Jo Piazza, Influence Inc. and Jo Piazza에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jo Piazza, Influence Inc. and Jo Piazza 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Under the Influence with Jo Piazza
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Jo Piazza, Influence Inc. and Jo Piazza에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jo Piazza, Influence Inc. and Jo Piazza 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
…
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250 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2869821
Jo Piazza, Influence Inc. and Jo Piazza에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jo Piazza, Influence Inc. and Jo Piazza 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
…
continue reading
250 에피소드
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×You've earned the degree, landed the job, and crushed your first assignments—so why aren't you moving up? The shocking truth: it's not you, it's the system. "For every 100 men at the entry level that get that first big promotion, only 81 out of 100 women make the same leap." Join us as McKinsey senior partner Lareina Yee, co-author of "Broken Rung," reveals why the first step on your career ladder might be sabotaging your entire professional journey—and what you can do about it. Our guest, a McKinsey senior partner and co-author of "Broken Rung," shares startling insights about this persistent issue that has remained stubbornly unchanged over the past decade. Learn the warning signs that you might be stuck on this broken rung and discover tactical strategies to actively manage your career from day one. The conversation explores: How to recognize when you're stalling in your early career years The concept of "experience capital" and why the first 5-7 years are critical Why choosing a company culture matters more than choosing a job How technology skills can future-proof your career Practical ways successful women can help others climb past the broken rung With 12 million occupations expected to shift and change by 2030, this episode offers essential guidance for women at any career stage—whether just starting out or pivoting industries. Discover why success isn't a solo act and how building strong networks with both mentors and sponsors can make all the difference in navigating today's rapidly evolving workplace. Buy The Broken Rung here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1 Will You Ever Be Enough? A Chat With Melissa Arnot? 1:06:03
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In this deeply personal episode, we sit down with extraordinary mountaineer Melissa Arnot, whose achievements include multiple Everest summits including one without supplemental oxygen. But this conversation goes far beyond climbing mountains. Melissa's new book explores the universal struggle many women face: never feeling like we're enough despite accomplishments that prove otherwise. From her tumultuous upbringing to becoming an elite mountain guide while balancing motherhood and relationships, Melissa shares her journey of overcoming the relentless inner critic. This raw, honest discussion resonates with anyone who's ever felt inadequate despite "doing all the things." Like the bestseller "Wild," this isn't just a story about outdoor adventure—it's about discovering what it truly means to be enough in a world that constantly demands more. Join us for a powerful conversation about self-worth, impostor syndrome, and finding peace with who we are rather than what we achieve. Learn more about Melissa and get Enough here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
From wine windows that went viral during the pandemic to churches becoming TikTok sensations, we unpack how influencer culture is changing the way we experience historic and cultural sites all over the world, but particularly in Italy. Plus, we tackle that other burning question: with so many Americans dreaming of escaping to Italy, is it actually feasible? And would those same people just become part of the problem? Is all of it just a social media induced fever dream for most Americans? Listen to Fosca's excellent podcast here and learn more about all of her excellent Italian services here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Today on Sunday Nice Things I'm dropping in an episode of the show Too Much Money that I made with my friend Doree Shafrir. The show is a wild ride through the crazy ways that billionaires spend their money. And now that we live in a world with a billionaire ruling class it's a more interesting listen than ever. This episode is about why billionaires love to buy media properties and then ruin them. In this ep we discuss the various billionaires (Jeff Bezos, Patrick Soon-Shiong, Mort Zuckerman, Sam Zell, etc.) who have bought media properties, what happened next, and who suffered (hint: not them!). Listen to all the episodes of Too Much Money here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1 America Gets a Failing Grade in Women's Health—SURPRISE! 45:54
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The misinformation about birth control and women's rights on social media has reached a fever pitch. The other day I was served a reel telling me that taking birth control will both give me cancer and make me more attracted to my cousin. How can we fix this? With information. Can a report card help save reproductive rights in America? This week, I'm chatting with Jennie Wetter from ePROs Fight Back to discuss their groundbreaking report card grading all 50 states on reproductive health and rights. As the US earns its sixth consecutive failing grade, they break down the current landscape of abortion access, sex education, and maternal healthcare state by state. A crucial listen for understanding reproductive rights at the local level—where the real fight is happening. Jennie is the director of the rePROs Fight Back initiative and leads the creation of the report. She also hosts a weekly podcast that is a go-to resource for keeping up with the devastation happening to reproductive rights. Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Professor Katherine Phelps is shattering the stereotype that social media is purely destructive for young girls. After spending a ton of time with these young women and interviewing them about their online habits for her new book Digital Girlhoods she's discovered that social media plays a valuable role in community building and identity formation. Katherine discusses the complex dynamics of online bullying, privacy, and visibility, as well as the broader societal influences that shape young girls' digital lives. Maybe it isn't social media that is failing girls, but our society, our culture and even us. Get Digital Girlhoods here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Today we're talking to Susie Shaw, a mother who bravely shares her journey through the devastating loss of her child, William. Susie recounts the harrowing day William went missing during a family ski vacation and the aftermath of that tragedy. Our conversation delves deep into the challenges of grieving, the dire need for better bereavement support, and the role of grief influencers online, both the good and the bad. You can follow Susie on Instagram here . Learn more about William's Be Yourself Challenge and The Green House here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Have you ever wondered if you could stop being so neurotic, or become more of an extrovert? Are our personalities set in stone when we are born or can we adapt them over time? To find out Atlantic journalist Olga Kazan set out on a year-long experiment to become more extroverted, less neurotic, and more agreeable. Discover how Olga successfully changed aspects of her personality through simple practices like meditation, social activities, and volunteering. She debunks the myth that personality is "set like plaster" and reveals how our traits can be nudged in positive directions in as little as a few weeks. The conversation explores: How much of our personality is genetic versus changeable The surprising link between happiness and social connection Practical strategies for changing different personality traits Why experiencing difficult times often creates our strongest memories Grab Olga's Book, Me But Better, here . Read her viral Atlantic cover story here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
I'm a little obsessed with this week's Sunday Nice Things. I am very excited to bring you the CRAMPED podcast. Cramped is one nerd’s quest to find out why we know next to nothing about period pain. Tired of suffering from "death cramps" with no diagnosis for 20 years, Kate Downey has to look for her own answers. What she finds will change how you think about your own body and the medical system. Because having a microphone gets you more answers than having a uterus. In this episode Kate gets sucked down a rabbit hole of "hormone balancing" content on TikTok, and wonders...this whole time, have her cramps just been due to a hormone imbalance? She talks with Alex Sujong Laughlin (Normal Gossip, Defector) about her experience trying to balance her hormones with info from TikTok, and then gets real answers from Dr. Thara Vayali on hormone function, cortisol, and how our hormones ACTUALLY work. Read the transcript for this episode here . Listen to episode one of CRAMPED here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
What if taking a step back from your career wasn't seen as slacking, but actually celebrated? Harvard Business School professor Christina Wallace discusses why we all deserve a season to dial it back at work. She'll make you question how you're measuring your life (spoiler: it's probably not just about that paycheck) and why the "lean in" mindset did women zero favors. We dig into why companies should let employees hit the brakes occasionally, how to tell your boss you need breathing room without getting fired, and why finding a hobby you don't monetize might save your sanity. Read Christina's HBR piece on seasons of stepping back here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1 Blowing up Your to Follow Your Dreams Life with Elle Cosimano 49:40
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In celebration of the release of Elle Cosimano's latest book Finlay Donovan Digs Her Own Grave we are re-releasing our much beloved interview with Elle about how she blew up her life to follow her dream of becoming a writer. This is a must listen for anyone looking to pivot or make a change right now. Elle was miserable in her job working in real estate. Then her mother offered to care for her children for the summer and take on the physical and mental load of parenting so that Elle could try to write her own book. That moment of receiving permission to do something for herself, completely changed Elle's life and put her on the path to writing her first book, to finding an agent, to publishing a book and then many books and then hitting the bestseller lists. And along the way Elle connected with other women who were also blowing up their lives to switch careers to become authors. Those women inspired her every single day to keep going. This is about women lifting each other up and supporting one another unconditionally. It is about the fear and shame and guilt many of us have about doing something that seems selfish, that is for ourselves. Elle Cosimano has inspired me so much on my own journey and I know that she is going to inspire you. Get a copy of Finlay Donovan Digs Her Own Grave here . Learn more about Elle and buy all of her books here . Subscribe to our YouTube channel for videos of all episodes here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1 Scrubbing Toilets to the Today Show: Tyler Moore's Accidental Influence 1:07:52
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Tyler Moore, better known as @TidyDad, accidentally became an influencer while maintaining his day job as a NYC public school teacher and showing off his housekeeping skills on his blog and social media. The episode covers practical organizing hacks like using denture tablets to clean water bottles and taking advantage of vertical door organizers for stuffed animals, but we also explore how Tyler's openness about mental health challenges and his approach to modern fatherhood have struck a chord with his predominantly female audience. Learn more about Tyler and grab a copy of Tidy Dad here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
I genuinely believe that books bring people together and I want to create space for more book events, book clubs and book discussions. Robin Kall is amazing at this. She has been running the Reading With Robin series in Rhode Island for decades now and she regularly brings together hundreds of people to chat about books. Robin is first and foremost a book lover and today we are diving into how to build a bookish community, how we can use reading as self care during these trying times AND how to model good reading habits for your kids. Her simple tip, always have a book with you, is so easy and I still need the reminder. Follow Robin on Instagram here. Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Too many of us enter motherhood carrying expectations shaped by filtered social media posts, polished representations in media, and well-intentioned but incomplete stories from those who came before us. We're told we'll instantly fall in love with our babies, that we'll intuitively know how to be mothers, and that any difficulties will be outweighed by overwhelming joy. That’s not the experience for a lot of us. This week I got to chat with Sarah Hoover, author of "The Motherload," for a candid conversation about the aspects of motherhood that often remain hidden: postpartum depression that manifests as rage, the grief of losing your pre-baby identity, and the challenge of connecting with your baby when nothing feels the way you expected. You can find out more about Sarah Hoover’s work here — and buy The Motherload here . Join our newsletter community here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…

1 How to Communicate Better On and Offline with Charles Duhigg 49:40
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How good are you at communicating? The truth is that we can all be better at being heard and hearing others. Communicating well is not a super power, but rather a skill that any of us can learn. And in this age of intense digital communication, we all need to find ways to stop just shouting or whispering into the void and truly connect with one another. Our guest today is Charles Duhigg, Pulitzer Prize winning journalist and the author of Supercommunicators. He's giving us practical tips for improving communication in personal and professional settings, and explaining why curiosity and understanding are key to becoming a supercommunicator. Order Supercommunicators here . Follow Charles on Substack here . Join our newsletter coven here . Pre-order EVERYONE IS LYING TO YOU here . Visit our lovely sponsors here . Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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