Legendary actor and mental health advocate Glenn Close is on a quest to change how we think about mental health, starting with her decision to speak out about her own family's struggles — a brave choice considering the stigma that pervades the topic. This week, we're revisiting this sweeping conversation with TEDWomen curator Pat Mitchell, where Close shares the inspiration behind the advocacy group she founded to combat the crisis, underscoring the transformative power of community and the critical need for comprehensive mental health care systems. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Hosted on Acast. See acast.com/privacy for more information.…
What is the best way to fundraise for your charity? Join Matt and Ben in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.
What is the best way to fundraise for your charity? Join Matt and Ben in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.
Episode Description In this episode, Naomi Perks is joined by Anna Melton to dig deep into Monthly Giving Week 2025 , a new celebration and campaign designed to spotlight the power of monthly giving. Together, they explore: Why monthly giving is gaining momentum How nonprofits can start small (and smart) The most common objections and how to overcome them Examples of standout monthly programs Data points that matter when tracking success The stewardship piece that turns “set-it-and-forget-it” into “set-it-and-thrive” Whether you're new to monthly giving or ready to level up, this episode will inspire and equip you to act. Resources Mentioned Tools & Platforms Glass Register – Free, easy-to-use donation tool Fundraise Up – Donation platform that simplifies monthly giving Nonprofit Examples Concern Worldwide – Concerned Citizens UNICEF Canada – Monthly Giving Past Frontier Content Episode 75: The Giving Report 2024 with Nicole Nessie and Jennifer Robbins…
In this episode of Frontier FM, hosts Naomi Perks and Wes dive into the latest trends and challenges in the nonprofit sector, focusing on the recent extension of the charitable tax deadline to February 28th for Canadian nonprofits. Guest Nicole Danesi from Canada Helps returns to discuss the implications of this extension, including strategies for leveraging additional time to boost donations, handling initial confusion around the announcement, and the impact of recent Canada Post labor disruptions. They also explore broader issues like government funding changes, the potential 'Trump Slump,' and the evolving landscape of digital and traditional fundraising methods. The episode concludes with advice on future-proofing nonprofits in uncertain times and fostering stronger donor connections. Strategies to prepare for the future—whether or not the extension remains permanent. 00:00 Welcome to Frontier FM 00:37 Introducing the Guest: Nicole Danesi 00:51 Understanding the Charitable Tax Deadline Extension 02:00 Government Announcements and Their Impact 05:26 Strategies for Nonprofits During the Extension 14:10 Monthly Donations and Digital Giving Trends 19:27 The Rise of Giving Tuesday 24:27 Digital Transformation in Nonprofits 30:54 The Comfort of Traditional Banking 31:44 Diverse Giving Options for Canadians 33:14 The Importance of Human Connection in Fundraising 36:37 Personalization in Fundraising 41:27 Adapting to Uncertainty in the Nonprofit Sector 48:31 The Role of Social Media and Digital Platforms 52:11 Looking Forward: Resilience and Future Trends 56:01 Conclusion and Final Thoughts…
In this episode, Megan and Naomi dive into a holiday classic with a twist: Grab your Bailey's and coffee as we explore the past, present, and future of fundraising in our Year In Review! Relive the highs and lows of 2024 and look ahead to the exciting trends for 2025. You Will Want to Hear This Episode if You Are Interested In... (00:02:33) - Top 3 "Comeback Kids" of 2024 (00:11:24) - Biggest Fundraising Inconveniences of 2024 (00:20:28) - Impact of the Canada Post Strike on Giving Tuesday (00:27:47) - Top 3 AI Tools of 2024 (00:42:25) - Top 3 Fundraising Myths Busted in 2024 (00:56:21) - Top 3 Epsiodes of Frontier FM in 2024 (01:05:05) - Trend Predictions for 2025 Resources & People Mentioned Email Frontier FM YOUR fundraising questions - junkmail@frontier.io ! Next After's Research on multi-channel donor value - https://www.nextafter.com/blog/advanced-guide-to-integrated-fundraising/ Perplexity - https://www.perplexity.ai/ Best AI caption creation tools of 2024 - https://www.youtube.com/watch?v=JRTgBXWnEvI Google Search Console - https://search.google.com/search-console/about Suno - https://suno.com/ Ethical Storytelling Episode - Episode 74 Mike Berg Episode - Episode 71 David Allison Epsiode - Episode 73 Charity Water Testing - https://www.nextafter.com/blog/a-look-inside-testing-optimization-at-charity-water/ Children of the Streets ad campaign - https://www.youtube.com/watch?v=exCGLf6NN_s&t=19s Fluvog - https://www.fluevog.com/community/ NotebookLM - https://notebooklm.google.com/ Connect With Frontier Follow Megan McCaffery - LinkedIn Follow Naomi - LinkedIn Website - https://Frontier.io Frontier on LinkedIn - https://www.linkedin.com/company/frontiermarketingco/ Frontier FM's NEW Instagram - https://www.instagram.com/frontier.fm/ Frontier is back on Youtube! - https://www.youtube.com/channel/UC-tL0vsChb0InyvJcvZn_dA Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
What's a non-profit to do with no mail for over two weeks? In this episode, Megan and Naomi chat with Joanne Griffiths from Backpack Buddies to discuss some of the strategies they're trying as we head into their busiest giving season. This podcast interview features Joanne Griffiths, co-founder of Backpack Buddies, a non-profit organization addressing childhood hunger. We explore Backpack Buddies growth over the last 13 years and talk about the challenges due to the Canada Post strike and explores alternative communication strategies to maintain donations. You Will Want to Hear This Episode if You Are Interested In... (00:00:53) - The Origin of Backpack Buddies (00:07:15) - Securing Essential Resources as a New NPO (00:14:28) - Impact of the Canada Post Strike (00:16:02) - Future of Direct Mail and Budgeting (00:17:14) - Donor Awareness and Response to the Strike (00:21:24) - Volunteer Mobilization and Alternative Strategies (00:25:22) - Exploring BVMs and Text Messaging (00:27:07) - Donor Stewardship and Thank-a-thons (00:28:02) - Collecting Donor Contact Information (00:30:38) - Tax Receipts and CRM Management (00:31:36) - Revenue Predictions and Strike Impact (00:35:24) - Exploring New Social Media Platforms (00:37:01) - Threads, BlueSky, LinkedIn and Instagram (00:47:42) - Pros and Cons of Event Fundraising (00:55:00) - NotebookLM (00:56:03) - Greatest Fears Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! The latest on the Canada Post strike: https://nationalpost.com/news/canada/canada-post-strike-four-week Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike Backpack Buddies: https://www.backpackbuddies.ca/ Connect with Joanne joanne@backpackbuddies.ca NotebookLM: https://notebooklm.google.com/ Connect With Frontier Follow Megan on LinkedIn Follow Naomi on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier FM's NEW Instagram: https://www.instagram.com/frontier.fm/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
Canada Post gave a 72hr strike notice today, so what does that mean for your Year End fundraising? In this episode, Megan and Naomi dive into some strategies you can implement in the face of a looming strike, and a few ideas you can still execute on before Giving Tuesday. You will want to hear this episode if you are interested in... (00:02:50) Stewardship, phone calls, and updating your CRM (00:06:00) Advertising in digital (00:06:55) Leveraging buckslips effectively (00:07:30) Matches and Match alternatives (00:11:05) Giving Tuesday, there's still time! (00:11:45) Video, BVMs, and SMS (00:21:29) Creating effective ad campaigns (00:29:41) The role of your webite in your Year End fundraising (00:31:15) Building a consistent donor journey (00:36:21) Thanking Canada Post on your OEs (00:38:30) Stewardship through video content (00:44:55) Will they stirke? What we saw in 2018 Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! The latest on the Canada Post strike: https://www.cbc.ca/news/business/cupw-canada-post-strike-1.7380827 Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike Calm's election ad: https://www.youtube.com/watch?v=I4F8iGSCUyY ThankView: https://www.thankview.com/ Cameo: https://www.cameo.com/ Follow Derek on LinkedIn: https://www.linkedin.com/in/derekweiss/ Connect With Frontier Follow Megan McCaffery on LinkedIn Follow Naomi on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
In celebration of our LinkedIn Live event with NextAfter (and definitely NOT because we ran out of episodes in the queue) we are taking a dive into episodes past, pulling out some of our favourite moments from our time with our guests from NextAfter and their alumni! Original Episodes All About Testing with Nathan Hill from NextAfter, EP #70 Discussing Digital Fundraising Trends with Brady Josephson, EP #53 Tim Kachuriak of NextAfter Talks Online Optimization, the Digital Frontier, and Generosity, EP #25 Resources & People Mentioned Check out our Linkedin Live event at https://www.linkedin.com/events/boostingyourcharity-semailsign-7242258572997222400/theater/ Download the report at https://www.frontier.io/resources/unlocking-the-power-of-email-acquisition Email YOUR fundraising questions at junkmail@frontier.io ! Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco Frontier on Instagram: https://www.instagram.com/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
What do Taylor Swift, the Stanley Cup, and Spotify Wrapped have in common? They might just help you improve your fundraising! In this episode, Megan is joined by Wes Moon and some behind the scenes Frontier staff as they take a deep dive into the CanadaHelps 2024 Giving Report with special guests: Nicole Danesi from CanadaHelps and Jennifer Robins from Environics Analytics. This episode is packed with insights, data, and trends that are shaping the landscape of charitable giving in Canada. You will want to hear this episode if you are interested in... (00:00:52) Nicole Dainese's Background (00:01:25) Jennifer Robbins' Background (00:04:04) Profile of Jessica: A Representative Canadian Millennial (00:07:01) Social Connectedness and Giving Trends (00:10:01) Impact of the Pandemic on Social Networks (00:14:40) Monthly Giving Trends (00:32:06) Gap Between Concern and Action in Environmental Giving (00:40:06) Effectiveness of In-Person Asks and Door-to-Door Canvassing (00:46:31) Importance of Hope in Fundraising (00:48:08) The 1% Improvement Theory (00:51:20) Leveraging Leassons from the For Profit Sector (00:56:48) Surprising and Not So Surprising Insights From Giving Reports Past and Present (00:59:20) Why are we Seeing Fewer Donors? (01:05:55) Giving Tuesday Best Practices (01:08:45) The Giving Report Personas (01:11:50) Online Giving Trends & Talks of a Recession (01:15:05) Pandemic Predictions vs Reality (01:21:30) Identifying and Leveraging Donor Values (01:24:01) The Consequences of Relying on Major Gifts (01:26:13) Greatest Fears Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! The CanadaHelps Giving Report The Theory of Marginal Gains Environics value reports Epsiode #73 on Valuegraphics How charities can maximize giving webinar Genwell Connect With Our Guests Follow Nicole on LinkedIn Follow Jennifer on LinkedIn Connect With Frontier Follow Megan McCaffery on LinkedIn Follow Wes on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
In this enlightening episode, Naomi takes a deep dive into the critical topic of ethical storytelling within the nonprofit sector with guests Allison Rolle and Mariya Glubrecht. Together they offer valuable insights into how nonprofits can honor and empower the individuals whose stories they share without compromising impact. You will want to hear this episode if you are interested in... (00:00:00) Meet Mariya and Alli (00:02:14) Importance of Ethical Storytelling (00:04:30) Honoring Stories in Nonprofits (00:07:17) Addressing Power Imbalances in Storytelling (00:13:05) Capturing the Right Voice (00:19:33) AI and Ethical Storytelling (00:31:00) Acknowledging the Past and Moving Forward (00:35:47) EDI Misteps and Fails (00:39:48) Oversimplification and Manipulation (00:47:17) Helping Organizations Embrace Ethical Storytelling (00:51:37) NPOs that are Doing it Right (01:01:05) Alli and Mariya Share Their Greatest Fears Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Algorithms of Oppression Automating Inequality Stop the Pity Esther Lee Connect With Our Guests Follow Alli on LinkedIn Follow Mariya on LinkedIn Connect With Frontier Follow Naomi Perks on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company. David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ] You will want to hear this episode if you are interested in... [00:00:00] - The Origin of Valuegraphics [00:04:40] - Defining Values [00:14:08] - Cultural Differences in Value Graphics [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics [00:32:29] - Understanding Values on a Budget [00:38:59] - Building Workplace Culture with Value Graphics [00:46:35] - Are Our Values Changing? [00:48:50] - Leveraging Valuegraphics for Personal Growth [00:55:15] - When to Use Demographics [01:00:57] - Values Focused Homeruns and Horror Stories [01:12:55] - David's Greatest Fear Resources & People Mentioned The Valuegraphics Belonging Index: https://belongingindex.bubbleapps.io/version-test The Valuegraphics Institute: https://valuegraphics.com/ Buy David's Books: https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3 Follow David on LinkedIn: https://www.linkedin.com/in/davidallisoninc Hire David to Speak: https://www.davidallisoninc.com/ Connect With Frontier Follow Naomi on LinkedIn: https://www.linkedin.com/in/naomi-perks/ Follow Megan on LinkedIn: https://www.linkedin.com/company/meganmccaffery Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io…
Episode 72 With Megan McCaffery and Naomi Perks Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM. Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising. You will want to hear this episode if you are interested in... Naomi's transition from client to Frontier team member [00:00:45] The importance of balancing donor relationships without constant asks [00:03:53] Creative stewardship methods and the power of tangible communication [00:02:24] The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01] The significance of stewardship across all donor levels [00:09:44] Parallels between stewardship and love languages [00:14:11] The economic perspective of stewardship and donor retention [00:25:26] Community building and the 'cult' of brand loyalty [00:47:53] Stewardship tools we love [00:51:08] Naomi's greatest fear [1:01:01] Resources & People Mentioned Canadian Blood Services SMS campaign Really Good Emails customer appreciation Episode 47 with Jocelyn Kwok Out on Screen Connect With Frontier Follow Naomi on LinkedIn Follow Megan on LinkedIn Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io…
We used AI to write these show notes! Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM. In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada's leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management. You'll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow. You will want to hear this episode if you are interested in... Introduction to AI and Guest Mike Berg [00:33] AI in Executive Recruitment [02:10] Addressing Bias in AI Models [04:40] Demystifying AI and Its Overuse [06:53] Vetting AI Claims in Products [08:35] ChatGPT uses and Data Security [10:27] Prompts for Success [15:03] Considerations Around the AI Wars [19:37] Pitfalls of AI [24:40] AI Tools for Agencies and Nonprofits [34:00] AI in Feline Diagnostics, and How to Create an AI Model [40:49] The History of AI and Technological Roadblocks of the Past and Future [49:13] Preparing Your Organization for a Future with AI [54:30] Job Security and AI [01:06:33] Mike's Greatest Fear [01:10:10] Resources & Mentions Email Frontier FM your fundraising questions at junkmail@frontier.io ! AltaML System 3 OpenAI - ChatGPT Bard Gemini OpenAI - DALL·E Adobe Sensei Sylvester AI Llama AI Sam Altman on data training with OpenAI Wisely Copilot AI Connect with Mike Berg Follow Mike on LinkedIn Connect With Frontier Follow Megan on LinkedIn Frontier on LinkedIn…
Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests. You will want to hear this episode if you are interested in... Getting to know Nathan Hill and NextAfter [0:38] All about NIO [4:33] The problem with AI [14:07] Findings from our value proposition study [17:39] How to start testing [33:33] Finding great testing resources with Winston [40:45] Cautionary tales with testing [46:57] Things you can still do (and shouldn't do) before Year End [52:49] Nathan and Derek share their greatest fears [59:39] Free resources and how to get in touch [1:01:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Winston Knows Decoding Generosity NIO Summit Carlos Whittaker's NIO talk Jon Lee's NIO talk Connect with Nathan Hill Follow Nathan on LinkedIn Email Nathan at nathan.hill@nextafter.com Sign up for Winston's Weekly Connect With Frontier Follow Megan McCaffery on LinkedIn Follow Derek Weiss on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Is it really best practice to follow best practice? On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice. You will want to hear this episode if you are interested in... Getting to know Russell and the CCF [0:45] Turning calls into conversions [7:00] What is the NIO Summit? [8:15] UX/UI learnings inspired by Tim Kachuriak & Karl Gilis [11:20] Talking to Gen Zs & things we learned from Jon Lee [17:49] Radical transparency & the generous side of Youtube & Twitch [32:12] Quick wins and takeaways you can try before year end [39:03] Russell's greatest fear and how to get in touch with the CCF [48:05] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Tim Kachuriak's NIO Presentation Karl Gilis's NIO Presentation John Lee's NIO Presentation Desert Bus for Hope LoadingReadRun (Victoria based Comedy group running desert bus Nov.11!) Connect with Russell Philip & the CCF rphillips@theccf.ca https://www.facebook.com/CanadianConstitutionFoundatio n https://twitter.com/CDNConstFound Connect With Frontier Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space. You will want to hear this episode if you are interested in... Getting to know Heather Nelson [0:57] Defining corporate fundraising [6:18] Should charities seek corporate funds? [13:19] Understanding the shadow side of corporate giving [27:34] Taking the first steps toward corporate fundraising [37:35] Free resources and final questions [45:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Ben's Previous Start-Up Getting Started | BridgeRaise Raise More Money | BridgeRaise Open For Business | BridgeRaise Exploring Power Dynamics in Corporate Fundraising | BridgeRaise Connect with Heather Nelson Follow Heather on LinkedIn Email Heather BridgeRaise Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
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