Sub Club By RevenueCat podcast

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추가했습니다 five 년 전

David Barnard and Jacob Eiting에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Barnard and Jacob Eiting 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Good Moms Bad Choices

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5 Ways To Rethink Dating 1:36:55

19 weeks 전1:36:55

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리스트

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

Sub Club by RevenueCat

시리즈 홈•Feed

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

130 에피소드

#Tech #Business #David Barnard #Jacob Eiting #Subscription #Apple #Android #Entrepreneur #Swift #Marketing #Programming #Apps #Store #SaaS #Mobile #IOS #Development #RevenueCat #Stripes

Sub Club by RevenueCat

39 subscribers

updated 4일 전

시리즈 홈•Feed

130 에피소드

#Tech #Business #David Barnard #Jacob Eiting #Subscription #Apple #Android #Entrepreneur #Swift #Marketing #Programming #Apps #Store #SaaS #Mobile #IOS #Development #RevenueCat #Stripes

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Sub Club by RevenueCat

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Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo 1:04:36

4일 전1:04:36

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리스트

1:04:36

On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language. Top Takeaways: ⚡ Instant iteration cycles unlock agility React Native and Expo supercharge development by collapsing long build times into mere seconds. With tools like Expo Go enabling live updates, teams can experiment, test, and improve their apps in real time. This instant feedback loop fuels innovation, cuts dev time, and helps startups move faster than ever. 🧱 React Native unifies teams and code By choosing a cross-platform stack like React Native, companies can maintain a single codebase for iOS, Android, and web. This unified approach reduces silos, simplifies hiring, and streamlines development. The result is faster feature delivery, consistent UX, and the agility that startups need to scale. 📈 Iteration speed drives growth Shipping faster beats obsessing over tech stacks. Companies that iterate quickly can test ideas, learn from real users, and ship improvements faster than competitors. This leads to better products, higher retention, and stronger monetization, giving them a competitive edge in crowded markets. 🔍 Consistency across platforms builds trust Users expect apps to work seamlessly, whether they’re on iOS, Android, or the web. React Native helps deliver that uniform experience, aligning with modern product expectations. Consistency reduces friction, boosts trust, and enhances user satisfaction—key drivers of long-term growth. 🤝 AI is the co-pilot, humans set the course AI tools like Claude and Copilot are transforming app development, making it faster to scaffold code and build features. But the real breakthroughs come from human oversight—making smart UX decisions, handling platform quirks, and bringing creative problem-solving. Pairing AI speed with human insight unlocks the best of both worlds. About Charlie Cheever: 🚀 Co-Founder and CEO of Expo , a platform that simplifies the development of native apps using React Native, empowering developers to build apps for iOS, Android, and the web with ease. 📱 Charlie is dedicated to empowering developers to create seamless, cross-platform apps with less friction. He’s focused on improving the developer experience by reducing complexity and enabling rapid iteration. 💡 “One of the biggest advantages of Expo and React Native is the ability to move fast and iterate quickly without worrying about maintaining separate codebases for each platform. 👋 LinkedIn Resources: State of Subscription Apps 2025 — RevenueCat Report Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:12] Chain reaction: What React is and how Expo enables developers to use it. [6:30] Positive feedback loop: How Expo dramatically shortens the product development and iteration cycle. [12:08] React vs. native: Why React has become the default development framework for modern apps and websites — enabling seamless product iteration across platforms with fewer engineering resources. [23:13] 1+3+4: How Bluesky was built for three platforms by one developer in just four months. [28:07] All-in: Why it’s better to build with React from the start instead of developing a native app first and implementing React later. [35:20] Cause/effect: Do React Native subscription apps monetize better than native apps? [39:37] Coding smarter: How AI is speeding up development times and pushing developers towards rapid-iteration tools like Expo. [58:52] Mobile shift: More and more people are consuming software on mobile devices instead of PCs… shouldn’t the app development process align with that shift?…

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What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com 44:09

18일 전44:09

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44:09

On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires. Top Takeaways: 🔁 Replace trials with trust to attract high-intent users A 30-day money-back guarantee can outperform traditional free trials—especially in web funnels. Paying upfront sends a stronger signal to ad platforms, helping them optimize for the right users. And when refunds are rare, overall LTV improves. It’s a bet on product confidence and customer intent. 🧑‍🤝‍🧑 Learning apps work better when parents are part of the experience Apps that require co-use between a parent and child show far better educational outcomes and retention. Research shows kids learn up to 19x more effectively with adult involvement. It’s a smaller market—but a deeper one—if you design for it. 🏗️ Rigid methods can stifle product innovation Strict adherence to frameworks like Scrum can turn creative engineers into ticket-takers. Giving teams room to rethink and revise—even late in development—yields stronger products. Empower developers as collaborators, not executors. 🌐 Trusted domains outperform in web-to-app conversion When onboarding flows are moved to the web, conversion often drops—unless users recognize and trust the brand. Memorable, credible domains help users feel confident making purchases off-platform. Trust is the friction reducer. 🧰 Specialized contractors deliver more with less overhead Instead of building an in-house team of marketing generalists, using seasoned channel experts—paid media, lifecycle, SEO—can deliver faster results with less management. It’s a scalable model for lean teams aiming to punch above their weight. About Tim Dikun: 🧑‍🏫COO of Teaching.com , a suite of educational apps for children that’s been helping kids learn to read and type for nearly 30 years. 📖 Tim is passionate about building world-class educational tools that leverage both the power of AI and the parent-child connection. 💡“There's a lot of tooling out there for mobile apps that we just can't use because Apple won't let us — because it's a kids’ app. And I get it, it makes sense. It just means we have to get a little creative and find ways to get the information that we're looking for.” 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [0:37] Storied history: How Teaching.com found product-market fit in the early days of subscription apps. [4:41] (A)syncing up: Why Teaching.com disables Slack and Basecamp notifications in their team communications. [8:12] Ch-ch-ch-changes: Teaching.com’s approach to product development encourages ideation and late-stage changes, rather than sticking to an arbitrary design. [11:48] Intelligence (artificial and otherwise): Finding the right balance between AI and the human touch in an educational product. [15:40] Testing the waters: Experimenting with higher prices, money-back guarantees, and annual plans to increase LTV. [23:03] Context switching: Teaching.com’s experiments with web-to-app resulted in a 50% increase in trial starts and a 30% increase in paid conversions. [28:35] Upselling : Increasing LTV with downloadable in-app purchases and physical products on Amazon. [33:02] Land and expand: Increasing the size and LTV of your user base by serving additional customer needs. [35:34] Kid-friendly: The unique challenges of developing subscription apps for children. [38:36] Expert advice: Why Teaching.com contracts with marketing channel experts instead of building an in-house marketing team.…

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Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360 56:31

5 weeks 전56:31

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56:31

On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term. Top Takeaways: 🧮 Data has limits Short-term data can lie. When every experiment looks like a win in isolation, it’s easy to miss the slow erosion of trust happening in the background. Real harm often builds quietly and cumulatively — too subtle for A/B tests to detect, and too long-term for analytics dashboards to surface. 🧊 Freemium is a strategy, not a stepping stone Free users aren’t just a growth channel — they’re often the foundation of retention, virality, and brand. The key is not just giving something away, but building genuine value into the free tier while monetizing a clear, meaningful upgrade. Trying to monetize too early or too aggressively risks killing long-term compounding benefits. 🚪 Fake doors, real insights Not every test needs statistical significance. Especially in the early stages of validation, it’s better to move fast, fake the backend, and just see what people click. When the goal is to gauge interest, not measure retention, scrappy beats precise. 🛑 Dark patterns don’t scale Stacking minor friction points, misleading CTAs, or unclear pricing might bump conversions — but it quietly breaks trust. Even if the data looks fine, something more critical is breaking: your brand. When users stop recommending you, you’ll realize those small wins were expensive. 📐 Principles over process When companies scale, the instinct is to build more process. But sometimes the best way to maintain speed and quality is through shared principles. A clear set of product values — what won’t be touched, how users are treated — provides clarity, autonomy, and momentum across teams. About Chris Hulls: 👪 Founder and CEO of Life360 , the family safety platform used by over 80 million active users worldwide. 🔒 Chris is passionate about building products that offer real daily utility while protecting user trust, focusing on long-term value instead of short-term growth hacks. 💡 “The core has to give real value to our customers, not kind of fake value. Like real, real value forever for free, period.” 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:33] A niche market: How the Life360 team found success by building an app in an under-served vertical. [7:55] Free vs. paid: Striking the right balance of free versus paid features in a freemium app. [11:37] A strong constitution: Why Chris and the Life360 team wrote a customer “Bill of Rights.” [15:59] Data-driven: Why you may not always need to run tests on a large percentage of your users to get helpful results. [22:17] Value ad(d): Creating helpful — not annoying — user experiences in ads and brand deals. [29:12] Moving target: User privacy and the ethics of selling users’ raw versus de-identified versus aggregated data. [38:31] The long haul: How to stay energized and excited working on the same product for multiple years. [44:28] Unbreakable: Exercising caution with mission-critical features to maintain user trust. [53:35] Future-proof: How Life360 is growing and expanding in 2025 and beyond.…

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Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor 1:07:00

6 weeks 전1:07:00

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1:07:00

On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong. Top Takeaways: 🎯 Your app is a means to an end Users don’t care about how many features you have — they care about achieving something in their lives. Apps that focus on the user’s goal, rather than their own functionality, become essential. Instead of selling the tool, sell the transformation: what life looks like after the user succeeds. 🧠 Talking to users beats guessing Surveys are useful, but user interviews and review mining are goldmines for finding the “why” behind behavior. Understanding what users were doing before your app, how they discovered you, and what outcome they hoped for leads to sharper messaging, better onboarding, and stronger products. 💡 Emotions drive retention Functional goals matter, but emotional and social motivations are often what bring people back. Whether it’s the satisfaction of consistency, the joy of social encouragement, or the comfort of belonging to a community, understanding these deeper drivers can differentiate apps and supercharge retention. 🚧 Activation is about showing early progress The faster users feel they’re moving toward success, the more likely they are to stick around. That first “win” doesn’t have to be a full result — even completing onboarding, customizing a plan, or getting a small early insight can be enough to hook users into a habit loop. 📈 Monetization follows real value Users are willing to pay more when they perceive clear, life-improving value. Understanding the different jobs users are hiring your app to do can unlock smarter pricing, better feature tiers, and easier upsells. The closer you align pricing with meaningful outcomes, the more sustainable your growth. About Daphe Tideman: 📈 Freelance growth advisor and consultant helping subscription app businesses navigate various growth challenges. 💼 Daphne helps startups improve their activation, retention, and monetization strategies with the jobs-to-be-done framework. 💡 “So many apps are constantly talking about, ‘we have this feature, that feature…’ — but that's not why people use your app.” 👋 Website Resources: Improve your Conversions by Finding Message-Market Fit (Webinar) Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [0:48] Job done: How the jobs-to-be-done framework should frame your product development. [3:04] Survey says: Why the most valuable feedback about your app comes from your most engaged users. [7:06] Emotional impact: Why appealing to users’ emotional and social needs is a better driver of conversions and retention than describing app features. [11:07] Good communication: How the jobs-to-be-done framework can (and should) influence your app messaging strategy. [16:16] Personal touch: Developing user personas, creating individualized onboarding experiences, and testing ad copy in Meta. [35:56] Removing blockers: Why the up-front cost and time commitment of user interviews can save you money in the long term. [43:25] Active users: How understanding your users’ jobs to be done can influence your activation, re-activation, and retention strategies. [54:55] Show me the money: Identifying the jobs-to-be-done of high-paying users can help you improve user LTV and develop appropriate pricing packages.…

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The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index 53:37

9 weeks 전53:37

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53:37

On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps. Top Takeaways: 💸 ROI-first thinking helps teams prioritize what actually moves the needle Every project has a cost - whether or not you calculate it. Estimating the ROI of a sprint, even with rough assumptions, can reveal when you’re investing $50K of dev time into a feature with minimal upside. It’s not about forecasting with precision, it’s about using basic math to avoid chasing ideas that won’t pay off. ⚾ Big swings take more than one try Launching a major feature is rarely a one-and-done success. The biggest wins often come after multiple iterations - refining the UX, testing variations, learning from early data. Too many teams ship once and move on. But if there are signs of life, sticking with it for a few rounds is often where the real gains are made. ⏳ Churn math reveals the ceiling on your growth If you’re adding 500 users per month and churn is 10%, your max subscriber base is 5,000. It’s simple math, but easy to overlook when topline numbers are growing. Looking at cohorts and long-term retention curves helps you spot when you’re approaching that ceiling - and whether you’re building a durable business or just replacing churned users. 🧵 Small UX improvements can beat big features Rewriting confusing checkout error messages took just two days and lifted revenue by 1%. Polishing key flows like onboarding or paywall views often delivers a better return than shipping something new. If every user hits a flow, making it smoother can have an outsized impact on conversion and retention. 🚀 The fastest team wins, not the most secretive Worried someone will copy your idea? Don’t be. The teams that win are the ones who move faster, not the ones who keep ideas hidden. Speed matters more than secrecy. Whether you’re validating a viral feature with TikTok mockups or running a rough A/B test, moving quickly lets you learn, adjust, and stay ahead. About Dan Layfield: ✍️ Founder of Subscription Index , a blog that breaks down the strategy, math, and real-world lessons behind successful subscription products. 🧠 Dan helps startups grow revenue by optimizing retention, reducing churn, and making smarter product bets rooted in ROI. 💡 “Your company will not be profitable ever if the output of your sprints doesn’t exceed the cost of your sprints.” 👋 LinkedIn Resources: The Hidden Math of Churn: Why You Can’t Scale Past $1M — Subscription Index blog post Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:03] Over/unde r — The importance of estimating the ROI of your product development efforts in advance. [6:39] Making a splash: The pros and cons of building features in order to get attention on social media or in the press. [12:49] Sweat the small stuff: Why fixing “small” issues with your user experience can lead to big payoffs. [19:41] Hitting a ceiling: How to calculate your company’s maximum subscriber base based on your monthly new users and churn rate. [24:03] The long game: Accounting for long-term users (“locals”) versus short-term users (“tourists”) in your growth ceiling estimates. [32:11] Good use: How the degree of product-market fit for your app affects your churn rate. [37:40] User activation: Mitigating churn by providing a great onboarding experience and giving users early wins. [39:21] Money talks: Why auditing your pricing tiers and payment processing systems can significantly bolster your bottom line.…

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Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola 56:41

11 weeks 전56:41

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56:41

On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine, and why being forced to monetize helped improve their product decisions. Top Takeaways: 🤖 New tech, new apps – AI isn’t just making apps smarter. It’s enabling new categories entirely. Apps built around real-time interaction, emotional context, and personalized content wouldn’t have been possible just a year ago. That means product-market fit can emerge in spaces that didn’t even exist before. 🎨 Design spreads – Great visuals are for distribution, not just decoration. Memorable characters, animations, or interfaces can make your app instantly recognizable in screenshots, social videos, or App Store listings. Strong creative amplifies word-of-mouth. 💸 Monetization pushes clarity – Charging early forces your product to stand up on its own. When you’re paying for AI infrastructure, you can’t wait to figure out value. Monetizing quickly reveals which users are getting enough utility to stick around and where the gaps are in your experience. 📈 TikTok still works – For the right product, UGC beats polish. Test fast, post often, and watch what takes off. Lo-fi creator content can outperform paid campaigns, especially if your app is visual and easy to explain. One viral post can change your growth curve overnight. 🧠 Voice AI is tough to fake – Real conversation needs more than an API call. Delivering a fast, natural back-and-forth requires layered systems: memory lookup, tone control, real-time rendering, and low-latency streaming. It’s a technical challenge and a competitive moat. About Ajay Mehta: 👽 Co-Founder of Portola, the creators of Tolan —an AI companion app that offers personalized, engaging, and fun experiences. 📈 Ajay is passionate about AI’s potential to revolutionize consumer apps, focusing on building emotionally resonant, interactive experiences. 💡 “Something that AI really allows you to do is make a consumer experience that just feels like there is totally something on the other side that knows you, understands you.” 👋 LinkedIn and Twitter Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:10] Origin story: How Ajay and the Portola team developed the AI alien buddy app, Tolan . [7:38] Cash flow: Why the Tolan team secured venture funding instead of bootstrapping. [11:36] I, Robot: How AI is changing the app landscape and why AI companion apps are especially promising. [16:36] Cost/Benefit: The costs associated with running an AI app forced Tolan to monetize early (but that wasn’t a bad thing). [21:17] Onboarding excellence: How Tolan’s onboarding experience fosters deep personalization and long-term retention. [28:08] Going viral: Why an effective TikTok marketing strategy can dramatically lower your cost per acquisition. [39:34] A league of their own: Why competition is relatively low (for now) for AI companion apps. [47:39] Race to the top: Raising venture capital and using the upfront cash infusion to iterate and beat out the competition (à la Duolingo ). [51:18] Tolan 2 (The Sequel): AI engines have the potential to be spun off into multiple app businesses.…

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The 2025 State of Subscription Apps Report 49:11

13 weeks 전49:11

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49:11

On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native. Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/report Top Takeaways: 📊 AI apps: Higher revenue per user, but differentiation is key AI-powered apps don’t convert users at a higher rate, but they earn more per subscriber. People are willing to pay for AI-enhanced features, but success depends on offering real value - simply wrapping a chatbot isn’t enough. The best-performing AI apps focus on unique, high-value use cases. 💰 Hybrid monetization is gaining momentum More apps are mixing revenue models—offering subscriptions, consumables, and lifetime purchases to appeal to different types of buyers. AI-powered apps, in particular, are finding success with credit-based systems that let heavy users pay more without forcing everyone onto a subscription. ⚡ Most subscription churn happens in the first month—act fast A huge percentage of cancellations happen right after the first charge. Users need to feel the value of your app immediately, or they’ll turn off auto-renew. Strong onboarding, personalized engagement, and proactive retention strategies make all the difference. ⏳ 80% of trial starts happen on day one - don’t bury your paywall Users decide quickly. The vast majority of free trials begin the first time someone opens the app, and if they don’t start one then, they likely never will. A clear, compelling paywall in onboarding is essential to maximizing conversions. 📉 Lower prices mean higher retention Apps with lower subscription prices retain users at significantly higher rates. High-ticket subscriptions can work if the value is obvious, but in many cases, a lower price makes the renewal decision much easier. If churn is a problem, pricing strategy should be one of the first things to review. About Jacob Eiting: 👨‍💻 Founder & CEO of RevenueCat , the platform powering in-app subscriptions for thousands of apps. 🎯 Jacob helps app developers navigate pricing, retention, and monetization strategies to build sustainable businesses. 💡 “If your differentiation is community, if your differentiation is distribution, like you have some unique angle, you’re serving a niche, and you want to be on both platforms, React is probably a really good place to start today.” 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:10] The power of AI: AI apps don’t convert users at a higher rate, but they do generate more revenue per user. [12:28] Battle of the app stores: The App Store generates more money than the Play Store because there are more iOS users (not because Android users pay less). [18:20] Hybrid vs native: A wider range of development frameworks is lowering the barrier to entry for app developers. [24:12] Downward slide: Retention rates are declining year over year (but that’s to be expected). [26:51] Failure to launch?: One out of every 20 apps makes more than $9,000/month one year after launching. [34:37] Diversifying revenue: More apps are experimenting with hybrid monetization strategies, combining monthly subscriptions with consumables and lifetime subscriptions. [39:53] Press start: 80% of free trials start the day users first open the app. [42:13] End of the line: Cancellations of annual subscriptions happen most commonly in the first and last month. [45:12] The price isn’t right: Lower-priced apps retain users better than higher-priced apps. [54:20] Last touch: Active renewal rates are highest for annual subscriptions and lowest for weekly subscriptions.…

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How to Build More Successful Paywalls — Sylvain Gauchet 15:33

13 weeks 전15:33

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15:33

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself. Top Takeaways: 🔐 Your paywall is only as good as the story leading up to it A well-placed paywall won’t convert if users aren’t primed to see value. Guide users with a clear onboarding flow that tells a story , setting expectations and building excitement before they reach the paywall. Strong hooks, a compelling introduction, and a high-value moment just before the paywall can significantly increase conversions. 💰Use loss aversion to reinforce premium value Encourage users to engage with premium features before showing the paywall. By having them set up key features or preferences first, you create a sense of ownership - so when they hit the paywall, rejecting the offer feels like losing access to something they’ve already invested in. This approach taps into sunk cost fallacy to boost conversions. 📱Test multi-screen paywalls for better engagement Instead of cramming all your selling points into a single paywall, break them up into multiple screens. Showing benefits, pricing, and feature comparisons step by step can increase trial opt-ins - Mimo saw a 60% lift using this method. This also blurs the line between onboarding and monetization, giving users more time to absorb the value of upgrading. About Sylvain Gauchet: 🌐 Director of Revenue Strategy, US at Babbel, specializing in mobile growth, app marketing, and revenue optimization for a leading language learning platform. 🛠️ Sylvain brings deep expertise in crafting data-driven growth strategies, leveraging mobile marketing, app store optimization, and curated insights to drive customer acquisition and retention. He is also the creator of GrowthGems.co, a newsletter for growth practitioners. 💡 "It's not just about optimizing the paywall—it's about the entire journey leading up to it. The story you tell through onboarding and the context you create before the paywall are what truly drive conversions. Without that, even the best-designed paywall won't perform as well as it could." 👋 Connect with Sylvain on LinkedIn ! Resources: Growth Gems App Growth Annual Conference Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer 17:33

13 weeks 전17:33

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17:33

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel. Top Takeaways: 📡 Signal recovery is improving ad efficiency iOS signal loss made UA harder, but advanced self-attributing networks (SRNs) on TikTok, Meta, and Snapchat are restoring key data points. Apple Search Ads now supports view-through attribution, helping capture conversions that might have been missed. 🌐 Web-to-app funnels create new acquisition opportunities More apps are using landing pages and web subscriptions to capture high-intent users before directing them to the app. Meta and Google Ads support these flows, allowing apps to bypass platform fees and test more flexible pricing strategies. 🔍Reddit and alternative channels are gaining traction Reddit is investing in app install campaigns, making it an overlooked but promising UA channel - especially for niche communities. AppsFlyer data shows growing spend across multiple platforms, as confidence in attribution continues to improve. About Shane Ly: 📱 Solutions Architect at AppsFlyer, specializing in mobile attribution and user acquisition strategies for subscription apps. 📈 Shane helps companies make sense of their ad spend, optimize attribution across channels like Meta, Google, TikTok, and Reddit, and turn better data into smarter marketing decisions. 💡 "Having a good pipeline for how to notify that a subscription was actually done back into this measurement partner—reason for that is we need to effectively know where did that user come from and did they actually convert or did they actually subscribe?" 👋 Connect with Shane on LinkedIn! Resources: AppsFlyer website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

Sub Club by RevenueCat

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How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle 20:44

14 weeks 전20:44

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20:44

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good. Top Takeaways: 💳Web subscriptions aren’t just a cost-saving play - they’re a growth opportunity Many apps start exploring web payments to avoid platform fees, but the real advantage is flexibility . The web allows for custom billing models, deeper pricing experiments, and new user acquisition channels , especially for high-intent verticals like health, fitness, and education. 🛠️Optimize the entire funnel - not just the paywall Successful web-first apps think beyond conversion. They experiment heavily with onboarding flows, checkout experiences, and post-purchase retention tactics like cancellation flows and downgrade options to reduce churn and maximize lifetime value. 🏆Leverage win-backs and flexible pricing to keep users engaged With more control over pricing and communication , web subscriptions open up retention opportunities that aren’t possible in the app stores. Offering discounted renewals, pausing options, or money-back guarantees can significantly improve customer satisfaction and long-term retention. About Lucas Lovell: 📑 VP of Product at Paddle, focused on optimizing web-based billing and payment solutions for subscription apps. 📈 Lucas has deep expertise in monetization strategy, retention tooling, and payment flexibility, helping mobile app companies maximize revenue and customer lifetime value beyond the app stores. 💡 "The web is giving you opportunity and flexibility and tooling to do things that you are unable to do in the App Store, and that's the unlock that people are realizing when they come to the web. They're coming for the fees and staying for the flexibility." 👋 Connect with Lucas on LinkedIn! Resources: Paddle website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

Sub Club by RevenueCat

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How to Unlock Revenue Growth on Google Play — Tammy Taw, Google 16:20

14 weeks 전16:20

나중에 재생

리스트

16:20

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue. 📈Expand beyond subscriptions to capture new buyers Many users in emerging markets prefer one-time purchases over subscriptions, especially in categories like social, dating, and entertainment. Introducing consumable IAPs (e.g., class packs in fitness apps or AI-generated content credits) can increase buyer volume without cannibalizing existing subscriptions. 🌍Use localized pricing and alternative payment methods Pricing that works in the U.S. or Europe may be too high in emerging markets, where prices are 40% lower on average. Google Play data shows that adapting to local purchasing power - with regional pricing, installment payments, and alternative payment methods - can boost conversions and overall revenue. ⚡Optimize purchase flows to reduce friction and increase LTV Too many pricing options can overwhelm users and delay decisions. Instead, introduce the right offer at the right moment based on user behavior signals. Google Play’s benchmarking tools and Play Console analytics help developers fine-tune pricing, offers, and subscription models for higher conversions and long-term retention. About Tammy Taw: 📱 Product & Business Growth Consultant on the Google Play team, specializing in helping app developers optimize monetization and diversify revenue streams. 📊 Tammy specializes in analyzing buyer behavior and guiding app developers in optimizing subscriptions, in-app purchases, and hybrid models for sustainable growth. 💡 "No one solution fits all users—you need revenue diversification strategies. Once you’ve saturated your subscription model, it’s time to explore consumables and one-time purchases to reach new buyer segments." 👋 Connect with Tammy on LinkedIn! Resources: Google Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

Sub Club by RevenueCat

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How to Succeed on iOS vs. Android — Matt Rouif, Photoroom 15:23

14 weeks 전15:23

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리스트

15:23

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees. 📱 Android expands global reach, but iOS drives early traction iOS dominates in U.S. and premium markets, making it the best platform for an initial launch. Android, however, is essential for expanding globally, especially in emerging markets where adoption is higher. Apps that target international scale should prioritize localization and pricing strategies for Android users. 💸 User behavior and revenue potential vary by platform Monetization differs significantly - photo apps see up to 30x higher revenue per user on iOS due to Apple's stronger photography brand and higher user spending. However, on Android, business-oriented users spend more when an app directly impacts their income, making B2B and productivity apps strong contenders for success. 💡 Android's lower fees and customization offer strategic advantages Google Play charges 15% on all subscriptions, compared to Apple’s 30% initially (dropping to 15% after the first year). This means Android revenue can have higher margins despite lower ARPU. Additionally, Android offers more flexibility in tracking, design, and experimentation - giving developers greater control over app performance and user experience. About Matt Rouif: 📸 Co-Founder and CEO of Photoroom, leading innovation in AI-powered photo editing and automation for businesses and creators. 📊 Matt specializes in scaling mobile apps across iOS and Android, optimizing monetization strategies, and overcoming platform-specific challenges to drive sustainable subscription growth. 💡 "As a business owner, it doesn’t matter. There’s no filter on if you’re an iOS or Android person. There's actually no bias. And so that's why at the end of the day everyone is working." 👋 Connect with Matt on LinkedIn! Resources: Photoroom website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

Sub Club by RevenueCat

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How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder 17:47

14 weeks 전17:47

나중에 재생

리스트

17:47

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap. Top Takeaways 🏋️‍♂️Segment early to acquire the right users Long-term retention starts before users even download your app. Ladder segments potential users through quiz-based onboarding, tailoring messaging and acquisition strategies to fitness personas. Speaking to the right audience from the start leads to higher engagement and better retention. ✅Optimize trial experience for activation, not just conversion Instead of pushing for immediate sign-ups, Ladder removes credit card barriers and focuses on getting users to complete their first workouts. Those who finish at least two workouts in the trial are far more likely to convert and remain subscribers long-term. 📊Match pricing offers to user engagement Not all trial users should see the same offer. Ladder segments post-trial users based on their workout completion history. Engaged users are encouraged to commit to annual plans, while inactive users see monthly offers with first-month discounts to lower the barrier to entry. About Greg Stewart 🏋️‍♂️ CEO of Ladder, leading one of the fastest-growing fitness apps by focusing on retention-driven growth and user success. 📊 Greg specializes in building sustainable subscription models, prioritizing long-term engagement over quick conversion hacks, and maximizing the impact of annual plans. 💡 "Everything that we build, every feature that we contemplate inside the app is all aimed at incremental workout completions. It's all aimed at keeping you around the app, keeping you motivated to continue on and stay consistent with your plan." 👋 Connect with Greg on LinkedIn! Resources - Ladder website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Re-Engage Churned Users — Caroline Walthall, Quizlet 17:32

14 weeks 전17:32

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리스트

17:32

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention. Top Takeaways: 📦Deliver personalized value through lifecycle marketing Reconnect with churned users by personalizing content and recommendations based on their past interactions. Use dynamic segmentation to tailor messages that highlight relevant new features or content. Making users feel understood increases the likelihood of re-engagement. 💵Use targeted discounts wisely Offer personalized discounts to price-sensitive users, but do so strategically to avoid hurting long-term revenue. Consider tiered discounts based on subscription history or engagement level. Avoid blanket discounts to prevent users from gaming the system. 🤔Provide flexible subscription options Increase retention by offering flexible plans , such as shorter durations or the ability to pause subscriptions during off-seasons. This builds trust and reduces churn from users who only need the app occasionally. Flexibility makes users feel more in control and more likely to return. About Caroline Walthall: 📈 Director of Product & Lifecycle Marketing at Quizlet, driving user retention, re-engagement, and subscription growth. 🔄 Caroline focuses on understanding churn behavior, leveraging social proof, and designing win-back strategies that keep users engaged. 💡 "You need to sort of win back and give them reasons to believe that you are invested and that you have enough ways to help them that maybe they haven’t tapped into before." 👋 Connect with Caroline on LinkedIn! Resources: Quizlet Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps 16:12

14 weeks 전16:12

나중에 재생

리스트

16:12

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth. Top Takeaways: 🔎Educate users about paid features Don’t assume users know they’re on the free tier or understand the value behind premium features. Clearly communicate the benefits of upgrading through in-app education and feature highlights. Show users what they’re missing to increase the perceived value of paid tiers. 🔥Target the right users at the right moment Effective upsells require thoughtful timing and targeting. Segment users by behavior and trigger upsells when they’re most likely to convert, such as after interacting with a related feature. Contextual nudges feel more natural and less intrusive, increasing the likelihood of conversion. 🚀Maintain a seamless user experience Upsells are most effective when integrated naturally into the user journey. Avoid disruptive pop-ups - place upgrade prompts where they align with user actions. Maintain continuity in messaging to make the transition from free to paid feel logical and valuable. About Brandon Gador: 🏕️ Growth Lead at onX Maps , driving subscription success across multiple apps for outdoor enthusiasts. 📈 Brandon specializes in aligning monetization strategies with user needs, refining freemium and trial models, and creating seamless upgrade experiences through education and experimentation. 💡 "Monetization only works when your product solves real problems. It's about showing users the value they’re missing and guiding them toward it thoughtfully." 👋 Connect with Brandon on LinkedIn ! Resources: onX Maps Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…