44:11 - Innovative Period Pain Relief Business 45:28 - Website Conversion Through Education and SEO 49:32 - Amazon Selling Course Recommendation 50:00 - Kevin King's Words Of Wisdom…
Pat O’Neill shares his journey from retail arbitrage to managing a 9-figure pet brand on Amazon. Learn AI strategies, branding hacks, and e-commerce growth secrets! E-commerce veteran Pat O’Neill joins us, offering a wealth of knowledge from his extensive experience managing Amazon accounts for major brands like Zesty Paws. Pat's journey from retail arbitrage to spearheading successful brand strategies highlights the importance of building brands rather than merely selling products. He candidly shares entrepreneurial lessons learned, especially around the intricacies of financial management and the transition from a retail arbitrage beginner to becoming a pivotal figure in the pet supplement industry. His passion for offering genuine support is evident as he discusses his commitment to providing small sellers with boutique agency services that don't break the bank. The conversation shifts to the vibrant pet supplement market, where we explore the nuances of branding and marketing dog supplements on Amazon. Pat unpacks the complexities of making health claims, navigating legal hurdles, and combating competitor tactics. His insights into the emotional and financial commitments pet owners make for their furry companions underscore the growing demand for preventative care. The discussion paints a vivid picture of the unique bond between humans and their pets, emphasizing the role of supplements in enhancing pet health and longevity, and how these relationships drive market growth. We also venture into the transformative role of AI in shaping the future of e-commerce. Pat discusses innovative AI applications that streamline operations, from product sourcing to review management. He shares exciting prospects about AI-driven decision-making that enhances efficiency in product launches and market trend predictions. The discussion extends to influencer marketing strategies and the power of social media, reflecting on how AI tools are set to redefine e-commerce success. This episode is packed with actionable insights and forward-thinking strategies, ensuring listeners walk away with valuable knowledge to power their e-commerce endeavors. In episode 440 of the AM/PM Podcast, Kevin and Pat discuss: 06:07 - Amazon Entrepreneur's Start in Retail Arbitrage 10:31 - Career Growth in E-Commerce Industry 15:20 - The Growing Pet Supplement Market 20:59 - Navigating Challenges in Pet Supplement Sales 22:22 - Challenges of Making Claims in Supplements 27:40 - Social Media Influencer Launch Strategy 28:34 - Customer Acquisition Strategy in PPC 31:24 - Amazon Growth Strategies and Tactics 35:30 - Emergency Use Supplement Brand Hedge 38:18 - Product Expectations and Ratings 42:17 - Small Agency Philosophy and Growth 43:52 - E-Commerce Strategies and AI Innovation 47:54 - AI Impact on E-Commerce Trends 49:29 - Automated Product Opportunity Sourcing Process 54:57 - AI Innovation and Business Growth 1:00:02 - Kevin King's Words Of Wisdom…
Learn how to scale your Amazon business with systemization! Michal Specian shares insights on hiring, building processes, and growing beyond the $1M mark. Don’t miss this episode! Join us as we explore the Amazon seller journey of Michal Specian, who transformed his initial $5,000 investment into a thriving eight-figure brand. Michal shares his experiences of overcoming language barriers while attending university in Prague, launching his first Amazon product in the US sports category, and partnering with Miles to create a successful kitchen and dining brand. Discover how their Czech-inspired glassware brand expanded into European markets, utilizing Amazon's Pan-EU program, and learn about the strategies Michal employed for systemization, team building, and scaling his business effectively. As we shift focus, Michal reflects on his post-exit experiences and future strategies, highlighting the lessons learned from finalizing a business deal in the Canary Islands. Hear about his transition from the Amazon business model to consulting on internal operations, leveraging his background in economics and systems thinking. We discuss the evolving landscape of launching an e-commerce brand today and the importance of diversifying sales channels beyond Amazon. This chapter provides valuable insights into maintaining negotiation leverage and strategically selling a business. Finally, we explore transformative business mindsets and the future of AI in business. Michal emphasizes the importance of working on your business rather than in it, sharing tips on systemization, mindset shifts, and delegation. Listen as we discuss how AI is reshaping business operations, with potential applications in customer service and logistics, and how it can enhance productivity and efficiency. With practical strategies for systemizing businesses and insights into the exciting potential of AI, this episode offers a comprehensive guide for entrepreneurs aiming for growth and operational freedom. In episode 439 of the AM/PM Podcast, Kevin and Michal discuss: 00:00 - Amazon Seller's Journey to 8-Figure Exit 02:23 - E-Commerce Experience and Launch Location 05:52 - Successful Sale to Aggregator Bid War 08:08 - Post-Exit Reflections and Future Strategies 12:42 - Evolving E-Commerce Brand Strategy 16:16 - Prioritizing Balance and Enjoyment in Business 21:35 - Transforming Business Mindsets and Systems 26:21 - Role of Supply Chain Manager in Business 30:00 - eCommerce Hiring Challenges and Strategies 32:36 - The Future of AI in Business 39:08 - Global Success Stories in E-Commerce 40:41 - Business Growth and Systemization Strategies 42:21 - Motivating Through the Growth Process 46:13 - Kevin King's Words of Wisdom…
Geek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI’s impact on advertising, and tips for optimizing campaigns to boost your Amazon sales. 🚀 Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts. Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves. Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon's PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon's first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike's unique insights and expertise. In episode 438 of the AM/PM Podcast, Kevin and Mike discuss: 00:00 - Data Nerd's Amazon Advertising Strategies 02:39 - Amazon Marketing Strategies and Data Analysis 06:11 - Agency Age and Automation vs. Humans 09:03 - Analyzing Amazon Advertising Strategies 12:26 - Gender-Specific Product Line Analysis 16:33 - Amazon PPC Strategies and Attribution Challenges 18:40 - Amazon Bid Boosting Challenges 25:06 - Campaign Monitoring and Analysis Priorities 27:33 - Impact of AI on Amazon Advertising 29:15 - Future of AI in Amazon Advertising 31:41 - AI Transformation in Workforce 35:38 - Amazon Algorithm 39:31 - Amazon Advertising Launch Strategy Tips 41:59 - Product Reviews for Amazon Success 47:15 - Networking and Event Promotion on LinkedIn 48:30 - Kevin King's Words of Wisdom…
Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode! What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes. As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali’s expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles. We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond. In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss: 02:12 - Interview on Content Creation Collaboration 07:55 - Entrepreneurial Journey 10:48 - From Beauty Queen to Helium 10 Evangelist 11:07 - Perspective Shift From User to Ambassador 19:30 - 7-Day Challenge for Amazon FBA Sellers 22:31 - KDP Metadata Training and Replays 27:20 - Building Relationships and Resources for Sellers 29:47 - Investing in Knowledge and Connections 31:05 - Mastermind Events and Networking ROI 35:44 - Exploring Opportunities With Amazon KDP 36:38 - Navigating KDP and Book Publishing 42:52 - Optimizing Book Cover Design for Conversions 45:56 - Future of AI and Amazon 51:17 - Shivali's Ultimate Life Goals 53:29 - Kevin King's Words of Wisdom…
Master Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth. Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce. We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input. Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape. In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss: 00:00 - Amazon PPC Strategies With Mansour 06:43 - Scaling Supplement Brands Through Advertising 09:46 - Marketing Passion Project 11:24 - Evolving Amazon Advertising Strategies 15:44 - Amazon Marketing Cloud Audience Customization 25:28 - Future Impact of AI in Amazon PPC 30:26 - Generative AI Tools for Video Production 33:04 - AI Improving Agency Selection Process 35:25 - Amazon Advertising and Client Management 37:06 - Client Growth Incentives and Compensation 40:23 - Amazon Advertising Services and Brand Management 43:15 - Amazon PPC Campaign Optimization Strategies 50:58 - Grouping Keywords by Volume and Intent 54:45 - Kevin King's Words Of Wisdom…
Amazon fees, tariffs, and rising costs are squeezing cash flow. In this episode, we dive into funding options and smart financial strategies to keep your Amazon business growing strong. What if there were a way to finance your Amazon business without falling into the traps of traditional loans and predatory cash advances? Our latest episode of the AM/PM podcast promises just that, with insights from our special guest, Nadav Gorlicki of CapEc, who has charted an incredible journey from IT to Amazon entrepreneurship. Nadav shares his firsthand experiences in navigating the financial challenges that Amazon sellers face today, especially as rising fees and costs make sustaining a business more difficult than ever. He reveals the strategic financial solutions that CapEc provides, which are designed to align perfectly with sellers' ROI and cash flow, offering a viable path for sustainable growth. Starting an Amazon business is no small feat, especially if you're working with a limited budget. Managing cash flow effectively can mean the difference between success and failure. We discuss various strategies to overcome the long lead times before sales begin to pay off, and the critical decisions around funding options like loans versus equity investments. Nadav introduces alternative financing solutions that allow sellers to maintain inventory without the burden of personal guarantees or credit checks, thus preserving their ownership stakes. His insights are a game-changer for anyone looking to build a resilient and profitable e-commerce business. But let’s not forget the bigger picture—while financial success is important, it shouldn’t overshadow life’s simple pleasures. In a thought-provoking segment, we reflect on the importance of balancing work with experiences that truly enrich our lives. From spending time with family to enjoying the moment, we encourage you to remember what truly matters beyond the balance sheets. Tune in to this enlightening episode with Nadav Gorlicki and uncover strategies that could transform your e-commerce journey while keeping life’s joys in perspective. In episode 435 of the AM/PM Podcast, Kevin and Nadav discuss: 00:00 - The Challenge of E-Commerce Financing 07:42 - Rise of Specialized Companies in Selling 13:38 - Navigating Amazon Startup Financing 18:08 - Benefits of Partnership With Amazon Seller 19:00 - Sustainable Amazon Seller Financing Options 27:22 - Analyzing Product ROI for Business Success 32:26 - Effective E-Commerce Financing Strategies 36:08 - Financing New Product Launches 44:06 - Revolutionizing E-Commerce Financing Solutions 44:53 - Changing Amazon Industry Success Rates 50:34 - Understanding Payment Terms and ROI 53:04 - Finance Your Growth With CapEc 54:42 - Remembering Life Beyond Money 54:49 - Kevin King's Words of Wisdom…
In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success. Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor. Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity. Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce. In episode 434 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Amazon PPC and Business Fun 02:21 - E-Commerce Industry Success and Failure 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey 10:09 - Impact of Isolation on Mindset 14:50 - Lessons Learned From Entrepreneurial Failure 21:28 - Authenticity in Teaching and Testing 26:01 - Navigating the Amazon Sales Market 27:07 - Advanced Amazon PPC Five-Day Challenge 32:01 - Leverage Creative for Amazon Success 32:23 - Effectiveness of TV Ads for Brands 36:00 - Effective Marketing Strategy for Long-Term Success 36:58 - Future of Amazon Search and AI 44:29 - PPC Challenge Sophie Society…
In this episode, we’re going to talk about everything financing, some of the pros and cons of taking actual lending or advances for your business, and everything in between. What if securing financing for your e-commerce business didn't mean sacrificing control or facing exorbitant interest rates? Russell Walraven from 8Fig joins us to unpack financing solutions that respect your business's autonomy and potential. We explore the tailored working capital options 8Fig offers to online sellers on major platforms like Amazon, Shopify, and Walmart. Russell also shares 8Fig's leap into SaaS, crafted to fuel seller growth and success, while addressing the challenges and opportunities in the ever-evolving e-commerce landscape. Navigating the murky waters of Merchant Cash Advances (MCAs) can be daunting, but we're here to shed light on this alternative financing avenue. Through personal anecdotes, we unravel the differences between MCAs and traditional loans, highlighting the risks and aggressive collection tactics that can ensue in cases of default. Discover the flexibility of new MCA products designed specifically for Amazon and e-commerce sellers, alongside insights on securing subsequent funding without fully paying down existing amounts. Choosing between lending and equity financing is a pivotal decision for any entrepreneur, and we dissect this complex dynamic to help you make informed choices. Learn about the advantages of retaining full business ownership through loans with companies like 8Fig, versus the prolonged involvement of equity investors. We also delve into the process of pre-qualifying for loans without impacting your credit score and the importance of building a financial partnership founded on trust and understanding of e-commerce dynamics. Whether you're in the throes of financial challenges or planning ahead, this episode equips you with practical advice to secure fair and effective funding for your online business. In episode 433 of the AM/PM Podcast, Kevin and Russell discuss: 00:00 - Financing Options for E-Commerce Sellers 07:24 - Flexible E-Commerce Supply Chain Solutions 10:16 - Alternative Financing Options for E-Commerce 16:11 - Marketplace Payment Enforcement Strategies 20:57 - Lending vs. Equity in Business Ownership 22:31 - Lenders and Stacking Loans Discussion 25:51 - E-Commerce Seller Funding Process 28:38 - Managing Seller Sizes and Deal Sizes 34:08 - No Origination Fees for Financing 35:34 - Navigating E-Commerce Financing Options 39:57 - E-Commerce Focus in Business Research…
Unlock massive traffic with affiliate marketing! In this episode, our guest reveals how to connect with influencers, land top blog features & drive millions in sales for your Amazon business. Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday. We also dive into the magic of Amazon's affiliate traffic, revealing tricks to boost your product's organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon's brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you’re a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers. Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today's marketing landscape. In episode 432 of the AM/PM Podcast, Kevin and Richie discuss: 00:00 - Affiliate Marketing Strategies With Richie Carreon 03:52 - Affiliate Marketing Success Stories 08:24 - Leveraging Amazon Affiliate Benefits 15:07 - Innovative Affiliate Marketing Strategies 18:51 - Affiliate Marketing and Advertising Strategies 20:45 - Newsletter Advertising With Beehive Platform 22:53 - Maximizing Ad Inventory Sales 26:24 - The Power of Affiliate Marketing 30:48 - Building Relationships for Affiliate Success 32:16 - Building Business Relationships Through Sponsorship 35:03 - Amazon Sellers Membership Pricing and Expansion 39:02 - Competition for High Base Rate 42:38 - Exploring Diversification in E-Commerce 47:33 - Kevin King’s Words of Wisdom…
In this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more. Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gain insights into the ethical dilemmas and strategic shifts that led her to embrace PPC. This episode promises a deep dive into the integration of PPC with SEO and the transformative role of AI in this burgeoning $91 billion industry. Our conversation spans the evolution of advertising platforms, likening modern problem-solving to the once-dominant yellow pages. Navah shares how being present in the digital marketing space can secure a brand's status as a default consumer choice, similar to Amazon's rise to prominence. We also highlight the complexities of combining PPC and SEO strategies, the hidden challenges in automatic platform settings, and the value of accurate data interpretation on platforms like Google, Facebook, and Amazon. Nava sheds light on common advertising mistakes and offers practical advice on avoiding pitfalls that can mislead decision-making. As we look towards the future, Navah shares her vision for the untapped potential of video advertising, particularly on platforms like Amazon where low competition offers a cost-effective edge. From influencer marketing to TikTok's global reach, we explore innovative strategies that maximize ad performance and attribution. Join us in uncovering how Navah Hopkins is leading the charge in ethical and innovative digital marketing, paving the way for what lies ahead in this dynamic industry. In episode 431 of the AM/PM Podcast, Kevin and Navah discuss: 00:00 - AI Impact on SEO and Advertising 11:18 - AI's Impact on Branding and Consumers 14:11 - Navigating Different Online Advertising Platforms 14:59 - Evolution From Unknown to Default 22:01 - Google Ads Reporting Trustworthiness 23:00 - Avoiding Common Advertising Pitfalls 25:40 - Data Analysis for Marketing Decisions 31:23 - Discussion on Automated Tools and AI 32:34 - Vendor Selection for E-Commerce Sellers 35:10 - Payment Models in Marketing Strategies 38:22 - The Future of Video Advertising 42:58 - Amazon Prime's Transactional Ad Advantage 45:25 - Maximizing Google Ads Performance and Attribution 48:21 - Call Tracking and Attribution in Marketing 53:39 - Connecting With Nava Hopkins on Optimization 55:16 - Kevin King's Words of Wisdom…
In this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success. Transform your brand's presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value. Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today’s environmentally-conscious consumers. For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand's identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you're an Amazon seller on a budget or a growing brand, Kitty's guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers. In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss: 00:00 - The Importance of Packaging for Branding 03:23 - Career Path in Design Industry 06:02 - Evolution of Design Trends 11:31 - The Impact of Packaging Design 14:11 - Importance of Branding and Packaging 22:19 - Packaging Strategies for Amazon Businesses 27:08 - The Value of Presentation in Marketing 29:48 - Enhancing Customer Experience Through Packaging 31:19 - Packaging Design and User Experience Importance 34:01 - The Power of Packaging Extras 37:39 - Creative Packaging Solutions for Clients 39:57 - Packaging Design and Brand Consistency 45:29 - Importance of Brand Consistency 47:07 - Impacts of Creative Packaging Design 49:39 - Exploring Creativity in Brand Marketing 50:57 - Maximizing Packaging Impact 51:45 - Kevin King's Words of Wisdom…
In this episode, get expert tips on ranking page one on Amazon, from keyword strategies and listing optimization to leveraging AI and actionable insights to boost your sales. Unlock the secrets to achieving the coveted page one ranking on Amazon as we sit down with Alina Vlaic from AZRank. You'll learn to master the nuances of constructing effective listings and targeting the right keywords to enhance your visibility and sales. Alina shares stories from her journey in the e-commerce world, highlighting the dynamic Romanian e-commerce community and how it’s being driven forward by a strong IT and programming culture. We trace the evolution of Amazon's ranking strategies, from the early days of product giveaways for reviews to today's focus on relevance and customer engagement. Discover how sellers have adapted to changes in Amazon's algorithm and hear about the tactics that continue to thrive. Alina and her team at AZ Rank, in collaboration with Helium 10, have pioneered methods like the CPR formula to help sellers navigate these challenges. Their insights shed light on crafting strategies that keep your products relevant in the ever-changing Amazon landscape. Finally, we delve into the science of reverse engineering Amazon's AI, Rufus, to give your listings the competitive edge they need. Alina discusses the growing importance of rich media content like images, videos, and user-generated content, and how these elements can significantly amplify your product's appeal. Whether you're launching a new product or refining an existing one, learn how to harness tools like Helium 10 and Amazon's Product Opportunity Explorer to strategically position your brand for success. In episode 429 of the AM/PM Podcast, Kevin and Alina discuss: 00:00 - Strategies for Amazon Page One Ranking 04:40 - Entrepreneurial Journey in E-Commerce 15:47 - Evolving Strategies for Amazon Ranking 17:05 - Amazon Bans Activity, Goes Underground 19:41 - Developing Formula for Amazon Ranking 22:35 - Crucial Strategies for Amazon Ranking 27:57 - Optimizing Flat Files for Amazon Success 29:53 - Optimizing Amazon Launch Strategy and Ranking 31:22 - Product Testing and Data Collection Techniques 37:04 - Product Success Maintenance Planning Strategy 40:07 - Reversing Amazon AI for Ranking Success 44:42 - Amazon Listing Optimization Through UGCs 48:12 - Trends in Product Innovation 50:14 - Kevin King’s Words of Wisdom…
Kick off the New Year with us as we sit down with John Aspinall, a leading influencer in the Amazon space and brand evangelist for PickFu. Together, we navigate the evolving dynamics of social media and explore strategies for effectively leveraging platforms like TikTok, Instagram, and LinkedIn. John shares his insights on using PickFu to test images and pricing, while addressing common misconceptions about Amazon as a source of passive income. We reflect on the shift from get-rich-quick schemes to more sustainable business models, alongside the aspirations of the younger generation, who are increasingly drawn to becoming influencers and creators in today's digital economy. In a captivating discussion, we contemplate the potential acquisition of TikTok, with Amazon rumored as a possible buyer, and consider the implications of such a purchase without TikTok's unique algorithm. We trace TikTok's evolution from its Musical.ly origins to a powerhouse of creative content that rivals other social platforms. By examining the rise and fall of creative platforms like Vine, we offer insights into the future of content creation and the potential regulatory challenges that may arise for TikTok. Join us as we weigh the possibilities and potential outcomes for TikTok's future. As we continue our exploration of social media strategies, we get into the nuances of optimizing content across various platforms. We discuss the effectiveness of Instagram Reels, Snapchat's transformation, and the challenges of maintaining a professional presence on Facebook. With John Aspinall, we explore the art of LinkedIn engagement, emphasizing authenticity and the risks of automation. Finally, we examine how tools like the Helium 10 Audience tool powered by PickFu enhance consumer research and product presentation strategies on Amazon, offering a comprehensive look at how brands can better understand customer behavior and optimize their social media presence. In episode 428 of the AM/PM Podcast, Kevin and John discuss: 00:00 - Social Media Influencer Dynamics and Trends 06:18 - Influencers Impact in China and U.S 11:18 - The Future of TikTok Algorithm 13:17 - Evolution of Short Video Platforms 14:37 - Social Media Platform Dynamics and Strategies 24:20 - Maximizing Visibility Through Impressions 26:05 - LinkedIn Strategy for Brand Growth 30:49 - Optimizing Polling Strategies With PickFu 34:53 - Proper Targeting for Marketing Success 41:10 - Understanding Customer Behavior Through Split Testing 41:23 - Pricing Strategy Experiment Results 45:42 - Product Presentation Strategies for Amazon Success 46:43 - Packaging Strategies for Amazon Success 49:31 - Importance of Clickable Hero Image 54:41 - Maximizing ROI With Market Research 55:56 - Newsletter Strategy and Dream 100 58:28 - The Mystery of Newsletter Selection 1:00:47 - Kevin King's Words of Wisdom…
In this episode, an expert in TikTok marketing shares insights on the platform’s future, 3 potential scenarios, and strategies to help Amazon sellers adapt and succeed in a changing landscape. Curious how TikTok's trajectory might change the game for Amazon sellers? Uncover the possibilities with our guest, TikTok expert Rafay MH of Theuptik.com as we explore three potential futures for this ever-evolving platform. Discover how your business can stay ahead whether TikTok continues as is, faces significant transformations, or even undergoes delays. As Rafay shares his personal journey from Australia to Dubai, he also sheds light on the unique opportunities that come with adapting to change in the digital marketing world. What's driving TikTok's success, and how can it work for you? Rafay and Kevin break down the platform's innovative algorithm, which levels the playing field for content creators big and small. We also dive into TikTok's raw content style that sets it apart from the polished perfection of other social media platforms, and how it has become a powerhouse for discovering and shopping. From its global reach, notably in Indonesia, to the complex interactions between tech leaders and former President Trump, this episode uncovers the broader implications for privacy and potential ownership changes. Engage with TikTok creators to boost your brand's visibility and sales. Learn which strategies best support creators and strengthen collaborations by offering meaningful incentives and training. We discuss innovative marketing tactics using TikTok as a top-of-funnel awareness tool, emphasizing the importance of creative campaigns and a holistic approach to long-term success. Whether it involves running flash sales or launching groundbreaking campaigns, let this episode be your blueprint for conquering the future of digital marketing with TikTok at the helm. In episode 427 of the AM/PM Podcast, Kevin and Rafay discuss: 00:00 - Exploring TikTok's Future with an Expert Guest 07:13 - Amazon-TikTok Marketing Strategy Success 10:25 - TikTok's Unique Algorithm and Future 11:31 - Impact of TikTok on Social Media 17:58 - Impact of TikTok on Consumer Behavior 20:26 - Smartphone Tracking and Marketing Strategies 23:38 - The Effect of TikTok on Amazon Sellers 24:47 - Strategies for Working With TikTok Creators 31:51 - TikTok Affiliate Marketing Strategies 33:33 - Boosting Sales Through TikTok Strategies 35:49 - Influencer Marketing for Product Launches 41:53 - Strategies for TikTok Content and Sales 42:58 - Marketing Strategy for TikTok Sales 45:21 - Brand Content Strategy on Social Media 48:54 - Content Strategy for Brand Engagement 51:54 - Season's Greeting from Kevin King…
Discover how today’s guest pivoted from tech to e-commerce, overcame high clothing return rates, tackled tariffs, and thrived on Amazon. Insightful tips for low-margin industries and global living! What if you could transform your career from tech to e-commerce and redefine the meaning of freedom income? Discover the inspiring story of Shan Shan Fu, a former tech professional who found her calling in online retail. From navigating the turbulent waters of PPE sales during the pandemic to launching a flourishing clothing line on Amazon, Shan Shan opens up about her journey, sharing insights on managing high return rates and low margins in the fashion industry. With the looming threat of new tariffs, we explore innovative strategies to ensure profitability and growth, all while discussing the lifestyle benefits of remote work from stunning locations like Medellin, Colombia. Join us as we explore the revolutionary concept of Kindred, an initiative that turns home-sharing on its head, offering people the chance to live globally by exchanging home credits. Our discussion highlights Austin, Texas, as a vibrant hub for internet marketing and gastronomy, where Michelin-starred dining is now an exciting feature. We dive into how platforms like YouTube have been invaluable for self-education, enabling entrepreneurs like Shan Shan to stay ahead in rapidly changing e-commerce landscapes. In our forward-looking discussions, we tackle the exciting potential of AI in product development and marketing, where technology is reshaping how products are visualized and sold. Shan Shan shares her approach to continuous innovation, emphasizing the importance of launching new products and optimizing supply chains by exploring manufacturing opportunities in places like Vietnam. Don't miss this episode packed with practical advice and inspiration for anyone navigating the fast-paced world of selling on Amazon. In episode 426 of the AM/PM Podcast, Kevin and Shan Shan discuss: 01:00 - Discovering Success With Shan Shan Fu 04:01 - Defining Freedom Income vs Passive Income 08:18 - Entrepreneur Travels With Kindred Program 08:53 - Global Home Sharing and Foodie Explorations 11:57 - Fashion Business and International Manufacturing 12:47 - Success Through Strategic Relationships 22:27 - Navigating Tariffs in Clothing Industry 28:44 - Navigating Tariffs on Imported Goods 30:35 - E-Commerce Product Ideation and Expansion 33:42 - Effectively Targeting Female Influencers 37:54 - AI-Powered Product Development and Expansion 39:44 - Launching New Products for Growth 44:05 - Kevin King's Parting Shot…
In this episode, our guest shares her journey in the pet industry, from creative financing to Amazon success, networking in think tanks, and launching her brand on Nordstrom. Join me as I sit down with Julie Napolitano, a dedicated pet lover and entrepreneur who has carved out a unique path in the pet industry with her Amazon private-label dog brand. Listen in as Julie recounts her transition from a corporate career to launching her own direct-to-consumer business on Shopify, driven by a passion for providing quality products for pets. We'll explore her experiences with innovative financing methods, including bootstrapping and securing grants, and discuss the pivotal role that events like the 7-Figure Seller Summit in Japan and the Market Masters Think Tank have played in shaping her journey. In this episode, Julie shares the trials and triumphs of launching her brand, Pup Wax, on Amazon and the lessons learned from navigating the platform's complexities. From participating in Target's pet accelerator program to addressing the challenges of product compliance, Julie's story is a testament to persistence and adaptability. We'll discuss the importance of building trust with pet parents and the unique marketing strategies needed to stand out in the competitive pet supplement market. Finally, Julie reflects on the transformative impact of expert think tanks and the value of networking at in-person events. Her journey underscores the significance of building meaningful relationships and the benefits of continuous learning and adaptation in business. As we wrap up, we'll highlight Julie's latest achievements, including her product launch on Nordstrom's national online platform, and discuss the importance of pursuing goals with passion and creativity. Don't miss this inspiring conversation that celebrates the power of resilience and community in entrepreneurship. In episode 425 of the AM/PM Podcast, Kevin and Julie discuss: 00:00 - Julie Napolitano's Pet Brand Journey 06:18 - From Shopify To Amazon 12:36 - Innovative Calming Dog Toy Development 12:45 - Bonding With Dogs in Modern Society 18:48 - Trend of Pet Adoption and Bonding 21:28 - Marketing Challenges in Pet Industry 24:20 - Marketing Strategies for Pet Owners 27:35 - Amazon Brand Funding Strategies 29:02 - Bootstrapped Entrepreneur Secures Multiple Grants 30:53 - Tory Burch Fellowship Program Benefits 36:34 - Business Growth Through Market Masters Think Tank 42:56 - Product Success and Future Planning 45:44 - Networking Benefits Beyond Virtual Events 47:45 - Trade Show Discussion and Retail Opportunities 50:55 - Kevin King's Words Of Wisdom…
Join us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators. Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in policing counterfeit products. Since 2018, he's witnessed significant shifts in the e-commerce landscape, revealing the evolving challenges and highlighting the urgency for sellers to take the reins in safeguarding their intellectual property. Engage with Stan’s personal anecdotes and insights, as he uncovers critical strategies for those aiming to protect their brands in a bustling global market. Throughout the episode, we explore the nuanced intricacies of intellectual property rights, focusing on trademarks, patents, and copyrights. Stan offers a historical perspective on trademarks, demystifying the distinctions between design and utility patents, and their vital roles in protecting innovations. He provides practical advice on overcoming hurdles faced by inventors on platforms like Amazon and crowdfunding sites, where knockoffs are rampant. From early publication requests to expedited applications, Stan emphasizes the importance of timely filings to shield imagery and product listings from unauthorized use, ensuring entrepreneurs can safeguard their creative assets effectively. Our discussion extends into the global realm of IP protection, dissecting how differing international trademark rules can impact businesses. Stan shares the unique challenges posed by China's "first to file" approach, alongside Amazon's evolving trademark processes and the significance of its transparency program in combating counterfeiters. Through captivating case studies and stories, Stan highlights the profound consequences of intellectual property disputes, from jeopardized business deals to the unauthorized sale of Simpsons-themed merchandise. This episode is a vital resource for Amazon sellers and digital creators striving to protect their intellectual property rights and secure their businesses’ futures against counterfeit threats. In episode 424 of the AM/PM Podcast, Kevin and Stan discuss: 00:00 - IP Protection for Sellers on Amazon 04:57 - Amazon's Accountability for Intellectual Property 10:24 - Enforcing Brand Rights on Amazon 13:37 - Intellectual Property Overview 15:09 - Intellectual Property Strategies for Amazon Sellers 18:05 - Water Balloon Invention Story 23:41 - Global Trademark Protection Overview 24:15 - Amazon Sellers IP Protection Strategies 27:27 - Amazon Transparency Program and Trademark Registration 31:34 - Trademark Renewal Requirements and Deadlines 40:01 - Global IP Protection and Branding Strategies 46:30 - Protecting Your Brand From Knockoffs 57:10 - Kevin King's Words of Wisdom…
In this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father's entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking. The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape. We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie's insights into Helium 10's innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group's collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship. In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss: 00:00 - E-Commerce Trends and Tools Discussion 03:14 - Podcast Success With Helium 10 07:49 - Skateboard Business Trends and Experiences 11:46 - Geofencing and Digital Advertising Strategies 16:29 - Geofencing for Targeted Advertising 21:04 - Amazon Sales Strategy and Helium 10 33:43 - Quality Over Quantity in Product Sourcing 37:21 - Tariffs and Manufacturing in the USA 40:58 - Reviving American Manufacturing Quality 42:28 - Importance of Networking and Event Attendance 46:18 - High-Impact Business Development Strategy Sessions 52:37 - Helium 10 Elite Monthly Training Session 53:16 - Kevin King's Words of Wisdom lium 10's innovative tools.…
In this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency. Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of authenticity in business relationships. Pasha provides valuable insights on choosing the right agency and hiring the right team members, all while highlighting the rewarding experience of hosting a podcast and gaining inspiration from seasoned service providers. Discover the evolving landscape of Amazon agencies as we examine industry changes since 2011, including the rise of software tools that have transformed agency operations. We discuss the diverse motivations behind starting an agency, from genuine expertise to opportunistic ventures, and the current challenges of demonstrating expertise and reliability to clients. Emphasizing data-driven insights, we explore the necessity of building trust and ensuring effective service delivery in a competitive environment, and we share real-life examples of agency owners navigating these challenges. Lastly, we discuss strategies for agency growth, the trend of agency roll-ups, and exit strategies for agency owners. Learn about the creative deal structures that allow aggregators to acquire agencies without upfront costs and the benefits of partnering with an agency. We also highlight the importance of building quality agencies for long-term success, maintaining a strong company culture, and balancing client relationships. For those interested in expanding their knowledge, we recommend checking out Pasha's podcast, "The Agency Operator," and invite you to sign up for Kevin’s upcoming Billion Dollar Seller Newsletter webinar for more insights. In episode 422 of the AM/PM Podcast, Kevin and Pasha discuss: 00:00 - Inside the Amazon Agency World 03:56 - Podcasts Inspire Action and Growth 06:42 - Long-Term ROI and Building Relationships 12:30 - Navigating the Amazon Agency Landscape 16:07 - Challenges of Selling on Amazon Agencies 20:11 - Quality and Management of Virtual Assistants 22:23 - Building Quality Agencies for Long-Term Success 28:42 - Agency Growth and Exit Strategies 32:31 - Fully Built Out System for Success 38:09 - Advantages of Agency Business Model 40:39 - Acquiring and Growing Amazon Agencies 42:29 - Opportunities and Challenges in Agency Acquisitions 46:29 - Building Trust in Agency Success 48:18 - Agency Growth Strategies and Optimization 53:28 - Exploring Diverse Business Perspectives 54:20 - Kevin King's Words Of Wisdom…
Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success. Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success. In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates. Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world. In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss: 00:00 - Managing Seasonal Sales and Cash Flow 07:16 - Forecasting Sales Using BSR Rankings 11:28 - Global Product Development and Marketing Challenges 17:21 - Scaling a Business and Team Development 18:33 - Scaling Amazon Business for Growth 24:30 - Team Growth and Cultural Advantages 26:20 - Chinese Sellers and Brand Strategy 31:00 - Navigating the Amazon Seller Journey 35:33 - Best Conference Meal Experience 39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe…
In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search. Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce. In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation. As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise. In episode 420 of the AM/PM Podcast, Kevin and Brian discuss: 00:00 - Decade-Long Relationship and E-Commerce Insights 09:58 - Amazon Organic Ranking Strategy and DeepM 11:19 - Entrepreneurial Philosophy and Competition 15:23 - Organic Rank in Amazon 19:48 - Amazon Search Rank Optimization Strategy 22:49 - Amazon SEO and Deep Learning Analysis 27:41 - Optimizing Search Rank Factors for Sales 27:45 - Amazon Search Optimization Strategies 31:23 - Rank Destroyers in Amazon Search Marketing 34:49 - Secrets of Amazon Ranking Factors 45:22 - Future of Search Engine Optimization 45:55 - Future of AI in Search Optimization 49:56 - Dynamic Titles in Amazon Search 54:32 - Kevin King's Words of Wisdom…
In this episode, let’s supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers. E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms of transitioning from startup life to following passion-driven ventures paint a vivid picture of today’s evolving work culture. Our conversation dives into powerful strategies for Amazon advertising and branding, challenging the status quo of product marketing. Starting with creative development, Daniela emphasizes capturing consumer attention through sound-infused product presentations and consistent branding. We explore the structured processes that help brands elevate their content, from sharp data analysis to creative briefs, and discuss the importance of split testing. The episode dives into the various levels of support brands require, whether they’re seeking full autonomy or ongoing collaboration. The art of enhancing Amazon listings and A+ content through creative optimization and visual storytelling is another focus, highlighting the role of specialized teams in transforming product imagery into engaging stories. Daniela sheds light on AI and advanced search tools reshaping product discovery, and the importance of embedding metadata in images for visibility. We discuss the power of premium A+ content, featuring innovative strategies like hotspots and carousels, to boost engagement. This episode promises to inspire listeners with actionable insights to elevate their Amazon presence and drive sales growth. In episode 419 of the AM/PM Podcast, Kevin and Daniela discuss: 00:00 - Mastering Amazon Listings With Daniela Bolzmann 01:59 - Speaking at Amazon Accelerate Event 08:25 - Amazon Sellers Lack Marketing Psychology 09:13 - Amazon Advertising Strategy and Branding 11:28 - Elevated Content Creation and Process Implementation 15:32 - Enhancing Amazon Listings Through Creative Optimization 17:09 - Amazon SEO Optimization Fundamentals 19:38 - Google Image Traffic for Amazon Products 23:12 - Optimizing Amazon Listings for Search 24:25 - Future of Image-Based Search Tools 27:12 - Common Mistakes in Image Creation 30:23 - Optimizing Amazon Listings With Visual Storytelling 32:45 - Utilizing User-Generated Content for Marketing 36:46 - Seamless Image Design Techniques 42:41 - Exploring Peruvian Cuisine and Fusion 48:11 - Kevin King's Words of Wisdom…
Imagine tapping into a market that has the potential to skyrocket your e-commerce business. What if Latin America could be the next big frontier for growth? Join us as Christie Rugh and AJ Hernandez from SkyPostal bring their expertise to the table, offering a roadmap for businesses looking to thrive in this promising region. With projections indicating a leap from $195 billion to $270 billion by 2028, they highlight how Sky Postal's logistics solutions provide a cost-effective and reliable alternative to expensive express carriers and challenging postal services, making it easier for businesses to venture into Latin America. From navigating Brazil's protective economic policies to capitalizing on the rising middle class across Argentina and Colombia, we cover the strategies you need to succeed. Our conversation takes a closer look at how mobile phones are transforming shopping habits and how financial landscapes are evolving with the increased use of installment payments. Learn about the pivotal role platforms like Mercado Libre and Amazon play in facilitating cross-border sales, with Sky Postal ensuring timely deliveries and localized support to bridge language and currency barriers. For those contemplating expansion, the Latin American market is not only less competitive but also offers lucrative opportunities like cheaper ad buys. Whether you're a seasoned seller or facing challenges in the U.S. market, this episode equips you with actionable insights and strategies to enhance your brand's presence and sales. Plus, listen to a personal tale of customs woes that underlines the importance of understanding international trade nuances. Don't miss out on uncovering the untapped potential of Latin America with SkyPostal as your ally. In episode 418 of the AM/PM Podcast, Kevin, Christie, and AJ discuss: 00:00 - Expand Your E-Commerce Business to Latin America 01:33 - Latin America E-Commerce Logistics Solutions 06:05 - Expanding Latin America Market Reach 11:08 - Expanding Into Emerging Latin American Markets 13:05 - Navigating Trade in Latin America 16:38 - Options for International E-Commerce Expansion 20:49 - International Shipping Rates and Domestic Services 24:21 - Liquidation of Super Bowl Merchandise 25:49 - Expanding to Latin America Logistics Opportunities 27:54 - Cross-Border Marketing Strategies 32:57 - Cost-Saving Fulfillment From Mexico to US 35:27 - Latin America Logistics With SkyPostal 40:44 - International Shipping on Amazon Prime 46:45 - Kevin King's Words Of Wisdom…
In this episode, our guest talks about YouTube growth, image optimization, selling internationally on Amazon, overcoming challenges, and top e-commerce strategies. Welcome to an insightful journey into the dynamic realms of e-commerce and content creation. In this episode, we're joined by Helium 10 Elite member David Quintieri, who shares his wealth of experience as a seasoned YouTuber with over 100 million views. Listen in as we explore the exciting intersection of YouTube and Amazon, uncovering strategies for leveraging video and user-generated content to boost e-commerce success. We highlight staggering success stories, like those of the Kelsey brothers and Joe Rogan, to illustrate the untapped potential of monetization on podcast platforms. David offers a unique perspective on bridging content creation with e-commerce, sharing valuable insights for both aspiring and established sellers. Join us as we discuss essential strategies for enhancing your Amazon FBA business, from effective image usage in product listings to transitioning from a YouTube career into Amazon FBA selling. Learn about the importance of storytelling and emotionally resonant language in marketing images, and hear personal experiences about transitioning from selling generic products to building a unique brand. We also explore the value of educational resources and small paid groups in overcoming challenges and inspiring entrepreneurship, emphasizing the need to understand the intricacies of the Amazon selling process. Additionally, we examine the cultural differences in entrepreneurship between the US and other countries, exploring how understanding the American consumer is crucial for international sellers. Our conversation also touches on the innovative use of AI tools for enhancing product images and Amazon listings, offering insights into staying competitive in the evolving e-commerce landscape. Finally, we reflect on the impact of relationship quality on personal and professional growth, encouraging listeners to invest in nurturing connections. Tune in for an episode packed with actionable strategies and inspiration for e-commerce success. In episode 417 of the AM/PM Podcast, Kevin and David discuss: 00:00 - E-Commerce Strategies and Monetizing YouTube 07:07 - Utilizing YouTube Shorts And It's Algorithm 11:29 - Importance of Quality Photo Composition 13:28 - Amazon FBA Business Journey 16:51 - Scaling Business With Amazon Selling 23:10 - Building Confidence in E-Commerce Business 27:33 - Transitioning From Nine to Five Jobs 29:23 - Business Opportunities in Canada vs USA 32:47 - Advantages of Pursuing Opportunities in the US 36:57 - Utilizing AI Tools in E-Commerce 38:08 - Amazon Comprehend for Image Analysis 43:54 - Benefits of Helium 10 Elite Membership 49:15 - Kevin King's Words Of Wisdom…
Gina Perez, former competitive college athlete and sports enthusiast, graces our podcast with her vibrant tales from the recent Olympics in France. But it’s not just about the sports; Gina also shares her adventures in the dynamic pet brand industry, weaving in stories of her entrepreneurial success and strategies in e-commerce. Transitioning from a corporate career in the sporting goods sector, Gina talks about her move to e-commerce, providing a candid narrative of embracing change and entrepreneurship. Her story is rich with insights on navigating corporate restructuring and diving into Amazon selling. With humor and heart, Gina outlines the challenges and triumphs of launching her own brand, offering invaluable lessons on Amazon private label, inventory management, and financial strategy. In the bustling world of pet products, Gina’s focus on unique offerings and brand differentiation shines through. With an emphasis on community and storytelling, she highlights how all-natural pet products can foster customer loyalty. The episode also explores the profound impact of the Helium 10 Elite mastermind group, which supports her with continuous learning and networking opportunities. Gina candidly shares how this community aids her growth, emphasizing the importance of mastermind groups and thoughtful networking in steering clear of bad advice. In episode 416 of the AM/PM Podcast, Kevin and Gina discuss: 00:00 - A Trip to France and the Olympics 06:42 - Supporting Women's Sports With Custom Shirt 11:33 - Entrepreneurship Journey in E-Commerce 12:07 - Transitioning to E-Commerce Success 15:16 - Navigating Career Transitions in Business 23:04 - Pet Products E-Commerce Growth Strategy 24:38 - Entrepreneurial Risk and Investment Amount 28:33 - Entrepreneurial Approach to the Pet Industry 31:35 - Pet Product Marketing Strategies 33:58 - Brand Storytelling and Connection 41:21 - Switching from Jungle Scout to Helium 10 41:37 - Helium 10 Elite Community Benefits 48:02 - Value of Peer-to-Peer Learning 50:48 - Entrepreneurial Community Support and Goals 51:22 - The Importance of Collaboration in Business 53:16 - More Membership Benefits of Helium 10 Elite 59:06 - Networking Benefits for Entrepreneurs 59:47 - Kevin's Words Of Wisdom…
Ever wondered how a commercial airline pilot could pull off a million-dollar Amazon business success? Join us as David Lang, the Lufthansa pilot turned e-commerce entrepreneur, shares his incredible journey from the cockpit to conquering the Amazon marketplace. Learn the secrets behind his dual career, and discover how the meticulous systems and numbers-driven strategies in aviation perfectly translated to his booming online business. Peel back the curtain on aviation myths and misconceptions with David, who demystifies common fears like turbulence and clarifies the dynamic roles of captains and co-pilots. His unique story of balancing a demanding airline career with academic pursuits and a project management role at Lufthansa sets the stage for his leap into the world of e-commerce. From reverse-engineering a product failure to a game-changing success, David reveals the strategic planning and keyword wizardry that skyrocketed his sales to $1.2 million in just five days. As we wrap up, David takes us through the exhilarating process of selling his business and achieving financial freedom. Is life after a successful Amazon FBA business exit all it's cracked up to be? Hear about the ongoing thrill of e-commerce, the benefits of strategic business networks, and future plans like his appearance at the Billion Dollar Seller Summit in Iceland. Don’t miss this inspiring episode brimming with actionable advice and captivating stories from David’s dual careers. In episode 415 of the AM/PM Podcast, Kevin and David discuss: 00:00 - From Commercial Pilot to E-Commerce Success 04:49 - Commercial Pilot License Requirements and Opportunities 09:53 - Pay Discrepancies in the Airline Industry 11:52 - Misconceptions About The Aviation Industry 14:24 - Perceptions of Pilot Profession 16:53 - Entrepreneurship While In The Airline Industry 22:18 - Achieving Success Through Reverse Engineering 25:26 - Calculated Risk Pays Off Big 26:59 - Amazon Keyword Manipulation for Brand Success 31:03 - Working With 8Fig for Business Funding 38:36 - Life After a Successful Business Exit 43:40 - Distressed Amazon Seller Turnaround Plan 44:45 - Business and Aviation 50:11 - Kevin King's Words Of Wisdom…
Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights. We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn’t always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape. Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom! In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss: 00:00 - Brian and Janine's Amazon FBA Business Success 03:24 - Amazon Sellers Share Insights at Event 06:01 - From Pharmacists to Amazon Entrepreneurs 10:33 - Success Story of Taking Action 14:20 - Immediate Business Success Stories 15:25 - Navigating Amazon Growth and Selling Journey 20:14 - Advice to Sell Brand and Grow 22:31 - Amazon Brand Suspension and Patent Dispute 31:02 - Negotiation for Brand Acquisition 32:20 - Resolving IP Dispute With Faithful Conversation 35:58 - Business Dispute Resolution Conversations 40:42 - Turning Around a Nightmare Amazon Business Exit 40:46 - A New Brand Acquisition for $40,000 45:53 - Airbnb, Amazon, and New Entrepreneurial Ventures 49:37 - Damage Control Strategies 52:07 - Business Networking and Persistence in Amazon 53:11 - Maximizing Amazon-Selling Success 53:40 - Kevin King's Words of Wisdom…
Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint. In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability. Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth. In episode 413 of the AM/PM Podcast, Kevin and Steve discuss: 00:00 - Opportunities in E-Commerce for Big Brands 01:38 - Amazon's Acquisition of Woot.com 06:16 - Retail Strategy of Daily Deal Website 08:26 - E-Commerce Consultancy and Growth Strategy 14:40 - Revenue-Based vs. Fixed Fee Agency Services 17:21 - Navigating Resistance to Amazon Marketplace 20:25 - Strategies for Brand Channel Control 26:11 - Controlling Inventory and Pricing Strategy 28:50 - Dealing With Amazon Resellers 32:54 - Channel Strategy and Marketplace Differentiation 33:59 - Business Strategies for Retail Success 37:35 - Key Price Points for Product Placement 40:40 - Brand Strategy in E-Commerce Marketplaces 45:21 - Branding Strategies for Amazon Success 47:27 - Emerging E-Commerce Opportunities 50:59 - Optimizing Walmart Listings for Success 54:20 - Unscripted Conversations on AM/PM Podcast…
Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert. Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally. Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask. In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss: 00:00 - Expanding Global E-Commerce With Avask 02:42 - VIP Experience at Beyonce Concert 08:01 - Leveraging Technology for Business Growth 13:59 - Navigating Global E-Commerce Regulations 18:37 - Marketplace Regulations 20:24 - Navigating European E-Commerce Tax Regulations 23:29 - Amazon's Market Expansion in Europe 27:16 - EU VAT Compliance Regulations Impact Sellers 32:11 - International Tax Compliance and Reporting 34:23 - Navigating International Tax and E-Commerce 36:48 - Declaring Taxes and Customs 42:33 - Expanding International E-Commerce Compliance 43:21 - Global Shipping and Customs Impact 47:39 - Amazon's VAT Program Conclusion 49:23 - Amazon Sellers Facing Compliance Changes 56:13 - Kevin King’s Words of Wisdom…
Join us as we welcome Josh Coleman, a Helium 10 Elite member, who shares his inspiring journey of launching and growing his brand on TikTok. After attending a Helium 10 Elite workshop in late 2023, Josh and his wife decided to experiment with TikTok, drawing from their unique blend of design and data-driven strategies. Listen in as Josh discusses how his passion for analytics helped him understand their audience better and the collaborative dynamic with his wife that propelled their brand to success. We also explore the experiences of a couple who transitioned to full-time e-commerce with Amazon in late 2022, achieving seven-figure revenue within a year despite having no prior experience. Their story highlights the importance of focusing on building a brand and audience, navigating supply chain challenges, and understanding the difference between revenue and profit. Additionally, we discuss the misleading promises of easy success in e-commerce and the evolving complexities of the industry. Finally, the episode touches on maximizing sales across multiple platforms, emphasizing the value of learning from those with practical experience. We discuss the impact of TikTok Shop, the strategic alliance between Amazon and TikTok, and the growing influence of influencer-driven sales. For those looking to transition from Amazon to TikTok Shop, we offer practical steps and highlight the importance of having a hero product and effective inventory management. Join us for a comprehensive look at the future of e-commerce and influencer marketing, and discover how you can stay ahead in this dynamic landscape. In episode 411 of the AM/PM Podcast, Kevin and Josh discuss: 00:00 - TikTok Sales Boost E-commerce Business 03:51 - Helium 10 Elite Workshop To TikTok Success 08:09 - Building a Successful Amazon Business 13:57 - Long-Term Strategy for Amazon Business 15:58 - Maximizing Sales Across Multiple Platforms 20:50 - Comparing TikTok and Amazon Sales 32:48 - TikTok Influencers Boost Amazon Sales 35:43 - Maximizing TikTok Shop With Creators 42:24 - TikTok Creators and Agency Partnerships 45:01 - Leveraging Influencer Agencies Strategically 47:47 - Optimizing Hero Products for TikTok 51:27 - Future of E-Commerce and Influencer Marketing 56:18 - How To Get In Touch With Josh Coleman 58:36 - Kevin King's Words Of Wisdom…
Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers. Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from. But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business. In episode 410 of the AM/PM Podcast, Kevin and Chad discuss: 08:17 - Evolution of Aftermarket Parts Industry 11:09 - Constant Innovation in E-Commerce Business 13:39 - Challenges of Protecting Intellectual Property 18:47 - Evolution of Prosper Show Conferences 18:48 - Entrepreneur Launches Various Business Ventures 24:12 - Evolution of International Seller Conference 29:45 - The Truth About E-Commerce Conferences 35:10 - Advanced Pricing Strategies for E-Commerce Sellers 39:59 - Enhancing E-Commerce Pricing Strategies 40:43 - Effectiveness of Static Pricing Strategy 46:03 - More Strategies for E-Commerce Success 51:52 - Kevin King's Words Of Wisdom…
Adam Heist, famously known as Adam Runquist, shares his extraordinary journey from the corporate energy sector to becoming a top-tier Amazon seller. Discover how Adam's expertise in mergers and acquisitions led him to identify the untapped potential of physical products, eventually leading to the creation and a 7-figure exit of his own Amazon brand. We'll also hear about his adventurous travels in Bali, insights into the transformative impact of branding and AI on Amazon sellers, and his continued ventures managing multiple brands and a thriving YouTube channel. Join us as Adam opens up about the challenges of content creation, balancing a high-demand executive job while running multiple Amazon brands, and the strategic decision to transition from a corporate career to full-time entrepreneurship. He dives into the emotional and financial turbulence he faced, including a life-changing stroke recovery, and how these experiences have shaped his approach to business and life. From navigating divorce to leveraging affiliate marketing and online courses, Adam's story is a testament to resilience and adaptability. Finally, explore the intricate world of Amazon selling with a focus on AI-driven strategies, the necessity of building robust business teams, and the importance of personalized organic rankings. Adam provides practical advice on creating resilient operations, leveraging Filipino talent for scaling, and the ever-evolving landscape of e-commerce. Get ready to be inspired by Adam's invaluable lessons on staying ahead in the competitive market, the power of personal reinvention, and the future of Amazon selling. In episode 409 of the AM/PM Podcast, Kevin and Adam discuss: 00:00 - Amazon-Seller Journey With Adam Heist 00:30 - Is It Adam Heist Or Adam Adam Runquist?? 06:52 - Entrepreneurship, Life Change, and Reflection 16:30 - Van Life Experience in Australia 17:37 - Stroke Recovery and Unexpected Setback 22:36 - Building a Resilient Business Team 23:46 - Lesson on Business Operations Independence 26:55 - Business Operations Supply Chain Management 29:13 - Business Building and Content Creation 32:59 - Business Growth Through Investments and Learning 38:19 - Ethics in Amazon Agency Industry 38:35 - Expanding Perspectives for Amazon Sellers 45:51 - Future of Amazon Selling With AI 46:50 - Personal Growth and Business Success 49:39 - Future of Keyword Targeting on Amazon 53:36 - Future of Amazon Organic Ranking 55:32 - Preparing for E-Commerce Success 59:26 - Kevin King's Words Of Wisdom…
What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demonstration of stable diffusion and the release of ChatGPT, provides a fascinating backdrop for understanding the transformative potential of AI in online marketplaces. Throughout our conversation, Max dives into the challenges and future potential of AI-generated content, particularly in text and image creation. He explains the limitations of current models like GPT-4 and offers insights into how future models will evolve and improve. We also discuss the broader implications of AI technology, touching on concerns about misinformation and the role of trusted sources in mitigating these risks. Max shares compelling arguments on why staying informed and engaged with AI advancements is crucial for anyone involved in e-commerce. Max's expertise shines as he introduces an advanced e-commerce tool designed to optimize product listings with remarkable speed and accuracy. This tool, integrating seamlessly with platforms like Amazon, eBay, and Walmart, offers a leap in efficiency for sellers by generating comprehensive listings, including text, infographics, and images, with just one click. We also explore the success stories of sellers who have leveraged AI to significantly improve their listing visibility and consumer preference, underscoring the transformative impact of AI in the e-commerce space. Don't miss this insightful episode where we uncover the future of AI in e-commerce with a true industry expert. In episode 408 of the AM/PM Podcast, Kevin and Max discuss: 00:00 - AI in E-Commerce With Max Sinclair 03:10 - Strategic Account Management and Product Innovation 05:25 - Lessons From Amazon's Culture 07:55 - Opportunities in AI and E-Commerce 11:04 - Artificial Intelligence Revolutionizes Image Generation 17:16 - Challenges With Photorealistic Image Generation 20:11 - Future of Distinguishing Real From Fake 24:39 - Impact of AI on Society 24:50 - Future of AI Generative Content Models 32:05 - AI Product Listing Optimization and Generation 36:42 - Insights on AI in E-Commerce 39:09 - ChatGPT Prompting for Genuine Responses 42:43 - Future of E-Commerce and AI 48:58 - AI in E-Commerce Evolution 51:46 - Exploring E-Commerce Content and AI 53:33 - Kevin's Market Masters Event Announcement 54:05 - Kevin King's Words Of Wisdom…
Join us as we sit down with Marcela O’campo, who shares her inspiring journey from Colombia to the United States and her remarkable success in the Amazon business. With a background in industrial design and engineering, Marcela transitioned from a global career at Johnson & Johnson to launching her own product line in 2020 after discovering the Freedom Ticket from Helium 10. By 2021, she achieved her first seven-figure year, transforming her life and providing her with the freedom to work from home and care for her family. Listen in as Marcela recounts her experience and the sources of inspiration that fueled her entrepreneurial journey. Our conversation continues with Marcela detailing her career transitions and the personal decisions that led her to embrace the Amazon business platform. From leaving a thriving corporate job in Brazil to facing significant hardships in Colombia's countryside, Marcela’s resilience shines through. She speaks candidly about the challenges of agricultural business, financial struggles, and preparing for motherhood, all while discovering the potential of Amazon's marketplace. Marcela's story is a testament to aligning past professional experience with new opportunities and the pursuit of entrepreneurial success. Lastly, we explore the practical aspects of running an Amazon business, from managing a seasonal gardening product line to navigating the visa process for a move to the U.S. Marcela shares her insights on balancing family life with business growth, the importance of unique product designs, and the potential for international expansion. Additionally, she addresses the economic contrasts between Colombia and the U.S. and emphasizes the value of educational resources like Helium 10's Freedom Ticket. Tune in for an inspiring episode filled with practical advice, personal stories, and the excitement of entrepreneurial ventures. In episode 407 of the AM/PM Podcast, Kevin and Marcela discuss: 00:00 - From Colombia to the US 06:59 - Colombia's Image and Entrepreneurial Opportunities 11:59 - Language Learning and Travel Experiences 14:26 - Transitioning to Online Business With Amazon 19:50 - Discovery of Amazon Business Opportunity 22:15 - Unique Online Business Success 23:58 - Product Design and Manufacturing Process 31:23 - Wholesale Marketplace for Small Retailers 34:51 - Business Relocation for Safety and Growth 35:25 - Amazon Business Visa Journey Success 40:26 - Balancing Family, Business, and Growth 50:12 - Opportunities in International E-Commerce 53:25 - Comparing Wages and Opportunities in Colombia 57:14 - Empowering Success Stories in Selling 58:33 - Billion Dollar Sellers Newsletter and Events 59:13 - Kevin King's Words Of Wisdom…
What if resilience and innovation were the keys to e-commerce success? Meet Barbara Drazga, a marketing veteran whose journey from door-to-door sales at nine years old to managing a multimillion-dollar warehouse will captivate your imagination. Barbara’s story is filled with rich experiences, from her days as a photojournalist in Europe to navigating the financial challenges of the 2008 economic crash. Her ability to turn setbacks into triumphs is nothing short of inspiring. In this episode, we pull back the curtain on Barbara's diversified e-commerce strategy. She underscores the importance of not putting all your eggs in the Amazon basket and shares how platforms like TikTok Shop, Shopify, and your own brand’s website can dramatically amplify your business reach. Listen as she reveals innovative approaches, such as live-streamed sales by influencers, and breaks down the physical layout of her cutting-edge business setup. This isn’t just theory—Barbara offers practical steps to transform your own e-commerce operations. Want to master the liquidation market? Barbara spills the secrets of acquiring unprocessed loads directly from warehouses and turning them into profit goldmines. Learn how to create value bundles, use barcode lookup tools for smart purchasing, and flip products for profit with strategic pricing. Through her expertise, discover the untapped potential in liquidation and returns. Barbara's actionable insights and real-world examples make this episode a must-listen for anyone looking to thrive in the e-commerce landscape. In episode 406 of the AM/PM Podcast, Kevin and Barbara discuss: 01:16 - Amazon Entrepreneurship and Collaboration 07:21 - Adapting to Changes in Online Business 09:45 - Opportunities in E-Commerce Trends 10:24 - Expanding Beyond Amazon in E-Commerce 14:17 - Live-Streaming Wholesale Showroom Concept 15:43 - Liquidation Market and Wholesale Operations 24:38 - Exploring Liquidating Business Opportunities 25:26 - The Liquidation Market Insights 33:30 - The Psychology of Product Bundling 37:41 - Creating Valuable Bundles for Amazon Sellers 46:39 - Mindset Shift in Amazon Sales 49:18 - Kevin King's Words of Wisdom…
Unlock the full potential of your e-commerce ambitions with Brian Williams, our expert guest, guiding you through a ton of effective strategies and real-world applications. From the art of creating impactful Facebook ad campaigns to the wonders of location-themed swag at trade shows, Brian doesn't shy away from diving into the details that can make or break your online business. We tackle the transition from Amazon to Shopify, unveiling how pivoting to direct-to-consumer or D2C can reveal untapped revenue streams and substantial growth opportunities for your brand. Embark on a journey through the evolution of digital advertising, where memories of Super Bowl ad extravaganzas give way to the precision of PPC and cookie-based tracking systems. Brian’s personal narrative, from his early days at Ubid to the thrill of catapulting sales on Amazon, underpins the conversation with a chronicle of the ever-changing e-commerce landscape. Brian and Kevin dissect the anatomy of a successful sales funnel and the surprising wins traditional print ads can still offer, illustrating how these time-tested techniques can flourish in the digital domain. We round out this episode with an introspective look at mental health in the entrepreneurial realm, blending professional growth with personal well-being. The discussion charts a course through yoga practices, personal development, and the transformative power of consciousness work. Brian also shares his latest insights on Amazon PPC trends and the promise of AI, ensuring you leave with actionable techniques and a renewed sense of purpose both in your business and personal life. In episode 390 of the AM/PM Podcast, Kevin and Brian discuss: 00:00 - E-Commerce Strategies and Success Stories 00:15 - Entrepreneurship and Success Missing Element 04:44 - Evolution of E-Commerce 08:53 - Partnership in UBID Going Public 12:08 - Evolution of Digital Advertising 12:30 - Super Bowl Ad Placement and ROI 16:58 - E-Commerce Strategies for Amazon and Shopify 18:33 - Amazon Business Success and Growth 27:01 - E-Commerce Sales Funnel Strategies 27:41 - Building and Utilizing Buyer Lists 36:54 - Maximizing Outside Traffic for Amazon Sellers 40:13 - Marketing With Print Media Lists 44:07 - Cost-Effective Marketing Strategies 45:31 - Entrepreneurial Success and Mental Health 53:44 - Actionable Techniques for Amazon Sellers 54:20 - Kevin's Words Of Wisdom…
Stepping out of the familiar can be as terrifying as it is thrilling—just ask Sumana Sanjeeva. From the structured corridors of banking to the wild frontier of e-commerce, her journey is a tale of audacity and strategic genius. Sumana unfolds her narrative, revealing how she took a gamble on an Amazon business, multiplying her investment fivefold, thanks to a voracious appetite for learning and keen business acumen refined through industry masterminds and networking events like the Billion Dollar Seller Summit. Imagine diving into a new venture, armed with nothing but a courageous heart and a vision. That's what Sumana did, securing an SBA loan and leveraging her home to buy into an Amazon business she barely understood. Her candid recollection of those first days, deciphering the alien world of the Amazon Seller Central and grappling with inventory management, paints a vivid picture of the entrepreneurial grind. Sumana's tactical approach to financial planning and business growth, including navigating the intricate dance with brokers and aggregators, is nothing less than a playbook for aspiring Amazon sellers. As we follow Sumana's journey, we step into the shoes of someone who's not just conquered e-commerce but continues to reinvent success on her own terms. Now, as she prepares to sell another brand and anticipates attending BDSS for further enlightenment, her story serves as a beacon for those yearning to venture beyond their comfort zone. Sumana's invitation extends beyond this episode ready to connect and share the wisdom of a journey well-traveled. In episode 389 of the AM/PM Podcast, Kevin and Sumana discuss: 00:00 - From Banking to Amazon Millionaire 03:19 - Event Planning For Networking Events 07:32 - Career Path in Banking 11:32 - Discovering Amazon Business Listings 15:46 - Starting An Amazon Business With SBA Loans 20:49 - Adapt to Business Challenges Quickly 27:30 - Business Strategy and Growth Through Acquisition 30:26 - Inventory Management and Profit Growth 33:47 - Selling a Business for Millions 35:18 - Valuation Discrepancy in Business Sale 37:34 - Multiple Offers Lead to Successful Sale 45:22 - Entrepreneurial Success and Future Plans 48:20 - Success Through Smart Business Decisions 51:20 - Kevin King's Words Of Wisdom…
Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space. We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your advertising strategy. We wrap up with an exciting discussion on the newest tools and tactics shaping Amazon advertising, from Amazon's Marketing Cloud to the ethical landscape of competitive PPC strategies. Destaney and Kevin also contemplate the seismic shifts AI is creating in search and ad creatives, forecasting how these changes might dictate future marketing campaigns. Stay tuned for a wealth of knowledge that might just revolutionize your approach to connecting with consumers on the world's largest online marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with the kind of insights that can turn advertising into an art form. In episode 388 of the AM/PM Podcast, Kevin and Destaney discuss: 04:27 - Women's Representation in the Amazon Space 06:21 - Agency Selection and Amazon Advertising Expertise 09:49 - PPC Audit Qualification Process 17:59 - Amazon Advertising Opportunities and Challenges 18:51 - Common Misconceptions in Amazon Advertising 21:55 - Targeted Marketing Strategies for Brands 29:14 - Driving Sales Strategy for Amazon Brand 35:08 - Amazon Advertising Strategy Insights 37:10 - Analyzing Brand Metrics for Industry Comparison 40:11 - Cost Per Acquisition and Lifetime Value 43:26 - Analyzing Amazon Advertising Strategies 47:05 - Impact of AI on Amazon PPC Strategy 50:21 - Amazon's AI-Driven Advertising Strategies 57:30 - Amazon Advertising and Stage Presence 59:50 - Kevin's Words Of Wisdom…
In episode 387 of the AM/PM Podcast, Kevin and Michael discuss: 02:52 - Tax Advantages of Moving To Puerto Rico 06:33 - Splitting Time Between Michigan and Puerto Rico 09:42 - Amazon Entrepreneur Community in Puerto Rico 11:43 - Affordable Real Estate in Entrepreneur Community 15:18 - Strategic Tax Benefits in Puerto Rico 19:13 - Managing Seasonal Inventory Challenges 21:01 - Strategies for Higher Product Margins 27:29 - Product Warranty and Marketing Strategy 32:02 - Streamlining Warranty Claims Process 35:41 - Warranty and List Building Automation System 37:09 - Leveraging Email Lists for Product Launches 41:04 - Product Accessibility and Opt-in Strategy 48:43 - Streamlining Warranty Registration for Amazon Sellers 50:20 - Brand Building and Consulting Programs 54:20 - Kevin's Golden Nugget Tip…
Ever wondered how a former attorney could reinvent herself as a digital influencer? Join us as Michelle Platt shares her transformation story and the strategies that turned her health and wellness website into a thriving hub. In this candid conversation, Michelle unpacks the power of SEO and affiliate marketing, revealing the behind-the-scenes of her accidental traffic triumphs. We also touch on the serendipity of networking at sea, proving that sometimes, the best connections are made off the grid. Venture into the world of AI with us, where the art of content creation meets the science of algorithms. We tackle the burning question of balance—how does one maintain the human touch amidst a sea of tech? Michelle and Kevin dissect the trend of strategic blogging, the role of audience engagement, and the savvy use of AI for outlines and keyword finesse. Listen in as we break down content ideation, from tapping into social media groups to understanding the subtle art of listening to your audience, ensuring the content you create not only resonates but also captivates. Dive into the lucrative labyrinth of the Amazon Influencer Program with insider expertise from Michelle. We navigate the nuances of personal voice versus SEO demands, and the impact newsletters have in keeping your audience coming back for more. Plus, we'll explore the delicate dance of product promotion and the importance of authenticity and transparency in influencer partnerships. Lastly, we unpack the economic realities of influencer life behind the glamorous facade, emphasizing the importance of direct audience relationships for long-term success. Tune in for an episode brimming with actionable insights for budding content creators and seasoned influencers alike. In episode 386 of the AM/PM Podcast, Kevin and Michelle discuss: 01:16 - Adventure Cruising vs Traditional Cruises 05:49 - SEO Mastery and Algorithm Changes 06:26 - Impact of AI on Writing 16:26 - Monetizing Content Through Amazon Influencer Program 18:10 - Monetizing a Blog With Affiliate Links 22:35 - Benefits of Live Streams for Amazon 27:32 - Product Promotion and Influencer Partnerships 38:18 - Future of Influencers and Bloggers 39:15 - Influencer Industry Trends and Concerns 40:52 - Influence and Authenticity on Amazon 46:58 - Diversifying Income With Affiliate Programs 50:00 - Kevin's Words Of Wisdom…
Ever wondered how TikTok could skyrocket your e-commerce business, especially if you're running your own Amazon or Walmart brand? That's exactly what Paul Harvey, an experienced Amazon seller and TikTok expert, and Kevin unpack in a candid conversation that could redefine how you see social media and influencer marketing. We dive into the fascinating emergence of TikTok Shop and its ripple effects on the online marketplace, providing actionable strategies for those ready to take their Amazon FBA and Walmart business to the next level. Paul's extensive background—from Amazon seller in 2012 to consulting with Amazon aggregators—equips us with a rare perspective on the evolution of online marketplace strategies that have shifted from FBA and PPC to the current UGC social media-dominated era. This episode peels back the curtain on the enigmatic world of online account purchases. Paul and Kevin navigate the murky waters of Amazon and TikTok account sales, discussing the lucrative tactics non-U.S. residents use to gain access to features inside TikTok. We also delve into the platform's evolving policies, giving a heads-up to entrepreneurs about the nuances of fulfillment services and ever-fluctuating commission rates. It's a gold mine of advice for international sellers looking to tap into the vast potential of the U.S. market, emphasizing the need to remain nimble and well-informed to thrive in this rapidly changing e-commerce landscape. Lastly, we turn the spotlight on the intricate art of influencer marketing within TikTok's booming e-commerce scene. Unlock the secrets of engaging a Gen Z audience that's famously resistant to ads and discover how to nudge them towards Amazon searches, boosting your sales without the hard sell. We spill the beans on the platform's ad simplicity and the surprising budget-friendly benefits when funneling traffic to Amazon rather than TikTok Shop. Strap in for a masterclass on content iteration and finding that 'winning' video formula that could catapult your Amazon or E-commerce brand to heights of success. In episode 385 of the AM/PM Podcast, Kevin and Paul discuss: 00:00 - Leveraging TikTok for E-Commerce Success 07:03 - Software for Measuring Verticals in Sales 10:26 - TikTok's Growth and Future Opportunities 11:38 - TikTok's Resilience and Chinese Competition 16:08 - TikTok Hiring Top Engineers for E-Commerce 21:01 - Selling Amazon and TikTok Accounts 29:09 - Influencer Marketing Strategies for TikTok 29:39 - Leveraging TikTok Lives for Product Promotion 43:19 - Seeking Niche Influencers for Free Content 48:19 - TikTok Product Promotion Strategies for Amazon Success 52:30 - Kevin's Words Of Wisdom…
Join us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work to Amazon mastery, an intricate dance akin to clockwork precision. As the conversation unfolds, we tap into the nuances of managing a PPC agency, stressing the importance of personalized and transparent client relations. Discover the collaborative strategies his agency uses, including the integration of tools like Slack, to keep brands in the loop and drive toward their goals. Abe and Kevin dissect the hiring process for agencies, underlining the need for a blend of numerical acuity and agile thinking to navigate Amazon's dynamic terrain. Tune in to learn about the Amazon PPC tactics that truly add value to your Amazon FBA business, as we navigate the shiny distractions in favor of tried-and-true ad placements like Sponsored Products and Sponsored Brands. Wrapping up this insightful dialogue, they dive into the steps one agency owner took to dramatically boost operational efficiency and client rapport. Hear how the introduction of ClickUp and the strategic placement of a traffic manager can revolutionize business workflow. The episode also peeks into our unique interview tactics that aim to build a harmonious team dynamic. We don't just talk shop; we also celebrate the cigar culture and its ability to foster profound connections amidst the fast-paced buzz of the business world. Sharing anecdotes from events like the Billion Dollar Seller Summit and the Collective Mind Society, I reflect on the transformative power of these experiences in forging deep personal and professional ties. In episode 384 of the AM/PM Podcast, Kevin and Abe discuss: 00:00 - E-Commerce Entrepreneurship and Amazon Success 12:39 - Client Collaboration for Effective Communication 16:10 - Adapting to Changes in Amazon Algorithms 19:19 - Common Mistakes in PPC Management 22:58 - Effective Keyword Campaign Strategies 24:24 - Improving Agency Efficiency and Client Communication 27:59 - Effective Interviewing Techniques for Staff 34:26 - Brand Acquisitions, Challenges, and Changes 39:16 - Deepening Connections Through Cigar Conversations 43:46 - Importance of In-Person Networking 47:38 - Business Event Experiences and Connections 49:14 - Collective Mind Society Trip Experience 53:41 - Cigar Lounge Discovery and Membership Benefits 57:00 - Kevin’s Words of Wisdom…
As the sun sets on another perfect day in Bali, we're joined by the dynamic duo Wayne Thompson and Daniel Wayse, whose stories are as rich and diverse as the Indonesian archipelago itself. They share a ton of insights into the burgeoning Indonesian e-commerce scene, where the backdrop of Bali's beaches belies a serious opportunity for global e-commerce entrepreneurs. It's not just about the serene lifestyle; it's about tapping into a market ripe with handcrafted goods and sustainable resources, all while navigating the challenges and rewards of running an e-commerce business from this idyllic setting. Wayne's journey from ice cream mogul in New York to tech entrepreneur is nothing short of fascinating, and Daniel's evolution from sound engineer to e-commerce expert is equally compelling. Together, they've forged a path through the digital marketplace with Buyamia.com, bringing Indonesian craftsmanship to the world's doorstep with a commitment to sustainability and exceptional customer service. This episode peels back the layers of logistics, payment terms, and the creation of both B2B and D2C marketplaces that empower local artisans and delight consumers. But it's not all about the bottom line; there's a heartbeat to this story that resonates with social responsibility. From challenging labor exploitation to fostering fair trade, Wayne and Daniel's platform is a catalyst for positive change. They're not just building businesses; they're building bridges—between Indonesian craftsmanship and global marketplaces, between economic opportunity and ethical practice. So sit back and let the tropical breeze of Bali inspire you with tales of innovation, adaptation, and the vibrant expat lifestyle that fuels the entrepreneurial spirit. In episode 383 of the AM/PM Podcast, Kevin, Wayne, and Daniel discuss: 00:04 - Exploring Trade Opportunities in Indonesia 04:02 - Exploring Handicrafts in Bali 09:38 - From Ice Cream to Online Marketplace 13:12 - Building Successful Business in Bali 18:22 - Building a Concierge B2B Platform 21:13 - Customizable Products in Indonesia 26:08 - Logistics Challenges in Indonesia 29:37 - Sourcing Quantities for Manufacturing 38:15 - Fast Growth and Adaptation in Business 49:59 - Creating a B2B and D2C Marketplace 56:18 - Indonesia's Diverse Fabric Industry 1:02:30 - Kevin’s Words Of Wisdom…
Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities. Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning. She details her humbling losses and spectacular comebacks, eventually leading to a seven-figure exit that underscores the importance of product portfolio balance and a team you can count on. But Egle's entrepreneurial spirit doesn't end with selling one successful business. She's got her eyes set on the future with three new brands, all carefully crafted with exit strategies in mind. This episode is more than just a peek into the life of a successful Amazon seller; it's a roadmap for aspiring e-commerce moguls. Egle doesn't shy away from discussing the complexities of business and event planning across borders, highlighting Estonia's digital culture and its thriving community of e-commerce sellers. So whether you're looking for the inspiration to start your first venture or strategies to optimize for a lucrative exit, Egle's journey through the world of e-commerce is a compelling tale you won't want to miss. In episode 382 of the AM/PM Podcast, Kevin and Egle discuss: 00:00 - Selling on Amazon and Entrepreneurship With Egle Raadik 08:48 - Getting Started In eCommerce and Amazon FBA 10:02 - Discovering Selling on Amazon in Asia 14:04 - Lessons Learned From Selling on Amazon 17:52 - Pivoting and Learning From Mistakes 24:11 - Entrepreneurship Challenges and Conscious Uncoupling 30:36 - Stress From Exits and Overcoming Them 33:43 - Repeating Mayhem and Moving Forward 36:35 - Building and Selling Amazon US Brands 36:51 - The Importance of PPC in Business 39:48 - Creating vs Modifying Products From Scratch 44:00 - Amazon Sales and Business Buyers 46:14 - Business and Event Planning in Estonia…
Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections. There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audience. As we dissect the charisma styles that define our essence—entertainment, compassion, authority—we realize that an individual's unique mix is their superpower. This episode is a playbook on recognizing your inherent charisma, wielding it to charm the masses, and mastering the fine balance between attention, engagement, and conversion. Wrapping up, we leave no stone unturned about the role of charisma in your Amazon business’ success. It's not about emulating heavyweights like Tony Robbins; it's about discovering and honing your charisma counterpart to amplify your strengths. We open up about the common pitfall of trying to appeal to everyone and how, by being unabashedly you, you'll naturally attract the right tribe. So, if you're ready to unlock the secrets of authentic charisma, to enchant and convert with the real you, this is your call to tune in. And for those yearning to dive deeper, join us in Hawaii for the Billion Dollar Seller Summit and Level Up event, where McCall will be casting her spell of wisdom. In episode 381 of the AM/PM Podcast, Kevin and McCall discuss: 00:00 - Attractive Character and Charisma Model 07:36 - The Power of Charisma in Marketing 12:40 - Effective Communication for Video Success 15:59 - Engaging Characters in Videos 16:15 - Creating Charismatic Presence in Speeches 23:55 - The Importance of Warming Up 26:18 - Engaging Audience Through Pain and Consequences 30:06 - Importance of Engagement and Audience Response 33:04 - Understanding Attention Span and Charisma Style 40:25 - Different Charisma Styles in Convincing People 46:19 - Maximizing Personal Style for Effective Communication 46:43 - Charisma to Attract and Convert Audiences 50:41 - Authenticity in Online Marketing 56:10 - Testing Influencers for Brand Alignment 1:00:27 - Understanding Your Brand as a Character 1:00:39 - Kevin's Words Of Wisdom…
What happens when you pair raw entrepreneurial insights with hard-earned wisdom? You get a masterclass in navigating the business world, which is exactly what unfolded during my sit-down with Colin C. Campbell. This entrepreneurial maven, with ventures like Paw.com and Hip Optical to his name, joins us to shed light on the cyclical nature of "Start, Scale, Exit, Repeat." The conversation takes off from ground zero—starting a business—with guidance that's as real as it gets, sailing through the stormy seas of scaling, and anchoring safely at the docks of a strategic exit. Ever wonder what it feels like to lose $100 million before your 30th birthday? Colin has been there, and it's the kind of experience that can either break you or pave a runway for seven successful exits. In this episode, we expose the underbelly of entrepreneurial setbacks, turning them into stepping stones for future triumphs. Colin and I reflect on the delicate dance of scaling, sharing the secret sauce for transforming small operations into titans of industry. We also tackle the art of hiring, where the employee's profile is the linchpin of efficiency, and dissect the challenges of raising funds, underscoring the importance of proving your business concept before reaching for investors' pockets. Strap in for a journey through the evolution of marketing and innovation, where differentiation is king and securing your niche can catapult your business into the stratosphere. We analyze case studies like Reebok's 11-year hustle for U.S. distribution, Paw.com's dive into product diversification, and Hip Optical's fast-track manufacturing as blueprints for success. The final leg of our excursion guides you through the meticulous planning required for a lucrative exit, from compiling a list of potential acquirers to accentuating your team's prowess over personal ego. So, gear up for an episode brimming with entrepreneurial wisdom and strategies that promise to fuel your growth and amplify your business's potential. In episode 380 of the AM/PM Podcast, Kevin and Colin discuss: 03:34 - Success of Book and E-Commerce Focus 08:26 - Successes and Failures in E-Commerce Lessons 10:39 - E-Commerce Crash and Bad Luck 14:56 - Helium 10's Journey and Acquisitions 17:24 - Scaling Your Business and Delegating Responsibilities 29:54 - Scaling Business With the Right Profile 31:46 - The Scalability of Business 35:41 - Success and Challenges of Subscription-Based E-Commerce 40:38 - Using Suppliers for Financing in E-Commerce 44:20 - Reviews in Reebok's Success 52:18 - Innovation and Marketing in Business 54:16 - Maximizing Value in Exiting and Repeating 1:01:15 - Maximizing Company Value and Planning 1:11:12 - Virtual BDSS Event Announcement and Kevin's Words Of Wisdom…
Ever found yourself tangled in the enigmatic web of Amazon's seller suspensions? Fear not, for Chris McCabe of eCommerce Chris joins Kevin King, to unravel the mysteries behind Amazon's enforcement tactics. From Chris' pivotal transition from an Amazon insider to a rescuer of distressed sellers, we dissect the complexities of policy warnings, suspensions, and the art of the appeal. Prepare to arm yourself with knowledge as we expose the perils that lurk within Amazon’s watchful gaze and the proactive compliance measures needed to safeguard your online empire. Navigating Amazon’s TOS requires more than just luck—it's an intricate dance of understanding their team’s dynamics. We discuss the different factors that might leave your business on thin ice and strategize on circumventing language barriers for clearer support. This episode is filled with tricks of the trade, offering a clear path through the maze that could be the difference between thriving and barely surviving on the platform. As we draw curtains on this enlightening session, brace yourself for a foray into the murky depths of Amazon's review system and the harrowing odyssey of account suspensions tied to 'related accounts.' We also contrast the starkly different treatment of colossal brands versus the smaller sellers and share entrepreneurial wisdom that transcends the Amazon marketplace. Stitched with insights into decision-making and team-building, this episode is a beacon for Amazon business owners intent on weathering the storm in today’s competitive marketplace. Join us for a conversation that's more than just talk—it's a roadmap to mastering your trade in the e-commerce age. In episode 379 of the AM/PM Podcast, Kevin and Chris discuss: 01:38 - Expert Advice on Amazon Seller Performance 04:39 - An Expert's Help with Kevin's IRS Woes 10:57 - Oversight and Support for Amazon Sellers 19:00 - Changes in Seller Evaluation and Trustworthiness 23:44 - Policy on Relating Accounts for Suspensions 25:08 - Seller Review Abuse and Compliance 30:53 - Inconsistent Enforcement and Fake Online Reviews 44:13 - Issues With Amazon Review Wipes 47:14 - Financial Crimes at US-Based Companies 51:32 - Issues With Amazon's Review System 55:55 - Early Involvement in Problem-Solving Importance 1:01:36 - Seller Velocity and Speaker Lineup Highlights 1:02:53 - Kevin's Entrepreneurial Insights and Words of Wisdom…
Join Kevin as he sits down with Robert Gomez, whose e-commerce journey took him from college side hustles with prohibited items on Amazon to dominating retail spaces like Walmart.com. Robert shares the gritty details of his early pitfalls, facing legal threats from well-known brands, and how he rose from the ashes to build a retail empire. Listen in as we dissect the crucial pivots and strategic moves that propelled Robert from a risky start to nationwide success, and how these experiences carved out a blueprint for e-commerce triumph. In their candid conversation, Robert peels back the curtain on the challenging transition from a comfortable corporate job to the unpredictable world of Amazon FBA and beyond. He recounts the meticulous process of establishing an LLC, juggling a demanding consultancy role, and the relentless pursuit of his entrepreneurial vision. The chat uncovers the delicate balance of security and risk, revealing how a steadfast commitment to an independent business venture can coexist with a corporate safety net until the scales tip in favor of remarkable growth and retail partnerships. Hear about the nuances of building robust vendor relationships, the finesse required in negotiating terms with giants like Walmart, and the comparison between Amazon sales and brick-and-mortar retail. Robert's story is a masterclass in business strategy, showcasing the value of face-to-face supplier meetings, the art of risk-sharing, and the impact of retail presence on a brand's success. As we discuss the journey from $500,000 to a projected $10-12 million in revenue, Robert's insights provide a roadmap for Amazon and Walmart entrepreneurs looking to navigate the complexities of online marketplaces and retail expansion. So, tune in and take notes - this episode is a great learning experience for anyone aiming to take their brands to new heights. In episode 379 of the AM/PM Podcast, Kevin and Robert discuss: 00:00 - Robert's Unconventional E-Commerce Success 04:50 - Lessons Learned From Selling on Amazon 07:02 - Corporate to Amazon FBA Journey 16:06 - Getting Nationwide Distribution With Walmart 19:30 - Achieving Seven Figures on Amazon 20:09 - Building a Business With Negotiated Supplier Terms 24:04 - Negotiating Terms With A Potential Buyer 24:30 - Building a Successful Coffee Brand 29:49 - Sell to Retailers, Stand Out 40:42 - Negotiating Retail Prices With Walmart 46:03 - Comparing Sales on Amazon vs Walmart 48:50 - The Importance of Retail in Sales 51:27 - Navigating Retail and Online Marketplaces 53:01 - Expanding Internationally and Targeting Walmart 56:28 - Opportunities in Retail 58:50 - Kevin's Golden Nugget Tip…
Ever wondered what happens to those Amazon accounts that fall by the wayside, or how you could swiftly step into the e-commerce arena with an established online store? Join me as I sit down with the pioneering pair, Yoroslav from Ukraine and Aaron from the UK, who have carved out a fascinating niche in the Amazon ecosystem, wheeling and dealing in the trade of Amazon accounts. Their tales of growth, from Aaron's modest outset with Amazon selling to Yaroslav's foray into the world of online auctions, underscore the diverse pathways to success in this digital bazaar. In our conversation, we pulled back the curtain on the logistics and strategic finesse required to run a bustling Amazon operation. The duo spills on the value of robust systems and processes when scaling up, and how a team of 40 to 50 can effectively manage a portfolio of high-revenue brands. Our guests don't shy away from the gritty details either. As the episode unfolds, we examine the nuts and bolts of acquiring and transitioning online stores, revealing the intricacies of valuation and the due diligence required to sidestep potential landmines. Yaroslav's knack for creating a thriving marketplace for these digital storefronts paints a picture of a sector where auctions are commonplace and the rules of the game are constantly evolving. Whether you're an e-commerce veteran or new to the marketplace hustle, this episode offers key lessons and insights into a side of Amazon that remains shrouded in mystery to many. In episode 377 of the AM/PM Podcast, Kevin, Aaron, and Yaroslav discuss: 00:00 - Exploring Buying and Selling Amazon Accounts 08:49 - Amazon Partnership and Selling Journey 18:19 - Selling and Acquiring Amazon Stores 20:59 - Acquiring and Selling Amazon Stores 25:06 - Selling Amazon Stores and Closure 26:42 - Acquiring and Selling Dormant Amazon Stores 29:47 - Acquiring and Transferring Online Stores 31:03 - Due Diligence for Selling a Store 36:53 - Acquiring and Selling Stores 40:40 - Exploring Opportunities in the Amazon Marketplace 41:05 - Jay-Z's Journey to Meet Amazon Execs 45:11 - Demand for Partnership With Online Sellers 47:28 - Understanding Amazon Accounts 53:29 - Wearable Technology Opportunities 54:00 - Buying and Selling Amazon Accounts 54:47 - Kevin's Words Of Wisdom…
Have you ever wondered what it takes to transform your online presence into a burgeoning business? Liz Saunders of Fluencer Fruit joins us to uncover the secrets of harnessing the Amazon Influencer Program to its fullest potential. As we reminisce about the evolution of Amazon since 2016, Liz offers a valuable list of strategies for both sellers and creators, emphasizing how the right approach can turn into a substantial income stream. As we navigate the intricacies of shoppable videos on Amazon, our conversation takes a turn into the art of creating content that truly converts. Liz sheds light on the optimal video lengths that keep shoppers engaged, the unexpected retention rates for longer videos, and the power of platforms like TikTok to drive traffic and sales. Plus, discover the groundbreaking Fluencer Fruit Chrome extension, a tool that could redefine your approach to product research and elevate your Amazon influencer game to unparalleled heights. Wrapping up, we dive into the nitty-gritty of content monetization and the journey to turn an engaged audience into a thriving side hustle. The discussion reveals how specialized courses and tools can guide you from the start-up phase to scaling your Amazon content for increased revenue. Moreover, Liz explains the value of providing a white-glove service for brands seeking quality, shoppable content from vetted influencers. This episode is a must-listen for anyone ready to tackle Amazon's complex ecosystem head-on, armed with insights that could be your ladder to online retail success. In episode 376 of the AM/PM Podcast, Kevin and Liz discuss: 06:51 - Amazon Influencer Program for Making Money 13:05 - Influencer Marketing and Amazon Attribution 19:40 - Amazon Influencer Program and Video Length 21:16 - Residual Benefits and Storefront Linking 24:34 - Approval Process for Shoppable Videos 32:40 - Maximizing Product Opportunities Through Influencer Marketing 34:20 - The Fluencer Fruit Chrome Extension 41:41 - Navigating Competitiveness on Amazon 42:34 - Creating Shoppable Amazon Videos 45:18 - Shift Towards Violence in Product Promotion 49:08 - Influencers and Language Strategy 52:17 - Amazon's Placement Impact on Sales 53:30 - Amazon Influencer Program 59:19 - Opportunities in Influencer Marketing 1:01:20 - Words Of Wisdom From Kevin King…
What happens when you bring together some of the brightest minds in business to share their secrets to success? Join us as we reconnect with Robb Green, a veteran Amazon FBA seller who has exited three businesses and now leads a vibrant mastermind group. We journey back to our 2016 weekly mastermind meetings and trace how these gatherings have shaped our entrepreneurial paths, highlighting the invaluable role of community and networking in our e-commerce ventures. Robb reveals the magic behind his current mastermind, which convenes in stunning locations like Hawaii, and underscores the power of collective insight in navigating the complexities of industries like e-commerce. Have you ever wondered how the most effective mastermind groups operate? We dissect the essential elements that foster a productive mastermind culture, from ensuring members are both contributors and learners to maintaining a structured approach in presenting business challenges. Discover how diverse methodologies, such as curated expert panels, can provide targeted solutions and drive business growth, creating a collaborative environment akin to having your own board of directors. Curious about the real journey behind building successful e-commerce brands? We share candid stories from Kevin and Robb’s journey into Amazon-selling, starting in mid-2015, and the lessons learned from both our triumphs and setbacks. Our conversation spans the strategic intricacies of managing cash flow, understanding unit economics, and leveraging platforms like TikTok to boost visibility and sales. We also delve into the transformative role of AI, exploring how custom GPTs can revolutionize business operations and why staying ahead of tech advancements is crucial for long-term success. Tune in for a rich tapestry of insights that can propel your e-commerce business to new heights! In episode 405 of the AM/PM Podcast, Kevin and Robb discuss: 01:24 - Masterminds and Networking 08:09 - Evolving Mastermind Value and Structure 12:41 - Innovative Networking Event With Top Influencers 13:28 - Lessons in Building E-Commerce Brands 17:47 - Product Category Influence on Pricing 21:51 - Narrow Focus in E-Commerce Strategy 28:11 - Cash Conversion Cycle in Amazon Business Operations 32:01 - Forecasting Returns and Profitability on Amazon 36:52 - Future of AI in Business 44:16 - E-Commerce Seller Trends and Updates 44:26 - Leveraging TikTok for E-Commerce Success 49:50 - TikTok Shop's Impact on E-Commerce 52:35 - Business Owners and Case Studies 55:29 - Kevin King's Words Of Wisdom…
Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon. Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you'll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can't keep you afloat in the digital marketplace. Finally, grasp the future of e-commerce with a deep dive into Amazon's AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts. In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss: 00:00 - E-Commerce Experts Share Insights 05:13 - Transition to E-Commerce Consulting and Operations 11:03 - Success Strategies for E-Commerce Sellers 16:56 - Strategic Shift Towards Amazon Brand Acquisition 19:08 - Digital Shelf Packaging Strategies for E-Commerce 21:59 - Packaging Differentiation in Retail and Online 25:04 - Packaging Strategy for Online Retail 25:36 - Innovative E-Commerce Packaging Strategy 29:00 - Brand Gating and Reselling Strategy 34:28 - Amazon SEO and Product Strategy Observations 37:27 - Amazon AI Improves Product Relevance 41:11 - Amazon Comprehend Discussion and Tutorial 43:34 - Amazon COSMO Strategy Insights 43:49 - Evolving Customer Filters in Mobile Shopping 49:34 - Amazon's Brand-Centric Strategy Shift 52:45 - Maximizing Amazon Sales With Innovative Tactics 53:11 - Kevin King's Words Of Wisdom…
Ever wondered how a family passion project can morph into a global e-commerce giant? Meet Ted Repic, the visionary behind Rhino USA, who, along with his sons Cameron and Dylan, took their love for the outdoors and turned it into a multiple eight-figure business. This episode unpacks their thrilling journey, from the early days of Gorilla Moto Gear to the strategic rebranding that catapulted them to success. Listen as Ted reveals the powerful combination of skills and strategies that have made Rhino USA a household name in the outdoor market. Get ready for an inside look at the complexities and triumphs of running a family business. Ted dives deep into how each family member's unique strengths—Cameron's artistic flair and Dylan's competitive drive—fueled their growth. We'll discuss the challenges of inventory management, especially with the unpredictable nature of viral social media impacts and the stringent requirements of big-box retailers like Walmart. Ted also shares the balancing act of navigating Amazon's shifting landscape and the decision-making process behind choosing between FBA and FBM fulfillment methods. But it doesn't stop there. Hear Ted's insights on building a strong brand identity, from investing in high-quality packaging to creating memorable unboxing experiences. Learn about the importance of authenticity in marketing, leveraging influencers, and the ever-growing impact of platforms like TikTok. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable lessons on branding, market expansion, and the art of customer engagement, all from the lens of a successful family-run business. In episode 403 of the AM/PM Podcast, Kevin and Ted discuss: 00:00 - Building An Empire In The Outdoor Space 00:06 - Building A Global Brand Strategy 08:55 - Growth And Success Of The Family Business 10:04 - Division of Roles in Family Business 13:28 - Starting Over 19:04 - Customer Feedback and New Product Development 20:57 - Challenges of Forecasting and Inventory Management 28:48 - Lifetime Warranty and Customer Engagement 30:08 - Navigating Customer Service and Market Expansion 33:18 - Global Market for Outdoor Motorcycle Parts 37:03 - Creating a Strong Brand Identity 38:31 - Personalized Customer Service and Lifetime Warranty 44:10 - Customer Engagement and Brand Identity 45:05 - Workplace Understanding Through Hands-on Experience 49:51 - Identity-Based Marketing Discussion 49:55 - Kevin King's Words Of Wisdom…
Join us for an insightful episode where we chat with Morgan Gist MacDonald, founder of Paper Raven Books. Morgan shares her extensive knowledge of the self-publishing process, helping authors transform their ideas into published works. Whether you're interested in writing children's books, personal stories, or professional guides, Morgan's expertise will guide you through every step. We also touch on our personal experiences, including my own West Texas jail story, which reinforced my entrepreneurial spirit, drawing parallels between the worlds of Amazon sellers, e-commerce, and book publishing. Explore the ever-evolving landscape of book buying and reading habits, from the nostalgic days of Barnes & Noble to the rise of e-books and audiobooks with Amazon and Kindle. We discuss the resurgence of interest in physical books driven by platforms like TikTok and the growth of indie bookstores alongside Amazon's dominance. Discover how publishing a book can establish authority and credibility, with real-life examples of authors landing substantial consulting gigs through strategic book publishing. Get inspired by the significance of preserving personal stories and experiences, and learn about the comprehensive process of book creation, from content development to publication and marketing strategies. Morgan and I discuss the financial aspects of indie publishing, highlighting the costs and potential profits, as well as the long-term benefits of building a backlist. This episode is packed with valuable insights for anyone looking to publish a book and achieve greater success and independence in their literary endeavors. (Timestamps) - In episode 402 of the AM/PM Podcast, Kevin and Morgan discuss: 00:00 - Entrepreneurial Journey Through Publishing 07:18 - Entrepreneurial Journey to Book Editing Company 08:20 - The Impact of Book Publishing 14:00 - Leveraging Books for Client Acquisition 14:55 - Crafting a Purposeful Book 21:19 - Journey of Storytelling and Self-Discovery 23:15 - Curating Stories and Life Lessons 26:53 - Marketing Strategies for Successful Book Sales 32:51 - Importance of Book Marketing and Reviews 37:31 - Book Publishing Phases and Processes 40:19 - Book Publishing Costs and AI Impact 42:40 - Authors Playing the Long Game 48:36 - Publishing Process Overview and Checklist 49:36 - Kevin King's Words Of Wisdom…
Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success. In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations. We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth. In episode 401 of the AM/PM Podcast, Kevin and Phil discuss: 00:00 - Life in Bali 10:52 - Building a Brand Beyond Amazon 14:03 - Competing With Unique Pricing Strategy 17:59 - Expanding Product Line Strategy 18:44 - Exploring Marketing Strategies for Growth 24:29 - Amazon's Approach Beyond Price 29:45 - Obsession With Luxury Items in Marketing 32:02 - Strategic Business Growth and Exit Strategy 36:37 - Influencer-Driven Marketing Strategy 40:39 - Email List Building Strategies on Instagram 43:35 - Financial Scaling and Event Networking 44:26 - Navigating Funding for International Business 50:46 - Marketing Success Through Valuable Insights 52:00 - Kevin King's Words Of Wisdom…
What if understanding your financials could make or break your e-commerce success? Join us as we chat with Jeff Lowenstein, a seasoned fractional CFO, and former aggregator M&A specialist, who reveals why knowing your numbers is the cornerstone of profitability in today's competitive market. We explore how Amazon's fees, which can eat up to 65% of sales, make sophisticated financial planning an absolute necessity. Jeff shares his invaluable insights from corporate finance and e-commerce, emphasizing how accurate financials can attract investors and stave off business failure. We navigate the intricacies of forecasting and due diligence during acquisitions, touching on our team’s philosophy of maintaining a high close rate as a strategic tool. Jeff dives into the necessity of blending quantitative metrics and qualitative insights, such as market trends and unforeseen variables like fluctuating interest rates and emerging platforms like TikTok Shop. We analyze how detailed financial modeling and robust market analysis can power business valuation and growth, underscoring the importance of adaptability in an ever-evolving landscape. Finally, we explore the significant role of fractional CFO services in e-commerce, highlighting how they differ from traditional accounting. Jeff explains how a fractional CFO can develop comprehensive forecast models, KPI dashboards, and provide critical financial analyses that propel Amazon businesses toward sustainability. We also discuss the fundamental differences between accrual and cash basis accounting, why cash flow management is crucial, and strategies to enhance your financial health. Don't miss out on these key takeaways that could transform your approach to financial management in your Amazon-selling journey! In episode 400 of the AM/PM Podcast, Kevin and Jeff discuss: 00:00 - Importance of Knowing Your Numbers 03:21 - Corporate Finance to Fractional CFO 06:52 - Importance of Financial Management in Scaling 08:58 - Costing Mistakes Impacting Profit Margins 15:34 - Forecasting and Finance in Due Diligence 17:40 - Models and Metrics in Aggregators & Business Acquisition 19:44 - Financial Profile and Aggregator Capital 25:28 - Understanding Fractional CFO Services for E-Commerce 36:47 - Cash Flow and Accrual Accounting Insights 39:09 - Navigating Profit and Inventory Management 46:01 - Focus on Profit and Growth Strategy 49:09 - Navigating Financial Risks in E-Commerce 50:00 - Kevin King's Words Of Wisdom…
Ever wondered how to truly safeguard your Amazon business? Join us as we sit down with Joe and Lesley from Riverbend Consulting, whose unique journey from diverse professional roots to becoming the go-to problem-solvers for Amazon sellers will leave you inspired. From Joe's own Amazon account suspension woes to Lesley's rapid resolution skills, learn how their expertise can protect your online business from ASIN suspensions and unauthorized selling alerts. Navigating Amazon's seller support can feel like a difficult task, but Joe and Lesley are here to share their wisdom. Discover the hidden inefficiencies within Amazon's siloed teams and the secret vocabulary and strategies that can help you get dedicated assistance. Whether it's understanding why the Costa Rica office is a game-changer or how to time your calls for optimal results, this episode offers practical advice to help you deal with Amazon's often frustrating support system. But that's not all—we'll also uncover the darker side of Amazon selling, from click farms and listing manipulations to inventory issues linked to unsuitable inventory. Joe and Lesley provide crucial tips on protecting yourself from these malicious practices, maintaining account health, and ensuring compliance with Amazon's stringent policies. Plus, get a sneak preview of our next episode. Don't miss this episode packed with expert advice and actionable strategies to help you thrive in the Amazon marketplace. In episode 399 of the AM/PM Podcast, Kevin, Lesley, and Joe discuss: 00:00 - Solving Amazon Seller Issues With Riverbend 07:08 - Effective Customer Service Process 10:37 - Challenges With Amazon Seller Support 16:14 - Amazon Seller Support Knowledge On Seller Central 24:49 - Amazon Seller Dirty Tricks and Issues 27:39 - Unsuitable Inventory Issue 30:41 - Amazon Seller Account Health and Advice 31:58 - Amazon Wholesale Account Manipulation 41:19 - Contact Information and Funny Stories 44:00 - Kevin King’s Words Of Wisdom…
How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle’s strategies to tap into Instagram’s algorithm and boost your visibility are pure gold. Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through candid anecdotes, we unpack the trials and triumphs of leaving the corporate world to build a brand and gain recognition, leading to speaking engagements and a thriving business. TikTok has revolutionized social commerce, effortlessly blending entertainment and shopping. We dissect why TikTok’s impulse-buying environment outshines Facebook and Instagram, and how it creates a seamless shopping experience. Delving into the nuances of selling on TikTok, we emphasize the importance of collaborating with creators and optimizing product listings. With lower referral fees and innovative features like TikTok Shop, the platform offers uncharted opportunities for sellers. We explore whether it's time to jump on the TikTok bandwagon or adopt a wait-and-see approach, considering potential regulatory challenges. This episode equips you with strategies and insights to navigate TikTok’s commerce landscape effectively. Also, join the upcoming workshop where Michelle talks about TikTok Shop. To register, go to www.ttshopsellers.com In episode 398 of the AM/PM Podcast, Kevin and Michelle discuss: 00:00 - Exploring E-Commerce Marketing Trends 07:10 - Utilizing Instagram for Marketing Automation 08:40 - Corporate Career to Amazon Marketing 10:45 - Corporate Career to Entrepreneurial Mother 17:39 - Exploring Marketing Strategies for Amazon 19:12 - Building Brands Through Marketing Strategies 31:39 - TikTok's Success in Social Commerce 37:22 - Effectiveness of TikTok for Sales 41:16 - The Future of TikTok Commerce 43:07 - Navigating TikTok's Creator and Affiliate Center 48:19 - Leveraging TikTok for Business Success 53:51 - Optimizing Listings and Ads on TikTok 55:14 - Product Shop Ad Strategy for TikTok 1:05:40 - Kevin King’s Words Of Wisdom…
Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals. In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of third-party sellers on Amazon. Gracey's journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities. As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a must-listen for anyone interested in the influencer industry, effective content creation strategies, and the ever-evolving landscape of e-commerce on Amazon. In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss: 07:44 - How To Find Good Deals On Amazon 10:52 - Sourcing Deals Online for Savings 14:45 - Building Audience Engagement Beyond Social Platforms 18:31 - Changing Perceptions of Career Choices 25:59 - Creating Engaging and Efficient TikTok Videos 27:29 - Importance of TikTok Video Hooks 33:21 - Love for Work and Growth 34:35 - Amazon Community Involvement and Future Plans 41:11 - Helium 10 Elite Membership Benefits 42:47 - Influencer Marketing and Live Streaming 44:53 - Building Loyalty Through Consistent Live Streaming 47:53 - Influencer Brand Relationships and Expectations 49:42 - Navigating The TikTok Creator Studio 55:07 - Managing Brand Expectations for Virality 58:00 - Kevin King's Words Of Wisdom…
Join us as we unpack the gripping tales and insights featuring the extraordinary Matt Altman. Matt takes us on a thrilling ride through his e-commerce journey, from his early days of retail arbitrage to his current success in the supplements and food sectors. Reminisce with us about the unforgettable BDSS virtual event and a mastermind in Paris where Matt's savvy strategies earned him top awards, and listen in as we relive a legendary night of strategy-swapping by a bonfire, a true testament to the adaptability and knowledge required in the dynamic e-commerce arena. This episode also shines a light on the intricacies of Amazon selling as we chat about everything from Amazon Seller strategies to the nitty-gritty of data and semantic SEO and learn how third-party tools complement Amazon's own data to sharpen sales strategies. We even touch upon the exciting advancements in image recognition AI and what it could mean for future search and ranking on platforms like Amazon. Finally, we examine the burgeoning relationship between Amazon and TikTok Shop, as the social media giant increasingly influences e-commerce trends and search behaviors. Hear about the tactics that are proving effective on TikTok Shop, and ponder the potential of TikTok Shop as it begins to rival Amazon's early dominance. We wrap up with a look at strategies for reducing e-commerce fees and a teaser for our next episode, where we’ll have an expert guest talking about TikTok Shop, the Amazon Influencer Program, and influencer marketing. It's an episode packed with actionable advice and forward-looking insights – you won't want to miss a beat! In episode 396 of the AM/PM Podcast, Kevin and Matt discuss: 00:00 - E-Commerce Success Story 07:39 - Market Analysis and Reselling Strategies 10:26 - Amazon Seller Strategies and Masterminds 12:06 - Finding Secret Strategies From Chinese Sellers on Amazon 18:14 - Evolving Data Tools in Software and Amazon 20:26 - Amazon Data and Semantic SEO 26:48 - Semantic SEO Keyword Analysis Process 30:58 - Optimizing Keywords for Search Engine Ranking 33:19 - The Future of Image Recognition AI 35:29 - AI in Medical Marketing With Keywords 38:41 - The Future of Amazon and TikTok Shop 39:01 - TikTok's Influence on Amazon Searches 46:14 - TikTok Subsidizes Shipping Costs for Businesses 47:58 - E-Commerce Strategies for Reducing Fees 53:30 - Kevin King's Words Of Wisdom…
Join the remarkable Lyden Smithers and myself as we embark on an explorative journey into the world of master negotiations and strategic sourcing. Lyden, unfolds his transition from a novice Amazon seller to a negotiation wizard capable of securing the best supplier terms. Harnessing the power of preparation and financial knowledge, we dissect his proprietary six-step strategy that takes negotiation talks beyond surface-level discussions, aiming for growth-driven, mutually beneficial outcomes. Witness how his personal growth, transformed him from a hesitant speaker to an influential global presence, and soak in the tales of leading China Magic trips that embody the spirit of true product engagement and supplier relationships. Venturing into the realm of sourcing, we tackle the complexities of navigating China's manufacturing landscape, comparing it to the business infrastructure in the UK and US. I recount firsthand experiences and strategies that reveal China's unparalleled capabilities, even for smaller-scale orders, and discuss the delicate balance of fostering lasting, win-win partnerships with suppliers. Stepping further into innovation, we examine the tactical moves necessary for crafting unique products and securing coveted exclusivity deals, emphasizing the significant role of strong factory relationships and the art of protecting one's intellectual property while maintaining a competitive edge. As we close the episode, we pivot towards the pursuit of business profitability and the nuanced strategies that can lead to a lucrative exit. He’ll share insights into optimizing financial metrics such as EBITDA margins, COGS, and advertising spending, all while keeping an eye on the broader picture of portfolio profitability. The conversation wraps up with a look at the rise of TikTok Shop in the e-commerce ecosystem and the immeasurable value of community in accelerating business growth. Finally, a gentle reminder that a well-curated mental diet, rich in quality information, is as vital to your success as the nourishment you choose for your body. In episode 395 of the AM/PM Podcast, Kevin and Lyden discuss: 11:05 - Navigating Supplier Negotiations Successfully 16:50 - Building Relationships in International Business 19:00 - Challenges With Production Costs 22:09 - Sourcing Challenges in Global Market 30:07 - Product Development for Better Pricing 33:49 - Navigating Innovation and Supplier Relationships 36:04 - Product Development Supplier Relationships 42:04 - Identifying the Biggest Wastes 40:18 - Strategies for Business Profitability and Growth 45:56 - Portfolio Optimization Through Quintile Analysis 49:39 - Diversifying E-Commerce Market Strategies 50:42 - Mastering Amazon and Building Communities 52:53 - Importance of Like-Minded Networks 57:00 - Kevin King's Words Of Wisdom…
Welcome to a special celebration as Kevin King hits his 100th episode milestone as the host of the AM/PM Podcast. Today’s guest is the incredible Neha Bhuchar, an ex-Amazonian turned seller champion. Together, we're peeling back the curtain on Amazon's Pay-Per-Click advertising, providing a deep dive into how a seller's nuanced understanding of Amazon's A9 algorithm can catapult their PPC game to new heights. Neha, with her intimate knowledge of Amazon's inner workings, shares her journey from insider to advocate, bringing to light the distinct advantages of algorithmic savvy and having an account manager who really gets the seller's perspective. This episode isn't just about strategies; it's about understanding the vibrant tapestry of e-commerce in India, a market bursting with potential and challenges that Neha and Kevin explore with fervor. We're talking about the synergy between inventory, search rank, competitor activity, and how they can amplify your advertising impact. The conversation goes beyond borders, addressing the logistical and cultural peculiarities, including the widespread practice of cash on delivery and Amazon's ingenious approach to tapping into India's e-commerce explosion. It's an enlightening discussion for any seller eyeing global expansion, especially in one of the world's most rapidly evolving markets. Wrapping up, the focus shifts to the precision of data analysis and the strategies that separate the big players from the small. From dissecting Amazon's A9 algorithm to understanding the critical role of negating non-performers and day parting, Neha and Kevin share their hands-on experience and insights, equipping you with actionable tactics. Whether you're launching your first product or refining your ad spend, this centennial episode is packed with under-the-radar techniques and wisdom to help you enhance your brand's online visibility and skyrocket sales. Join us for this journey through the maze of Amazon advertising, where we celebrate knowledge, growth, and the future of e-commerce. In episode 394 of the AM/PM Podcast, Kevin and Neha discuss: 00:00 - Insider Insights on Amazon Advertising 00:13 - Insights on PPC Optimization for Sellers 01:18 - Experience in E-Commerce and Amazon Ads 07:48 - E-Commerce Growth in India 09:48 - Logistics Challenges in Indian E-Commerce 15:41 - E-Commerce Trends in India and Abroad 20:52 - Automating Inventory Management for Ecommerce 27:42 - Amazon PPC Strategies and Best Practices 34:37 - Factors Affecting ECTR on Amazon 38:19 - Amazon Advertising Strategy and Data Analysis 41:00 - Boosting Low-Performing ASINs 46:24 - Making PPC Fun to Talk About 47:00 - Kevin King's Words Of Wisdom…
Ming Ooi, the co-founder of Fakespot.com and a mastermind in unveiling the opaque reality of Amazon reviews, joins us for an illuminating conversation that will change how you perceive online shopping. Born from a blend of Singaporean roots and Oklahoma upbringing, Ming's fascinating journey through the e-commerce landscape led him to confront the challenge of deceptive reviews head-on, birthing a platform dedicated to consumer enlightenment. Our discussion traverses the origin story of Fakespot.com, Ming's revelations on his pre-marketplace days with Amazon, and the critical mission to inject honesty into the digital consumer experience. As Ming narrates the astonishing rise of Fakespot, from a burgeoning user base to over a million, we peel away the layers of strategy and resilience that propelled the startup's growth. He candidly shares the initial forays into affiliate marketing with Amazon, the unexpected twists that forced a pivot away from traditional revenue models, and the inner workings of leadership dynamics that shaped the company's trajectory. This adventure through the monetization labyrinth reveals not just the trials of a tech startup but also the ingenuity required to thrive in the competitive world of online review verification. Our episode culminates with a forward-looking gaze into the ever-shifting sands of e-commerce, where Ming offers profound insights into the role of AI in discerning the authenticity of reviews and the future landscapes where these digital critiques will evolve. We exchange anecdotes with the online seller community, dissect the enigma of 'supernova products', and confront the stark realities of review manipulation. Ming leaves us contemplating the need for a vigilant consumer ethos in an AI-enhanced marketplace and extends an invitation to dive further into this critical dialogue. Join us as we unravel the complex tapestry of trust, deception, and innovation that defines the modern e-commerce review ecosystem. In episode 393 of the AM/PM Podcast, Kevin and Ming discuss: 00:00 - Exploring Fake Amazon Reviews With Ming Ooi 03:14 - Review Authentication Startup Collaboration 07:01 - Amazon's Impenetrable Firewall Explained 11:17 - Utilizing Social Media for Fakespot's Marketing Success 11:47 - Monetizing a Review Website With Data 15:38 - Monetizing High Conversion Rates 17:57 - Monetizing Data for Financial Companies 20:03 - Amazon Review Management Analysis and Challenges 23:17 - Navigating Amazon Seller Feedback and Product Reviews 29:21 - Amazon Product Listing Strategy Failure 31:05 - Amazon Acquisition Talks and Fake Reviews 34:53 - Fake Reviews in E-Commerce Industry 36:09 - AI, Reviews, and FakeSpot Analysis 41:44 - Trusting Product Reviews 45:01 - The Future of E-Commerce Reviews 47:25 - Trust in Technology and AI 52:00 - Kevin King's Words Of Wisdom…
Imagine transforming a simple book-flipping hustle into an empire within the ever-competitive Amazon marketplace. That's the extraordinary leap Amanda and John Balcazar, our distinguished guests, made—crafting a successful brand in the pet industry through the finesse of Amazon FBA. Their tale is one of grit, strategy, and the unique bond of navigating business waters as life partners. Journey with us as we unveil the insights that propelled them from flipping pages to dominating pet product sales, all while strengthening their relationship amidst the demanding e-commerce tides. John's military precision, honed from his Marine Corps days, meets Amanda's entrepreneurial savvy to form a duo whose strategies are as disciplined as they are innovative. They regale us with stories from the adrenaline-laced early days of garage sale treasure hunts to the calculated arena of private labeling. Discover how their devotion to constant evolution and their keen ability to spot the shifting currents in the marketplace have anchored their brand's position at the forefront. The Balcazars embody the agility and foresight necessary to cut through the noise of commodity-based retail, outlining the significance of customer loyalty programs, product quality, and the art of scaling a brand with integrity. In the heart of our discussion lies the couple's approach to nurturing both a thriving business and a flourishing relationship. They candidly share the tactics they employ to stay competitive, including adapting to new Amazon fee structures and optimizing warehouse operations. But beyond the logistics, they reflect on the harmony required to sustain a partnership wherein work and life are intertwined. Their story isn't just about building a brand; it's about crafting a life where success is measured not just by sales, but by the strength of their union and the happiness of their customers. Join us for a conversation that's as much about the nuances of Amazon selling as it is about the power of partnership and shared vision. In episode 392 of the AM/PM Podcast, Kevin, Amanda, and John discuss: 00:00 - Power Couple Discusses BDSS Experience 01:44 - Remembering Our First Meeting 05:47 - Billion Dollar Seller Summit Hawaii 08:05 - Impactful Insights From Event Attendance 09:27 - Military Background and Business Transition 17:33 - Reselling, Private Labeling, and Amazon Strategies 18:10 - Garage Sale Treasure Hunting Strategy 22:23 - Phasing Out Old Inventory for Profit 27:45 - Strategies for Selling Commodity-Based Products 28:29 - Product Differentiation in Competitive Markets 33:25 - Building a Dog Chew Brand 41:05 - Focus on Supply Chain Management Plans 45:30 - Running a Business as a Couple 48:39 - Business Partnership Like Marriage 54:30 - Kevin King's Words Of Wisdom…
Fernando Spindler and Mariana Oberherr's story is the stuff of Amazon entrepreneur's dreams; a vivid chronicle of a couple who dared to swap the vibrant shores of Brazil for the rugged landscapes of Australia, all in the pursuit of success. Their adventure into the world of e-commerce and Amazon selling is a masterstroke of resilience and innovation, and their story unfolds in our latest episode. From the thrills of an early eBay side hustle to the complexities of navigating the RV and outdoors market down under, these two not only crafted a booming brand but also curated a life where work and romance intertwine with remarkable harmony. Venture with us into the intricate web of challenges and triumphs that define a successful online e-commerce business. Fernando and Mariana meticulously peel back layers of their journey, revealing how they dodged pitfalls such as intellectual property theft and turned customer engagement into their secret sauce for product development. Scaling up wasn't just about numbers for this dynamic duo; it was about strategic sales across eBay Australia, Shopify, and Amazon, about riding the wave of market fluctuations, and about fostering a tight-knit community that's as invested in their products as they are. At the end of our conversation, the spotlight shines on the art of diversification and the power of “customer-centric” design. Listen intently as our guests lay bare their strategy for expanding from a single hit product to a diversified line that caters to the evolving needs of their customers, including the unexpected rise in car living essentials. With a narrative that seamlessly weaves from tales of business acumen to heartwarming moments of mentorship, Fernando and Mariana's story is an invaluable playbook for any aspiring Amazon entrepreneur with a partner in both life and business. In episode 391 of the AM/PM Podcast, Kevin, Fernando, and Mariana discuss: 00:00 - Couple's Journey From Brazil to Australia 05:35 - Couples in Business: How To Make It Work? 10:28 - Mix of Accents From Multicultural Backgrounds 11:47 - Entrepreneurial Journey Through Different Ventures 14:14 - eBay Dominance in Australian E-Commerce 16:33 - From Camping to Successful Amazon Business 17:48 - Unique RV Accessory Sourced From Japan 22:04 - Expanding Product Range for International Markets 28:22 - Product Quality and Competition Challenges 29:15 - Challenges of Financing and Scaling Up 33:37 - Shopify Expansion Strategies and Challenges 34:41 - Diversifying Sales Strategy for E-Commerce 39:12 - Business Operations and Growth Expansion 40:28 - Product Diversification and Customer Engagement 48:45 - Customer Feedback Drives Product Success 52:12 - Encounter at Helium 10 Summit 55:00 - Kevin King's Words Of Wisdom…
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