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The GTMnow Podcast
Manage series 2794536
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
589 에피소드
Manage series 2794536
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
589 에피소드
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1 GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M ACV in 6 months | James Roth 47:03

1 GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case 57:21

1 GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal 52:37

1 GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez 1:04:00

1 GTM 155: How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman 1:00:04

1 The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext) 21:06

1 GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup 59:29

1 GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes 48:27

1 GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia 33:23

1 GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore) 36:45

1 GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat 48:22

1 GTM 149: How to Scale International Sales Teams with Rick Kelley 46:56

1 GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI) 54:31

1 GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password 42:16

1 GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext 38:43

1 GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell 38:54

1 GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly) 58:30

1 GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson 37:37

1 GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor 56:47

1 GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry 50:14

1 GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford 54:03

1 GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith 58:54

1 GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei 54:23

1 GTM 137: The Biggest Business Turnaround You've Never Heard Of & The Growth Levers to Pull When Things Go Wrong | Cassie Young 56:24

1 GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin 59:07

1 GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong 55:26

1 GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento 56:55

1 GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford 1:05:48

1 GTM 132: The Rise of the Operator with Casey Woo + Special Announcement 49:08

1 GTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRs 56:06

1 GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO 1:00:14


1 GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet 49:37

1 GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif 53:28

1 GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth 1:02:49


1 GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti 56:27

1 GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez 43:53

1 GTM 121: Listening to Your Customers Without Obeying with Crunchbase's CRO Neal Patel 53:35

1 GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy 51:12

1 GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight 51:06

1 GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar 55:01

1 GTM 117: From 0 to Acquisition in 3.5 Years Through Community-Led Growth with Cliff Simon 50:29

1 GTM 116: The Future of SEO and AI's Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz 59:58
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